Entrepreneurial Mindset, Online Communities, and Building Together with Scott Gerrard | Episode 4
Doing What You Know · 2026-01-25 · 38м 47с · 30 просмотров · YouTube ↗
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Скотт Джерард делится, как из простого «традиционного» ремесленника он построил онлайн‑бизнес, опираясь на менталитет отказа от зоны комфорта, постоянную диверсификацию доходов и активное участие в специализированных сообществах, где вознаграждают за реальное вовлечение.
Путь Скотта: от плотника к онлайн‑предпринимателю
Скотт работает плотником и выполняет разовые подработки, но уже семь лет зарабатывает в интернете. Он выбрал аффилиат‑маркетинг, потому что это модель с минимальными стартовыми вложениями и низкими накладными расходами. За это время он создал несколько сетей и запустил собственные продукты, получая доход, не привязанный к географии. Его предпринимательский интерес проявился в детстве: в 10 лет он и друзья «мыли машины» за пару долларов, а в пятом‑шестом классе летом зарабатывал 0,5 $ за стрижку газона, чтобы купить кассетный плеер.
Почему «комфортный» менталитет мешает предпринимателям
Главная психологическая ловушка — привязанность к «комфорту»: стабильная зарплата, государственная помощь, постоянный босс. Скотт подчёркивает, что даже работая на предпринимателя, вы всё равно подвержены тем же рискам, только получаете фиксированную зарплату, а не прибыль. Переход к предпринимательству требует отказа от этой иллюзии безопасности и готовности платить себе зарплату, когда бизнес начнёт приносить доход.
Окружение как фактор успеха: от жалобщиков к ответственным
Люди, с которыми вы проводите большую часть времени, формируют ваш менталитет. Если окружать себя теми, кто жалуется на работу, зарплату и «неудобства», вы сами начинаете воспринимать эти жалобы как норму. Скотт советует искать людей, берущих полную ответственность за свою жизнь, и проводить с ними больше времени — это ускоряет развитие собственного предпринимательского мышления. Он приводит пример, как знакомство с людьми, занимающимися коллекционированием серебра и инвестированием, подтолкнуло его к более активному финансовому росту.
Диверсификация доходов: от работы к нескольким потокам
Один источник дохода (например, зарплата) уязвим: увольнение, сокращения или изменения в государственных программах мгновенно обнуляют ваш бюджет. Скотт рекомендует иметь несколько потоков: аффилиат‑маркетинг, собственные продукты, инвестиции в металлы, криптовалюты и даже небольшие онлайн‑услуги. Он подчёркивает, что даже если один из каналов (например, Facebook) внезапно закрывается, остальные сохраняют финансовую стабильность.
Пример падения платформ: WebTalk и необходимость собственного списка
WebTalk, популярная платформа для онлайн‑сообществ, была закрыта, и большинство её администраторов потеряли аудиторию. Скотт заранее создал собственный лендинг‑пейдж и собрал email‑базу, благодаря чему смог перенести почти всех участников в новые каналы. Этот опыт иллюстрирует, почему важно хранить контакты аудитории вне зависимости от используемой платформы.
Инвестиции в активы: золото, серебро, биткоин и их роль
Скотт отмечает рост спроса на серебро, обусловленный его использованием в электронике, солнечных панелях и других промышленных товарах, а также сокращением поставок. Он инвестирует в физическое серебро и в биткоин, несмотря на высокую волатильность, аргументируя это тем, что даже при падении цены на 80 % у него останется часть капитала, тогда как в традиционном банковском счёте деньги могут полностью исчезнуть из‑за инфляции. По его расчётам, если бы за последние 10 лет он вложил все свои 500 000 $, а рынок упал на 80 %, у него осталось бы лишь 100 000 $, но без инвестиций он бы уже потратил почти всю сумму.
Менталитет «инвестировать», а не «тратить»
Разница между «расходом» и «инвестицией» для Скотта — это перспектива возврата. Он советует тратить минимум 10 $ в неделю на обучение, книги или курсы, рассматривая эти траты как вложения, которые в дальнейшем генерируют доход. Даже небольшие сбережения в 4 % в банке приносят компаунд‑процент, но инвестирование в навыки даёт более высокий потенциальный возврат.
