Building on the Side – REWORK

Have a day job but dreaming of launching the next big thing? In this episode of The REWORK Podcast, a listener question sparks a conversation with 37signals' co-founders Jason Fried and David Heinemeier Hansson about juggling consulting work while building products on the side. They share real talk about timing, expectations, motivation — and why your side project should serve you, even if it doesn’t turn into a smash hit.

*Key Takeaways*

00:12 – Host Kimberly Rhodes reads a listener question about balancing consulting with product building
01:01 – Why it’s easier than ever to build something—but harder than ever to get noticed
05:48 – The barrier to entry is low, but staying in the game is the hard part
08:05 – There’s no formula for what will take off and what won’t
13:08 – Aim for more than just small wins—set bold goals
16:04 – You have to be fully invested if you want your idea to stand a chance


*Links and Resources*

Why We Choose Profit – https://37signals.com/why-we-choose-profit/

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

Get some REWORK podcast merch – https://37signals.com/podcast/shop


*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. 

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.