Higgsfield Just Turned Claude Into a Creative Agency

So Higgs field has access to all of the best AI image and video generation models. And Claude lets us talk to Higgs field and build custom skills and agents and schedule all of these automations to run while we sleep. And when we combine these tools, we're able to actually scale up our content because we can ideate and we can generate a hundred times faster than the average human could. So today's video, I'm going to show you guys how we're able to turn Claude into a creative agency. So real quick, let me show you guys a few examples that I was able to generate in literally five minutes with one prompt. I mean, those are incredible. I think that this second one's probably my favorite, like the zoom in on the product, the detail, all of the animations in the background, the music. I mean, this is incredible. Even this detail here, think about how long this would have taken you if you either wanted to edit this by hand or, you know, shoot this with a studio and with a paid actress, it would have taken so much more time and resources. And like I said, I was able to generate all of those outputs just by talking to Claude with a prompt that looked something like this. So before I show you guys these conversations and exactly how I did it, let me show you how we connect Higgs field to Claude. So if you don't have a Higgs field account, go to higgsfield.ai and you can sign up. You will have to get on some sort of subscription, but once you're there, you basically want to come to this page that says MCP and CLI. And we're going to, first of all, connect this to Claude in the web. This is just your typical Claude chat that you've probably been using for months now. You're going to go to the settings and you're going to click on connectors and you're going to have to add a custom connector. So down here, you can see that I have Higgs field as a custom connector. So go ahead and click add custom connector. And you're basically just going to call this, you know, Higgs field, or if you want to call it something else, I don't really know why you would. And then you're going to copy this command right here and back in Claude, you're just going to paste that in, hit add. Mine says it's not going to work because I've already done that, but yours will connect. And then basically it'll prompt you to sign in. So you'll hit configure. It'll take you to the Higgs field OAuth. You'll sign in with the account that you just created, and then you will now have Higgs field ready to go. And then if you want to click on configure, you can basically change the permissions. So if you only wanted to be able to do certain things in your Higgs field account, you can limit it to do that. Or you can come in here and you can just say, Hey, always allow all of these. I don't really care. So however you want to get that set up. And now whenever you're in a cloud chat, if you go over here and you look at your connectors, you can see that Higgs field is right there and you can just prompt it to create you images with that or videos with that or whatever you want to do. Now it will be able to actually talk to Higgs field as you can see. So just to start off and show you guys a few quick examples. What I said here is build me a headphone brand from scratch. I want you to do research, build the branding, build the product catalog. And for each of them, I want you to generate assets. So a product photo, an Instagram ad, and a UGC video. And I told it to use the Higgs field MCP for all of these generations. So yes, what we could have done is done all this research on our own or taken all this research from Claude, put it into Google doc, and then went over to Higgs field on our own and found all these different AI image and video models and just generated all of the stuff in the interface. We could have done that, but in today's video, I'm showing you guys how you can essentially just treat Cloud Code or Cloud as the interface to do all this stuff and in a more consistent and repeatable and automated fashion that's really going to help you scale much more than if you were to do this all manually. So as you can see, it does the research, it looked at the market, and now it's helped me build a brand called Murmur. And we have stuff like positioning, target buyer, voice, visual identity, and all this stuff. And it created three different products. So an over the ear, which is the most expensive. We've got wireless earbuds and we have open back wired headphones once again. And then it just goes ahead and generates all the stuff. So all these images and videos that you're about to see were just minimal input. It was literally just, Hey, build me a brand and build these things. And now we have this first photo of our halo product, which looks very nice. We've got this Instagram ad, which came out a little bit duplicated with the text for some reason. But if we wanted to fix that, all we'd have to do is say, okay, edit. And then we could give it a prompt because it knows the exact reference image and it knows this, what we're talking about. And I could just say, Hey, you know, we have two different headers in here, remove one of them. So you could iterate really quick on that there. And you could also click animate. So it's basically the same type of prompt. And we can say, Hey, turn this into a video where, you know, the headphones are spinning in a circle and floating