What are You Replacing? – REWORK

When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.


*Key Takeaways*

00:40 - The habit of the present. What people are already doing?

02:19 - A customer's alternative isn't always your direct competitor

05:06 - 37signals competition now vs. when the company started

06:29 - Being open to something new often requires breaking a habit

12:13 - Considering what people are replacing when developing 37signals newest products

14:00 - How dogfooding your product helps you figure out what it needs

17:33 - Using free trials, 1:1 demos, and group classes to give potential customers experience with your product


*Links and Resources*

Jason's post about what your product replaces on X - https://x.com/jasonfried/status/1848075568899572027

Basecamp classes with live Q&A - https://basecamp.com/classes

Books by 37signals - https://37signals.com/books

Sign up for a 30-day free trial at Basecamp.com 

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/


*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.