$171K From DM Ads No Funnel, No Webinar (Simple Instagram Ad DM Strategy)

What is up fam? Welcome back to my YouTube channel. Jessica Vieira here. Now today I'm going to be talking about how we spent $62,000 in ad spend and made $171,000 in sales revenue without any funnel. I know, bear with me. No funnel whatsoever. Well, at least it's not the funnel that you think it is. So for those of you that know, I teach various different ad strategies, client acquisition strategies, and building business strategies. I don't believe that one way is the only way. I believe in finding the way that works best for you. But today I'm going to be talking about specifically how I was able to help my client make $171,000. Two and $270 literally with DM ads. That's it. Instagram DM ads. And we were able to get a 2.7 return on ad spend. Now that's only based on cash collected. That was cash collected for the month. Taking consideration, these are high ticket sales. So the total sales revenue of each particular high ticket client is much larger than what we... we collect in cash for the month okay so the 2.7 x row as is just based on what was collected for the month okay now for context this client does anywhere from 200 to 300 000 a month predominantly with dm ads okay and it blows me away because like this client started with me and didn't even have her first product when she first started with me she built out her product and then she literally used my dm scripts she followed my exact strategy launched the ads use the dm scripts and then fast forward to today she is a multi-millionaire and consecutively for the last couple of years has consistently made 200 to 300 000 a month using my exact strategies okay so this is the thing what i'm going to teach you today is the dm ad strategy okay and it does work but there are a few different things that you've got to have in place for this to really really work for you and that's what i want to speak about today and just a little bit of strategy and then i'm also going to share screen uh a tracking sheet that's going to help you know if your ads are working or not okay so sixty two thousand dollars approximately in ad spend 66 high ticket clients in one month 171k approximately in revenue, 2.7 return on ad spend. How the hell did we do this? Okay. Now this is what DM ads. Okay. Predominantly Instagram ads. Now there's a couple of things that this does. Okay. Now we are essentially hunting for cold traffic. So CT, cold traffic, and we are funneling cold traffic. to an IG profile. Okay. Now what this is doing is a couple of things. It's obviously going to grow your following because you're going to bring in brand new followers. But what's also cool about this is we're able to get people in the DMs. I feel like there's something on my lip or it's a freckle and it's like annoying me. And I don't even know why I'm looking at my lip right now, but I could just see it because I don't have lipstick on. Anyways, tangent. Come back, Jess. You're going to grow your following. It's going to bring you in new followers. And you're also going to get DM leads as well. Okay. So when you set up this ad, I like to do one campaign. Okay. One ad set. One ad. Okay. And that's how I set it up. Then from there, what I'll do is I will duplicate the ad set. And the ad. Okay. So ad set plus the ad to create multiple different ads for this. All right. Now, when you set this up, it's really, really easy. Honestly, it is so easy. So what you want to do is when you're creating your audience, okay, there's a couple of things that you want to select, right? You want to select your countries. Normally, Australia, Canada. US are the best countries, but it also depends on where you live. Obviously in the world, maybe you live in a European country and your best market is European countries. Perfect. Maybe you live in South America and that's your best countries. So obviously it just depends where you're watching this video from. Then from here, you also want to select your gender. Okay. Now you can do male and female or just female, just male. Okay. Then you want to do targeting. okay so i make sure all advantage plus is off uh in saying that the new andromeda now even if you turn off a lot of the settings andromeda still forces um advantage plus creatives on um so yeah so you really want to try and put guard rails on your dm ads so that you don't get really really bad traffic but in saying that It's really hard to enforce those rules with lead objective ads, okay? Now, you're going to select your targeting. You want to select like interest-based targeting. So like if you are, let's just say in digital marketing, you might choose social media, digital marketing, maybe affiliate marketing, direct marketing, anything to, or female, women in business, coaching. education, like you want to try and find interest-based groups that fall within your category and your niche, okay? Then you want to do an age bracket. I normally do anywhere between 25 and 55, okay? And then what you want to do is select your placements, okay? So you want to turn off Advantage Plus placements and you just want to select IG. That's it, just IG placements so that you're only sending traffic right to your DMs. Okay. Now this in saying all of this, I forgot to mention that this is lead objective campaigns. Okay. Now the next thing that you want to do is you're going to want to set up your ad. Okay. And that is like the creative section. Now what we find is working best is actually using post IDs from IG posts. Okay. Now this is the magical secret. because if you have really dialed in content and your messaging is like is great your bio is optimized for your for the right audience you have really strong content that is speaking directly to your ideal client right you are getting comments on your posts and you really have dialed in your brand's messaging then this is going to work really really well for you and honestly i will say that even just the results that i shared at the start of this video The reason why we're able to get so many amazing results is because the messaging is dialed in from the Instagram so that when people actually see these DM ads and they go to the profile to go and have a look to see who this person is, what the brand is like, there is immediate trust because the content is so dialed in. So this works really, really well if you are focusing on your organic presence. You don't need to have 10,000 followers, 50,000 followers, hundreds of thousands of followers for this to work. high quality content will equal to sales conversions okay so we find post ids works really really well and then we just use the messenger template that's inside of the when you're setting up the ad okay and then we just kind of customize that and we treat the messenger template like we would like a messenger a many chat template okay so when it comes to this, once you've got all this set up, you do want to launch at, I think like a really good amount to launch at is anything above $20. Only because anything less than that, it's not really worth doing because typically your cost per lead is going to be anywhere, cost per lead is going to be anywhere between like $8 and like maybe up to like $15 at the highest point, $20 cost per lead. $20 is really high, but you're going to be spending that much just for like decent leads to enter your DMs. Now, keeping in mind with this strategy, you can really see amazing success from it, but at the same time, it is not like running ads to a funnel. Okay. When you're setting up these lead DM ads, you really are asking meta to send you mass amounts of people, but there is going to be a high amount of people that are unqualified because the way in which you're setting these ads up, it may get you like a hundred leads, but maybe only a small percentage, like 3% of those people are going to be qualified for the offer that you have. And then the other part to this is you're also telling meta to find people that click a lot, people that are always just scrolling and people that are always clicking on other profiles, following people, people that are click happy and are somewhat. the bottom of the barrel in terms of lead quality okay you're also going to get a lot of people