How I Close Premium Clients via Facebook DMs (Sales Strategy for Coaches & Leaders)
Lisa Torres · 2025-12-06 · 15м 5с · 93 просмотров · YouTube ↗
Топики: launch-dm-sales
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В личных сообщениях Facebook — это не место для бесконечного «small talk», а мощный канал, где нужно сразу предлагать ценность, получать обязательство и закрывать продажу. Отношения строятся в публичных площадках (контент, группы, email), а в DM‑переписке цель — быстрый переход к сделке.
DM — не кофейня
Личные сообщения рассматриваются как инструмент, а не как виртуальное кафе, где обсуждают погоду. Длительные разговоры тратят время и энергию обеих сторон и не приносят дохода. Ваша задача — использовать DM, чтобы быстро вести потенциального клиента к «да», а не поддерживать дружескую болтовню.
Где формируются доверие и отношения
- Контент — видео на YouTube, посты в Facebook/Instagram, TikTok.
- Группы — сообщества в Facebook, где участники видят ваш экспертный подход.
- Электронные письма — рассылки с полезными материалами.
- Прямые трансляции и вебинары — живое обучение.
Эти каналы работают «масштабно» и позволяют показать экспертизу, обучать аудиторию и формировать доверие. DM‑переписка же предназначена для индивидуального «переключения» интереса в действие.
Почему мелкая беседа в DM убивает продажи
- Потеря авторитета – отсутствие чёткой цели и постоянные отклонения от темы дают понять клиенту, что вы не уверены в предложении.
- Трата времени на неподходящих людей – не каждый, кто пишет «привет», готов инвестировать; долгие разговоры с такими людьми приводят к выгоранию.
- Утрата импульса – продажи требуют скорости; если вы медлите с запросом, клиент может переключиться на более решительного конкурента.
- Отсутствие границ – без чётких рамок вы начинаете давать бесплатные советы и эмоциональную поддержку без возврата.
Что ожидают премиум‑клиенты в DM
- Прямоту – быстрое переход к сути без лишних вопросов.
- Ясную трансформацию – чёткое описание результата, который они получат.
- Открытость по цене – объяснение, почему инвестиция стоит своих денег.
- Конкретные шаги – чёткий план дальнейших действий.
- Умение работать с возражениями без оборонительной реакции.
Пошаговый план закрытия продаж в DM
1️⃣ Доставляйте ценность в масштабе
Создавайте один раз контент (видео, пост, статья), который будет распространяться на разных платформах. Этот материал привлекает потенциальных клиентов, даже если у вас небольшая аудитория; иногда полностью незнакомые люди покупают ваш дорогой продукт, просто увидев ваш контент.
2️⃣ Превращайте DM в запрос обязательства, а не в чат
- Призыв к действию в контенте (например, «напишите «info» в комментариях»).
- После получения сигнала сразу пишите в личные сообщения: «Я увидел ваш комментарий, у вас есть 23 минуты, чтобы посмотреть видео сейчас или в ближайшие часы? Информация в нём срочная».
- Формулировка создает неотложность и заставляет собеседника дать быстрый ответ, а не откладывать разговор.
3️⃣ Следите за процессом с целью
- Записывайте имя и статус в таблице (Google Sheets, Trello и т.п.).
- После того как клиент согласился посмотреть материал, отправляете ссылку и планируете follow‑up в тот же день: «Как вам видео? Что вас удивило?».
- Если клиент не отвечает, применяете правило «bless and release» — отпускаете его, не тратя ресурсы на бесконечные попытки.
4️⃣ Закрывайте сделку, а затем уже выстраивайте отношения
- Когда клиент сообщает, что готов начать, сразу переходите к обсуждению цены, условий, следующего шага.
- После подтверждения покупки начинаете «настоящую» работу по удержанию: переходим к онбордингу, доставляем обещанную трансформацию, превращаем клиента в адвоката бренда.
Реальные результаты клиентов
- Анджела (сетевой маркетинг) после внедрения стратегии сосредоточилась на самом дорогом пакете продукта и впервые достигла 5 000 $ в месяц, полностью благодаря продажам через DM.