in the air, whatever we want to do. So that's the ad. And then we have this video, which is basically just a person listening to music, wearing them and smiling at the camera. So you You can see though, that video looks really good. Like the person looks very real. So we've got our second one. We've got the picture right here. We've got the ad right here. That one looks much better actually. And then similarly, we have this video with music of a person putting one of them in their ear and then smiling at the camera. And then we have the exact same thing for our final product. We have an image, we have an ad, and then we have a video of someone using the product. As you can see. Then I said, take the halo, which was the first one. And I said, use Higfield's Marketing Studio to create a launch video. So Higfield in here has a really cool thing called Marketing Studio, where you drop in a product or a link to a product, and you can even put in your own custom avatar, and it basically turns it into a different type of format. So Hypermotion, sort of like this. It could be an unboxing. You know, there's other styles. There's UGC. There's so many different things you can do in here for marketing. Like these Hypermotions are super, super cool. I mean, look at that. So I told it to use this Marketing Studio format inside of Claude right here. So it looks at the marketing studio, it found out what to do, and it comes back with this. As you can see, it's cool, but it's not like the hyper motion style. It's very quiet. We have that weird scene where the person kind of intimately touches the headset. Don't know what that's about, but it's fine, right? So I said, okay, that's a little bit, you know, not what we want. I want you to use the hyper motion variant and I want you to make it more engaging. And I also want a 16 by nine version. So I wanted it to capture more attention. And then that's when it comes back and it gives us this one, which I absolutely love. I think this one is okay. But then for the 16 by nine version, it said that it was sensitive content and it refunded my credits. So I said, okay, try again. It did the exact same thing. And then eventually I was able to say, okay, why did that get denied? Show me the prompt, figure out why that happened. It read me the prompt and then it said, okay, I think it's because of these words, you know, all this kind of stuff. So I'm going to get rid of that. It does it again. And then I was able to get this version, which you guys also saw in the intro of this video. So it's not perfect, but what we're able to do is we're able to build skills and stuff around this so that this doesn't happen again, where we're getting sensitive content blocks. Okay. So another quick example, I drop in an image. So let's say we already have a product that we want to start with. I want some advertisements and stuff for that. So I ask it to, you know, make me a couple of Instagram ready ads for this product. And if it has any questions to ask, so it asked me one thing and I gave it a quick answer and then it starts generating some stuff. So here's one picture. Now what you'll notice is it got rid of some of the words. So on the original photo, we had like some extra little captions and subtext right here and it got rid of that. So we have to be more specific about telling it to not change the reference image at all. That's very important. But anyways, that's a nice picture. This one's also cool. It's a little bit more of like a effects type of picture. And then we also have this one, which is kind of like an Instagram story, which isn't exactly what I was looking for, but it does look good as far as like the interface and the realism. So it said, Hey, we have a calm one. We have a cinematic one and we have like a real relatable one. So now we're able to keep iterating with what we want. But I said, that's not good enough. I need these to be actual ready to go advertisements across different socials. And then it comes back, it generates some more for us. So this one has text. It says, stop counting sheep, start sleeping through the night. It has sort of that cinematic feel. That one I thought was pretty cool. We also have this one, which I loved, Asleep in 10 Minutes. Fall asleep faster, stay asleep longer, wake up refreshed. I absolutely love this one as well. And you can see with very minimal prompting, all I said was, hey, create me Instagram ready ads. It understands like headlines and spacing. And I just thought that these looked really, really good. And then we had one more down here as well. So the main problem is that it didn't have the bottle appearing exactly as we wanted it to in the reference image, which is a pretty easy fix. So here's another one. You guys didn't see this yet because it's a lot slower paced and it's not the exact like hyper motion style, but it's still a nice little animation. And then we also have this one, which is just, you know, the person kind of looking at it. So these are decent videos, but they're not ready to go add. So we had to be a little bit more specific again. So I said, give me one that's fast paced and energetic. It has camera cuts. It has slow motion. It has closeups. And then we got the one which you guys saw earlier, which was right down here. It took me a few more tries. and then we got this one that you guys saw in the demo with the capsules. I thought this one was really, really good. So what's