How I Book 7-10 Meetings Per Day (Cold DM Instagram Strategy)

So we created a unique cold DM Instagram strategy that completely filled our calendar to the brim. We're able to bring in over 26 sales calls in just one week. And the other week we brought in another 23 sales calls. You can see every week from that. point on has been pretty full of just amazing people who are closing at an amazing rate right we basically closed over 20 clients in the past couple of weeks just with this one insane instagram dm strategy and i'm going to show you exactly what we use for the strategy to completely blow up our agency and our coaching business so let me hop into google docs right now so we like to call this the ibd cold dm farming strategy so cold dms are a great strategy to fill your calendar because nowadays your instagram page is basically your digital business card. Every time someone wants to see more about your business, they either go to your social media, which is your YouTube or your Instagram. So having a bunch of your highlights is really important to help people trust you and your business. We're able to book 26 sales calls in just one week and close 13 new clients from that one system. And 70% of our system came from cold DMs. Now we only had 674 followers at the time, not even a thousand followers, which is insane so you don't need that many followers at all to start seeing some results so Like I said, Instagram is a place where people can immediately see you. They can see what you do, who you help, and how you help them. So a great Instagram page can add a lot of trust and reliability to your sales process. Now, before you start your cold DM strategy, there are some things you must have down so that you can maximize your results, right? Because if you don't set the foundation correctly, it's never going to work out for you. So the first thing you must do is you must have an optimized Instagram page. I'll explain what that means. post content regularly now if you don't do either of these you may get results with this cold dm strategy however they'll be 10 times worse and you're going to be fighting an uphill battle so you must make sure that you have these two before you even start sending any messages out So the first thing you must do is optimize your Instagram page. So optimizing your page is way easier than you think. A lot of people think you need to have these crazy things. You need to have thousands of followers. No, you don't need to do any of that stuff. All you really need to have is a good bio, some good highlights, and some good pinned posts to explain exactly what you do. That's really it at the end of the day. Now, if you can afford it, I'd highly recommend to get the meta verification pin. I believe it's about $15 a month, but the first month is actually $1. So that's really cool. But having that verification pin does add a little bit of credibility to your business and your system. So I would recommend to get that if you can afford it. Now, if you go to the bio, let's talk about what the bio should look like. So a good bio is one that clearly states who you are and what you help, right? Or who you help, right? So you should have the following as a template. This is our template that we use and it works very well. So the first row should be who you help and how you help them. The second row should be your accolades of what you've accomplished. And the third row should be your CTA or your call to action to your offer, whether that's join your community, buy your course, book a call for your services, whatever the case may be. Now, let me show you our Instagram to show you how we structure our bio and exactly what's working for us. So if I take a look at our Instagram page here, let me go to our profile here. So like I said, we don't have that many followers, only 675 followers, right? It's not that much at all. we're able to have over 20 clients book with us. That's crazy. Now here, of course, we have the meta verification badge to add more credibility. Our first row is helping nine to fivers and beginners start and scale SMMAs, which is our offer. We also have a section here talking about what we've done. We scaled over 10 plus agencies that have 50 plus clients served. Then you could join our free course, right? So we hop in there, click the link, and you can book a call with us for our free course right now. you see here at the bottom here we have these pinned highlights now these are very good because having these highlights are basically just a snapshot of exactly what you offer and what you do so this is how we structure it first we have of course the youtube so we have links to our youtube videos in these highlights then we have testimonials people who love our our products and have results from it people can book a call from here as well and there's also reviews from our agency in the past so we add that to show people that we have ran an agency we do know what we're doing and our agency is still successful to this day now there's a section here of course where you have pinned post And these pin posts are basically just explain our story, our offer and who we help and what we're doing. Right. So basically you want to make it so that every single beginning or the top of your profile just explains who you are and adds tons of trust. That's super important there. Right. so that's going back here now after you have that all set up and it's pretty much correct it doesn't have to be perfect just have to look professional then you must post content correctly and regularly now i'm not going to get into the exact content creation in this video because that's much more in depth now if you want our exact step-by-step process on how we actually post content and how we post over 20 times per day click the link below and book a call with us so we can see if you're a good fit to work with us to be in our course and our program. But besides the point... You must be posting content regularly for people to see that you're a real person that they can trust. If they don't see you post anything, right? If they don't do anything, they're not going to trust you, right? Let's say you DM somebody and they're a regular random person and they take a look at your message. The first thing they're going to do is go to your page. And if your page is empty, if your page looks scammy, if your page looks terrible, they're not going to answer you. It's just not going to work. So you must have a page that's professional, looks good, and people can trust, right? So what I'd say is you have to post at least, at least. three to five times per week and stay active. Definitely message people who like your content, have some engagement in it, right? Because it's really important to have engagement to see that you're a real human that people can trust, right? So that's basically the backbone of that, right? If you have those two things, plus a meta verification badge, there's no reason why someone wouldn't be able to trust you, right? You should probably start to see good results after posting your first 10 posts. Once you have some posts under your belt, then people will start to trust you. Now, let me talk about our exact cold DM Instagram farming strategy. So this is exactly what we do. So what you must do is you must find five to 10 influencers that are adjacent to your niche, right? So I wouldn't suggest finding someone exactly in your exact niche, finding somebody who's adjacent to it. So for example, if you're running an SMMA, right let's say you have an smma i wouldn't want to find influencers that are in the smma space i find influencers who are adjacent to it so people are in the high ticket sales niche or the e-commerce niche or the coaching business whatever you want to do find it adjacent and find it as similar to the one you're in right now Now you want to find influencers who are between 10,000 followers and 300,000 followers, right? You don't want influencers who are too big because influencers are really big and really broad. The problem is that their audiences are very big and broad as well. And you do get audiences that are from lower tier countries. So you get audiences from people like India, Bangladesh, Nigeria, and you don't want to have that when you're selling your, of course, your service or your business. So