- Жасмин привлекла 10 000 $ клиента, который уже был «продан» её контентом; после короткого диалога в DM сделка закрылась в тот же день.
Эти примеры показывают, как переход от «дружеской болтовни» к целенаправленному процессу в личных сообщениях приводит к быстрым и масштабируемым продажам премиум‑продуктов.
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what if i told you that the advice to quote unquote just build relationships first before pitching your high ticket offers or your premium product bundles is actually holding you back if you're a coach expert or network marketer this might be exactly why you're stuck in these endless dm small talk loops and not closing the sales that you know that you can close and that you know that you deserve today i want to bust that myth wide open and show you how to flip your dm game from wasting time into closing clients and customers like a pro sound good let's jump in okay so your dms they're not a coffee shop let's get that out of the way Okay, your DMs are not a coffee shop. You're not here to swap stories over lattes and chat about the weather and just be fake in the DMs. Your inbox is a tool and nobody has time to sit here and have these long drawn out conversations, right? So like I said, your inbox is a tool to make money. It's a powerful one-on-one channel to move people closer to saying yes to joining your coaching programs, to buying your premium product bundles, to saying yes to your opportunity, okay? So now, don't get me wrong, building relationships is super important, but that happens at scale, not in the DMs. It happens in your Facebook groups, it happens in your emails, it happens in your live trainings. it happens through your youtube videos and all the content that you actually put out there on the social media platforms on youtube and they're there for everyone to see that is the relationship building pieces in your business your content that's where you build trust where you educate your audience but your dms that's where you get laser focus on moving people to action okay moving them into action and getting the sale and here's the thing treating your dms like a casual hangout is actually killing your sales why because number one all this endless chit chat back and forth it wastes your energy it wastes your time not to mention it wastes your prospects time and energy as well number two it attracts people who aren't serious buyers and number three it makes you lose your authority and momentum because the truth is is that people who actually want to invest and are ready and willing to invest they want to know that you're confident about your offer so let's break this down why is the small talk hurting your sales well first like i said you lose authority because when you're dancing around the point or just building rapport right without a clear goal people pick up on that hesitation and hesitation kills the deals next you waste time on the wrong people because not everyone in your dms sliding in your dms whether they're coming from a piece of content where you said hey you know comment the word info in the you know comment section or wherever they came from not everyone in your dms is ready or able to invest okay that's that's just what it is and spending hours chatting or days for that matter chatting with people who aren't serious that's actually burnout waiting to happen right and then there's momentum right sales move fast when you lead with confidence if you hesitate or avoid asking for the sale you give your prospect time to second guess to get distracted or even worse to find someone else who's actually ready to lead and confident about their offers confident about asking for the sale and lastly you're not setting boundaries because your time and your energy they're limited and without clear boundaries you just end up giving free advice or emotional support without any payoff and that's not what you want so what do premium buyers they want someone who cuts through the noise and gets straight to the point if you know me you know that i'm all about getting straight to the point because i don't have time and i don't want to waste anybody else's time right they also want someone who clearly shows the transformation that they deliver they want someone who is upfront about the investment and why it's worth it They want someone who sets clear next steps for them. And they want someone who knows how to handle their objections without getting defensive. And that's where a lot of people mess up. You have to understand that confidence isn't ignorance. It's clarity. It's knowing your value and owning it. Because when you lead like this. you build fast trust with your people with your prospects people want to follow and join people and buy from people who knows where they're going who's confident about the transformation that they can get them because if you show that confidence by just getting straight to the point it puts you on a much higher level than someone who's trying to do the small talk because people can pick up on that like how many times has someone you know jumped into your inbox dms whatever you want to call it and tried to do the small talk and then eventually offered you an opportunity or tried to sell you on one of their coaching programs or whatever it is, right? How did that make you feel? Well, when you do that to people, that's how you're making them feel, right? So we wanna stop doing that. So here's the game plan that works for closing premium clients without exhausting sales calls, without live