Financial skills every PM needs: Elena Luneva at INDUSTRY 2025

In her keynote session at INDUSTRY 2025, Elena Lunva, former CPO at Braintrust, outlines how product managers can improve executive influence by reframing product initiatives in financial terms. 

Drawing from her experience leading the launch of a map-based feature at Nextdoor, she explains how positioning user engagement as recurring revenue changed leadership support. The talk covers revenue modelling, horizon planning, and translating product metrics into financial metrics to support business case development.

Chapters
00:00 – Opening and Introduction
01:18 – Nextdoor Maps Use Case
03:38 – Customer Language vs Finance Language
04:51 – Revenue Framing and Repositioning
05:55 – Executive Decision-Making
06:50 – Revenue Modelling Basics
08:13 – Horizon Planning Framework
10:00 – Metrics that Drive Investment
11:10 – Metric Translation Exercise
12:20 – Final Recommendations