How to Build an AI Agent for Content Creation (No Coding)

Are you looking for a simple way to build AI agents that actually perform real-world tasks? Well, in this video, I'm going to show you step-by-step how to build an AI agent that can scrape any website, repurpose that content, and then post across your social media platforms in your writing style while also using best practices. So be sure to stick around for this full walkthrough. And if this is your first time to the channel, welcome. My name is Ryan. I appreciate you being here. And if you want to know my favorite AI tools, prompts, automations, and even some cloud code skills, be sure to get my free AI marketing essentials guide. You can find the link for that in the video description or pin comment below. This is also where I'm going to be storing my template on how to build this AI agent that I'm about to show you. So I recommend getting my free guide below this video. So if you've never built an AI agent before, this is still newer territory for you i first want to help you better understand why i'm using an ai agent for this particular situation but also why i believe ai agents are a giant shiny object for about 95 of the population unfortunately if we pull up x twitter reddit etc we're going to be bombarded with screenshots that look like this of these army of ai agents that can replace your entire marketing team make you thousands of dollars a week save you you know 50 hours a week right all of these ridiculous hooks and claims claiming that an ai agent can solve all of your problems there's so much shiny object syndrome and what i call mental masturbation surrounding the term ai agents but for most people in my opinion you should be focusing on ai automations before you even think about touching an ai agent and if you're wondering what the differences here, this is an AI automation that I use to automate my social media every day. I'll leave that tutorial in the video description below. And what makes this different from using an AI agent to run my social media is that this one involves a human in the loop. It's running off a Google sheet where I have a column of all the videos. I have a column of all the captions where I, the human in the loop, am verifying, is this video high quality? Are these captions high quality and then having that predetermined before they just blast out across my social platforms versus just handing it off to an agent and then letting an agent post whatever it wants on my social media profiles yes there are instructions to train agents i understand that but most people who are not super users of ai building agents building workflows they have no idea what to do and they get trapped in this consumption hype thinking that ai agents will solve all of their problems so i want to say that first start with building workflows now the difference here with what makes an ai agent different is that an agent can connect to different tools like it can connect to different mcps like zapier mcp for instance and you can also give an agent various tools where in a workflow you're just building out different modules step by step and it's more predeterministic where an agent is often making decisions on the fly based on the tools that you provide it with. And so back to my original AI agent here, what this one is doing is it's actually monitoring a website, which is The Verge. So The Verge has some pretty good content related to AI. And every time an article is published, this triggers this workflow where the agent, first of all, has to determine, is this article relevant to Ryan Dozer's audience? Like, is this good enough for him to talk about? And then it also uses the tools at its disposal that I've integrated with Blattato here to then use best practices that I gave it in a system prompt. I'm gonna show all of this later in this video and then post across all of my social platforms using Blattato. So the agent is valuable in this instance where it can sniff out, first of all, is this article worth it or not for Ryan Dozer's audience and then make a yes or no decision and then decide from there, should I make a social media post across all these profiles about this story? I know that might have sounded a lot, but now let's actually dive in and show you how to build this AI agent. So while you can get my free template, upload the JSON file and try to reverse engineer things that way, because this workflow is not that complicated, I'm just going to build this from scratch. And so of course I'm using make.com. That's my automation platform of choice, completely free to use and get started. But you can of course use N8n or Zapier to build ai agents as well and honestly let me just say this first that is why n8n has become so popular in my opinion is because they made it very easy to build ai agents where make.com admittedly when they first rolled out ai agents it was buggy it was confusing and they just made the process very difficult compared to an n8n but make has come a long way which is why i'm showing you how to build ai agents in this platform right now versus several months ago and so to get started here we're going to click create scenario and as i showed you in the first module what we're going to do here is set up an rss module now you can also do a youtube module if you want to monitor youtube channels and repurpose those with an agent but i'm just going to keep it simpler here and we're just going to do an rss feed so what i'm going to do is click watch rss feed items now what you need to do here is provide a valid rss feed right so you can't just go to a website copy and paste the url and plug it in here what's nice about the verge is that if i copy and paste the verge they have a really good ai section like i mentioned previously you can go to a platform like rss finder and you can paste any url right here and it will give you the rss feed if there is one Now, if there isn't an RSS feed, what you'll need to do is create a free account on rss.app, and what you can do is plug in really any URL, right? You can plug in a Twitter profile, and so