cool about this is you're able to take a super vague, high-level idea. You can say words like engaging, cool, fast-paced, things that are emotional. And Claude does the hard work of figuring out the prompting and then sends that over to Higgsfield Marketing Studio, which has a nice pre-trained model in the back end. And then you get stuff like this in minutes. And then what you're able to do is you can say, hey, this one was a winning ad. This format, this style, this colorway. I want a bunch of different versions of this to test out. And it will just go through and it will plan out and strategize on the different versions, the different headers, and then we'll just go make all of them. And now you have so many more pieces to test. And ultimately, once you find your winning combo, you just chuck more budget at that one and really try to scale your product. Okay. So that's how you do it in Claude. You use the Higgs build MCP. It's super easy. It's great to get some POC done in there. Now there's a lot of things that we want to improve. The image stuff, we want more control. We want to build some reusable skills. We want to build some automations. And that's where we're going to head from Claude into Claude Code. Now don't get scared. We're going to be using the desktop app just for today's tutorial. And all this looks like is Claude. You have a chat and you have a project and you're able to build way more power in this interface. So I'm going to show you guys how. So the first thing you're going to want to do is you're going to want to open up a blank folder. You're going to go to your finder, wherever you want to have it. So wherever you want to have this, you could just have it right in your desktop. You're going to create a new folder and call that like Higgs field marketing studio or whatever you want to call it. So in my case, this is called Higgs field studio. So the very first thing that we need to do is get everything set up. So let me show you guys the way that I would prompt this to get set up. I would go into Higgs field. I'm going to click on MCP and CLI. And when we're specifically doing this for Claude, or if we want to do this with OpenClaw or Hermes or whatever, we want to do this with the CLI instead of the MCP. Now, the reason being ultimately functionally, they can do pretty much the same things, but the MCP has all those tools. So from a token perspective, it's actually more expensive to use an MCP and the CLI is just better for agents. It's going to be faster. It's going to be more efficient. Like I said, we're going to use the CLI. So all you have to do is copy these three commands exactly. I'm going to copy this. I'm going to copy this and I'm going to copy this. And I'm going to go into cloud code and say, this project is basically being set up to use Higgs Field and it's going to be set up for kind of a creative studio, a marketing studio. I need you to install the Higgs Field CLI. I need you to then run the auth for me to sign in. And then I need you to install the Higgs Field agent skills. So here below are the three commands. And there you go. I paste in all three commands and then I just go ahead and run that. And it's going to get you set up. It's going to install the CLI and then it's going to do the auth flow. So it'll open up a tab and then you will just sign in wherever you created your Higgs Field account. and then it will add the agent skills for you to use. Now here for me specifically, when it tries to install this, it's gonna say, hey, this already exists, but yours will actually just go ahead and get set up. So here you go. It says the CLI is working now running auth login, which opens up a browser. And as you can see right here, it's basically just asking me if I'm okay to connect Claude to Higgs field and you're gonna go ahead and hit connect and then sign in. And now you have been authorized and back in Claude, it should say, okay, cool. You're now connected in. I can see your account and now I'm installing the agent skills. So exactly like you see right here. Now, while this is getting set up, there is something I want to talk to you guys about, which is the fact that this stuff isn't magic. This stuff just lets you automate things and ideate. So my point being, if you're not a master copywriter or advertiser, it might be really tough for you to build amazing tier one advertisement copy and creatives. And that's why what you can do with Claude is you can utilize other people's expertise and you can bring that in to make Claude Code the subject matter expert here. So it's not perfect. You know, a master copywriter is going to build a better newsletter automation than I would. So what you can do is in your project, you can do some research. So here's a chat that I did earlier, right before this. And I basically said, Hey, I need you to do a deep research on the best strategies for advertising in 2026 when it comes to organic advertisements on platforms like TikTok, Meta, or X, and what captures people's attention, what converts and how it differs per platform. So I basically wanted it to create a full markdown file called advertising masterclass that would live in this project. And then I could have my agents look at that when they need help ideating or when they need help analyzing what's going on with our data. And it's going to help them give us better copy and give us better prompts to feed into Higgs field. And this is