Bringing Back Free – REWORK

37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts.

*Key Takeaways*

00:45 – The original philosophy behind Basecamp’s free plan
03:14 – Going beyond the free trial
07:36 – Tracking analytics without getting lost in the numbers
12:48 – The true cost of offering something for free
19:13 – Pricing strategies for new products 37signals is building

*Links and Resources*

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/


*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. 

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.