Обучение продажам и маркетингу как ключевые навыки
По словам Скотта, два навыка, которые изменили карьеру его знакомого Хамози, — это умение продавать и маркетировать. После того как Хамози посвятил себя изучению этих областей, он смог построить собственный бизнес и обеспечить себе стабильный доход. Скотт подчёркивает, что любые вложения в обучение продажам окупаются, потому что они позволяют быстро вернуть вложенные средства через новые сделки.
Партнёрские программы: комиссии и модель в их сообществах
Стандартная аффилиат‑комиссия в большинстве школ составляет 40 %, но в их собственных сообществах они предлагают 50 % от продаж. Это делает их программы более привлекательными для рефералов и стимулирует рост сети. При этом базовый продукт часто бесплатен, а монетизация происходит через платные апгрейды и подписки.
Проблема роста в School: почему многие бросают
Платформа School насчитывает более 140 000 сообществ, но большинство из них прекращают деятельность в первые месяцы из‑за отсутствия первых участников, низкой вовлечённости и нехватки контента. Скотт указывает, что ключевой барьер — отсутствие чёткой стратегии привлечения и удержания членов, а также недостаток наставничества по созданию контента.
Evolve Now Social: миссия и структура
Evolve Now Social (ENS) создана как «школа» для владельцев сообществ в School. ENS предлагает бесплатные обучающие материалы (видео на YouTube, посты в TikTok, гайды в Instagram) и практические задания по набору участников, регулярному постингу и построению бренда. На момент разговора в сообществе было около 600‑700 участников, большинство из которых «лиркеры», но активные пользователи получают дополнительные бонусы.
Токен‑система: награды, дефицит и потенциальная ценность
ENS выпустила 5 млн токенов, из которых уже сожжено ~300 000. Токены распределяются за активность: комментирование, создание контента, участие в обсуждениях. Поскольку количество токенов ограничено, их ценность должна расти по мере увеличения числа участников (потенциально до миллиона). Ранние участники, получившие токены бесплатно, могут удерживать их, продавать или добавлять в ликвидность, получая прибыль от будущего роста стоимости.
Как новые участники могут присоединиться и что им предлагается
Присоединиться к ENS можно бесплатно; после регистрации пользователь получает доступ к обучающим материалам, возможности стать аффилиатом и зарабатывать на рефералах, а также к системе токен‑вознаграждений за активность. Платформа поддерживает несколько каналов коммуникации (email‑рассылка, YouTube, TikTok), что позволяет сохранять аудиторию независимо от изменений в любой отдельной соцсети. Таким образом, новички получают сразу несколько инструментов для построения собственного онлайн‑бизнеса без начального финансового риска.
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If you're building something online and it feels harder than it should, this conversation will hit home. Welcome to the Doing What You Know podcast. I'm Ray Thigben. This show is about closing the gap between knowing what to do and actually doing it. Through real conversations, lived experience, and practical insight, we focus on mindset, growth, and becoming who you were created to be. Let's get into it. Welcome to episode four of the... Doing What You Know podcast. I've got a special guest with me today. His name is Scott Gerard. Scott is a busy man. Been working with Scott for a while now. Met him through the school community. And he's a fellow entrepreneur, affiliate marketer. He's all into mindset. He knows what it takes to run a successful affiliate business. And so without any further ado, I'm going to welcome you Bucky Me On, Scott. How you doing? I'm doing great. So yeah, it's good to be here. Thanks. Thanks for inviting me on. Um, yeah, so I've been online for a while now, probably about, uh, coming on six or seven years, about seven years now. So, and I'm a tradie. So offline, I'm carpenter and pick up a lot of odd jobs, stuff like that. So yeah, I just, I just love the idea of more the idea of I'd call it. location freedom. I wouldn't call it, um, money or time freedom, location freedom. And that's why I do everything online now. So affiliate marketing, especially it's probably the best business model you can get into lowest startup price and like low overheads and yeah, you just work grind. And over the last seven years, I've managed to build a few decent networks and a few different products and programs. So yeah. Nice. So yeah, the, the beauty of working. Working from home is wherever you have an internet connection, right? So yeah, that's great when you're not tied down to a job and a boss and you're your own boss. So you can look for those gigs where you do some side work, your carpentry or whatever. Yeah, that's good. So you're an independent entrepreneur when it comes down to it. Yeah, at the end of the day. Pretty much since we're kids, we used to knock on doors around age 10, just to ask people to let us wash their car for two bucks. And so since then we've just, my whole, my whole family, like the higher side of my family, the older ones, we sort of all grew up in country sort of areas, country towns, and always wanted a couple of bucks to buy some lollies and stuff. And yeah, you just got to sort of figure it out as you go. Yeah, that's awesome. So we started, started at a young age. And with that entrepreneurial spirit, I know I was in the probably between the fifth grade and the sixth grade. My dad was in the Navy station in Japan at the time. And that summer, I would rent a Pushmore. a lawnmower now this is the old rotary style no motor just a push thing you you propel it um and i cut grass for 50 cents a yard one summer just so i could make enough money to buy a cassette tape player so yeah that you know if you start that entrepreneurial mindset at an early age um that's really good um so speaking of mindset Let's move into