it'll watch a Twitter profile. You can do any website, and it'll create an RSS feed for a blog section on any website like I've done here, but I'm not going to get into the weeds of this right now. I'm just going to pull a website that already has a working RSS feed. So here is the RSS feed right here, theverge.com forward slash RSS artificial intelligence index dot XML. That's what we want. So I'm going to come back to make.com. Let's go into that URL right here. I'm going to paste that in and I'm just going to do one for now and then click save. And then what I'm going to do is just click from now on. We're going to change this later, click save. Let's give this workflow a name. I'm going to do demo AI content agent, obviously name it whatever you want and then i'm going to save the workflow on the very bottom and then we'll move on to the next step so next we're going to build our ai agent and after your workflow is saved what you want to do is click ai agents on the left menu this will take you to make.com's ai agent page now what we want to do is click create agent and so this is going to take us through the setup process of building an ai agent for the first time now you probably won't have a connection established here. And so what I would recommend you do is click add, and then you'll see a dropdown that says connection type. Notice there's all these different connection types here. Make AI's provider, OpenAI, Anthropic, Gemini, Grok, XAI, Mistral, et cetera. What I would recommend you do just to keep this as simple as possible is use OpenAI, Anthropic, or Gemini, where we need to set up an API key. So what I would recommend you do, I'm going to use Anthropic in this example is I would go to platform.claw.com and I would recommend creating a free account. Once you do that, I would suggest adding like $5 to $10 inside this just for API credits so we can get this going. And then once you've added $5 to $10 in billing, you need to click API keys. And then what you would do is click create key. So here I'm just going to name it AI, let's do AI agent demo, just to show you how this works. click add and this is going to give you an api key i'm going to delete this after this tutorial so no one takes it but then you'll copy this api key you'll come back to make.com you'll do connection type so i did anthropic clod i would paste that api key right here and then i'm going to click save and this should establish your connection as it just did right here so now we need to give our agent a name so i'm actually going to do demo ai content agent but of course name it whatever you want and then for the model this is going to pull from anthropics models remember because we established a connection with anthropic if you did open ai this would pull all of open ai's models like gpt models if you did gemini this would pull down gemini's models so in this particular instance i'm just going to use let's do probably claude sonnet 4.5 or you could do you know claude opus 4.5 i would not recommend doing the most expensive models just for cost purposes so we'll do claude on at 4.5 now for the system prompt i'm actually going to come back to this here in a little bit so i'm just going to do we'll just do something as a placeholder right now and then i'm going to click save that'll make more sense why i did that here in a little bit now this is taking us to the ai agent setup page and so you'll see here we have first this is our system prompt so instead of me typing in a long system prompt on the previous screen i wanted a more organized way where i I could visually see better of what this system prompt looks like. So I'm going to go ahead and delete this. And so the very first step is to build a system prompt for what we want this agent to accomplish. And there are many ways that you can create this. I actually created this with Claude code. So I went and basically prompted Claude code. I gave it a screenshot of I'm trying to build this AI agent. And then I used voice to text to explain what I want this agent to do. and then it came up with this AI agent system prompt right here. And so what you would do is once you get this system prompt, and again, you can use Claude, ChatGPT, Gemini, there are many ways to create this system prompt, but once you get the system prompt, and by the way, I will leave this in probably my free AI marketing guide if you're trying to get the template for this automation, and then you can repurpose my system prompt to where it fits your style. I'm not gonna go through the full process of that system prompt that would take way too long for this tutorial. So I'm gonna paste that system prompt in right here. And essentially what this is doing is it's directing the AI agent, telling it what it is, what it's supposed to do, the workflow, step one, step two, step three. So the more practical and detailed that you can be in this system prompt, the better your AI agent will perform. And as you're going through here and starting to build out your agent, I would recommend clicking save right here. that way you don't lose any of your updates. So I'm gonna click save and now let's move on to the next step. So after you've added a system prompt, the next thing we need to do to build this AI agent is give it context. We need to provide things that this agent can reference to produce the best outputs possible. And in my opinion, the best form of context that you can provide to AI models and agents, et cetera, are skill markdown files. Now, I'm using these mostly within Cloud Code. I'll leave that link in the video description below if you guys are interested in how to build these. But skill markdown files are essentially SOPs for AI to refer to. And these update in real time when you're using something like Claude Code. And so what I'm gonna do in this particular example is I'm actually going to take my Ryan Dozer social media skill file. So let's drag this over and I'm going to drag it off to the side on my desktop. And the reason why I'm doing this is I can take the exact same skill markdown file that I'm using in Claude code and have