Give it a name – REWORK

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their names, and why keeping things simple usually wins. They talk about what’s worth considering and what’s not worth a second thought.

*Key Takeaways*

00:00 – Episode highlights
00:56 – How Fizzy got its name and what it was almost called
05:46 – No name ever checks every box
11:59 – When an available domain influences the choice
15:17 – The legal realities
19:35 – What’s behind the name Omarchy (and how do you actually say it?)
22:29 – Good names work by making an easy connection

*Links and Resources*

Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do

Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

Get some REWORK podcast merch – https://37signals.com/podcast/shop

*Let's be social!*

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Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/

Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.