Phoebe Gates and Sophia Kianni: Phia's Organic Marketing Playbook + the Future of AI Shopping

You debuted at number 21 in the app store within 48 hours. In the first year, a lot of people won't be able to get that traction. I certainly have not in my business. I want to be able to drill down into the specific things that you have done that we can all apply into our businesses. I think, honestly, people are so sick and tired of buying brands. They want to peel back and get to the human layer of, okay, who's starting this? We let our users come every other week and roast the app. We're willing to embarrass ourselves in a way that these big brands aren't. Yes, big brands can smoke you with their ad dollars, but you have yourself. You really do need to listen to your audience. Is this actually something we ourselves would consume? And is this something that is valuable? Look at what's performing well, double down on that. You had an advisor early on. Focus on the lead who's anchoring the round first, then go for your angels. I wanna talk about AI. If you're able to upskill yourself to learn how to use all of these different AI tools that exist, you are literally able to do the work of 10 people. Right now, there is no skill more important than wanting to learn. Let's talk about what you've learned about building audiences. You are published by the Unwell Network. is so key in business. Listen to your listeners, or if you're building a product, listen to your users. Because if you want a community, you need to actually have dialogue. Hey, welcome back to Female Founder World. It's Jasmine. I'm the host of this show. And this episode is going to sound a little bit different to our regular show. That's because it is a live session from Female Founder World Summit. And it was so good that I wanted to bring it to everyone on the podcast. And you know, if you weren't able to make it to New York for Summit this year, fine. I'm going to try and bring you some of the conversations into your podcast feeds. And this one was particularly good. So let's kick off here. It's with Sophia Kiani and Phoebe Gates. They are the co-founders of Fia and the host of the Burnouts podcast. Both of these are businesses and media companies that have launched in the last year, so the Burnouts podcast is published by the Unwell Network, which is Alec Cooper, Call Her Daddy, that's her podcast network. And Fia is a venture-backed AI shopping assistant. And within 48 hours of launching their app, they debuted at number 21 in the app store. They went on to have hundreds of thousands of downloads and facilitate millions of dollars in sales since then. Again, this is a super new business. This traction has happened very, very quickly. They've also raised $8 million for some really high profile investors like Sarah Blakely was one of them, Sheryl Sandberg, Michael Rubin, Haley Bieber, Kris Jenner, some really big names. And I asked them for their advice about pitching and landing checks from celebrities and also what they've learned from being in rooms with some of the world's most successful women. I also need to use this opportunity to ask you to leave a review. If you haven't yet, we try and make literally 99% of the stuff that we make at Female Found World is free. And if you have taken away anything from our content, I ask that in return, you leave a five-star review wherever you listen to the show, whether it's on YouTube, Spotify, Apple Podcasts. It really helps us find new people, get great guests and continue to make the free products that you guys love. All right, let's get into it. Hi, everyone. This is going to follow the format of the Female Founder World podcast. If you listen, you're going to be very familiar with what we're covering today. So I've got two incredible guests. I have the co-founders of Fia. We've got Phoebe Gates and Sophia Kiani. Welcome. Thank you. We're so honored to be here. So I want this conversation to be about, yes, how you're building Fia, which is an AI-powered fashion app. And I'll get you guys to tell us a little bit more about that, but also what's working from an audience building perspective for you as well as host of the burnout podcast and what you've learned through that I'm going to do a little bit of background and that is a lot of background to cover for two people who are so young honestly Sophia you studied at Stanford that's where you met Phoebe you founded a youth activist group as a teenager served as the youngest UN climate advisor in US history won a TED global idea competition you've got a TED talk with millions of views, forms 30 under 30, like we only have 25 minutes so I actually can't keep going, but I just want a quick like 60 seconds about what your background is and how you became this kind of entrepreneurial driven person to help people understand where you come from and where you're at. Totally, well first that's very kind of you Jasmine and if I were to peel back the curtain and really distill all of that into one thing it would be that as a young person I have always enjoyed solving problems and working on things that I felt would make the world a better place. So I'm the older daughter of two Iranian immigrants who always told me that I should use my time and energy trying to make the world a better place. And so from a young age, I started working on climate activism. I started my nonprofit, Climate Cardinals, and that led me to Stanford where I met Phoebe. And I felt like we had very similar passions, motivations, values, and also very similar levels of drive and we were so compatible and wanted to work together on solving a huge problem which was tackling the issue of waste in the fashion industry and making shopping easier and so what started as a small scope of looking at small problems in my community gradually continued to increase and that has led us to where we are today amazing and phoebe you um also graduated from stanford you're a gender equality activist what led you to starting this business with Sophia? I think for us, honestly, like the shiny glossy story is, wow, we launched the business, you know, five