something that I do all the time. Whenever I'm building different agents or automations, I always leverage Twitter threads, YouTube videos, perplexity research. I utilize information that's out there and proven, and I bring that into my systems. So basically this did all that research. It asked me questions and then it gave me a full markdown file, which now lives in this project. As you can see, advertising masterclass.md, it's 617 lines. I could go ahead and open it up right here and we can read this, which is a master playbook for organic content. It's last updated May, 2026. We have a cheat sheet, we have different platforms, and we have a bunch of information about how attention is captured. And now all of our advertisements are going to hopefully be better because we've done a research doc like this. But anyways, now we have the CLI installed, we have been authenticated in, and we have our skills installed. So we're ready to get started trying to build some automations here. Okay, so I cleared out that chat. And here's the first thing that I would recommend you do. So in my Higgs field, if you guys remember, if I go to my assets, we already have a ton of assets generated. We have 45 different assets created. We have a few different products. We have a sleep pill thing. We have a few different headphones that were generated, a few different UGC ads. So here's what I want to do. Go ahead and take a look at all the assets that we've generated in Higgs field. I need help basically creating a log tracker of every generation that we do together just for, you know, visibility into our prompts and our data and statistics and things like that. And I want you to formulate this into a Google sheet, a few tabs if you need, but use the GWS CLI in order to create this Google sheet and organize it based on, you know, like the product and the, you know, the prompts, maybe however you think that this makes sense. Ultimately, this project is being set up to become a master creative agency. So we need to have a database where everything lives so that we can track stuff over time as we scale up how many pieces of creative media we have. So the reason why I want to do this is because I ultimately want to get to a place where we have something like this as an example. So I have all my generations here. We can see the product, we can see the style, we can see the image or video, the model, and we can see what we're actually generating. We can also look at the results and we can look at the actual prompts for all of them, which is really important. From there, we can analyze which ones of these do we like the best, which ones actually converted the best, which ones, you know, had the best budget or had the best spend on our meta account or whatever it is. And we can have all these other statistics like by product, by style, we can have some planning. And then based on all this data, and especially if you bring in actual real data from your Google ads or your meta ads, or even just your TikTok or Instagram account. Cloud code can look at it. It can use the subject matter expertise that you had at research, and then it can plan things. So now it's planning out different versions of ads based on certain things. So we have different value props, different headlines, different avatars, different styles. And it gives us this test matrix where we now have a hundred different things to test, and they all switch up little different variables. And we can ultimately test way more things now because we're not the bottleneck on creativity. And we're also not the bottleneck on production. because I could set an agent off to generate all this stuff, and then I could go to bed, and I could wake up with 100 different ad copies and creatives ready to go. And then you could also have an agent that every single week generates 100 more. So you just have like this unlimited bank of things to test, and it's all based on data, not just random stuff. So it was looking at the master sheet, which already exists, which is this one right here. So I'm just basically gonna go ahead and say, hey, I actually just wanna create a completely new one. That one was good, but I'm just doing a demo, So I want you to just do it again so I can show my audience how good you are at things like that. And if you guys haven't used the GWS CLI before, it's amazing. It's another CLI, just like this Higgs field CLI is a CLI. And our agents are now able to super quickly look at Google Sheets, Google Docs, Gmail, Calendar, Drive. It can look everywhere. And it's much, much more efficient than using like a bunch of MCP servers or a bunch of API calls. So if you haven't tested out the GWS CLI before, it's a huge unlock. I'll drop a full video right up here where I talk about it more. Okay. So now it has pulled all 45 of those generations. As you can see, let me just open up this sheet so we can take a look at it. We've got all the generations right here. I'm going to go ahead and make these smaller. Okay. So we've got these 45 generations. We can also see by product. We can see by style and planning. So really what I wanted to do there is just show you guys that Cloud Code can now look inside of Higgs field, see everything that we've done and not only just see it, but it can pull information like the job ID, the status, the prompt, you know, the sizing, all this kind of stuff. That's really important. I mean, think about how long this would have