Total Transparency – REWORK

37signals' co-founders Jason Fried and David Heinemeier Hansson share more about their business than many founders. In this episode of The REWORK Podcast, they chat with host Kimberly Rhodes about why transparency is important to them. They talk about how sharing openly can double as marketing, the upside of showing work that's still in progress, and why timing matters when deciding what to put out to the public.

*Key Takeaways*

00:00 – Episode Highlights
01:03 – Why transparency matters at 37signals
04:19 – Everything is marketing
10:43 – Letting people follow along while the work is happening
14:27 – Knowing when and what to share

*Links and Resources*

Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

Get some REWORK podcast merch – https://37signals.com/podcast/shop

*Let's be social!*

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Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/

Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.