months ago, we have the podcast, you know, we have, you know, over half a million users. The real story is me and Sophia met as randomly paired roommates. We had no idea what we were doing. I was on track to be pre-med, Sophia was pre-law. We got rejected from the first entrepreneurship class we applied to. And really for us, it was testing and learning. It became almost this game of, can we build different solutions for different problem spaces? And we We're both really excited about fashion because who doesn't love to shop? Who doesn't love fashion? And yet we know that this industry has huge problems. Not only do you have discrimination within the industry, but the amount of carbon emissions itself just from fashion is a huge, huge issue. And so we kept thinking, how could we solve these pain points for consumers? And that's really when we started to make the first version of Fia, which at the time was based for desktop and one click, you could find it cheaper secondhand. And that's when we first found out that people actually cared and liked this. The first version, we literally built ourselves and it was horrible. But when we turned it off, people would email us and be like, where did Fia go? Why can't I use it? I liked that. And that for us was kind of this sparking moment of, oh, wait, if for lack of a better word, the horrific prototype that we could build actually brought value to people, then clearly there's something here in this space and we need to keep digging in and we need to keep building. Can we talk a little bit more about some of those milestones that the business has experienced? Because I think you debuted at number 21 in the App Store within 48 hours. You have facilitated millions of dollars in sales. Is there anything else that you can share just to help people understand what it is that you've been able to achieve in this first year? Totally. So to double click on what Phoebe was saying, it's obviously really easy to look at the highlight reel of the last few months of the incredible things that our team has been able to accomplish. The reality is, though, we've been working on this for over two years since we were living in our dorm room together at Stanford. And honestly, one of the most critical junctions of our journey was actually when we were back at Stanford, we built that initial prototype and we put it in the hands of consumers. And why I bring that up is that it's very embarrassing to release your first version of your product to get feedback on it. But you need to start somewhere so you know what direction to build in. And because we were motivated and because we had a first version of our product, our Stanford professor actually gave us our first amount of seed funding. She gave us our first grant to move to New York City to hire a real developer other than ourselves To actually build a more robust version of the product and we also got a lot of feedback to change the direction of how we Were building we moved from desktop to mobile and that was also another very pivotal decision that we made when we were building the company That we wanted to meet our consumer where they were at and so to peel back the curtain I would say that those were probably some of the most critical portions of our journey It was finding the first person who believed in us the first person who gave us our first check finding our first employee Someone who actually believed in our vision and wanted to build with us and then also listening to our users and making huge changes in The product those were the things that set the foundation that have now allowed us to grow in a successful way But it wouldn't have been possible without those really important early foundational decisions I think you know when I'm thinking about your story and what I want everyone here to walk away with today there's so much of it that is just incredible like it's it's what you've been able to do in such a short amount of time is really amazing and a lot of that is not going to be our story like I'll in the first year a lot of people won't be able to get that traction I certainly have not in my business and I want to be able to drill down into the specific things that you have done that we can all apply into our businesses so one of the things that I've seen and like correct me if I'm wrong but I, maybe it's because I'm very online, but I see you all over Instagram, both of you. I see the podcast, I see fear. I feel like you have this very intentional, very clever strategy where you're doing a lot of collaborations. You're very forward facing. And I want to learn exactly what it is that you're doing that's working on that platform. I think you have like 160,000 followers on the fear account, nearly half a million on the burnouts. And I want to know what impact that's had in the business as well? I think honestly people are so sick and tired of buying brands, right? People are sick of tired of buying, you know, we work with Amazon, we like Amazon, but like people are sick and tired of buying these big labels or big brands. They want to peel back and get to the human layer of, okay, who's starting this? The videos that perform the best for us are honestly when we let our ego go and we do things like, you know, we let our users come every other week and the top 40 power users roast the app and give feedback. Those videos perform so well and it's me organically like screaming in a corner. And so I honestly think the biggest thing that we learned when we sat down and we said, wait a minute, if we're going to try and build the AI shopping assistant, can't these other brands just smoke us with their ad dollars? And the reality is, yes, they can. But what is the one advantage that we have over them? The one advantage is that we are the target consumer. We're kind of funny and we're willing to embarrass ourselves in a way that these big brands aren't. So let's turn on the camera. Let's show people the behind the scenes of us being stressed out or learning how to build systems and processes in the business. And then another thing that was really key, not only the founder-led marketing, so