Claude Skills: Build Your First AI Marketing Team in 16 Minutes (Claude Code)

every marketer i know is stretch themed too many channels too many deliverables never enough time whether you're running a team or doing it all yourself and that's why i'm so obsessed with clock skills you teach it how your marketing works once and it just delivers every time and so even with just a few clock skills you can start building a marketing team with serious leverage and so in this video i will show you how to build your first ai marketing team using just clock scale So everyone is talking about cloud agents. And yes, they are super powerful. But what enabled them to be truly powerful is the expertise behind this agent. And that expertise is exactly what cloud skills are. So when you're designing your skill library for your marketing team, these skills contain your best marketing knowledge, SOPs, your proven frameworks, your brand standards. And agents are now the team members who use that expertise. You can equip any agents with any combination. of skills from your library and that's what makes this powerful because you build this library once and claw s as a team that runs on it or even you can bring it to other ai models so today we're building five skills that cover what most marketing team would need research and strategy content creation creatives data analysis and campaign presentation essentially they will form a strong foundation as you build your marketing skill library over time for this demo we'll be using clark code desktop but if you prefer using clark code work it's still fine so first thing is to make sure you already got the skill creator tool installed because this official skill is not building inside clark code i will put the official skill report link and also check out this video on how to install so here we have already set up a project folder called simple home which is the d2c e-commerce frame and inside we have different folders and the most important is the context file so every time when you onboard a new client or you are an in-house marketer these are the context file about the brand the product the audience etc so you can equip cloud with all the background information and always include a cloud.md file so these are just like a custom instructions for these projects to guide how clock should navigate your folder system so I go much deeper on how to set up these contact system inside our AI for marketing program with all the templates so if you're interested you can find the link below to join but for now let's create our first skill marketing research and strategy so here inside the SOP folder we already have these SOP document that the brand is already using for marketing research and building strategy reports so now on clock cook desktop select the same project folder for this brand and then use this prompt to ask it to create a new skill called marketing research strategy that will use the perplexly mcp or any search engines to do the in-depth research and then follow these exact procedures from this sop and generate a strategy brief and by the way make sure you already have the perplexly mcp installed I will put the link below. So now it is reading the SOP and context file and also reading the skill created file for the proper structure and writing the skill file. And very quickly, we create our first skill for this marketing team. And you can always preview from an IDE. So it will define the workflows in detail in the skill and also with useful references that this skill might use. And now whenever you need to use the skills, you can just type the slash command inside Clarkker or you can. let claw to trigger for you so like in this case I can just ask it to analyze a competitor and the best thing is for these type of tasks you don't even need to repeat the brand context it will start reading the brand context file and put up the to-do list it will trigger the exact workflow calling the perplexity search and then generate a comprehensive report like this that is highly relevant to this brand using the format we have defined and everything is stored locally and this is how claw skills can help to standardize your marketing workflow okay this is just one way of creating your custom marketing skill another way is to give cloth some of your best references and marketing knowledge so cloth can make it portable with that skill so this time let's create a social media content skill so for example we already have different paths best social media content, and also the detailed best storytelling framework that we can extract from different experts in this subject matter. And then we will ask Claude to analyze these examples, understand the patterns, and create a reusable skill. So these skills will also use the Perplexity MCP to find the trending conversations to add the insights. And immediately, our second marketing skill is ready. So containing the detailed workflow on how to drop on brand social content using this proven storytelling framework and patterns and you can see claw also build reference file that these skills can use and that means don't just tell always show your best examples to generate better scale creation results. Now AI can do a lot of heavy lifting, but without human strategy and authenticity, you are just automating leverage. And that is exactly what this research, the Loot Marketing Landscape Report from HubSpot address. This is a free research report based on 1,800 plus marketers globally. Built around Loot Marketing, a framework with four stages, express, tailor, amplify, and evolve. Instead of a linear funnel that just ends at a sale, it's a continuous cycle. where humans lead strategy and ai helps personalize distribute and optimize what i appreciate is that everything is backed by real data not just opinions my favorite part is the what top performers do different section it's a breakdown of how the most successful teams are using ai it proves that moving beyond low-level ai tiles into ai driven strategy and research is the secret for staying ahead right now you can grab this report in the description below for free and thank you hotspot for sponsoring this video all right let's create the third skill creative designer skill so this skill will use the google nano banana model to generate different marketing creatives so i'll put the link below to install the leno banana mcp Again, give your expected behavior to Claude about what these skills will do. So these social creative designer skills will generate social media visuals using the nano banana model based on any given post copy or content direction. And notice how I include the default style and color palette for generating on-brand visuals and also include a good prime example for it to follow. And now it's reading all the context file and then quickly create our third marking skills with all the references. file as well so let's quickly test it with these simple prompt to ask it to generate a social infographic about some educational topic so with the specified style layout and color and so it is now triggering the social creative design skills successfully and then calling the nano banana mcp tool to generate the final visual and you see it did it and this is quite impressive with the blueprint technical style and so now our marketing team has equipped one more skill for making creatives using any style of materials that we define now using similar methods we have built two more skills a data analysis skills that gather the data input analyze data sets and generates a dashboard and a campaign presenter skills that transform raw marketing materials into on-brand presentations or landing pages and you can always create more than that based on your marketing team needs now i could demo each of these skills one by one but let me show you something way more powerful is using these skills together. Because in a real world, no marketer works in a silo. Everything should be connected. So for example, this brand is launching a new campaign and needs some content. So we can give Claude a task to first create 10 social posts for this campaign on Instagram and then design the corresponding campaign social creatives and save everything to a new folder called campaign launch. So first Claude will read all the relevant contacts and now call the two skills, the social creative designer, and the social media content skills and pulling up the