that a little bit. Tell me a little bit, Scott, what you believe an entrepreneur's mindset should be based around. What are some of the requirements mentally to be an entrepreneur? Not everybody's cut out to just not have a job. I mean, you can go as far as gig work as well as what you're doing online because that's basically entrepreneurial too. And it all requires kind of the same mindset. You know, you don't rely on a boss, which is dangerous because you're replaceable when you have a boss, right? You're tied down to that boss. And if you're relying on him or her, then that might not be your best option in life. So what kind of mindset are we looking for as far as being an entrepreneur? Yeah, definitely. Yeah, about the boss. I think the mindset you really need to lose is that comfort mindset. So it's probably one that you need to lose. A lot of people are so dependent, like you were saying, on jobs or even a government check. But the moment that So anything can happen at any time. So if you're not an entrepreneur, you're working for an entrepreneur at the end of the day. So if you're still working, you're still taking the same risk as a worker, you're just getting a wage. So as an entrepreneur, you're not getting the wage. You're the one that ends up paying the wage at some stage of your journey. But if you're... mindset worker and you just love the comfort feeling you've got to still understand you're working for an entrepreneur so they're still taking all the risks which means you're at risk as well so sort of not so much changing your mindset but just change like don't get into that comfort mindset because that comfort mindset will just literally hold you back and like i said about the location freedom you really want to understand what you want in life so i don't want to be tied to a certain area. So that sort of gives me that, it gives me that drive to keep pushing forward because I know if I don't keep pushing forward and I settle down and I adopt the mindset of all those around me, and this is a struggle and this is why we've got a few different communities involved with surrounding ourselves with other people with that same mindset because everyone in your life, in your daily circle, if they've got a job or if they're on some government benefits or something, they've adopted this certain mindset and if the longer you hang around those type of people, the more likely that mindset's going to rub on you off on you. So sort of changing your surroundings to those with a mindset that you want to be like. So I look at you and I see what you're doing with your, you write up, you've written a novel. You've also got community set up. You do a lot of, I've even seen in gold and silver was in that same company too, by the way. But yeah, so you collect silver. and for their value so hanging around someone like you sort of keeps me less around those that are going to slow me down slow down my growth so the mindset you need is sort of yeah you need to really depend on yourself and take on that self-responsibility and change your surroundings it's i think changing your surroundings is probably the most important thing because if you're around people and they're You'll hear people, they'll complain about their wage or they'll complain about everything. They'll complain about having to go to work, but they still go to work. Like it's just literally you're either around people that complain about their life or you're around people that take full responsibility of their life. And finding those that have taken full responsibility of your life, their life, and trying to be around them, trying to hang around them, trying to spend more time with them is really going to help you with your own mindset. it's sort of it's it's a process you go through so i was in that comfort mindset for a while i like got settled down in some jobs here and there i last probably about six months before i get bored of it and leave but it's um you saw you can't grow like you can't grow at some stage yeah it's funny it's funny you talk about that comfort zone um and and the The like-mindedness, you know, they say that you're most like the five people you hang around with the most. And you think about the water cooler conversations at work, all these people that gather together, they're all the same. And you talk about the comfort zone, which is really crazy because the ones that are at work complaining about their job, complaining about their supervisors, complaining about their co-workers, that's all because they're in their comfort zone. And yet that doesn't sound comfortable because they're complaining about everything. But that just is so much easier to complain about things than it is to take responsibility, jump outside that comfort zone a little bit and do things for yourself. Right? There's so many opportunities available these days, especially with the internet being worldwide affiliate programs, network marketing. What I mean, you don't even have to do any of those you can do so much stuff online yourself offer your own products. But it takes getting outside that comfort zone because if you haven't done it before, it's uncomfortable. But someone once said that the comfort zone is where your dreams go to die. Because if you're basing your dreams on your job, I can tell you from experience after working 40 years in the industry. you know, having a boss for 40 years. The old saying that we have in America is you spend 40 hours a week working 40 hours or working for 40 years of your life to retire on 40% of the income that you couldn't live on before. And that's pretty much true. So if you don't have another source of income or multiple sources of income, I like the multiple streams, even as an entrepreneur, right? If you're relying on a job, you've got one stream of income. If your job goes away, that income's gone. What are you going to do? If