I'd say for anyone DMing as many founder-led accounts as you can to try and, you know, get yourself out there. I DMed you, Colt, Jasmine. I DM everyone. That's how we get our guests for the burnouts. But DMing as many accounts as you can for collaborations is really key because especially when you're starting, if you can do and you have an account where you can do a collab between you and another content creator where it's boosting them and it's giving them lots of views and lots of new followers and bringing them in front of a new audience that's a huge huge reach strategy for you and so doing them as a joint between the two accounts and doing them particularly as a series where you treat the instagram account kind of as a tv show for the viewers so we'll do you know a series of how i'd recreate these outfits or what's trending this week that has done really really well for us in terms of gaining reach so i'd say my two biggest takeaways for other people are yes big brands can smoke you with their ad dollars but you have yourself and people want to relate to a founder they want to learn from you and they want to see you in the trenches so don't be afraid to rip off your ego and pull back the curtains and then number two leverage collaborations as much as you can i totally agree on the collaboration piece that's something that's helped us grow the female founder world account as well we collaborate every time we have a podcast we think about okay when we're in person with this guest uh what can we do in the studio together we think about what can we do in a carousel post that they will share. And everything that you, everything that we create is created with the lens of what is shareable, not just for the community who is consuming the content, but for the other people featured in the content as well. And that's really, really helped. Okay. What else is working? What else are you girls doing? There is one part of running a business that chat GPT or Google just can't solve for me. And that is business finance. It is one of the most gatekept areas of business. And yet it is what separates running a thriving company from really just having a very expensive hobby. Every founder at every stage of business deserves to feel confident managing your money. And that's why Female Founder World is partnering with Mercury to bring you Cash Camp. It's a free three-part live workshop series designed to teach women in business the financial skills that we need to scale. Across three virtual sessions, you are going to learn how to build a pitch deck that attracts investors, how to understand the different funding options that are available to you to help you grow your business because it is not just about fundraising and getting investors, and finally how to forecast cash flow and plan for long-term financial growth and stability. Each session is led by an expert founder or operator from the Female Founder World community and it'll be delivered in our simple, easy to follow, no fluff format. If you haven't tried Mercury yet, they are about the banking platform that every founder seems to be switching to right now. It's simple, intuitive, refreshingly modern, and just nothing like the business finance tools that so many of us business owners are used to. Head to femalefounderworld.com and click on Cash Camp to join the workshop series or click the link in the show notes. Mercury is a fintech company, not a bank. For important details, check the show notes. Another piece of advice I would say is you really do need to listen to your audience and to be pretty data driven and iterative. we're very, very, honestly, numbers driven in our marketing. We try a lot of different things and then every week we sit down and look at where do we think the most amount of app downloads has been driven. And we always have a north star. I think for content, you need to think about it as what is your goal. So when I think about content, I think about two goals. One, which is top of funnel awareness, which is definitely important in terms of brand building. But the number two, it's for us, driving app downloads. And so sometimes different pieces of content do different things, and it's really important to prioritize accordingly and to use team resources well. And so every week we look at all the pieces of content that we've made, and then we look at what has performed the best. And then also what is something that can be turned into a template or like a series that we can do over and over again that also creates less overhead for our team. And so an example of that is we have this celebrity closet series that has now done over 12 million views on Instagram alone, where we collaborate with very, very small celebrity style accounts. And then we find all the pieces that a celebrity is wearing. And instead, we find it secondhand with the Fia extension. And that's something our audience has actually liked because we're providing value. People love these celebrities. They want to know what they're wearing. And of course, they want to be able to buy it affordably. And so that's another piece of advice I would give is when you think about content creation, I always like tell our team, look at the piece of content and then think if this landed on your feed, would you actually consume it? Is it actually adding value? Like, is it helpful to you? And if the answer is no, then you're trying to extract value out of your audience instead of give them value. And so we always look at our content really critically through that lens of what is the goal? Are we trying to drive top of funnel awareness or downloads to the app and then two is this actually something we ourselves would consume? And is it something that is valuable for our audience and then religiously three look at what's performing? Well double down on that and then don't use your energy on things that aren't working Well, and I think that's such an it also speaks to the point you made before about the superpower of being your consumer and I think so many people here today like we build businesses because we see gaps that ourselves as consumers