How Claude Code’s Creator Starts EVERY Project

Get my free 5-day AI playbook (the steps I used to help build a $25M+ startup): https://the-ai-playbook.com/cc

In this video, I break down exactly how Boris Cherny, the creator of Claude Code, starts every project in a process that is surprisingly "vanilla". If you're using Claude Code at work, Claude Code to help on a side project, or really building anything, these 6 principles are critical to understand.

19 Things You Didn't Know Claude Skills Could Do (The Claude Skills video I mentioned):
https://youtu.be/PdAqzvOzi50?si=b4ncwTGuMCn0ENl9

Timestamps:
(0:00) - How Claude Code's Creator Starts Every Project
(0:23) - Plan Mode: The Foundation
(2:40) - Delete this file
(5:20) - The 2-3x Multiplier
(7:56) - Multiply Yourself
(8:06) - Your Inner Loop (Slash Commands & Skills)
(10:00) - Build for the Future

--------
FOR INDIVIDUALS:
- Free 5-day playbook on building AI systems that compound (the system behind an 8-figure startup): https://the-ai-playbook.com/cc
- Use BuildPartner to build 10x faster with Claude Code (try free): https://buildpartner.ai/cc

FOR BUSINESSES, Ways to work with me:
- Want AI systems built into your operations? https://theincubator.xyz/ops/cc
-  Want to build a SaaS product without hiring a CTO? https://www.theincubator.xyz/eng/cc
--------

If you're new here, I'm Austin Marchese. Former COO of an 8-figure startup (raised 18.9M from a16z), now I help professionals and business owners build AI systems that compound.

How I got here...
16: First business (SAT Math Tutor)
22: Graduated Stevens Tech, 4.0, College Basketball, software engineering job at JPM
23: Bitcoin ATM company + building algorithms for a professional gambler (fun story)
24: Started creating content, grew 100k+ followers, built first agency, The Incubator
25: Scaled agency to 15+ team members, $75K/M while working full time
26: Quit my job, joined a startup called IYK
27: Became COO, raised 18.9M, worked with Ed Sheeran, Chance the Rapper and more
28: Built a $20M+ real estate portfolio in the background
29: Transitioned from IYK, re-launched The Incubator, grew it to a 6-figure biz in 30 days. Now building BuildPartner.ai

To everyone who's spending time learning and putting the work in, cheers. Anyone can make comments from the sidelines but not everyone can build...

- Austin

Follow/Subscribe
- Instagram: https://www.instagram.com/austin.marchese/
- Youtube: https://www.youtube.com/@austin.marchese