you're relying on government, if they cut the programs or government changes or whatever, I mean, some countries' regimes change and then you know that whole government's upside down. So what's going to happen there? No, you need to rely on yourself. And even at that, have multiple streams. Don't rely on just one thing because that one thing can always go away. I mean, as big as say Facebook is, if you're relying on Facebook, and nowadays Facebook is monetized, if you're relying on Facebook, for example, for whatever little monetization you can get from it, and all of a sudden they lock you out or they they block your account. Well, if that's your only stream, you're in trouble. So it's best may why not go to find another platform to use beside that. diversify into different things. Gold, silver right now is huge, especially silver. It's going crazy. Because silver is used in so many electrical products and industrial things, solar panels, all that and the gold, the silver supply is shrinking. So the value is going crazy right now. Yeah, so investments in commodities, that sort of thing. even stocks or whatever, but something you've got to diversify. And that takes that a totally different mindset. You've got to take responsibility for yourself and just do it. Just do what you know. Definitely. I actually heard a quote. You said a quote a second ago about the thing, but I heard a quote as well. It went something like a wage is just something they pay. A wage is a bribe. that they pay you to forget about your dreams yeah i like that and that's pretty much true right you're not gonna you're not gonna unless you have very small dreams and then you know that that wage yeah jim rohn said it better than anybody profits are better than wages right um and diversifying like it's definitely i'm a strong believer in diversification uh as you know if you've been around me for a little bit now but i've got like i've got a couple communities set up i've got uh i've even got other affiliate marketing products and programs where and i'll build my own email list like you said facebook was shut down at any time so it's like i once there was this platform called web talk but they shut down and it got it was getting really really big and i was probably one of the very few people that created a website a landing page that was actually gathering the members from web talk the web talk platform into my own email list when they shut down i sort of went out on my own and started my own little things but i've managed to keep the same members the same network this whole time throughout the last seven or so years from this same platform however with when you're not when you're not thinking ahead like oh anything happens to this like if facebook shut down Where do all these people go? How do I keep these people together? If you're not thinking ahead like this, and Facebook was to shut down tomorrow, you lose everything, you will lose every single connect you've got unless you've diversified into something else. And that's what I love about the school platform is that it allows you to gather them there. And I think diversifying in multiple channels, YouTube's So you've got a YouTube channel, you've got your school community, you've got your Facebook diversifying and having the same network on multiple different things. And even in your own email capture pages, that sort of thing, it covers you when something does happen, when this platform does shut down, when this product closes the doors, you know, when, when something happens, you've got that. And then with the investment, investment side of things, like you, you stack silver coins. a lot of people they won't do that because they'll say i don't have money and they won't diversify they'll keep all the money in the fiat currency in their bank however if you look if they don't have money today that means if they where'd their money go from last week so i always say well why don't you get this so when because i'm i'm a big bitcoin believer i tell people to buy bitcoin i really believe in bitcoin just the way it's set up and i say why don't you just get like 20 bucks for a big, I don't have the money this week. And I'm like, we'll use last week's money on what do you mean? It's gone. It's like exactly. And so is the week before, so is the week before, so is the week before. But if you have Bitcoin, even if because they always sell with volatile and it could, it could come down in price. And it's like, well, right now, if Bitcoin absolutely crushed, crashed and all my cryptocurrencies, let's just say my crypto portfolio went down 80%. I'll just, and had 20% left of the value. i would still have more in that pro uh portfolio that went down 80 percent because i put it there in the first place and what i would if i didn't put it there because right every step from my bank would be gone already from the last seven or so years it would be gone therefore if it's in some portfolio that goes down 80 percent i've still got it i've still got more than what i would have had if i didn't put it there in the first place so a lot of people there they fear the volatility but it's like Look at your past bank account. Where is all your money anyway? If you had all your money for the last 10 years, but it was down 20%, I'm pretty sure down 80%. So let's just add up all the money for the last 10 years. Let's just say you've earned, I don't know, 500,000 for argument sake. And it went down to $10,000 because you've invested the whole lot. It went down to $10,000 today and you've got $10,000 left. So you lost 490 grand. If it wasn't that $10,000 today from a portfolio that went down, it would be zero because you would have spent it. Exactly. Yeah. It's literally, I don't see how people see that that's a volatile asset is risky. I believe having money in multiple different areas is probably the safest option. In my opinion, like