YouTube Channel Reviews - REAL ADVICE for Small Channels

Sorry, audio. Oh, wow. Sorry about that. The first couple of seconds there, the audio was out. But hopefully you guys can hear me now. Again, I'm away. I'm at a conference right now. Wait, can you guys hear me yet? Okay, great. We're back. So, yeah, I'm at a conference right now. I'm at VidFest. I did my... keynote this morning I did another keynote presentation yesterday afternoon on thumbnails did one today I'm being a destination channel I have the closing keynote tomorrow this is a local event but it's way way far away from where I live it's about an hour and change from where I live so had to go on site on location and so I don't have my huge fancy setup and did take me a while to get this up and running for you guys um in terms of this so like i said we're gonna do uh channel reviews we've got a couple in the queue already we're probably gonna limit it tonight to maybe uh five reviews i don't think we'll be doing ten uh just because i don't have all of my uh resources for me we're gonna have probably a hard stop around midnight so that i can get up early for the conference tomorrow even though i'm the closing keynote i do want to attend the conference tomorrow so we're gonna try and do that so we're gonna get a couple of these in I see that we've got our wonderful mods in the chat. We've got Katie Ukulele. We've got Doug Hewson. So good stuff. Let's see. And you guys basically know how it works at this point. The timestamps will be in the description. Usually Doug and Katie help out with that. We've got the channels in the form. So we'll go ahead and start with the... incentive collection this is a YouTube channel that's coming back we have actually reviewed this channel before so first thing again I have to say that I do enjoy the banner here being very well done I think very creative now something of note here is that this is a very niche uh product review channel um we've talked before about this i do like the visual branding i just don't think in this case um and i don't have a problem with uh people playing their faces and thumbnails i've just noticed that with this particular channel it tends to work when you do your high-end product photography you get more views i know you've been trying to since your face is on camera you've been trying to rebrand to the um you know the version of this where you use the text the uh product photo and you use your face in here i just don't think the face is doing it um if you were going to try i would a b test this and say go back to the style of thumbnails that doesn't use your face for one of the uh thumbnails in the a b test and then use the thumbnail with your face in the other A-B test and then let the audience show you which one they're responding to more with what wins in the A-B test. A primary example is if we go to your most popular videos of all time that have more views than you have subscribers, they're product-centric thumbnails for the most part. If we look at the top 12, of the top 12, four of them have your face in them and the majority other eight do not. So overall, I don't think it's an absolute deal breaker. I understand you're trying to push through and you want people to recognize you as the creator. I just think that this is something you should rigorously A-B test with doing two versions of these thumbnails if you're going to do it. That said, for the ones that use your face, what I would do is I would put a stronger drop shadow on the text just to make sure that the text is readable. um for example on this one we can't really see the words blind by so put a stronger drop shadow on it that's why i use such thick drop shadows with a spread on them when i do them and you can do that in photoshop and you can do that in canva if you're using canva it's much easier in photoshop Overall, ironically, I just find it easier to do most of the things I would want to do to make the best thumbnail possible to be done in Photoshop. Canva seems like an affordable alternative. The free version of Canva is great, but again, most of this is probably easier to do in Photoshop. For those of you who can't afford Photoshop, I recommend Adobe Express, and it is compatible with Photoshop files if you need to open them. A primary example is if you bought anything from... my uh creator starter kit or the youtube starter kit rather the creator starter pack or the youtube starter kit then um you know you have those photoshop files you can edit them in adobe express and that's free on desktop and mobile but yeah overall i think that your choice of brands and fragrances are things that people do want to buy i've actually seen some of these uh recommended by a good friend of mine who's really into fragrances he's not a creator he's a consumer he's a working actor it's my best friend malcolm actually um so he's actually put me on to some of these scents before and some of these brands so i do know that within the niche that these are for um consumers who have good taste so i don't have an issue with your topic selection for the channel um your visual quality and aesthetic is actually reasonably good now what i'd be curious about from you is what your retention is for the style of videos that you're doing because i would argue that a lot of the stuff where you get really hands-on is probably uh working really well for you especially the stuff where um you showcase um your access to the uh products now um again it seems like earlier the earlier types of videos largely didn't incorporate you being um as present in the videos and that looks like it's something that you've been trying to change up because you want your personality to be showcased you want people to relate to you again i totally get it and it's not impossible given that you have gotten a response on that with some of the uh videos um again something i would incorporate here is videos that cover more than one product and see if that can increase views. I would also say that it looks like the higher recognizable brands like Dolce and Cabana tend to get more views for you. I would look at doing that. Calvin Klein, Hugo Boss. Again, I do understand that some of these other fragrances are actually in many cases better and a better value. and i do um agree with uh someone here in the chat that i do like the color and aesthetic for a lot of the stuff in your channel and again i think the um the way you're