my AI agent reference that skill markdown file. So these are interchangeable files. You don't have to use skill markdown files just in Claude code. You can use them to train agents. You can use them within projects or GPTs. Now, if you don't have skill markdown files, which I'd recommend you create skill markdown files, but if you don't have them, you can reference a GPT or a cloud project and find some of the context that you're using to train this project or a GPT, put that on your desktop and then upload that for your AI agent to reference. And so what I'm going to do is go back to context. I'm going to click add. I'm going to click choose file, and I'm going to find that skill markdown file that I can use to have this agent reference. So Ryan Dozer, social media.md, that just stands for markdown. So I'm going to click upload and that is going to upload this skill markdown file now you can add as many as you want i wouldn't make this overkill uh simple the better usually is typically a good rule of thumb in ai if i were to maybe you know generate images or do something else to have this agent focus on i would add more context but i'm just going to leave that for now so that is the context portion so you'll notice the next option here for building an ai agent is mcp and that stands for model context protocol if you're not familiar with that and that's just a fancy way of saying how to connect to other apps now in this particular agent i don't think mcp is relevant so i'm not going to use it but if you were going to use an mcp to build an ai agent i'd recommend using something like zapier mcp i made a video a while ago showing how to connect this to chat gpt where it's essentially a middleman of connecting to Calendly, Appify, Google Sheets, YouTube, and over 8,000 other apps just from managing one MCP in Zapier versus connecting hundreds or dozens of different MCPs for different tools. So if you're going to go down the MCP route, I'd look at something like Zapier MCP. But for this instance, it just is not really applicable in my opinion. So the next step here is tools. This is where we're going to connect different tools within the make AI agent and so what I'm going to do is click add you'll see I have two options here I have model and scenario I'm just going to stick to module here in this instance and now it's going to ask me to select a tool so you'll notice I've already made you know different module tools right here but obviously you won't see any of this if you're building an AI agent for the first time so we're going to click create module tool now what this is going to do is it's going to open up all the modules that make.com has available to its disposal. And it's going to filter by the top modules that you've used in your workflows in the past. If you don't see a module here, simply come in and type whatever you want, like YouTube or whatever the module is. But in this instance, I want Blotato. And Blotato is one of my favorite AI marketing tools that I use daily to automate my social media account, generate high quality infographics and AI videos. I have a ton of different tutorials. I'll leave those in the video description below. But Blotato is my all-in-one solution to really automating my social media and creating AI media. Really like the tool. But anyways, you don't have to use Blotato. That's just what I use for my social media. So I'm gonna click Blotato and there's different options here within Blotato or different actions that you can do. I'm going to click create a post because I wanted to create a post on my various platforms. And so what I'm going to do is I'm going to do Blotato. Let's just do Blotato to, we're going to do Twitter. I'll just use that as an example. I'm just going to say post to my Twitter slash X account. And so then what you want to do is establish your connection. So if you are using Blotato, what you would do is you would log in, You would go to settings, you would click API, you would click copy API key, come back to the AI agent, and then you would click add, paste your API key right there. And then that would establish the connection with Blattato. And for full transparency, it does start at $29 a month, but there is a 30 day money back guarantee, seven day free trial. So if you don't like Blattato, try it for a month and then you can get your money back within 30 days if you don't like it. But now going back to the Make AI agent after we've established our connection, it's going to ask me for my platform. Like I said, it's Twitter. So I want to add Twitter. And then what I'm going to do is I'm going to get my Twitter account right here that I've connected on the backend of Blattato. So if I go to accounts, scroll down, this is where you would integrate all your social media accounts right here. you'll notice I've integrated my X or Twitter account. And all you would do to do that is simply log in with Twitter, log in with LinkedIn or whatever your preferred platform is. And it will automatically sync up once you've established that connection with Make. And then for the text, what I'm going to do is I'm actually just going to leave this checked. I'm gonna let the AI agent decide. And then for the media URLs, I'm not using media in this particular instance. So I'm gonna leave that blank. Schedule next free slot. I'm gonna click no. and i want to leave this check mark blank as well so once you're done configuring this just click add right here and then what we need to do is you'll see it'll say blotato to twitter is now added as one of our module tools and of course if we want to post across multiple social platforms we don't just want twitter all we would want to do is copy that same process for whatever other platforms that we want to post on i'd click add module and then let's see here select module tool we click create module tool, Blotato, and then the action is create post. And I'm going to do Blotato create a, let's see, create a Blotato post or Blotato to threads. And don't get too caught up on the name. It's just for organizational purposes. For description, let's do