Impact-first Product Teams | Matt MeLay | ProductTanks Amsterdam/Cologne/Frankfurt/Dusseldorf

Matt visited the ProductTanks in Frankfurt, Cologne, Dusseldorf, and Amsterdam in October, but a combination of technical snags, train outages, and named storms meant that many of you were not able to join. So we've had the pleasure to host an additional online session with Matt LeMay on December 15, 2025 where he shared ideas from his book IMPACT-FIRST PRODUCT TEAMS.

As promised Matt gave an updated talk (with a couple of brand new slides compared to his visit in October). So let’s step into the new year with clarity, purpose, and a fresh perspective on what it means to build impact-first product teams.

Matt dives into practical stories and real-world examples of how product teams can consistently drive measurable business outcomes without losing touch with their users.
💡 Is my product team a good investment for the business?
💡 Are we communicating value clearly enough that our CFO could advocate for us?
💡 How do we build a culture where outcomes truly guide our decisions?

About the Speaker:
Matt LeMay is a product leader, author, and consultant with over a decade of experience helping teams deliver meaningful business outcomes. His work has guided companies like Spotify, Mailchimp, and Intuit, and his bestsellers Product Management in Practice and Agile for Everybody are staples in the industry. Now based in London, Matt continues to shape the future of product through his writing, speaking, and advisory work.

→ See upcoming ProductTank Cologne events here: https://www.meetup.com/producttank-cologne/