My Claude System to Build a Personal Brand on LinkedIn & Sign Clients

Most people using Claude for LinkedIn content are doing it completely wrong. They open a chat and they type something like, write me a LinkedIn post about personal branding. They copy whatever comes out and then they post it on LinkedIn. And then they wonder why it gets no engagement and it sounds like Claude wrote it. That is not a content system that will ever work and this is just being completely lazy. So in this video, I'm going to show you the actual system that I use to create LinkedIn content with Claude. And this is the same system that got me to 41,000 followers on the platform. and turn LinkedIn into the main revenue channel for my business. Now, quick context, I run the growth innovator. I coach founders, coaches, and consultants on using LinkedIn to sell high ticket services. And I've been doing this for a few years now, built up the six figures organically, and I've coached over 60 business owners through the same process. So when I talk about content systems, I'm not just making this up. I'm showing you what's actively working right now in my business. Now, the hardest part of content creation is not the actual writing. Writing is the easy part. Once you know what to say and who you're actually going to be saying it to the hard part is knowing what angle to take that's different from those other 50 people in your niche they're doing the exact same thing as you it's also knowing what your audience actually wants to hear and making something feel like you wrote it not just an ai chatbot and that is where claude comes into play and it comes in way earlier in the process than most of you would actually expect it before i write a single post i have what i call a content dna prompt saved in claude so what you can see here this is basically a document that tells claude everything it needs to know how to write like me. It's not just my tone. It's not just my voice. That's way too vague. I'm talking about my exact ICP, who I'm talking to, what they want, what keeps them up at night, my core beliefs and contrarian takes on LinkedIn, personal branding, coaching, you name it. It also goes over my origin story. So my past of gaming, building the growth innovator and what I've actually done and what's proven. It also knows examples of my top performing posts and why they actually worked and why they didn't work. It also knows what I would never say. So phrase and patterns that sound fake or ai generated i built this once i made it very complex and i update it every few months everything i create with claude starts by loading this context which you see here now it basically begins with you are a ghostwriter and linkedin content strategist writing on behalf of alex which is me so i i talk about the growth innovator what i do my specs what i've done and then i'm telling it your job is to write linkedin content that sounds exactly like alex not inspired by him not similar to him exactly like him every word should be indistinguishable from something he wrote himself. So the first part of this prompt is who Alex is talking to. Now, if you want to get this prompt, you can go ahead and go into the description of this video. You can get it for a hundred percent free. I highly recommend grabbing this, building it and making it exactly how you would write as well. So you can create content on LinkedIn with this exact strategy. So this first part is Alex's audience is B2B founders, coaches, consultants, and service providers who are, and they go very, very in depth on my ICP. So who exactly I am talking talking to. I explain what my ICP wants. I tell them what keeps them up at night, which is very, very important. Most founders don't talk about what actually keeps people up at night, but this is a very important step. Then I also say Alex writes to the person who is doing the work, but not seeing the return yet. He knows their frustration is real and he doesn't sugarcoat it. That's huge. I don't sugarcoat anything. I'm straight to the point. I talk exactly about what I want to talk about. The next part of this prompt is Alex's core beliefs and contrary intakes. So in this part, I put these are non-negotiable. Do not contradict them. So I have one part on LinkedIn growth. I've got one on personal branding. I've got one on coaching right here. And then I've also got one on hustle culture. Now this will completely change based on your niche, who you target, what you talk about, all this. And when you go to the description of this video and get this prompt, I have very specific instructions on how to turn this prompt into exactly how you write, your voice, what you sell, who you target, all of that good stuff. The next part of this prompt is my origin story and key beats. Now this is very important too, because a lot of people, they think that they can just talk about their business. They can talk about their offers, what they're selling, who they target, but they forget the personal aspect, the story behind you, the behind the scenes of your business, all these important aspects that are very, very important for LinkedIn content. So this part says, use these when writing personal story content. These are real, never fabricate or embellish beyond what's listed here. I want exact information based on what this is saying. So I've got my gaming chapter specifics on that. I've got the start of my LinkedIn business. It's got all that here. We've got my business bill. It talks all about my business. So you get a little bit of everything and you can always add more to this. You never just have to rely on what you have here. Okay. The next part, very, very crucial guys for this prompt