A Product Pivot – REWORK

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.

*Key Takeaways*

00:44 – The original product design plan and what changed along the way

02:31 – The difference between specifying the outcome and diagnosing the actual problem

06:27 – The design meeting where the team got to the root of the problem

08:32 – Why executive involvement early in the process adds value

13:39 – Pivoting on an original idea while maintaining the original appetite

16:04 – Creativity often comes when you've hit a roadblock

20:07 – The power of Power Through New 


*Links and Resources*

30-day free trial of HEY – https://www.hey.com/

Books by 37signals – https://37signals.com/books

Sign up for a 30-day free trial at Basecamp.com 

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/


*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.