I'm not a financial advisor, it's probably the safest thing because I can guarantee if I have a dollar left in crypto tomorrow. I would have $1 more than what I would have if I never put it in there in the first place. Yeah, and that's another mindset, right? I know from my own personal experience back before I actually went out and sought a mentor and got personal mentorship, invested in myself, right, which was kind of hard to do it the first time. Every year that I made more money, I spent more money. And that just seems to be the mindset. I make more money than I've ever made in my life, but I still don't have anything to show for it. Well, yeah, that's because you're not investing. I mean, at least open up a savings account. You know, 4% savings account or 3% or whatever it is, is better than nothing. I mean, even if there's no interest in there, that compounding interest is really nice. But if you're putting $10 a week away somewhere, in a year, you got $520. that you wouldn't have had, just like you said, had you not put that little bit of money aside. If you put it aside and it drops, well, you still got that much that you wouldn't have put there. So that makes perfect sense. Yeah, definitely. That's the way I look at it. Because it's, I think once you start looking at it like that as well, you sort of it's not as scary to invest. Cause it's like, well, it'd be gone anyway. Like my money's going to be gone and I'll get more money next week. I'm going to make more money next week. Money is an abundance. Like a lot of people, they fear you losing money cause they think there's none there or something. They think that there's no money. And it's like, man, I can guarantee you're going to have more money next week. And then the week after, week after, week after, you're going to get more money at some stage. It's going to keep coming. It doesn't stop coming. Like you make it in different ways and different avenues. However, it's, it's an abundance. There's so much money in this world. So why not just put some aside here and there, you know, invest in a few courses, take a few risks, you know, learn a few skills. There's one thing that, I forget his name, Hamozy, Hamozy, he said, why don't, because I watched a few of his things. I went for binge for a lot of his content. He said, there are two skills. he just decided not i've got to do and it's he learned how to sell and market he said that was the two most important skills that he's ever learned in one of his it was like an eight hour long long um call that he did he it was multiple clips all put in one but yeah he said that was he just decided one day i'm going to learn how to sell i'm going to learn in a market so he just and he went in he just went into it like he so he took that risk went right i'm gonna and he just brought everything So he always says he's big on this. He says, just, if you know that there's a skill that can help you make money, invest into it, like just do it, like just buy that damn thing because it's going to help you make money. It's going to help you make that money back. But whereas if you don't buy it, your money's gone. Exactly. If you don't. And, and, but the difference is your money's going to be gone, but then you've got the skills to get that money back. So it's not really a loss. It's only a temporary, a temporary, uh, what do you call it? temporary sacrifice for a long term future, really. It's just a lot of people they struggle to, you know, wrap their heads around that and just, you know, they want that drink from the shop or something. Well, a lot of a lot of people and it's again, that that mindset, that mentality of the lack mentality says I'm spending money. The abundance mentality says I'm investing money. And that's the difference. Some people call it investing. Some people call it spending. It's just like if you have a, if you've got a network marketing opportunity for whatever, just in just a generic, say it costs $10 a month to join my network marketing company. I don't have that kind of money to spend. I can't spend $10 a month where you're not spending, you're investing, right? It's you're investing $10 into a business. Where are you going to, you can. buy a you can't do a brick and mortar business for $10 investment. Right? We're giving people such an opportunity. The same thing with affiliate marketing, same thing with school communities, right? And we kind of transition into that a little a little more detail if you like. But the affiliate program in schools most, I mean, I think the default is like 40% for affiliate commission, but a lot of those communities like our communities, we offer a full 50% commission affiliate commission, So if somebody refers somebody to our community and they upgrade to our paid communities, I know you've got a huge free community that there is no investment in. So why don't we talk about that a little bit? Let's talk about Evolve Now Social and what's going on there? Well, it's, it's huge. It's, it's going to be huge. So I see a gap in them. Well, there's one other community that I found there, but that allows you to talk about your own communities in but i see there's a massive gap so i personally believe one of the biggest niches coming up is a school so school in general school influencer if you can learn how to use school learn how to leverage school and if you was to teach those skills on a youtube channel on anything and you started teaching people how to grow school and so a lot a lot of communities will do this they'll teach you how to use school but they're not going to do it for free a lot of them you have to be in the community they're going to give it to their community but i believe if you was to openly put out a lot of information for free on YouTube about, Hey, you can get more engagement by doing this. Hey, you can grow your community by doing this. You can get members