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How to Get Leads and Sales Using Cold DMing

Dylan Gigliotti · 2026-01-09 · 13м 10с · 79 просмотров · YouTube ↗

Топики: launch-dm-sales

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model=openai/gpt-oss-120b · prompt=summary-v7 · 3 986→1 380 tokens · 2026-05-28 08:54:39

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В холодных DM‑разговорах важно лишь признавать проблему клиента, а не соглашаться с ней, задавать уточняющие вопросы, держать диалог по заранее продуманному скрипту и адаптировать тон общения под реакцию собеседника, чтобы довести разговор до стадии перехода к звонку.

Признавать, а не соглашаться с проблемой

Самый важный урок – не подтверждать, что у вас тоже есть описываемая проблема. Нужно лишь признать её наличие: «Спасибо, что поделились, понял». Такое признание выглядит деловым и врачебным, не вызывая у клиента чувство «мы в одной лодке» и не усиливая ваш импостер‑синдром. Согласие («я тоже так же…») приводит к потере авторитета и к тому, что клиент не видит в вас решение.

Уточняющие и расширяющие вопросы

После признания следует уточнить, в чём именно проявляется проблема. Пример: клиент говорит «получение лидов почти не существует». Правильный ответ – «получение лидов действительно сложно в наши дни. В каком именно смысле это «не существует»?».

Структура скрипта холодных DM

  1. Открытие – короткое приветствие, благодарность за отклик (например, «Спасибо, что нашли время в воскресный вечер»).
  2. Признание проблемы – «Понимаю, у вас сложности с лидогенерацией».
  3. Уточняющие/расширяющие вопросы – выясняем детали.
  4. Frame‑вопрос – «Какой ваш главный вызов сейчас в достижении целей?» используется для переориентирования диалога на цель клиента.
  5. Transition – после получения достаточной информации предлагается следующий шаг (записаться на звонок, обсудить решение).
  6. Повторный контакт – если клиент молчит или «призрачен», возвращаемся к frame‑вопросу и продолжаем скрипт.

Работа с «трудными» собеседниками

Если клиент проявляет агрессию или отстранённость, не отступайте. Нужно продолжать скрипт, слегка «подкалывая» его, но без открытой враждебности. Пример: клиент отвечает коротко, вы отвечаете «Понимаю, это действительно сложно. Что конкретно мешает вам двигаться вперёд?».
Иногда полезно перейти к «cheeky»‑вопросу (неожиданный, слегка провокационный), но только если в начале уже был «white rabbit opener», то есть неожиданное и игривое вступление, которое задаёт тон всему диалогу.

Тон‑скейл (tone skill) в DM и звонках

Тон‑скейл – это умение определять уровень агрессии/дружелюбия собеседника и подстраиваться под него.

Перевод диалога к следующему шагу

После того как клиент дал ответы на frame‑вопрос и уточняющие вопросы, необходимо перейти к transition: предложить конкретный следующий шаг (записаться на звонок, получить бесплатный аудит).
Фраза‑пример: «Отлично, у меня уже есть несколько идей, как решить вашу проблему с лидогенерацией. Давайте обсудим их в коротком звонке, когда вам удобно?»
Если клиент всё ещё не отвечает, возвращаемся к списку контактов, повторно задаём frame‑вопрос и продолжаем скрипт, пока не получим согласие на переход.


Эти принципы позволяют систематизировать холодные DM‑разговоры, минимизировать влияние собственного сомнения и увеличить конверсию из простого сообщения в реальный звонок и продажу.