that are not even the right fit so it really is like a filtering process and that's the downside of these kinds of ads like they definitely work but the downside is getting a lot of not good quality or the right type of person to your profile or your dms okay but It's just a filtering process, to be honest with you. But really what you're aiming for is $8 to $15 cost per lead in order to get to the DMs. So what I normally do when I'm launching these ads for my client, I normally launch at anywhere between $50 and $70 per ad because I find, number one, I know her content is really good. And number two, I know that she might spend $150 to $200 to get a like five thousand dollar sale right so i know what her how much she would need to spend to get that so i want to get i want to get to that spending amount in within the first three days so that she can make an roi so then i can allocate more budget to more ads make sense so that's just a little bit of a breakdown there now i obviously teach this inside of your brain and ai i have i teach two paths either the ads ads ad that that that the ad account way um setting up ad accounts with low ticket funnels high ticket funnels and then i also teach the instagram dm ad strategy which i also teach out of the ad account as well two different paths for Depending on the type of person or depending on what type of business model you want to run, not everyone is comfortable starting off with building funnels and launching funnels. And what I find is sometimes that this DM strategy is the fastest pathway to get you going with a lower amount of ad span just so you can get moving. build some income and then from there once you've got some stable income you have state you have consistent leads coming in you then pivot to a more of a bigger strategy okay and i teach this inside of your brain and ai so like if you really want to get more leads and you want to know how to get people into your world especially with social media and you want to have a clear client acquisition process which means a clear way of getting attention getting in front of millions of people getting leads, actually getting customers, then I can show you exactly what these two pathways look like step by step. I remember a client recently, she wrapped up with me and she said, Jess, when I first came to you, I thought I was coming to you for branding and messaging and positioning. And you gave me that. Plus you were the first mentor that I have ever invested into. That has taught me how to actually get clients. And I'm now realizing that not one of the business coaches that I've invested into has ever been able to show me. how to actually tangibly get leads and get clients in a really simple way and now i know exactly how to run my business i know exactly how to get clients and i'm not just sitting around manifesting and waiting for people to come to me she's like i didn't realize that there was so much more to getting clients than just posting and that is something that i'm really really good at she's not freaking wrong because they're there are actual tangible strategies like step one do this step two do this step three do this and the problem is is that most people don't even know what these strategies are and whilst posting can definitely get you sales there are so many other things that you could be doing in your business that will actually lead to sales in a step-by-step process so i teach all of that inside of your brain and ai the links underneath this video The next thing that I want to show you quickly before we wrap up is when you're like running these ads and I'm going to share screen. When you're running these ads, there's a few different things that you want to look at, right? Because the DMs is, oh, hang on. How are we going to do this? Ah, where's my little head? Hang on. Let me get rid of this one. Now I've got to find my little head. Where am I? Camera A. Yes, here we go. I'm back. when you're running these ads you also need to understand that the dms are a funnel okay because there is a whole process that happens in the in the dms and by the way i made my first million dollars um and i made my first million in 15 months literally in the dms so this i'm your dm girly right so the first thing that you want to like start to track when you're doing this is like tracking the performance of that dm ad okay so like for example i might say that this is a real and it is or maybe it's a sorry maybe it's a talking head and i'm talking about you know meta ads let's just say that that is the name of the ad um now the status is i'm just going to say it's active i'm going to say the spend so maybe i've spent like 150 okay And then out of that $150, let's just say I got, let's say I got 80 leads. Okay. So that, now that is a little bit adventurous. That was me definitely being adventurous here. So that's $1.88 per lead. But let's just bring that down a little bit to be a bit more realistic. Nope. Let's do this. Okay. So let's say I got 20, I spent $150. I got 20 leads and then. Per lead, I spent $7.50 per lead. Okay, so that's pretty decent, right? And out of those 20 leads, let's just say 15 of those people actually replied to my first message and my first opening conversation. And again, I teach you the side of your brain AI. I have scripts and everything of exactly what to say, how to say it, how to have a natural, authentic conversation. Now, the next thing you want to look at is the response rate because if let's just say you got 20 leads but only five people actually engage with you that means you have a 25 response rate and you're barely even having quality conversations okay so let's bump this back up to 15 right so we've got a 75 response rate amazing we're having conversations we have people that we're actually having conversations with now out of these Out of these 15 replies, and this will depend if you're doing sales calls or you're doing DM closes, right? Same, same. So let's just say out of those 15 replies, I'm able to book six sales calls, okay? Out of those six sales calls, let's just say I make two sales. That basically puts me at roughly like a 20% conversion rate, okay? 2,500. Okay. So out of that, I'm going to say 2,500, I've made two sales. So that's $5,000. That means I have a 33X return, which is amazing. Now, how you make this very profitable is if I've spent $150 and I made $5,000, right? Because my post was great. I've got an active response rate. I was able to book six calls. I made two sales. I made $5,000. Now what we do is we take some of the money from the revenue that we made and now we get to bump our ad spend up. So we can turn $150 into $300. And then here is the cool part. We end up doubling our calls. 12 calls we end up doubling our sales and then we can end up doubling how much we actually make right so this is really the game of ads and it's really cool because you can actually do this in the dms and you can treat your dms like you would any other funnel you're just not having to go through the grueling process of like building a course then building a funnel building a sales page an order page upsells downsells like all these things all building a high ticket oh there's two of me all going through all the effort to build like a high ticket um a high ticket funnel and then trying to get people that way right so this is just one way i think it really works quite well um and i think that this is an amazing strategy for like anyone just wanting to start So that's it from me today. If highly recommend that after this video, you go and watch why your content flops. Go and watch that video because if you are going to set up these DM ads, then you're also going to want to focus on high performing, good quality content. Remember, you don't need to be viral at all. My client that I shared with you definitely is not viral, but she has really good messaging. Having good messaging far outweighs going viral. So highly recommend. Go and watch that next. And then comment down below what you feel like you just learned from this. And as always, I would love to see you inside of your brain in AI if this really landed for you and you want to know the full strategy behind what I just showed you. I'll see you in the next episode.