by doing this. You're going to grow a massive school community over time, or you're going to grow a massive brand as I see people, for an example, with Instagram and Facebook, they're selling high ticket courses, five, six grand plus to learn how to grow on Facebook, to learn how to grow on Instagram, to learn how to grow on TikTok. You can really niche down with these things and be that influencer, be that face of, you know, this is how you grow school and people just begin to come to you and they'll come to everything you've got. They'll buy everything that you are selling because they're in that same thing. And right now, I think it was 140,000 odd communities or something. And if you, you scroll that school as feed and they're all, there's so many questions, so many people struggling, so many people are, they're, they're giving up too early. So they're, they're starting a school community and then they're giving up and they're giving up because there isn't, they, they don't know how to get those first members or they don't know how to get those first sales, or they don't know how to get the engagement in their group. Many, many different reasons. Everyone's got a different reason. And then, but so many people are giving up. And when you see that, how, like, the abundance of people giving up on it. So you see the successful ones, right? You know, they're five, six, like the potential is there. The potential is real. If you can stay consistent and push through. However, many people aren't able to stay consistent and push through. And that's where I see a massive gap in the school. So there's a few communities that talk, but a lot of the stuff's private. So we've created this evolved now social community to literally help everyone in school and even monetize it. we take people from absolute beginners online and we teach them how to first bring in members how to stay consistent with posting how to build a brand all this sort of stuff all and involved in our social and then we got our affiliates out there so like the main ones they're out there putting their content out publicly for free 100 for free like on youtube what you're doing right now with this podcast so there's all this abundance of So we've got all these affiliates, like it's not huge yet, but we've got a few affiliates. They're making free school content to help other schoolers, help other communities. And as I was just saying, most of them are giving up. So we're putting that content out there on Facebook. We're putting it out there on Instagram, putting it out there on TikTok, putting it out there on YouTube, depending where it's coming from, which affiliate. So, you know, we've all got our own strengths. So for an example, one of your strengths would be YouTube and one of Sean's strengths. So Sean's another admin, his strengths would be something like Tik Tok and shorts and stuff like that. He really loves that sort of stuff. So we're using all these different strengths to get all of this information out for free. That's going to help all these schoolers that are would have otherwise given up. The traffic brings it back all into Evolve Now Social and then people learn those basic skills to grow that school community. And then we're partnering up with other school communities. So we're sort of filling that the massive gap that I see and there's millions of users on school. And tomorrow, there's probably going to be another 10,000 community startup. Next month, there's going to be another 10,000 communities quit. So, and it's just like, there's just so much potential there. looking at the highest school communities, the potential of real money, like some of them making half a million bucks a month. You, I don't know how you'd even find a job that pays that. At the end of the day, you can't. And even if it did, you can't find a job that pays that and allows you to just go to the beach tomorrow and work on your phone. So the potential is real. And I think people are seeing the potential. So a lot of people are seeing the potential. They start working towards that potential. Then you've got the mindset and then you've got the consistency and then you've got the hard times. So everyone's going to have hard times. So there's no exceptions. We're going to have our down times, our uptimes. And I just want to fill that void, fill that area of lack and leverage our community, our community admins and everyone together as a whole to really bring that attention to come over here. keep yourself motivated, keep yourself inspired, work together, let's build something great. And, and that's what's happening. So a lot of our communities in Evolve Now Social have got their own members have got the community started from Evolve Now Social. And it's, and it's those initial members that that little boost at the start that gives them that confidence to keep going. So and we're just growing. So we got 600 and something members now, and we're almost 700 members. And obviously, most of them are lurkers, same as Facebook. Most people just scroll feeds. They don't actually engage or they don't do stuff. But whatever they're scrolling that feed and staying motivated and seeing real people getting real results that are in the same situation as them, and even in some cases in a worse situation than them, it really kicks off that belief. And it's, you know, I think I've heard it a few times, but you need to believe in what you're going to do before you're going to achieve it. Yeah, absolutely. You have to see it as already being done before you really, in order to have that success, you have to see yourself as already having achieved that success. And that'll help drive you towards it. And that's one of the things I love about your community Evolve Now Social and the fact that you are allowing communities to come, number one, you're allowing communities to say, hey, I'm here. where most