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Advanced Positioning in the Age of AI: April Dunford at #mtpcon London 2026

Mind the Product · 2026-07-14 · 29м 26с · 180 просмотров · YouTube ↗

Топики: product-discovery-loop

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April Dunford, author of Obviously Awesome and repeat VP of Marketing turned positioning consultant, took to the #mtpcon stage to discuss whether AI is changing the fundamentals of positioning. Her short answer…no. Her longer answer…it creates roughly a hundred new ways to get it wrong.

Watch the video in full, or read on for the key points.