Picking Pricing – REWORK

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.

*Key Takeaways*
00:00 – Episode highlights
00:39 – The pricing experiments over the years
11:53 – Why 37signals avoids enterprise deals
19:27 – How Basecamp’s pricing style differs from HEY’s
26:58 – Avoiding gimmicks and overthinking
32:59 – Fizzy’s pricing model

*Links and Resources*

Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do

Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

Get some REWORK podcast merch – https://37signals.com/podcast/shop

*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/

Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/

Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.