communities aren't going to let other communities come in and say, I have a community and this is it. You actually encourage that so that the communities can all combine as a force, so to speak, that they can all go out. We can all go out and share Evolve Now Social. And in that same process, we're sharing all these communities inside. Evolve Now Social and that's helping to grow all of them. So it's definitely a huge collaboration. Again, it's all the like-minded people gathering together. And we also reward just the members that aren't community owners, right, for actually participating and not just scrolling. We have our own tokens that we award members for. for participating, for commenting, not just for liking and scrolling, but for actually engaging inside the community. Yeah, definitely. And then that, so the scarcity of the tokens only increase in two, like every member that becomes a part of Evolve now social, that's, it makes it a lot more rarer that token. So as, as we sort of grow that community, that token is going to increase in value by default. So like, I don't know how many people in Evolve right now buying that token, but there'd be at least 20 odd. So people. buying it, like purchasing it themselves. And by the time we get something like a million members in that community, which we will, cause that's what I'm going for. Like, so we've evolved. It's so the whole idea we've evolved now social is if you have a school community and you start a school community tomorrow, it's going to be a lot easier for you to get a member into your school community. That's already a part of school. So that's already a part of the school platform. If you are to refer someone into your community, that's not. a part of school, never been on school before, it's going to be a lot harder. So bringing all the schools together and all the school communities and members of communities into one big community, it's going to be a lot easier to grow a community in the future. And because of that aspect and the training for the affiliates and stuff, we should be able to grow that community huge. And let's just say 5 million tokens minted. If we get to, and there's like 300,000 of those burned now. So if we get into a stage where we've got like a mil over a million members, let's say we've got over 2 million members. There is not enough tokens for everyone to have half tokens, half token each. So that's the scarcity of the tokens and it's designed that way. So I really wanted the scarcity unit. So as, as our community grows, the demand for the token always. or also grows, but the supply is just not there. So by default, same thing happened with Bitcoin. It's sort of, it's going to go up in value. So, and, and then right now, like you said, we reward those members, the active members to, for participating, the ones that are making that leaderboard, we give them those free tokens. So those tokens in the future for all the early people right now, so it's more for the early people, the ones that that are helping us grow at these early stages they're going to end up some of them will probably end up pretty well off depending if they hold their tokens or sell their tokens or that there's many things you can do with tokens adding liquidity that sort of thing but like depending what they do with their tokens a lot of them are going to have a pretty decent chunk of money just sitting there because they were active at the start and they really helped us boost boost things at the start so yeah it's it's designed for everyone to win Yeah, it is. I'm excited about that whole program. And I'm also grateful to you for sharing that whole process of how do we go out and create tokens and that sort of stuff through one of your other communities. It's not Evolve Now Social, but through AAA Wealth Builders. So, yeah, thank you for that because that's how I created my own token. And even though it's not even the value of the token now, it's just the fact. that you're rewarding somebody because people always want to be rewarded. So, and they don't have to do a lot. They just have to be, uh, show up in the community and engage. It's, it's not difficult and, um, people just love getting rewarded. So that's, that's an awesome, that's, that's what I love about it too. It's just like a reward system that anyone can set up. So, and i believe it's becoming more common like as the information gets around as these blockchains develop there's going to be more and more little community tokens with reward systems all this sort of stuff implemented and the more people say for an example i just onboarded someone today into the agrarian blockchain by giving him tokens on evolving our social so walking through the whole process set up wallet that's all the stuff showed him how to opt in and he got his reward for the ens tokens for making the leaderboard but now that he's done that and then we've got so we've got your community and then sean's another one that's launched a token that also gives rewards so now by them being a part of those communities and getting rewards as well you know it's going to add up for a lot of people and then as we sort of spread there's going to be more and more communities with this reward system in place and then hopefully over time school itself makes one that's hopefully one that would be cool we can show them the way we can show as long as they use our grand blockchain but um everyone's the best so it's better use it but um yeah there's definitely and i see more companies more everything's going to be tokenized on blockchain at some stage like you know even gold and silver is becoming tokenized on blockchains yeah so and just by having that information out there early for our members and yeah and like there's no requirements like if you don't like crypto you don't have to accept it yeah exactly okay yeah and But why not when it's free? Why