taken you to manually go look at all your stuff and get it into some sort of internal database. And then of course, this is where it's able to build on top of it. And it's able to give us tons and tons of new ideas to actually go and generate more creatives from. So let's actually go ahead and do that. I'm going to open back up cloud code and real quick, I'm going to do an at sign, which is going to let us tag certain things. and I'm going to tag the advertising masterclass.md file, which is the full breakdown. And I'm gonna say, all right, so I want you to look at all of the different generations that we've done. I also want you to read that advertising masterclass doc and I want you to help me figure out a bunch of different variations that we could create. We've done some things with different headers, with different styles, with different types of content. And I want to mix and match a bunch of different variables so we can ultimately test a bunch of these and put a bunch of budget behind this and see which one of them spends the best. So use your creativity here, use your best practices and help me get a bunch of different ideas for more creatives. And once we shoot it off with that plan, I probably should have said to put that into the GWCLI, into that Google Sheet. Hopefully it understands that. If it doesn't seem like it's understanding that, I'll go ahead and stop it and say, by the way, put that in the Google Sheet. But that is what we're looking for here as a deliverable. Okay, so it looks like this is all finished up. I did have to end up telling it to put it in the Google Sheet. Wasn't that smart yet. But let me go over to the sheet and we'll see. We have this new tab called Creative Slate. And here, this one looks better than the previous one. It didn't give us 100. We could obviously say, hey, give us 100. But this one ended up giving us somewhere in the 30s. So it also kind of showed us priorities. So these obviously need to go ASAP. And then we've got other ones as well for different products. You can see the Murmur Halo. We've got the Sleep Supplement. So anyways, but now we have this database that we can look at. We could also have some sort of status so that when we are having it automatically generate these, it can mark them off as processed or done or whatever it is. And then it will create the prompts and talk to Higgs field to create them for us. So it's going to be very, very cool. Sorry about the lighting. I just saw like apparently a tornado came through and it got very dark. So I turned on my little light. Okay. So now that we have all of these examples set up, let's say that we want to generate these top five priority ones. So rows three through seven, we're going to generate. So what I want you to do is now create the prompts for rows three through seven. So those first five that you created, but what we also need to do, which is really important is we need tracking. I noticed on the sheet, you didn't have any status column. So add a status column. And what I want you to do is create the prompts for those five, go off to Higgs field and generate them and then mark them off on the sheet. Once they come back and they're done as complete or in review or whatever you want to do there, just mark them off so we can keep track of what's going on. So just shut that off. If you guys are curious about how I'm talking with my voice, then check out the tool in the description. It's called Glido. I officially have joined the Glido team and I'm super, super excited about it. I've switched over from Whisper to Glido. I just truly believe in the vision that we're building over here. So if you guys want to support, and if you need a voice tool, check out Glido. It's faster, it's private, and it is going to be way more agentic. So join the movement. But anyways, this is going to shoot off to Higgs field and I'll check in with you guys when we get those advertisements back to take a look at. Okay, so those five are finished. I'm going to go into the actual Google Sheets so we can take a look. We can see over here that it's added a status column. It's marked these as complete. We have the result URL. We have the job ID. So let's take a look at just a few of these real quick. Okay, so this one is interesting. It's sort of like a meme. You know, it's 18 months, no sleep. So there's that. You can also notice that the image doesn't really look like our reference image at all. If you guys remember, if I come over here, it was this one. No, not this one, sorry. It was this one. So that's honestly my fault. I didn't prompt it to do so. So we're gonna have to redo another round. But let's real quick just see what else we've got here because what you'll notice is these probably aren't going to be super consistent. And that's because we're just kind of blindly prompting. We're pulling the lever on the slot machine, which is AI. And if we don't have guidelines, if we don't have recipes around it, skills, then they're not going to be super consistent. So this one, I don't know what that is. This one is a video, very generic. Okay. So what happened is in the prompt, I'm assuming it basically said, hey, it is a blue bottle. It says sleep support on it and that's it. So it's creating these just random looking sleep support looking bottles. So what I'm going to do is I'm going to have to go back into cloud code. I'm going to drag in the actual image. This is our actual