approaching even the face thumbnails is very interesting i think it is quality and unique but i would do the a b testing um a lot of times we have a bias for what we wish was working versus what will be effective for the content in the channel we can end up holding um good content back with poor packaging. And by poor packaging, I just mean packaging that's not working for our consumer, for our audience avatar. What we like or what we prefer and what the audience wants or expects are two different things. So again, I think that with a lot of this stuff, you go product-centric. Primary example, the biggest tech creator is MKBHD, Marques Brownlee. And even though he is a world renowned and has over 20 million subscribers he doesn't always put himself in um the thumbnails a lot of the times you'll notice that about roughly half of the thumbnails are more don't use his face even though he has a recognizable and uh face and it has a lot of notoriety that a lot of times he just doesn't use his face he focuses on the product so he splits it up this is why i think a b testing and going 50 50 would be good for you in general you could actually um borrow a lot of his uh thumbnail concepts even in the fragrance niche just since he is a product reviewer um and this will work i think having your hand and having the fragrance in hand has been your best thumbnail style in the same way that having the phone in hand has been marquez's best thumbnail style and this is just his recent stuff if i go to the most popular and again i'm showing you an example in a different niche that is a product review niche again even among marquez's most popular videos not every single one of them has required his face to be the central theme in the thumbnail it has been pretty much evenly distributed that just having the product showcased in the thumbnail um is clean and focused not cluttered and you know exactly what to expect from the video and therefore i would say if you borrow um conceptually from this and again even looking at his latest stuff and then you apply that strategy again i'm not saying your face can never be in the thumbnails i'm saying a b test it on a 50 50 basis and then uh you apply that to the niche around these scents and these cologne videos, that I think that the overall results and performance can be better, will be better, and it'll just feel cleaner. Again, your own most popular videos kind of prove this point from a packaging standpoint. So those are my thoughts for you, the incentive collection. um i again this is where i do think there is some value in sometimes looking at what a larger creator might do in a different niche and how it can apply to you at least as far as uh packaging goes or something um to that effect because i really don't think that the titles really need that much tweaking here um considering your previous successes i actually uh think that it's a packaging issue your consistency is phenomenal the production value is there um i think your personality is there uh so the thing that i feel um is that it's possible that the packaging of the thumbnails are not meeting the market just where they would be in terms of what they would value more and what will incentivize their click at least in the higher numbers the numbers that you might deserve because i think you could normalize getting more views than you have subscribers that being said your overall numbers i think for a channel of your size taking your most popular videos aside um your numbers are not um terrible or god awful for how niche this subject is and um who would be looking for it especially since you're not just milking the most popular and well-known uh brands like uh dolce and gabbana um Calvin Klein, Hugo Boss, etc. Those being some of the top fragrance brands for men that men would be familiar with. So with that in mind, I do think that there's still a lot of potential for this channel, just like I said in your first review ever. The number of videos you have made may feel discouraging for how many subscribers you have. Don't. a lot of this is learning and lessons and you have a prolific frequency of uploads and i do think you are learning uh with your uploads and you're also experimenting so i think that that's actually uh fine but i do feel like you'd get more views more buy-in more subscriber growth if the packaging um is there the other thing is uh some of these additional uploads look like that's primarily shorts if we looked at your um shorts overall and again your most popular shorts have far exceeded um your subscriber count by a significant margin and so that since that makes up the bulk of your uploads if we go off of your long form videos i think that your long form videos are not underperforming it could feel that way compared to shorts but think about like this for those of you looking at shorts and thinking that shorts hurt your long form Ask yourself if you have a restaurant if beer sales hurt your burger sales. Think about it from that perspective. Beer sales don't hurt your burger sales, but they don't help them either, okay? So it's just that you're selling a different product in your inventory, and there's no reason that that product should help another product category. It just wouldn't. It's just that different customers want different type of things. Menus exist for a reason. So when you're providing... variety in your menu then you can have that expectation um you know a lot of people will grow their channel with shorts and then complain about the performance of their long form views and their conclusion is well the the shorts um is hurting my long form it's like no they have nothing to do with each other shorts help shorts long form helps long form the crossover is very minimal and it's not particularly relevant again i liken it to a restaurant where your beer sales have no impact on your burger sales and your burger sales have no impact on your beer sales so if you just think of it from that perspective i think that that's healthier but overall incentive collection i think this is um very well done welcome back to another channel review and again i think you have potential i think some of this is a packaging issue um on the long form but i think overall it'll work out for you and then again these are also every long form video you do is evergreen it's a product review um these fragrances will stay in stock usually for a good while it's not like other markets