Founder-led Marketing – REWORK podcast

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.

*Key Takeaways*

00:37 - What Founder-Led Marketing means for 37signals

02:43 - The journey to finding the authentic voice of the brand

09:24 - Why paid advertising doesn’t always work as intended

16:50 - The love/hate relationship of posting content

27:19 - There are different decorums for different platforms

*Links and Resources*

Saddleback Leather Company - https://www.youtube.com/watch?v=a11wlngpuSY

Books by 37signals - https://37signals.com/books

Sign up for a 30-day free trial at Basecamp.com 

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

*Let's be social!*
Twitter: https://x.com/37signals
Tiktok: https://www.tiktok.com/@37signalshq
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.