Are B2B product managers too far from customers?

In B2B organisations, product managers often struggle to stay close to the customer, with sales teams owning most of the conversations. But what happens when you rely solely on sales for insights? 

In this extract from our conversation with Sally Foote, Product Advisor at Bower Collective, we explore practical ways PMs can bridge the gap. We’ll also dig into the shifting role of the PM, as product, sales, and consultancy skills start to blur.

Check out the full episode here: https://www.youtube.com/watch?v=P5Ripn66AYs