what you want to do is find those followers. Once you have a list of about five to 10 influencers, then you need to go to their best performing posts and start messaging everyone who likes their post. This is what you guys got to realize is that every single person on Instagram is a lead. Like every person on Instagram is a lead because you can message anybody anytime for any reason. It's insane, right? The thing is, I love YouTube. And of course, making these videos are amazing. The problem is, is that YouTube, you can't directly message somebody. So it's very hard to start a conversation and turn that into a actual closed deal. However, Instagram is just a conversation platform. You can DM anybody, message anybody, comment, like. So it's very easy to get a hold of somebody and sell them on your servers and bring them in for a sale. That's really what we've done and it works very, very well. So once you find those five to 10, like I said, go to their best performing posts and you message everybody who likes their post, right? So the system is perfect because you never run out of leads, right? You will never run out of leads because your influencers that you follow in your adjacent area will constantly post and create more posts, which creates more likes, more systems, and more leads. So literally you'll have so many leads to message, you won't be able to message them all, right? And that's because when you message people on Instagram and you have a certain account, you can only do about a hundred messages. per account and i'm going to show you exactly how to get over that but basically it's about 100 messages per account where you're going to be so let's talk about the actual messaging structure and how you should message these people who are your cold dming so Our message structure is very, very direct and casual. Now remember, when you call DM somebody, your main goal is to get them on a call, right? That's your main goal in any situation, right? So the less time you spend messaging them, the better. It's the same thing like when you're messaging a girl. Let's say you're messaging a girl on Hinge. You don't wanna be in Hinge all the time. You wanna get off Hinge as soon as possible and get her either her number or get her on a date, right? If you're on Hinge forever, it's just gonna be a huge lag and it's just gonna be less trust. So you wanna get there as soon as possible. So let me show you some of our successful DM conversations to give you a simple framework on exactly how we message people. So let me go back to my Instagram page and I'm going to go to the message tab here. Now in the message tab, I'm going to show you one of our clients or one of the people signed up with his name, Shanice. So we messaged her. We just said, Hey, thank you for engagement. I appreciate you. I was curious. Do you know anybody who wants to start a marketing agency or coaching business? She says, okay. Yeah, I do. great very simple so like awesome great so we let's explain to her what we offer which is our coaching coach it was our coaching program and uh basically it helps you people hit six figures she's like okay great so we're like are you available at 12 p.m est yes awesome we just need your email and your phone number boom literally That's it. It's so simple. You got to understand, cold DMs, people, when you have a page that's trustworthy, when you have a page that speaks for itself and people can see you're a real person, it completely changes everything. Now, I guarantee you, if I was just a random person without any posts, without anything like all, and I wasn't a real person, they'd be like, oh, who's this? And they wouldn't even respond to us. So I'm telling you, the backbone is super important. Make sure you have the foundation really, really tight knit. But basically, that's awesome. She booked a call with us. We're going to meet. with her tomorrow and hopefully close her as well. So it's very, very simple, right? So that's basically exactly how you want to do it. Now, I want you guys to get into the mindset of the system. It's all about volume. You don't want to focus too much about strategy when it comes to this, because like I said, it's about building leverage in the backend with the type of content and the type of channel you have. So you want to make sure that you get as much volume. You want to just message tons of people, tons and tons and tons of people. Let me show you exactly how we scale volume and the secret that a lot of influencers use that don't talk about, right? So like I said, when you start sending out messages, your main account can send approximately like 100 cold messages per day before Instagram stops you, about 100. Now, you know Instagram has stopped you from messaging someone and they paused you for the day because when you try to DM someone and it says the message has failed and you cannot retry, that means that you have been blocked for that day and you just have to wait 24 hours and then you can start messaging people again, right? So... like i said there's a secret that a lot of influencers do that nobody really talks about that lets them message as many people as possible it lets them scale their business at the same time so what you must do is you must make multiple accounts on instagram that all lead back to your main account that's really what it's about so each account you make allows you to send about a hundred messages per day now some accounts that are brand new they need to get warmed up and you need to send a smaller amount per day and the ones and the more trust you get on instagram the more you can send but basically let's just say every account you have can send 100 messages per day and when you post on these pages these new pages that you make the traffic that you get from the new posts on the new pages you make gets all sent back to your main account so the thing is though you're actually have separate accounts that grow your business at the same time as being able to let you message people directly so it's literally building your audience 10 times as fast while doing outreach at the same time so it's really really cool it's a really really cool way and strategy to scale up and you're gonna see tons of influencers do this all the time they have five six seven eight they have like 20 instagram pages and i was used to think like why why there's so many pages just make one but they have multiple ones because they use those to code dm people to lead the traffic back to their main page. So for example, let me actually zoom in here. One influencer is named Andres Contreras. So you see on his page, I just Googled him or Instagrammed him and you can see that he has five different accounts. Andres Contreras Official, Andres Contreras Wealth, Andres Contreras Reels, Andres Contreras Daily. Like he has five of them. And why is that? He has five of them because having multiple accounts is always good to be able to message people out and send out. outbound messages but it's also really good because you get to actually send the traffic you do have from the post you make back to your main page so all the link back to the main account that's really what it's about and when people see that you have this account they go to your main account they see how big you are it's like oh okay let's take a look and they're much more inclined to book a call with you so that's really what it's about right so This is exactly how you can scale past six figures just using cold DM outbound. This is exactly how you're going to do it. And this is exactly how we book over 30 calls per week for Kate for. And this is exactly how we book 30 calls per week for our agency and coaching program, right? So if you guys want a much more in-depth guide on exactly how you can set this up and hire a team to manage your cold DM farming strategy, then click the link below, like I said, and book a call with us. And we'll show you exactly the strategy we're using right now to completely fill our calendar. And we'll see if we're a good fit for our program as well, because we want to have tons of people and help just tons of people scale their own agencies and coaching programs as well. So guys, I hope this video gave you guys a lot of value. I love making these videos, like I always say, and I'll see you guys in the next one.