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Number one thing I learned is don't agree with what the prospect says about their problem. Just acknowledge it. You want to acknowledge? What's an acknowledgement? Is basically noticing what they're saying. Yeah, just a quick... Okay, I understand. It's business-like, it's doctor-like. Even if you have the problem, don't tell them. Don't throw your imposter syndrome all over them. We just need to pump the gas now and push through most people's bullshit. What's up, Raymond? What's going on? Oh, nothing. Just Sunday night, chilling. Thanks for hopping on on a Sunday night. You're dedicated. Yes, I am. Alright, well, let's jump into this thing. Let's do it. Alright, share your screen, pretty please. Well, I remember... you had told me to just focus on, you know, just DMing people, um, going to the groups and just, you know, going down the list of the members in the group and just start DMing people. And then you also were telling me to try to look for the people that Facebook suggests to me and just DM those people. So that's pretty much what I've been doing. I've just been just, um, sending out cold DMs to people, going to groups, going to the recommended lists that facebook gives me and just sending cold dms i'll be getting some pretty good responses from people too yeah let's take a look which was here show me what you got i did get someone who literally told me like i'm not making any sales in my business um and also had somebody tell me that they're having trouble with um who told me that Getting leads is pretty much non-existent for them. And there was another woman who told me she has consistency issues. So, let's see. This shit's so fucking corny. I know. I hate that it works. Yeah, yeah, it works. That's all it took. All right. I was pretty chill out of yours. Nice. Yeah. Yeah, this is good. You're getting it. Yeah, getting the hang of it. Uh, here you see, she's talking about the past. What is your biggest challenge right now when it comes to reaching goals? So staying consistent in my day, my business, it's truly not about, so what do you want to say to this? So I want to say, uh, I want to say, so what is, what is your biggest challenge when it comes to your business right now since I didn't ask that. Yeah, well, we got a little bit of clarity. We can just clarify the consistent. So what is it that you're not being consistent with right now? Okay, yeah. What is it you're not being consistent with right now? I'm going to even add in specifically. So this is a way just what we're doing is we're just taking the information we currently have and trying to make it a little bit more concrete. Trying to get some specifics here. Yeah. People like to generalize things. They don't really have any specifics. Yeah. And when they send long paragraphs like this, sometimes it can overwhelm me and I have a hard time latching on what to ask a question about. Yep. So all we're trying to do is find... So we need to know the purpose of each of these questions. Right here, we're just trying to find the biggest problem that she's having right now. And what we're going to do is we're going to take, she kind of said something in the past, but now there's a consistency issue. So what we're trying to do is we're going to take this and we're going to get some more clarity on what that means. That's why the next question is the expansion question. So we're using different types of questions. This one is an expansion type question. And then we can get this expansion on this. We got Raul here. So what do you want to say next? What should we say? I should, well, let's see. I could say, oh, okay, 2026 is going great for me. Thanks for asking. Do you mind if I ask a question about your goals for 2026? No, he's probably just going to come back and just tell me his goals without me asking any questions. He seems pretty eager about it. Yeah. But we already kind of seeded it here that we're going to be asking questions. At least we're asking the permission. Who else? Give me one with a problem here. Okay, so here we have Gordon, and this is what he says. Getting leads is non-existent. And then I say, yep, getting leads ain't easy these days. In what way is it non-existent? Okay, interesting. So I'm just waiting for this. Here's my feedback. If you agree, With this, what does it mean about you? If I agree that hitting leads is non-existent? Yeah. Or that it's not easy. Then that means that I have an issue with my thinking. Yeah, so you're agreeing with the problem here. Yeah, okay. So you don't want to agree, this is a bad habit. You want to acknowledge. What's an acknowledgement? Is basically noticing what they're saying. Yeah, give me an example of an acknowledgement. An acknowledgement could be, could be like, um, thanks for sharing that problem with me. Yeah, got it. Yeah. Thank you. Thank you for sharing that. Yeah, just a quick, okay, I understand. It's more, it's business-like, it's doctor-like. Yeah. Doctor, if you go to the doctor and you say, man, my duodenum's inflamed. Like, yeah, dude, me too. Yeah. Doc, I don't care. I don't care about your duodenum, bro. All right. I tried to break the ice with him, but he wasn't really engaging, really. Here's a good little learning lesson here. When you get this kind of shit, just keep pushing through it. Don't just be like, oh, no. You're going to get that a lot. Fuck with him. Just keep with the script. Keep with it. Yeah, keep pushing. Got it. He's just being a... He's being a butt. Yeah. Let him be a butt. Just keep with it. Keep getting this question answered here. Yeah. Good. How are you? Good. So what should we do here? So far so good. I can say I'm doing good. Thanks for asking. Mind if I ask you a cheeky question? A quick cheeky question? Well, we didn't really go with a white rabbit opener on this one. So the cheeky question doesn't quite work because the reason why that's teed up so perfectly on the white rabbit script is we were cheeky in the beginning and unpredictable. So then when we say, mind if I see a cheeky question, we're going to be unpredictable again. But you came in pretty conservative on this one. So I'd say just, I'm working on some content for the page. All right, by the way. Yep, so then we just go frame, right? Yeah. Overall, this is pretty good. We just need to pump the gas now and push through most people's bullshit. And then all these people here, I'd go back up with a frame question. Just start pushing them. What's that? The ones that ghosted? Yeah, or just anybody who hasn't read it or just looked at it, just go back through this whole list with a frame question and then start hitting the group. uh but other than that you're pretty much on point with where you're at um i would do we got to get them now to the transition stage um i think if you just pump the gas a little bit and then we got on our next call we'd probably have enough people teed up at the transition cool so yeah i'll just keep pumping out more uh more cold messages and just try to get them you know as Get them to the point where I can ask the frame question and then keep going down the script. Yeah, you got it, bro. Cool, man. All right, what's the number one thing you learned on this powwow? Number one thing I learned is don't agree with what the prospect says about their problem. Just acknowledge it and then... Well, don't agree to the point where you also have that problem. Yeah. Yeah. Just acknowledge it. Yes. Because why would they come to you? Exactly. Even if you have the problem, don't tell them. Right. Don't throw your imposter syndrome all over them. I don't have any. I also have that problem. It's sympathy and empathy. Give them empathy, not sympathy. So when it comes to these DM conversations, could we use the tone skill? for people or should that just be for the calls for spotting people spotting people okay yeah i use it for everything i spotting everybody so the guy that was being a little antagonistic to you uh you dropped into a little bit of a fear and then you ran away yeah and what i did as i said i went up to antagon with him and i'm gonna keep pushing plowing down his and i'm gonna go give him a little fight because that's what he wants That's his reality level. He wants somebody that fights with him a little bit. He likes people like that. He wants to fight with him, yeah. Yep. Don't be hostility, but be a little cheeky, you know? Yeah, what are you gonna do, bro? I had a guy... Dude, I had a really good one. Like, we got into a full-blown fight in the messenger, and then afterwards, he was like... I was like, dude, I don't even want you on a sales call. Like, we just end up fighting the whole time. He's like, yeah, man. He's like, anyways, I like your style, bro. See you later. That was it. And that's it, yeah. Yeah. Because that's his tone level. Yeah. That's what he likes. So you can use it to spot people and know how to... You'll get to the point where you know how to navigate all these conversations based off the tone scale alone. Yeah. Well, yeah, I mean, I guess that's all a part of this. But I like how you explain how you handle it. So now I know how I can try to handle it in the future. Yep. Just pump the volume up and then we'll be good for our next call. Um, and then book that next one in. Sounds good. All right, homie. Happy Sunday. Get some rest.

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