product image. This is an asset that we should always be using. So when you're creating these advertisements for the sleep supplement product, it has to appear as shown in this reference image every single time. It must appear exactly like this. Same color, same text. Don't change anything. And I need you to go ahead and regenerate those five examples. Also remember, the goal here is conversion. The goal is to get someone to want to buy our product. So go ahead and do those five again. Now, obviously we're looking for some sort of consistency, but what's important is we have a different kind of angle. You know, this one was curiosity. This one was contrarian. This one was a pattern interrupt, a question and a stat flash. So that's the value of being able to generate so many different types of angles. But also what you'll notice here is it used different models. It wanted to try these two with nano banana two. It wanted to try these two with GBT image two. So we just have a lot more to play with here. And it's obviously way more automated. So I'll check in with you guys when we get those back. So I thought while this was running and apologies, if you hear thunder or fire trucks, I wasn't kidding about the tornado. I thought that I would take a quick second to talk about skills. Because what happened here is one of them came back with being restricted, just like we saw earlier. And so what we can do is start to build a bit of a knowledge bank around what prompts get restricted and why and what don't, so that doesn't happen in the future. So what is a skill? A skill is essentially a recipe for an AI agent. So if someone said, hey, can you make me some chocolate chip pancakes? You would pull up a recipe of chocolate chip pancakes and you would make it and the next time you would pull up that same recipe and you would make the pancakes and they'd be the exact same. But if you didn't have a recipe and you were kind of guessing the measurements and guessing the order and the temperature, your pancakes would come out different every single time. So when we give our agent a skill, it basically means, okay, whenever I want an Instagram ad, you do it exactly like this and now everything feels on brand, everything feels consistent. So if we bake into a skill, hey, by the way, in the past, you used these five phrases and these five words and it got, you know, basically flagged. So don't ever use those five words or phrases ever again. And the coolest part about skills is every single time that you run your skill, that skill gets better because you can run your skill and you can say, okay, you just created me these five advertisements with the skill. I don't like X, Y, and Z, but I love A, B, and C. So update the skill to make sure that next time, you know, it's better. So while this is actually finishing up and while those generations are happening, let me just show you something. I'm opening up a new chat in this project and I'm going to go to our cloud over here. Let's say that we wanna find one that we really, really like. So actually, one of my favorite generations so far was this one. What I can do is I can take this prompt and I can copy this prompt. And essentially what I'm gonna do is reverse engineer a skill from this prompt. So I'm gonna go back into the Cloud. I'm gonna paste in that prompt and I'm just gonna start yapping. Hey, Cloud, so this prompt that you're looking at right above is my favorite output we've gotten from Higgs Field Marketing Studio. This was a hyper motion, fast paced, kind of like launch video for our product. And I loved it. It had fast cuts. It had nice zooms. It had nice details. And I want to turn this into a skill that lives locally inside of this project in the dot Claude slash skills so that anytime I ask for a hyper motion style video, you will utilize this and they're always consistent and they always have this style. So turn this into a skill for me. And that's basically it. I mean, obviously the skill is not going to be perfect on the first shot, but when it comes to actually creating the skill, that's all it takes. And usually the way that I like to build them is I like to play around with a bunch of outputs, you know, maybe generate five different things. And then I pick the one that I like the most or the two or three I like the most and say, OK, how can I reverse engineer a skill from these outputs? And that's exactly what you just saw me do. OK, so these should be done now. I'm going to open up the sheets and we're going to take a look. Hopefully now the most important thing i'm really looking for here is that the images or sorry The picture of our product looks exactly as it should so perfect. This one looks exactly like the reference image This says 18 months no sleep then seven nights of this try tonight 60 night money back guarantee and this looks like an instagram story style Ad according to the research that it did this one is kind of what happens and what should be converting Let's take a look at this next one here. We have the sleep bottle which looks exactly as it should which is perfect It says, melatonin does not equal sleep. Try the formula. 