Work with us to grow your agency: https://ironeousbydesign.com/free-agency-growth-call-1578

In this video, Zach breaks down exactly how to book 7–10 meetings per day using a cold DM Instagram strategy — step-by-step — and shows you how to turn simple conversations into consistent, high-quality appointments.

If you’ve been struggling with:

• Inconsistent client flow
• Instagram DMs getting ignored
• Low reply rates from outreach
• No-shows on calls
• Relying on inbound leads
• Not knowing what to say in DMs

…this is the cold DM outreach system you’ve been missing.

This is not theory.
This is the exact mass cold DM Instagram strategy we use to start conversations, qualify prospects, and book real meetings every single day.

Cold DMs are one of the fastest ways to get clients — when you do them correctly.

If you’re asking:

• How to cold DM on Instagram?
• What is the best cold DM Instagram strategy?
• How do I book appointments with Instagram outreach?
• How do I scale mass cold DM Instagram?
• What do I say in a cold DM?
• How do I turn DMs into paying clients?
• How do beginners start cold DM outreach?

This video gives you the full blueprint.

No fluff. No hype. Just a proven cold DM Instagram strategy that works.

We cover:

• The exact cold DM script we use to book meetings
• How to run mass cold DM Instagram outreach daily
• The best cold DM Instagram trick to increase replies
• How to qualify leads inside DMs
• How to transition from DM → booked call
• How to avoid getting ignored or ghosted
• How to build a consistent cold DM outreach system
• How many DMs you actually need to send per day
• How to improve reply rates and booking rates
• How to scale Instagram cold DM outreach

This is for you if you want to:

✔ Book 5–10+ meetings per day
✔ Master cold DM appointment setting
✔ Build a predictable outreach system
✔ Get clients without relying on ads
✔ Start as a cold DM outreach beginner and scale fast
✔ Use cold DM strategy for AI agency, SMMA, or web design
✔ Close high-quality clients through Instagram

We also break down:

• The biggest mistakes beginners make with cold DM
• The difference between average and elite outreach
• How to stand out in crowded inboxes
• How to build authority without a big following
• Why most people fail with Instagram outreach
• How to combine cold DM + Facebook ads for scaling
• How to go from 0 clients → daily booked calls

Whether you run an AI agency, SMMA, content agency, or web design agency — this works.

At the end of the day:
Conversations create clients.

🚀 Welcome to Pedro & Zach

Our channel is built to help you grow your agency from scratch and scale to consistent monthly revenue. We focus on real systems — especially client acquisition through cold DM Instagram outreach.

If you watch creators like Charlie Morgan, Iman Gadzhi, or Jordan Platten, you’ll love these practical breakdowns.

Subscribe for weekly content on:

• Cold DM Instagram strategy
• Cold DM master class breakdowns
• Instagram outreach systems
• How to get clients
• SMMA & AI agency growth
• Lead generation systems
• Facebook ads & Instagram ads
• Cold DM IG rizz & conversion tips
• Outreach automation & scaling

If you’re serious about building a predictable pipeline using cold DM outreach, this video shows you exactly how to do it.

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Work with us to grow your agency: https://ironeousbydesign.com/free-agency-growth-call-1578