Built on Intuition – REWORK

Not every product decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts over time, and how real products produce the feedback that actually moves things forward.

*Key Takeaways*

00:00 – Episode preview
00:36 – Letting your gut guide decisions
04:29 – Strengthening instincts through real choices
05:52 – Sometimes the best move is simply to build it
08:44 – Breaking free from analysis paralysis
16:09 – Real products bring real feedback
18:25 – Learning to trust your own judgment
19:42 – Welcoming feedback instead of fearing it

*Links and Resources*

Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do

Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

Get some REWORK podcast merch – https://37signals.com/podcast/shop

*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/

Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/

Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.