are experiencing and so that is a superpower again that big companies can't compete with let's talk about fundraising so you've recently closed a seed round I think it was eight million dollar seed round and when I I was reading the Forbes article about it and I was kind of scrolling reading through your list of angel investors and as well as institutional investors I think you have I'm gonna have to look at this because these names are wild Haley Bieber Kris Jenner Sarah Blakely Sheryl Sandberg a lot more I think that there's two things when you're fundraising so the first thing you always need and this was a key learning for us is you need a lead I mean none of these people we knew before we got the investments from them so for us it was really really important to secure Kleiner as a lead and again we were ruthlessly data driven we had an advisor early on Joanne who was actually the president of this company Honey she sold it for for 4 billion, she was incredible in teaching me and Sophia how to pitch. We would get on the phone with her three times a week and practice our pitch. She'd then tell us every single thing we did wrong in the pitch or in every way we messed up. I do not wish on my worst enemy watching me and Sophia's first pitch video because it dragged on for like 45 minutes and it's nonsense, right? But it's this constant cycle of iterating and learning. And by the time we got on phones with investors, I was more scared of Joanne's feedback than I was of theirs because she had taught us how do this she taught us the process and the cycle of how you have confidence in a call how you pitch how you keep it succinct and then for us once we secured Kleiner as a lead and had the terms of the round it was super easy for us to then go you know one thing that was really critical is we got actually the PR person who represented a lot of these people into the round and then once we had the lead then go to her and say hey we have a tier one lead can we now get connections to these people can we chat with them and can we bring them into the So I think that would be my biggest piece of advice is focus on the lead who's anchoring the round first and then go for your angels. That's really great advice and for folks who do not have any mentorship in this space, I really encourage you to do two things at this event today. So first of all, we have the money train where we have investors there giving you feedback and advice and a lot of those investors will be hanging around the event afterwards so that you can connect with them after their mentorship sessions if you don't get a time and we also have a booth at the back where you can record an elevator pitch and a handful of people's recordings will come on the podcast and we'll be able to give you live feedback from investors who are in the community as well so these are two things that we're trying to make as accessible as possible to everyone who's here today i want to talk about ai because you're building an ai powered app and i think that is something that we are all thinking about and how this technology is changing the way that we do business the way that we work and as you're in this space and in this world what's the what's the inside feel about where we're going and what's shifting for businesses well i would say that ai is one of the most fundamental disruptive things to happen over the last decade and it's super critical for every person who wants to be an entrepreneur wants to be a business owner to really verse themselves well in the number of different platforms and skills that you can develop now with ai that really wasn't possible before. Even if you look at us, we came from an untraditional background for tech in the sense that we weren't super technical. But now you can use quad code, you can use all of these different tools to actually build an MVP and prototype of an idea that you have in a way that requires no upfront capital and also no upfront skill set other than having an idea. And also as someone who wants to work at a startup or wants to work at a company, if you're able to upskill yourself to learn how to use all of these different AI tools that exist, you are literally able to do the work of 10 people as one person in a way shorter duration of time. And for us as a startup, that's been a huge learning that we've really optimized for talent density. Our team is still very small. We're 12 people. And each of those people, though, is very smart and also very competent at using AI to do their job very quickly. And that's something that has been a tremendous learning for us and also something that we invest in for everyone who joins our team to make sure that they're able to upskill themselves so that they are abreast and have access to the latest toolings to be able to work super efficiently. And also you can honestly learn pretty much all of this on YouTube, on Twitter, on Instagram. People talk about how to use AI tools to make your workflow more productive all over the internet completely for free. And I honestly spend a lot of my weekends nerding out and reading all those things. And I always look at like what is a tool or something that I can integrate as part of my workflow that will just make me more productive and also get rid of any task that is repetitive that is using a lot of my time. So your time is precious. AI now can be used to make you 10 times more productive and it's a huge opportunity to really learn and upskill yourself right now. Such a good call out about you can learn this stuff for free because everyone, like there's so many people who want to be AI creators and influencers and there's so much content out there that is really great. People are giving away their workflows on YouTube, like it really is incredible. You mentioned when you hire your team, you're investing in upskilling them. What does that look like? How are you training people in AI or how do you help them do their job better with these tools? Yeah, 100%. Well, something I would say that is pretty unique about our team is that the average age is median 20s, which of course for a tech company is pretty