uh so um from my experience anyway um and so this is also a niche buyer unfortunately not nearly enough guys pay attention to things like the uh particular uh sense that they buy and work what works for them again i i like things for example like i'll um pick stuff that's a little smoky or more like sandalwood for example or uh something that might be um a little more refreshing something that might have more of let's say um almost an aqua to it but not something that feels antiseptic so but again i like more organic and natural earthy scents for me they seem to do well things again like um sand some like sandalwood, cedar, things of that nature. But yeah, no, it's a good channel. It's a good niche. It's a very small micro niche. So expectations in terms of view floor and view ceiling are very particular. And I do like the overall direction. I think the quality is there. I think the personality is there. I think that the value in the content is there. I think the perceived value with regard to the packaging, particularly around the thumbnails, not the titles, are probably your biggest overall issue and barrier to views. And we saw that when we saw your best performing long form videos that have 10x the views that you have subscribers. And then we see these other things and what your average performance is. Also, again, give the videos time to cook because they're product-centric. Product-centric videos are evergreen. They cook slower. It's very similar to what I do whenever I do software videos or whenever I do anything tech-related, especially in the past I did tech reviews. Everything is slow burn. A primary example is even with me having 600,000 subscribers, I did... some tutorials earlier in the year that are just finally getting traction. One of the ones, for example, it got 1,400 views its first day, despite my subscriber count. It doesn't matter. It was a green screen tutorial. How much of my 600,000 audience actually uses green screen? And how many of them actually use Premiere Pro versus DaVinci Resolve or Final Cut Pro or a cheaper free video editing program? Again, I had to wait for two years, and that video has 360,000 views now. Videos I did on tutorials on adding background music and things to your YouTube channel, use copyright music legally. It's getting all its views from people searching for that particular thing. Those videos are finally clearing. you know one of them is almost at 30 000 one of them is almost at 50 000 now but it took uh like five months uh for those things to get traction they did not take off right away product based videos if you're not covering like a new product release or a product launch or early access to a product especially in a niche category in this case men's fragrance is a very hyper narrow niche product it's also not necessarily a cheap product either um it could be reasonable it could be affordable but again a lot of guys will not invest uh 60 80 bucks into individual fragrances let alone have a fragrance collection that's kind of something that i have done that's something my friend malcolm who's a working actor has done like we'll spend money on this if we go through our uh scent collection each we probably each have like maybe you know 500 bucks sitting there um on our bathroom shelf like but that's not a normal person thing to do we're in um stages of life in our profession where we would care about that and make that investment the average person doesn't uh spend a game console's worth of money on fragrances um but i digress that's my review for you incentive collection like i said i think you have a ton of potential here i think it's a good channel i think that you're competitive i really think it's more of a packaging position um and your question here is fantastic thanks so much roberto i'll work on packaging so i should continue to upload shorts i was planning on starting a separate channel because the shorts were dominating my analytics um i think the shorts are fine i think that shorts are a good way to build brand um i don't think you need a separate channel for the shorts interestingly enough um i understand why the temptation is there just from a mental standpoint of saying let me put this off to the side let me uh put this here and i think that that is something a lot of people constantly think about just separating these things and i totally get it um if something feels like it's taking over your inventory and it's not the thing you personally wish was succeeding versus another thing you're more invested in um i can get that from an emotional standpoint from a practical standpoint um i think it'll be okay especially when you do get monetized when you get monetized something you'll quickly realize is that shorts ad revenue is increasing and they still get outsized views compared to long form which means that they can become neutral meaning that if they don't compete one-to-one with regular youtube videos but when they get 10x to 100x the views of a regular youtube video that 20 cent rpm basically becomes a two dollar or more rpm which makes them a normal youtube video anyway um because you won't get those views on a normal youtube video so you see what i'm saying so it kind of cancels out um and they're also easier to make so you can make more of them so then it definitely cancels out so the thing is i feel that shorts are this really good evergreen source of traffic and potential revenue that's underestimated because of how they started but it's not the reality of where shorts are today and so um i will make a video about that um here in the near future um i do plan to get back to regular uploads and not just live streams here toward the end of the year uh but uh yeah i think that it's fine to have shorts and long form on the same channel yep so that is my review of the incentive collection uh what do you think if you're watching live in the chat let me know what you think if you're watching the replay let me know what you think in the comments so we have a question from cryptids and crafts question do you know or think that chat gpt can help with growing a channel does it give solid advice it only can give good advice in proportion to how good the information you're feeding it is if you don't give it a good information or complete information in context on your channel just like a human content strategist the input the outputs that it gives you are based on how good the quality of