28,000 parents swear by free shipping. So once again, this looks like it's supposed to be sort of an Instagram story style of advertisement. Let's take a look at the video we've got here. Okay, so super short five second video. I don't love this one. I don't know if it's super engaging, but hey, this was based on the research that our agent did. And obviously we would test this one. If it's not spending well, we would kill it. This one is more of a square style. So it looks like it's only one out of five different carousel slides, but why am I exhausted at 2 p.m. even when I sleep eight hours? Advanced sleep formula, tap to see why. Okay, so that was just really proof of the bottles actually coming through now as they should. This one has a huge stat up top. So we can see that all of these were based on the on-screen text, based on the CTA, based on the platform fit and the notes, and all of this other stuff that the agent did research on and helped us ideate on. Now what I want to do is let's try to make another one based on this skill. So once this skill has finished up, we will try to invoke it and we will try to create another hyper motion style video from the skill right here. All right. So it created us one called hyper motion video. Now keep in mind when we installed our Higgs field CLI, we also installed the agent skills. So even if you don't have this one and you say, Hey, can you grant me an image? Can you grant me a video? It should automatically be triggering these other default Higgs field skills automatically. But anyways, what we're going to do is we need to open up a new session to try to use this skill. Okay, now before I actually use the skill, I want to check, did it save our reference image or not? So I'm going to go back into this. I'm going to click on files and I want to see if we have any brand assets. It doesn't look like we do. We have a bunch of data. Actually, wait, no, we do right here. Data, assets, we have our sleep bottle image. So you can't see it in this preview, but if I actually open up our folder, which this project lives in, which is right here, our Higgs field studio. If I go into data and if I go into assets, you can see that it did upload this as a reference image, which is great because what that means is in a new chat, I can tag it. So it was called sleep bottle reference PNG. So I can use that. And then I can hopefully do a slash command for Higgs field. Oh no, but it wasn't called Higgs field. It was called hyper motion. So if I do slash hyper motion, okay, I'm not seeing it right now. Let's try to just invoke it by natural language. So I want you to use the hyper motion skill and turn this sleep bottle image, which is the reference image I've tagged. And I want you to create a hyper motion style video in Higgsfield using their marketing studio. So that's all I'm going to say for a prompt. I'm not going to give it anything else. What I'm watching for here is to make sure that it actually invokes the skill because every time Cloud Code invokes a skill, it will tell you that it does. So hopefully what we see is that it's searching for one and then it actually calls it. If it doesn't, I'm going to stop this generation. And right now it's running the wrong skill. It's running Higgsfield generate. So this isn't the one we actually wanted to do. We wanted it to run the hyper motion skill. So what's happening is probably just because we just created that. So it hasn't registered yet. So I'm going to go ahead and stop the session real quick. And what we want to do is check if that skill actually exists. So I'm going to go to our project. I'm going to go back to the main section. The skills will live in a dot cloud folder. So dot cloud skills, hyper motion video. The skill does indeed exist. So I'm not exactly sure why it didn't get called. Let's open it up real quick and take a look at it. This is what a skill file actually looks like. It's just marked down. It's called Hypermotion Video. Generate a Hypermotion style premium product launch video via Higgs Field Marketing Studio, high energy, when to invoke, what to do, what to ask before generating, basically the template. So here are the hard rules for the skill. So I might just have to like close out of the Clod app, open it back up, and then we should be able to see the skill. All right, so I close out of the app and now that I'm back in, I can see the Hypermotion Video skill and I'm just going to say this is the skill that I want you to actually use. I also realized that my dictation accidentally corrected hypermotion to remotion. So that's why maybe Claude got a little bit confused, but it's going to look at the image. It's going to read the skill and then we should have a pretty solid output. And because it read the skill, it said, okay, one quick question before I lock in the prompt. Do you want a model in the ad? Do you want it to be UGC or do you just want it to be product only? And I'm going to say product only, and hopefully it should be good to go now. All right, so moment of truth, this is done. I'm gonna go ahead and open it up. Let's see what we got. I mean, that's crazy good. I think, you know, obviously this is where I'm like, okay, that's pretty bad, but all of this stuff, I mean, like it followed the skill and we'd be able to say, hey, I like this, I don't like this and make it a little bit better. But I think that this is really good. I mean, I really liked the feel. It looks very real and yeah, I am pretty happy with this output. Now it is a little bit unfortunate because in the reference image, all of the words do come through perfect. So it's not an issue with the reference image. It's an issue with the model that generated this video. Sometimes