launches and virtual events like five-day challenges and workshops and master classes and all those types of strategies that actually just burn you out and leave you exhausted. Okay, so here's the game plan. Step number one, lead with value at scale. What do I mean by that? Well, this video that you're watching right now, I'm leading with value at scale. Because it's not just one person that's watching this video. It's a piece of content that's going to be on YouTube, on social media. And when people see this video that I'm creating right now, and my video is out there working on the, you know, in the algorithm land, right? Whether it's on YouTube or Facebook or Instagram or TikTok, it's working out there at scale on all the social media platforms. I created it once. and it's working for me over and over and over again i'm adding value at scale okay so you got to lead with value at scale by creating valuable content that's going to you know help your prospects that are actually watching your content and let me just throw something in here really quickly just because you have like a small following just because you don't get a lot of engagement does not mean that people are not watching They're watching. Trust me when I tell you. I've had strangers buy my high ticket programs, never spoke to them before. I didn't even know who they were. We never connected before. They were complete and total strangers. And a lot of them usually say, hey, you know, I've been watching your content. I love your content. I'm ready to get started. Or they may have any, you know, some questions before I actually, you know, enroll them into my programs or whatever the case may be. but that's what that's step one that is leading with value at scale because you just never know who's watching and this video that you're watching right now is the perfect example of what i mean by that step number two use your dms for commitment not chat conversations we don't have time for chit-chatting okay chit-chatting does not pay the bills so for example If you're creating content that we talked about for step one, right? Lead with value at scale. And your call to action in, let's say a video, is to comment the word info in the comment section, right? And people actually comment the word info in the comment section. Now it's your responsibility to jump in those DMs and get straight to the point. Why? Because they gave you permission to, right? So now you don't feel like this. Icky salesperson trying to have these long, unnecessary, drawn out conversations from people who can smell somebody who's trying to make a sale right away, right? We don't want to do that. So when someone raises their hand and says, yes, I want more information, that is your signal to reach out to them in the DM and ask for the commitment. What do I mean by that? Well, for me, when somebody raises their hand, my call to action is usually comment the word, you know, system or whatever in the comment section and i'll send you a 23 minute video okay for example when i see that message i'm going to now send the person a dm and say something like hey i saw your comment on my post about xyz do you have time to watch it now or within the next couple of hours see the reason why i ask that question is because i don't want the conversation to linger for a long time right another thing that i say is because the information in the video is time sensitive this is super important because now you're creating urgency you're not just saying here's the link to the video get back to me when you when you can we're not doing that right we're saying hey i saw your comment on my post about xyz do you have 23 minutes to watch the video now or within the next couple of hours today Because the information in the video is time sensitive. And I want to make sure that you don't miss out. When you say that, you will start getting results faster versus, hey, here's the link. Watch the video whenever you have a chance. Okay. You're leaving the ball in their court by doing that. You want to control the conversation. And to control the conversation, you need to create urgency. Because. What you don't want to do is sit there and have this conversation linger on for days. You want to know if they can watch the video now or sometime later today. You want to get that commitment from them up front because that's how you're going to move them into action faster. That's how you're going to create quicker sales. And that's how they're going to get a faster transformation from you. Step number three, follow up with purpose. okay so you send the video they say yeah i can watch it right now or yeah i can watch it tonight you know after i cook dinner for my family whatever okay so now it is your job to put their name on some kind of i don't know a google doc a spreadsheet or trello board and create a follow-up system so that you can follow up with that person this is what you call following up with purpose So once they say, yes, I can watch it now or I can watch it later and you send them the link, you put their name somewhere and you follow up with them later on that day. And you just basically say, hey, I'm sure by now you watched the video. What stood out to you the most? Now, most of the time, what they'll do is they'll watch the video and they'll get back to me because at the end of my video, I usually say, you know, if you like this information, reach out to me in the DMs and let me know. that you're ready to get started and you wanna know the next steps. And most of the time, that's what