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Most people think you need a full funnel, sales page, upsells, downsells, checkout flow—before you can run profitable ads. But what if you could skip all of that and close high-ticket clients directly in the DMs? That’s exactly what this strategy does.

In This Video You’ll Learn:

✅ The exact DM ad campaign structure (one campaign, one ad set, one ad—then scale)
✅ How to set up targeting, placements, and audience for Instagram DM ads
✅ Why using organic post IDs as your ad creative is the secret weapon
✅ The real cost per lead benchmarks to aim for ($8–$15 CPL)
✅ How to track DM ad performance with a simple spreadsheet
✅ The math behind turning $150 in ad spend into $5,000 in sales
✅ Why this is the fastest path to revenue for new business owners

If you’re tired of building complex funnels before making your first sale, this DM ad strategy might be the shortcut you didn’t know existed.

Timestamps
0:00 – Hook: $62K spend, $171K revenue, no funnel
0:45 – The client backstory (from zero to $200–$300K/month)
2:30 – DM ad strategy overview: cold traffic to IG profile to DMs
4:00 – Campaign setup: objective, audience, targeting, placements
6:15 – The post ID secret: why organic content IS your ad creative
8:00 – Budget and cost per lead benchmarks ($8–$15 CPL)
9:30 – The two paths I teach inside YBIA
10:45 – Screen share: DM funnel tracking spreadsheet breakdown
13:00 – The scaling math: $150 → $5,000 and doubling from there
14:30 – CTA: Watch “Why Your Content Flops” next

#InstagramDMAds #MetaAds #HighTicketSales #DMStrategy #OnlineBusiness #AIMarketing #DigitalMarketing #ClientAcquisition #AdStrategy #YourBrainInAI