models are going to mess up text a little bit, especially when you're doing image to video rather than image to image. Now, one thing to keep in mind is this is the worst that AI video generation models will ever be. Every day, every month, they're going to get better and better. So right now is the worst it'll ever be. But I do wonder if there's some stuff that you could do in that video and in the prompting of the video to actually make it a little bit more accurate. And I think if it were me and I had that output and I just, you know, was getting that sort of quality, but the words weren't coming through right, then I would probably just say, you know what, that's fine. For our videos that are this high quality, we're just going to use a different label cover, which is just the logo and the name rather than like all the little metadata that we might not need right now. So anyways, there are some ways to work around. There's some ways to have a better positive attitude about it rather than just hating on it and calling everything AI slob. And because this was using marketing studio video, it said that it didn't actually use specifically one model. It kind of used a mix because it used, you know, marketing studio. So you don't choose it directly unless you would have ran it with some sort of flag. So anyways, this is kind of the main workflow, right? We're using it to ideate, we're filling in a sheet, we're marking off statuses, but how do we actually start to actually automate this? Well, So think about this. In Cloud, we're able to set up these things called routines. And what routines are is it basically just on a set cadence injects a prompt into Cloud code. So what we just did here, this could be a routine. All we have to do is prompt it to do so. So in a routine, what we could do is we could build a new one that basically says, okay, every Sunday, I want you to look at this Google sheet and I want you to also pull in data from Instagram or wherever we're posting this stuff. And I want you to analyze what's working, what's not. And then I want you to ideate and I want you to add on top of the sheet, 50 new generations. So 50 new every single week. And then what we do is that let's say that that's a Sunday night. We could maybe have a Monday morning one. That's a new routine. Okay. Monday morning, you're going to go to the sheet and you're going to pick 30 videos with a blank status. And that's how we ensure that we're not duplicating efforts. So let's say it picks, you know, these 30, it's not 30, but let's say it picks all of these because there's no actual status. It would grab all 30 of these. It would create the prompts for all of them. It would generate all of them. And then we'd wake up on Monday morning with all of these completed with URLs and with job IDs. And then we could scale it up. Maybe we're doing planning every Sunday and Thursday. And then maybe we're doing generating every Monday and Friday. And maybe we're scaling up from 50 to 100 or 200. And that's how you sort of push the system to the point where it's scaling way faster than you could as a human, or even maybe multiple humans. And then if you want to take it one step further, you could actually connect this pipeline once you actually get in a place where you trust the outputs to something like Potato or even maybe plug it into the meta ads manager. And you're starting to schedule and post these things automatically too, because you've built up a batch of skills that you actually trust enough to just let them run autonomously. So that's kind of the idea. And everyone's going to get in here and everyone's going to do it a little bit differently, but it's really, really simple to set up your routines right in here or to come into here and say, Hey, I want you to set up a routine for me, 8 a.m. Monday, do this and this, because it's all very possible with natural language. So if you guys want to dive a little bit deeper into routines, I'll tag a full video right here where I dive into how you set them up and some of the little gotchas that are in there. But that is going to do it for this video. So if you guys enjoyed, please give it a like. It helps me out a ton. And as always, I appreciate you guys making it to the end of the video and I will see you in the next one. Thanks, everyone.

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Higgsfield gives you access to the best AI image and video models, and Claude can talk to it directly through an MCP or CLI. 

In this video I show you how to turn Claude and Claude Code into a full creative agency that researches your market, builds a brand, generates product photos and ads, tracks every output in a Google Sheet, and runs on routines while you sleep. 

You'll see how to use Marketing Studio for hyper-motion launch videos, build reusable skills for consistent outputs, and scale up to hundreds of ad variations a week without being the bottleneck on creativity or production.

Sponsorship Inquiries:
📧 nate@smoothmedia.co

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TIMESTAMPS 
0:00 Intro
1:28 Connecting Higgsfield to Claude
2:49 Building a Brand From Scratch
5:10 Marketing Studio and Hyper-Motion
6:54 Image-to-Ad Generation
9:54 Moving Into Claude Code
12:49 Research Masterclass Doc
14:37 Google Sheet Tracker
18:36 Creative Variations and Generations
23:52 Reverse Engineering Skills
33:19 Routines and Automation
35:21 Final Thoughts