is top performing post formats and why they are working. I've been posting on LinkedIn for three years. I have a ton of content. So these are Alex's highest engagement formats based on actual performance data default to these. So I'm telling Claude, these are my highest performing posts in the last three years, I want you to copy exactly what I have here based on the formats. If you haven't been posting on LinkedIn for that often, or you haven't posted on social media at all, you can actually eliminate this part for now, or you can utilize content from other creators that is very top content, and you can plug it into my prompt here. And then as you start posting on LinkedIn, a few months go by, you can start getting your top performing content, and then you can utilize that into your strategy. Now, as you can see here, we've got all the post formats, format one, format two, format three, four. and five. Then we'll move on to the next part, which is what Alex never says. These are banned phrases and patterns. If you're getting em dashes in your content, if you're getting questions you would never ask, if you're getting ideas you would never talk about, if you're getting hooks that are way too clickbaity, add that all here, banned phrases, all that's here, banned patterns, all that's here, emojis, you have it all, all banned, it will never ever generate content based on these patterns or words. Then we're going to end this prompt off with Alex's writing style. So how it actually sounds, it talks about the voice, it talks about the tone we've got structure preferences we've got what makes a post sound like alex all of these are very very important so you can go through these i'm not going to go through specifics but you can go to my prompt and copy this exact prompt for yourself and build it for your own content system now this was the hard part now let's get on to the next part of this claude system keep this in mind that claude is only as useful as the context you give it most people give it nothing and expect these amazing results i give it everything about my business up front and then it actually writes in a way that sounds exactly like me. Okay, so now the actual writing process. For this step, I'm using Supergrow. You can use the native LinkedIn, Tapleo, you can use Magic Post, any of your favorite LinkedIn tools you can utilize for the writing process. If you don't want to use tools and you just want to use, let's say, Google Docs or LinkedIn itself, you can go ahead and do that. The first step is the raw idea. I don't sit at my laptop waiting for inspiration. Ideas come from three places for me. The first one is client calls. The second thing is things I noticed on LinkedIn that kind annoying me or impress me and the third thing is observations from running my own business. Now, what I do is I voice memo them on my iPhone. They don't have to be super specific. They don't have to be like this exact system, just capture the overall idea. And as you can see here on Apple Notes, I just have some thoughts from the week. I'll basically go into chat GPT. I'll use the microphone. I'll talk a little bit. I'll add my ideas. I'll place it into the Apple Notes and I have my brain dump and thoughts for the week. I'll typically do this five to 10 times, sometimes more during the week. So I get tons of ideas that I think about if I see something while I'm scrolling LinkedIn, if I think about something while I'm content. If I'm talking to a client and think about something, whenever I have that, oh, well moments in my head, I'm going to transcribe it into Apple notes. So I can take this and use my clawed prompt. As you can see, for this first one, I talked about a founder in my school community yesterday talking about an issue about creating consistent content. As you can see, I have some typos. It's not perfect. It's just a voice note, and that's totally fine because Claude will fix it for you. The same with this one down here. I talk about brand DNA, and actually the thought of this YouTube video is based on this voice memo right here. Now, the second step is to use Claude with your content DNA loaded up. I paste that raw idea into Claude and say, here's a rough idea. draft me a LinkedIn post using my content DNA. As you can see at the bottom of my prompt, I say, now write insert specific post requests here. So you would basically take all of this prompt that I've given you here, make it into your own, and then write that specific voice memo that we just talked about into the bottom of your prompt. You would send it to Claude. And what I would recommend doing is making a project on the left side here, create a project for your content so you never miss it. So I went ahead and drafted up a few posts based on my voice memos. You can see the first three right here. I've got two more down for my masterclass. one for my growth assessment, and then one for my newsletter. So I use my voice notes and use my clod prompt to then generate these posts. I then took them over to super grow. And that's where the next process begins, which leads me to step number three. And this is the most important step. I don't post what clod gives me. I do one pass. And in that pass, I'm looking for one thing. Where can I add something that only I would know? A specific client result, a conversation I had this week, a number from my own data, a real opinion that goes against what most people on LinkedIn think about or say. That one personal layer is the difference between a post that kind of sounds like an AI generated post and a post that actually builds trust and gets loads of engagement on the platform. So on the left here, I have a few pieces of drafted content. You