to-do list. So this is a multi-scale orchestration in action. So notice I didn't pre-define how to split the work. Cloud just look at the tasks and figure out the most efficient way to use them together. And then within 10 minutes, Cloud has generated all the post draft and created files successfully in the new folder. And then we can actually look inside. all the creatives have been generated and they look all on brand with the default brand style and color palettes defined in the scale and you can also see clock has generated in various format ratio different post type for these campaign concept to give more variety which is very nice and they also match the cozy feel for these soft home essential brand and so even if you're just brainstorming about creative concept these can be very useful as clock not just randomly generate these creatives but also consider your brand context as well now for the social content for this campaign it also follows the instructions to generate 10 Instagram launch posts with the format caption details and visual directions which pair well with the generated social creative we just see and what I really like is that it even includes the storytelling framework that it has used when generating this post drop and this is why your skills is so important to give it relevant knowledge. And so everything can be aligned and not just a silo task. And these also work just like a mini brief for the team to follow up. So that was two skills working together on one task. But what happens when a task is much more complex? And this is where Cloud doesn't just use your skill, but start to act like a team lead to assign tasks to agents. And there are actually two ways to do it. First, using sub-agents or your own custom defined sub-agents. So Cloud will be the main agent to spin up sub-agents and assign each one a task but they only report back to claude the team lead so this is great when the tasks are mostly independent the second way using the latest agent teams feature so claude will create an agent team these agents share a task list and can talk to each other before finalizing and report back to the team lead and the biggest difference is that each of these agents is a separate section inside cloud go and this is helpful for really complex marketing workflows where agents need to share feedback but not it will cost much more token usage for today's video i'll focus on sub-agents that is what you will use 90 of the time now for example i have a big quarterly review task for this brand and so i will ask claude to split it into three parallel tasks create a marketing strategy do data analysis and then combine these findings into a presentation deck and so it will plan to use different custom skills for these three tasks using parallel sub-agents so now it is calling the market research skill and do the perplexity research and once this is finished move on to the task number two for the dashboard building and calling the data analysis skill and when everything is complete it synthesize both findings and start to build a presentation deck using the campaign presenter skills So if you don't want to use the predefined custom agent, you can always let Claude to create different ad hustle agents like this. And after like 10 minutes, all the deliverables are saved in a specific folder. The marketing strategy brief, the dashboard, and the presentation slide deck. So let's first take a look to the report. It is following the original SOP process we instructed, and all the playlist sections are included in this brief. And that is why the process is actually much more important than the actual research. tool that you use now for the campaign performance dashboard it is also well done with all the key metrics using the brand color and style the data charts are also pretty informative with performance breaking down by each channel with the use of different types of charts to increase the data storytelling impact and what i particularly like is that this is fully interactive where you can click on the specific metrics shorting and highlighting and now for the presentation deck it is also pretty nice with a decent brand theme. And you can see it is combining both task one and task two insights into this slide with the performance recap, data chart, and also the research finding as well as the quick wins recommendation. And you can always make changes to fit your narrative. So with just three core skills, you're kind of having three marketing assistant helping you to save time doing a lot of preparation work for complex tasks like this before you even dive deeper with your own insights now if you're really interested in setting up the agent teams you have to first enable it through the global cloud setting so i will put the official link below then whenever you want to use this new feature you can just ask cloud to create an agent team with the three specialized teammates and notice we will ask teammate one and two to review each other's work before finalizing and so from Claude's plan it will first set up a team structure and then it will initiate different work phase like the parallel work and then the cross review and execution where each of them share the feedback and this is when the agent teams become useful and so I always recommend asking Claude to give you these high level plan first because again agent teams will cause much more token usage so you can proceed only when you're happy with it so far we've built the skills we've seen them work together but what happens when you want to bring this entire skill library to a completely different brand project or even a completely different tool and this is where cloud plugin comes in so instead of upload the custom skill one by one you can create your own custom plugin for distribution just think of it as a bundle package so first we ask claude to package all the custom skills in this project into a reusable plugin called ai marketing skill at the same time we can also define our custom slash command called landing page that will trigger a workflow to use both the marketing research skill and the presenter skill to build a landing page a bonus tip is you can even package any of your custom agents in this plugin if you have any of them so will read through the documentation all the skills and reference file and package them into a plugin format so now as we onboard another brand we can just select the project folder so in this case is another brand spark agency and then click add plugins so here you can import a third-party plugin from a github repository or upload the zip file and now we have all the skills that are ready to use for this new project and that is the portability. So we can evoke any skills like what we did before, or we can just use any slash command. So let's try the landing page slash command and ask it to design a convincing homepage for this consultancy brand. And so you can see it will execute the same workflow, loading brand contacts, using the research skill, create the landing page research brief, and finally building the landing page. And so immediately, you can quickly build a research back landing page for any project and it will be on brand and you can always fine-tune it inside cloud code another bonus is you can bring the same set of plugin to code work as well the absolute non-technical version of cloud code for office work so once the plugin has been installed just invoke the skills like we did before like this case we needed to analyze the data set and build a presentation and so it will follow the exact same workflow from the skill and then you can see cloud just adapt these skills for this brand using another color scheme that we have specified and this is the power of scale you can just replicate the workflow into different brands and build different deliverables that are still on brand so try this yourself and let me know how it goes if you enjoyed this video please also give me a thumbs up i really appreciate that i also invite you to join our growth community currently we are running a workshop series about building ai system for marketing where we will go much deeper you can find the link below to join i hope to see you there and join other ai native marketers and before you go also watch these two videos about clockwork and clock skills to learn more about how the clock ecosystem can help your marketing i will see you next time