not? That's why I say that if it's free, it's me, right? Yeah, that's it. That kind of that kind of eliminates the whole I can't afford it thing. So free community free rewards. That's a no brainer. So before we wrap up, Scott, because we're kind of at that point, why don't you just tell people how they can get involved and involved now social? Let's go from go there. First thing is there will be a link around this video there'll be a link around anywhere that our evolve members you just so depending where you hear this from or where you see this from like some people might chop this up in shorts check in the descriptions there will be a link somewhere so if you're already part of school simply search it in the discover evolve now social if you're not a part of school and you're seeing someone talk about evolve now social look around their post they will have a link somewhere during that it's 100 free to join it's always going to be free to join there is upgraded options and that's pretty much so the members as affiliates can monetize what they do anyway wait wait so it's free and they can still make money like exactly it's free money cool so it's 100 free to join and 100 free to earn and 100 free to get some crypto rewards which is easily like, so a lot of people, they, they like Bitcoin, they want Bitcoin, they like Ethereum, they want Ethereum, they like gold, they want gold. It's, you get a bit of crypto rewards. It's easily convertible into those other assets as well. But yeah, it's free to join. We've, we've set it up. So, and we're helping. So we help you get your members to upgrade at some stage where there's actually a lot of ground, as you've seen, a lot of groundwork going into the classroom area to really, really help people get that passive side of things happening because a lot of passive income is, it's not a myth. However, it's not going to be passive at the start. It's going to take some grinding. So everything I set up, I'm actually also making it more passive for myself. So I don't believe in having to be there every single day or day. Never will believe in that. However, at the start of things, you will need to be there all day, every day. But yeah, if you find that link around this video, any other video, any other post, simply join it. It's 100% free to join. No risk. Look through the feed. Read what other members are saying about it. There's a few videos out there on YouTube. Search it up on Google. You will see if you type in EvolveNow Social or what is EvolveNow Social, you will see videos come up. You will see posts come up. They're all going to come up from many different... many different ones of our affiliates. And yeah, just simply click a link and put your name in and just sign up. It's that easy. Same way you did it with Facebook. Same way. The only difference is, you know, you'll learn a new skill. I remember, so a lot of people, when it comes to recruiting for something, a lot of people don't say, I don't know how, I'm not really into this stuff. I still remember years ago when my dad wouldn't sign up to Facebook as an example. He's like, I don't know how to use it, I don't know how to use it. I'm like, you'll be on it one day. So anyway, he's on it now today and he's like a big user of Facebook. And this is how school is going as well. So if you're one of those ones who say, I don't want to join school because I don't know how, I don't know what to do. Just like you said that about Facebook or just like you said that about TikTok or just like you said that about the internet as a whole. you're going to end up on it anyway so you might as well just jump in and learn sooner before absolutely yep so the link will definitely be uh in the description of this video and uh we're also on audio only for um apple itunes and iheart and amazon music so i think probably the easiest way for me to get a link to those, to the that audience is just to tell them if they go to doing what you know, dot com forward slash ENS for evolve now social that will get them over to your community. So with that, Scott. It doesn't matter who you join, who you join for, just join because you're going to love it. Absolutely. Yeah. So we're going to wrap up, Scott. Again, thanks so much for coming on. It's been it's been very informative. I think the audience will appreciate your appearance today and the information that you shared. So thanks again for coming on. Any final words before we wrap up? No, other than thanks for having me and keep doing what you know. You've inspired me a fair few times. Awesome. Thanks for throwing that in there. All right, Scott, we'll see you again soon. Too easy. All right. Growth happens when knowledge turns into action. If you're ready to keep that work going, Join us inside the Doing What You Know community at doingwhatyouknow.com forward slash team. Thanks for spending this time with me. Until next time, keep doing what you know.
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What does it really take to build something meaningful online? In this episode of the Doing What You Know Podcast, I’m joined by Scott Gerrard, founder of Evolve Now Social, where the focus is on building greatness online by connecting and growing Skool communities. We talk about the entrepreneurial mindset, what most people misunderstand about community-building, and why real growth happens when people stop trying to do everything alone. This isn’t about hacks or hype. It’s about leadership, consistency, and creating environments where people actually show up and grow together. If you’re building a Skool community, thinking about launching one, or trying to grow something that matters online, this conversation will give you clarity and perspective. 🔗 Connect with Scott and Evolve Now Social: https://linkly.link/2EFz0 📌 Learn more about the Doing What You Know community: https://www.doingwhatyouknow.com/team