post to my threads account. Keep it simple. Make sure your connection to Blotato is established. We want threads in this instance. Then we're going to connect to my threads account through Blotato so there it is and then same as before we're going to let the ai agent decide for the text we don't have a media url so leave that unchecked schedule next free slot no leave that unchecked click add and then you'll see boltado to threads is now added with twitter and of course you would add as many platforms in this instance as you want over time and then i'm going to click save and now let's move on to the next step so you've successfully created an ai agent and you can come into this testing and training box right here if you want to debug things and play around with it but I'm going to skip over that step for now as we need to add this AI agent back to our original workflow so what I'm going to do is click scenarios and then find our scenario which was demo AI content agent click edit and remember here is that RSS module that we started to initiate this workflow I'm going to click add another module and here I'm going to type in AI agents and once you type in AI agents you should see an option for make AI agents I'm going to go ahead and click that then click run an agent and here it's going to give us a drop down of the AI agent that we just created so go ahead and click that here's the demo AI content agent that I just created obviously yours would be different depending on what you named it and then here are those module tools that we just integrated in the previous step Blatato post to Twitter Blatato post to threads, platato post to LinkedIn. You can obviously add more tools and configure this however you want. I'm just going to leave this as is for now. MCP, I didn't need that in this instance. I'm going to leave that blank. For context, here's that Ryan Dozer social media skill markdown file that we uploaded in a previous step. For thread ID, I'm just going to keep that blank. Now for message, we need to add a message here. And what I'm going to do in this instance is I'm going to do the following message. Here is a news article for my RSS feed. Follow your system instructions, check relevance, research, write the post, and publish it. And again, if you get my template, I'll leave this in my free AI marketing guide so there's not confusion. But what we wanna do now is you'll see here for the article title. I need to map that previous RSS module so it's pulling in the correct title. So I'm gonna click title. For article link, I want URL. For article summary, I want summary. And then for publish date, I want date created. So that is what you need in order to successfully repurpose those news articles that come through the RSS module. So I'm gonna click save, click save again, and now let's go ahead and test this AI agent. So to test this, I'm gonna right-click the RSS module. I'm gonna click choose where to start. So let's right-click, choose where to start. I'm going to click select the first RSS feed item and this is going to pull in all of the recent articles that have come from the Verge's AI section. So in this instance I'm just going to do this one Amazon blames human employees for AI coding agent. So I'm going to click save and then I'm going to click run once and now this is going to run the workflow and the AI agent is going to be in action here. So I'm going to skip ahead and wait till this output is complete. All right so the AI agent and workflow did run through successfully. Now let's actually go check my social platforms. If I go to my X or Twitter account, here is the post from the AI agent right here. AI caused a 13 hour AWS outage, Amazon blamed humans. So this essentially just summarized that recent article. I'm actually going to go ahead and delete this. I don't want this on my Twitter account right now. But if I go to my LinkedIn page, which was another platform that I wanted it to post to. This is the post. And so AI caused a 13 hour AWS outage, Amazon blamed humans. So this took that article, repurposed it in my own writing style and tone based on that skill markdown file that I uploaded for my Ryan Dozer social media captions, and then created this tweet based on that news article from The Verge. Now, again, you might be asking, well, why do I need an AI agent to do this and you don't but the reason I'm using an AI agent in this particular instance if I go back to my system prompt here so let's go back to AI agents save changes let's go to the demo one we just created and look at the system prompt the reason an agent makes sense here in my opinion is because of step one it's a relevance check is is this article worth you know, re-spinning and creating a social media post for Ryan Dozer's audience. If I had a workflow set up, I would have it predetermined where every time an article was published for that RSS feed, it would trigger the workflow and then it would post. It wouldn't do a relevance check. That's the purpose of an agent in this particular instance is it's checking, is this article that the Verge just published relevant for Ryan Dozer's audience? Yes or no. Based on this system prompt that I gave it right here. So that is the purpose of me using an AI agent in this particular instance. So I hope you guys are starting to better understand here of why I'm using an AI agent in this instance to repurpose articles on a website via an RSS feed, publish across my social media accounts in my writing style, in my tone with best practices using that skill markdown file i uploaded as context and all of the other configurations and settings that i made during this setup process but i hope it it makes more sense to you now and it's clear how to build an ai agent from scratch so if you've made it this far into the video i appreciate you if you found this tutorial helpful on how to build an ai agent from scratch be sure to give me a thumbs up and subscribe to the channel that truly means a lot as i spend hours putting this type of content together for you. But most importantly, I hope you all have a great day.