can see if I click on one. As you can see here, this post is generated by Claude. It's quite amazing. It's not perfect. It doesn't have the perfect lead. If I go to see more, you can see that it's not exactly how I would write. It does have the bullet points. It does have the numbered list, but a lot of these sentences are too short. They are too if this, then that. They're a little bit too AI for me. So what we're going to do now is we're going to do the one pass test. So I'm going to go through the post and actually figure out what I want to remove, what I want to add, things that I can make more personalized, anything that would make it more your content. Now, if we go back to my schedule content, you can see a post that would look something like this. This is a fully edited post given to me from Claude. I then use the one pass test and now I have this beautiful design post that I would actually write. This goes through a four step system that I love to post about talking about profile to DM conversions, content, DM to calls and follower growth to pipeline. It goes through my whole system. It has my perfect CTA. It's got the correct links. It's the perfect post. So what I always recommend doing is take the clawed generated post and use the one pass clawed to perfect post and you're good to go. The total time it takes me to write content is about eight to 12 minutes per post, including the edit pass. And that is the entire simple system. Here's also how I never burn out when creating content. I do not create content every day. I batch it once a week. I pick one day, usually like a Monday morning, and I do one 30 minute clawed session and produce seven posts for the week as I post every single day. I go into that session with five rough ideas captured during week from those voice memos, which we went over. And I cover the five concept pillars on rotation. The first one is origin or transformation stories, something from my journey or a client's journey. The second one is tactical value, a specific thing my audience can implement right now. Contrary intake. So this is something I disagree with that my ICP actually half believes. We've got client proof, which is a real result, even a small one with very specific context. And then documenting the process, something I'm building, testing, or figuring out. Now, if you want to get this Google Sheet LinkedIn calendar, you can actually go to the school community. The link is in the description of this video and you can download it for 100% free and start scheduling your content and planning your content weeks ahead with utilizing that Claude prompt. This is by far my favorite LinkedIn calendar. I use it for myself and every LinkedIn client that I work with. Every single week, I cover all five of these and then I also add two more for those seven posts. Some weeks, one hits bigger than others, but over time, the algorithm rewards consistency and my audience gets a complete picture of who I am and what I do in my business. The best part about these pillars, it means that I never sit there thinking, what do I even post about? What do I do? What am I thinking? The structure does the thinking for me. And then Claude handles the drafting. I handle the story later with that one pass system. Now look, anyone can use Claude to generate LinkedIn content. This is not the advantage in the point of this video. The advantage is using Claude as a thinking partner before you write anything at all, using it to figure out what gaps exist. in your niche what your icp is actually searching for and what angle makes you different than those other 20 coaches in your space doing the exact same thing think about it this way the content is just the output the strategy is what people skip and if you're creating content without a clear strategy you're going to post for months and months and wonder why nothing is converting into real paying clients. Now, if you want to build the kind of LinkedIn presence that actually generates revenue and not just likes, I have a free training this Friday where I walk you through my full system from profile. to content to customers. And it goes through the entire outreach process to closing clients. The link will be in the description of this video. Now, if you want to go even deeper on the outreach side and have to actually turn content views into DM conversations, and of course, booked calls, that video is going to be right here for you. Now, that's it for this one. I'll see you guys in the next video. Alex out.

Reserve your seat in my next materclass to build out the entire system for your business here: https://alexcolhoun.com/masterclass

In this video, I'm sharing the simple yet highly profitable system I use to create content using Claude, how I edit my content written by AI, and schedule/post it to LinkedIn. 

Get the Claude prompt used in the video here: https://alexcolhoun.com/claude-prompt

If you're new to the channel, make sure to like this video and subscribe for weekly videos to build your personal brand and business on LinkedIn.

If you'd like to get my viral content calendar on Google Sheets for LinkedIn, you can grab it here: https://youtu.be/7WT1Oz-ex6U

VIDEO CHAPTERS: 
0:00 What you're doing wrong on LinkedIn/Claude
0:58 The hard part and what we're solving in this video
2:05 The Claude skill I use for content
6:18 The writing process for editing your content
7:10 My Apple Notes strategy I use to get ideas
7:51 Using Claude with your content DNA
8:40 The one-time pass strategy (don't skip this)
10:20 Batch your content with this content calendar
12:00 My final thoughts and what you can do next

Thank you for watching!

#linkedin #linkedinstrategy #claudeai