Intent Engineering vs Context Engineering | Which Actually Works?

This video explores a terrifying story showcasing how an "ai gone wrong" scenario can happen even when all metrics appear positive. We discuss the critical concept of "intent engineering" and its implications for "ai agents" and "ai automation". The Klarna case study serves as a stark reminder of the importance of precise goal alignment in AI deployments.

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Chapters
0:00 What is Intent Engineering?
0:09 The Klarna Story | AI Gone Wrong
0:58 The Problem Nobody's Talking About
1:30 The Three Layers of AI Engineering (Context Engineering, ...)
2:43 What IS Intent Engineering?
3:32 The 7-Component Framework
5:05 Before/After — Practical Example
5:52 Skeptic's Corner — Is This Just Rebranded?
6:58 The PIV Loop Connection
7:46 Your Action Plan
8:10 What's Next for Agentic Coding

Sources and Resources:
- Tericsoft: Intent Engineering Deep Dive: https://www.tericsoft.com/blogs/intent-engineering
- Product Compass: Intent Engineering Framework for AI Agents: https://www.productcompass.pm/p/intent-engineering-framework-for-ai-agents
- Nate's Newsletter: Klarna Saved $60M and Broke Everything: https://natesnewsletter.substack.com/p/klarna-saved-60-million-and-broke
- MIT NANDA: 95% of Generative AI Pilots Are Failing (2025): https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/
- Gartner: 40%+ of Agentic AI Projects Canceled by 2027: https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027
- Dynamous AI Agentic Coding Course: https://dynamous.ai/?code=646a60

Is intent engineering genuinely new — or is it just good system design with a marketing name? Drop your take in the comments.

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