The Biggest Customer Conundrum – REWORK

Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients.

*Key Takeaways*

00:35 – The biggest clients can quickly become the biggest burden and the biggest risk

07:10 – The hidden costs of “whale-sized” clients

12:35 – Things to consider when defining your ideal client

17:02 – Knowing what types of clients you'll enjoy working with

19:53 – How venture capital funding can make a difference when choosing your ideal clients

*Links and Resources*

"Don't have a biggest customer" from Jason Fried's HEY World – https://world.hey.com/jason/don-t-have-a-biggest-customer-99d1cafe

"A static business is a healthy business" from Jason Fried's HEY World – https://world.hey.com/jason/a-static-business-is-a-healthy-business-c0c2961b

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Sign up for a 30-day free trial at Basecamp.com 

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/


*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.