Download the "The Loop Marketing Landscape Report" here 👉 https://clickhubspot.com/1a8f72

Claude skills is what give agents the expertise they need. In this video, I'll show you how you can build your first AI marketing team using just Claude Skills and why Skills might be the biggest leverage most marketers are overlooking right now. No custom agents. No complicated workflows. Just skills doing the heavy lifting. Whether you're a marketer or managing a team, this probably will change how you design your marketing workflows.

📌 *TIMESTAMPS*
00:00 Claude Skills is your next leverage
00:21 Designing your skill library 
01:11 The 5 skills we’re building
01:44 Setting Up the Project
02:26 Skill Creation Method 1 
04:06 Skill Creation Method 2
06:02 Building Skill 3 Creative Designer + Skill 4 &5
07:36 Multi-Skill Orchestration
09:43 Scaling Up: Sub-Agents vs Agent Teams Explained
10:47 Parallel Sub-Agents with Skills
12:54 Agent Teams with High-level Plan
13:44 Making Your Marketing Skills Portable (Claude Plugin)
15:34 Running Skills in Cowork

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📂 *RESOURCES MENTIONED IN THE VIDEO*
🔗 Anthropic Official Skills Repository
https://github.com/anthropics/skills 

🔗 Claude Code Agent Teams
https://code.claude.com/docs/en/agent-teams

🔗 Perplexity MCP
https://docs.perplexity.ai/docs/getting-started/integrations/mcp-server 

🔗 Nano Banana MCP
https://github.com/zhongweili/nanobanana-mcp-server 

👉 *WATCH THESE NEXT* 
🎥 Claude Cowork Just Changed How You Do Marketing
https://youtu.be/l_Iy4ZCK1lY

🎥 Claude Code just Built me an AI Agent Team (Claude Code + Skills + MCP)
https://youtu.be/0J2_YGuNrDo

🎥 PLAYLIST: Claude for Marketing
https://www.youtube.com/playlist?list=PLgvqWBt14woI1AOp39uYqBQROEdjN0KD3

🎥 PLAYLIST: AI for MARKETERS
https://www.youtube.com/playlist?list=PLgvqWBt14woI0bW-qwMn5ZdHtvRHhENcA 

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I’m Grace, a Digital Growth Consultant & Educator who is fascinated by anything digital and growth related. I share everything about digital growth, AI for marketing, and personal growth! 

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