young. But also a lot of that comes down to the most important thing that we look for when we want people to join our team is hunger and ability to figure things out. And if you are hungry and willing to work really hard and you are willing to figure things out, there has never been a better opportunity in the world to build right now because you can literally just prompt Chachupi Tea and ask it all of your questions and learn how to do things. And so we've obviously spent the last two years learning how to do a lot of things very, very productively. And so when we screen and want people to join our teams, the number one thing that we look for is just hunger and willingness to work hard and learn things. And so we do invest a lot upfront time and training and showing people here's how we've built certain workflows here's how we approach certain problems so that they have an upfront understanding and skill set to be able to work very productively and also you have to be willing to of course answer people's questions do one-on-ones with them sit down with them but for the right people that's of course really really worth it and we would I think a huge learning has been we would rather bet on a young and very motivated person who wants to grow than someone who might be old and experienced and have all the right credentials on paper but who doesn't want to learn because right now there is no skill more important than wanting to learn who was your first hire what did that look like our first hire was an engineer that we brought onto our team and felix is now our head of ml who's incredible actually it was our designer sophia d was technically our first hire and we found her via instagram a graphic designer who did all of our designs for for the first version that we raised on. She was a freshman in college at the time. And so, yeah, that was our first person we brought onto the team. And she's been, frankly, foundational and switched her major to product design, is still working, still designing for FIA. And I really think the first people you bring onto your team is so important and so core. I'm going to switch gears because I want to talk about the Burnouts podcast. And I listen. It's amazing. You guys do a really good job. And you've had amazing guests on there as well. I one of the things I want to ask you is about um not we'll talk about growing the podcast in a minute but first of all like you've been in rooms with really incredible women like very successful incredible women and I want to know what you learn from being in those spaces whether it's about business about like money how to carry yourself what have those women instilled in you through those conversations I think honestly one of the biggest learnings and it depends you know you learn different things from each guest but one thorough line that I can pull out is confidence is so key in business every single person that we talk to has a story of them pre having that confidence and then post and what that looked like whether that was Sarah Blakely selling fax machines before she pulled over her car and said wait a minute this is not the movie that I'm scripted in this is not my life I'm going to start something new it was her when she first started doing her pitch and was nervous to actually going out and bringing the photos of herself as the butt model for the first version of Spanx and that's how she got into Nordstrom and so for every single person I'd say there's this thorough line of not having confidence in yourself and then getting to the point where you say no wait a minute this is my life these are my decisions the reason that this business is being started is because of me and I know what I'm doing and I think that that is the biggest shift that we've we've seen and honestly one of the biggest pieces of advice I take away. Hold on is that a true story Sarah Blakely was the butt model in the first? Oh yeah. That's so good. Also, I feel like everyone has a story like that when they're in the beginning. That's amazing. Okay. And then let's talk about what you've learned about building audiences because you are published by the Unwell Network, which is run by Alex Cooper. She has the Call Her Daddy podcast. I'm sure everyone knows. And she's just a prolific creator, audience builder, community builder. What have you learned through that process that we can all go away and take into our own businesses? Probably that you just need to listen to, whether it's your podcast, listen to your listeners, or if you're building a product, listen to your users. And it's really interesting because with all the successful people who have come onto the podcast, I would say the number one thorough line is they are all so consumer obsessed. Gary Vee was telling us how just before he had come to our recording, he had spent an hour in his DMs responding to his fans, listening to them, asking what content they wanted to see from him. Or Danielle Guzio said that every single weekend she goes and she actually serves customers in her store and asks them, how is stuff fitting? And that's what Sarah Blakely said too, is that she would go to department stores, she would drive, she would want no one to know who she was, and she would just look at the honest reaction to Spanx and whether or not women liked it. And so that's been a huge learning for us of we now consistently try to pull our community of what guests do you want to hear on? We even ask, like, how long do you want us to make our podcast episodes? What time do you want us to drop the episode? All of those little things are actually really, really important. And it makes people feel like you are actually listening to them and that you care about them. And that was our biggest learning with Thea is now every two weeks we bring 40 women who are our power users into the office. And we ask them, like, what is not working for you? what can we improve what can we make better we want this to make your shopping journey easier so what is missing and that very small shift of just asking people questions genuinely wanting to improve their experience has been very very