they'll do. Most of the time, they'll reach out and say, hey, I'm in. But sometimes they won't. And that's where following up with purpose comes into play. You never want to send information to someone and not follow up. Because as the saying goes, the fortune is in the follow-up. Then you're also gonna have people that ghost you. And that's fine too. You're going to bless and release. bless and release okay what do i mean by that bless them and release them and let them go period point blank okay if they're interested they're interested if they're ready to get started if they want that transformation they will come reaching out to you there is no need to chase anybody for anything so at that point if they say yes you know this is great i love the information i want to join blah blah blah then you invite them to the next step Like, for example, what the pricing is or joining your team, joining your coaching program. OK, so you invite them to the next step. Step number four, close the sale, then build relationships. You don't build the relationships in the DM. You close the sale in the DM. And then now you have a new client. Now you have a new customer. Now you have a new team member. And that's when the relationship begins after the sale. the real relationship building happens after they say yes that's when you over deliver you nurture them and you turn clients or customers into your raving fans or team members into loyal leaders when my client angela implemented this into her business this is what happened to her she says i just hit my first 5k month it was all from taking your advice and leading with my most expensive product pack i'm honestly still in shock thank you for pushing me to stop playing small and actually lead with my best offer and she's in a network marketing company i have another client jasmine she says i just landed a 10k client because she saw my content resonated with my message slid into my dms she was already basically sold and i closed her the very next day and she did that all in the dm from people coming from her content By the way, I put together a 23 minute video to show you my simple AI powered method that fills your pipeline with ready to pay clients and customers consistently. So you can sell your high ticket offers and premium product bundles to consistent 10 to 50 K months without exhausting sales calls, without live launching and without virtual events. The link is going to be right below this video. So make sure that you go watch that after you watch this video. So the moral of the story is this. I want you to stop treating your DMs like a networking event. Use them to make sales. It is a sales tool. You build relationships after you make the sale.
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Learn my proven Facebook Messenger sales strategy for coaches, experts, and network marketing leaders looking to close high-ticket clients fast. Simple AI-Powered Method Fills Your Pipeline with Ready-to-Pay Clients & Customers Consistently...So You Can Sell Your High-Ticket and Premium Product Bundles to Hit Consistent $10K-$50K+ Months - Without Exhausting Sales Calls, LIVE Launches or Virtual Events: Watch this 23-minute video here: https://www.resultsforreal.com/private-invite If you're a coach, expert, or network marketer and you want to learn how to optimize direct messages (DMs) to increase sales of high-ticket offers and premium products, one thing that you must stop doing is having long drawn out conversations in Facebook messenger. Relationship building should happen at scale through content like videos and emails, while DM's should be used solely as a tool for securing commitment and closing the sale with urgency and confidence. The game plan I share in this video includes leading with value through content, using DMs for commitment rather than conversation, following up with purpose, and finally, building the client relationship only after the sale is closed. This is a NO B.S. straightforward, authoritative approach in DM's to attract serious, premium buyers and avoid losing momentum. So if you want to close more high ticket sales if you're a coach or expert...or... sell more premium product bundles if you are in network marketing so you can build your team fast, then watch this video: https://youtu.be/XqhdP6j3cSc ⏰ Timestamps: 0:00 - Why "Build Relationships First" in DMs is Bad Advice 0:43 - DMs are a Sales Tool, Not a Coffee Shop (Stop Small Talk) 1:25 - Build Relationships at Scale Through Content 2:10 - How Small Talk Kills Your Sales, Authority, and Momentum 4:19 - Premium Buyers Want Clear Leadership and Clarity 6:16 - The Game Plan Step 1: Lead with Value at Scale 7:59 - The Game Plan Step 2: Use DMs for Commitment (Not Chat) 10:59 - The Game Plan Step 3: Follow Up with Purpose 13:03 - The Game Plan Step 4: Close the Sale, Then Build Relationships 13:35 - Client Testimonials & Success Stories Simple AI-Powered Method Fills Your Pipeline with Ready-to-Pay Clients & Customers Consistently...So You Can Sell Your High-Ticket and Premium Product Bundles to Hit Consistent $10K-$50K+ Months - Without Exhausting Sales Calls, LIVE Launches or Virtual Events: Watch this 23-minute video here: https://www.resultsforreal.com/private-invite Discussed in this video: high ticket sales, get high ticket clients, make sales on Facebook, facebook prospecting strategy, sell premium offers, network marketing sales tips, get more coaching clients, Facebook sales strategy. #FacebookSalesStrategy #CloseHighTicketClients #SalesForCoaches #networkmarketingtips