Four habits to maximise your ROI on AI investment - Matthew Certner, (IBM) - INDUSTRY 2025

Business transformation is hard. So hard, in fact, that 84% of efforts reportedly fail. Why? Because too many organisations don’t know where to focus, how to scale, or how to identify the path to measurable value. In an era of tightening budgets and resource constraints, finding and executing the right product ideas has never been more critical.

In this INDUSTRY 2025 Spotlight session, Matthew Certner, Head of Digital Product Engineering and Design for IBM Consulting, delivered a message on four habits to lead product transformations successfully.