important across both the burnouts and fia specifically for community building because if you want a community you need to actually have dialogue when do you know when to take that advice versus when to ignore the advice because i you know we We see a lot of DMs coming through, a lot of recommendations and people telling us what they want. And I think it is hard to decipher between, okay, this is my vision and what I'm building, and I think I can see a version of the future that maybe other people can't see yet, versus, no, this is our core customer and they're really telling us what they need. It really depends. I mean, it's honestly all about data. First of all, is it your core customer? If someone's DMing female founder world, is it a random guy who hasn't started a business? Okay, throw that feedback out. Then if it is someone who's your target consumer, how much of that feedback are you getting? For example, for us, we have, you click on Fia, we're a browser extension right there, and we instantly tell you, hey, does it exist cheaper secondhand? Is it on sale somewhere else? Should you buy this item? What's the sizing insights, return, shipping? No one could agree on what color that price graph should be of how much value that item held. Everyone had a different feedback on it. It should be blue, it should be pink, it should be red, it should be green. We could hear that a couple people were giving feedback on that, but it was very staggered what different people said. Yet every single person agreed. The second that Fiat gives me a bad search result that I don't trust, I lose trust in the product, and search is so, so core. So we're like, okay, price graph, let's just make it one color. No one can agree on what that is. Let's just make it easy, green, you know, and red and orange. And then, okay, let's hone in on what they all keep saying, which is search really, really matters. And so I think it's really about, you know, just the amount of that feedback that you're getting. and then taking it in volume. Even now, as we do user interviews every week, as we do user surveys, we'll actually quantify, okay, who's giving us this feedback? How much have we got of it? And then look at their user IDs and see, okay, is it actually more active users? Is it power users that are giving this feedback? Is it a user who hasn't used us before? And actually quantifying that puts us into, okay, let's move these towards actionable steps. The last thing I want to ask you both is to leave us with a resource recommendation. And this could be a book, it could be a podcast it could be something that you're doing as a daily habit to help everyone here up level in business in life what's something that you recommend well obviously following your instagram for female founder world um otherwise very niche but i actually now spend a lot of time on twitter because once you enter a certain community on twitter it automatically suggests more information to you so i spend a lot of time on like consumer app marketing and so i follow a a lot of experts on Twitter and now my feed is just a bunch of consumer app tips on how to organically and paid market so it's really interesting but just dedicating as much time to learning as possible especially with free resources and also following people who consistently make content about those things is what I would say across like every single social media platform but specifically Twitter I think when used as a resource can be very very helpful. I would 100% recommend the podcast acquired on Spotify the episodes are like two hours but they go deep they do one episode a month and they will literally find out information about companies that no one else has and go through the entire founders journey and I think that that is really important because they extract key lessons whether they're doing LVMH or Peloton or different businesses I love that podcast and it's taught me a lot thank you both so much for coming to female founder world thank you for chatting with us and congratulations on everything you've built where can people find Fia and where can they find you both? So Fia is free on the app store. You can go ahead and download us and then enable your little shopping assistant so we can be there while you shop. Amazing. Thank you both so much. Thank you so much. I just wanted to end the show with a quick shout out to all of our paid business bestie subscribers. For $12.99 a month, you get access to a weekly live call with mentors who we handpick from this podcast community. These are founders who have been on the show, experts and operators that are helping to build their businesses. And we want to give you access in a small group setting on live calls every single week so that you can get the mentorship and advice that you need to take your business to the next level. In addition to the live calls and the community, you also get access to a big database of workshop recordings, group coaching call recordings, templates, contact lists, and just all of the tools and resources that you need to make this business a success. Head to bestie.femafoundable.com or the link in the show notes to sign up now.

Phoebe and Sophia are the cofounders of Phia, the AI-powered shopping tool changing the way Gen Z and millennials discover products online. They’re also the hosts of The Burnouts, their hit podcast launched with The Unwell Network (home to Call Her Daddy).

In this live Female Founder World podcast, we dig into:
✨ How Phia actually works and the tech powering their rapid growth
✨ Why The Unwell Network brought them into their creator ecosystem
✨ Gen Z shopping behavior and the future of AI in commerce
✨ How the founders manage burnout, visibility, and building a public-facing brand
✨ What’s next for Phia, AI shopping, and The Burnouts

Whether you’re building in tech, launching a brand, or obsessed with AI and creator-led startups, this episode is filled with insights for you.

🎧 Listen to Female Founder World wherever you get your podcasts.
💌 Join our founder community: femalefounderworld.com

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