This video shows how to build an AI Content Agent with no coding knowledge required. This AI Agent monitors websites, repurposes articles in your writing style, and auto posts across your social media platforms.

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✅  Related Videos:

- AI Automations Playlist: https://youtube.com/playlist?list=PLzJwubkSKclN5sb8tzWOxptHQzqEhPsY1&si=ihU-O5ZPHJuMrF0j
- My Social Media Automation: https://youtu.be/iCRJ_iO9gGU?si=roGhu4xTIIslwWdm
- YouTube Repurposing Automation: https://youtu.be/URkIfndsW00?si=uutSQjMsTy_tXMa9
- Claude Code Skills Tutorial: https://youtu.be/erkzROBDEFY?si=Agj32dDPOVlL31w0
- Claude Code Agent Teams: https://youtu.be/HMUL5CdFOj4?si=bWPOE1CJe_-iV3wt

🔗 Video References:

- Blotato: https://www.blotato.com/?ref=rdoser
- Make: https://www.make.com/en/register?pc=rdoser
- Anthropic API Console: https://platform.claude.com/
- RSS App: https://rss.app/
- RSS Finder: https://rssfinder.app/
- The Verge AI Category: https://www.theverge.com/ai-artificial-intelligence

🤝 Let's Connect:
LinkedIn: https://www.linkedin.com/in/ryan-doser-ai-marketing/
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Instagram: https://www.instagram.com/ryandoserai/

#aiagents #aicontentcreation #aimarketing #makeautomation #contentautomation 

⏰ Time Stamps:
0:00 Intro
0:50 Why AI Agents Are a Shiny Object
1:47 AI Agents vs AI Automations Explained
2:51 What Makes an AI Agent Different
3:15 What This AI Content Agent Does
4:14 Setting Up the RSS Feed Module
5:08 Building the AI Agent in Make
7:01 Writing the System Prompt
9:21 Uploading Skill Markdown Files as Context
11:18 MCP Explained (and Why I Skipped It)
12:26 Adding Tools to the AI Agent
14:56 Connecting the AI Agent to the Workflow
16:14 Testing the AI Agent & Workflow
17:50 Reviewing the Social Media Outputs
18:57 Why the AI Agent Makes Sense Here (Relevance Check)
20:14 Final Thoughts

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