information and context you give it is if you were feeding it all of your youtube analytics and you also were very very good at communicating what you wanted to extract then yes the average person even an intelligent person doesn't always know what to ask to get good information out of a ai tool like chat gpt it can only work as good as the way you communicate i'll give you a primary example um if you were working with a strategist or a freelancer they can only produce a result as good as the creative brief and information you gave them if a client provides Let's say you're a freelancer. Let's say any of you are a freelancer. Let's say you're a video editor and producer. Let's say you're working with a company or a brand. Isn't your work and what you produce only as good as the guidance and specifics that they give you? And if they give you incomplete guidance or poor guidance, or they don't provide you all the information you need to do your job well. or they leave out key details that would be important to you, things you would want and need to know before you invest time into producing the project or compiling the research, you can't really do your job well if they're not providing you with all the relevant details and information. They forget something. They leave something out, even if they don't mean to, right? Then you can't really do your job, and you can't deliver a great product for that brand, that company, or your boss, correct? So ChatGPT is no different than working with a human vendor, employee, freelancer, whatever have you. It can only give you something as good as the information it has from you to work with about your intentions, your needs, and the information it has. So that's important. So can it work? Yes. I don't feel I compete with ChatGPT. In fact, ChatGPT largely relies on a lot of information about the creator economy that I provide, partly because you'd be shocked. Everyone thinks that all of these language models have trained on all of our YouTube videos. It's trained on a very small portion of them because that's actually really difficult. What it trains the most on is written information. And when it comes to written information, I'm one of the only people in the creator economy that actually writes things. um almost as much as i make videos especially current information and making that information in places where it can be searched by something like a chat gpt so the information chat gpt has to work with in content strategy and youtube strategy is largely uh based on the information it has available through video transcripts sure if they're well structured and well formatted and also through written information that's well structured and well formatted which means It largely relies on people like myself who write articles and write deep dives and put together information or slide decks and presentations and make those freely searchable and available on places like slideshare.net and LinkedIn and on my own website and blogs. Even now, if you were to ask ChatGPT, how many YouTube channels have 10 million subscribers? If any of you wanted to and you asked ChatGPT, or grok or even google gemini um how many youtube channels have 10 million subscribers in 2025 what you're going to find is it's going to reference uh articles i put out on awesome creator academy roughly two weeks ago because i put out the most current version of that information right now um with the articles that i wrote a couple of weeks ago And that's what you're going to find. If you Google search that, it's going to reference the information that I provided. It's going to reference AwesomeCreatorAcademy.com for that information. It's going to come up in the Google Knowledge Panel. It's going to rank for that on the first page of Google. And so your ChatGPT, Gemini, Grok, probably Claude as well, are going to reference information that people like me bother to write. And I'm one of the only consistent writers that talks about the creator economy. at least as a content creator aside from that a lot of the information will come from analysts uh some of that's good information it'll come from data scientists and researchers it'll come from journalists a lot of them very critical of the creator economy and content creators themselves um and so with less and less of us writing about it uh the information that chedgpd has to go off of remember it can't scrape every video it doesn't do that and it's actually really hard and it takes up a lot of resources even when you think of that There is a limit to how many qualified people have made hundreds of videos about YouTube and content creation. And then there's a limit to how many people have done it that cover specific information about specific niches. So again, it's working with some limits there. However, if you decide that you're going to feed it very, very specific information about your own channel analytics, and if you trust it with that information, if you want to download your YouTube analytics and export that, um as a csv file for example or a microsoft excel document and then you want to upload that to chat gpt analyze it have it do some pattern recognition that could be helpful but it's only as helpful as the questions that you're able to ask it and in terms of the specifics of clarifying the goal that you want to achieve the context that you want that in the format you want it produced in and then also the role you want chat gpt um to play or whatever ai tool you're using it could be chat gpt could be claude it could be grok it could be google gemini so um those are my thoughts around that um i use it to help me in other ways with regard to categorizing and contextualizing information i used it to help me with my matrix map when i was figuring out that there are 188 distinct niches in youtube we determined that including hybrid styles that there are about 12 styles of video that encompass all the styles of video you probably can normally make we came up with four types of creators including a hybrid creator that can uh you know mix what they're doing and the four we came up with were um entertainment based influencer education based thought leader um aspirational um an expressive lifestyle creator and then the hybrid creator which could be a combination of those or go through phases um so that's what we came up with for the four types of creators we came up with 12 styles of videos across 188 distinct uh niches so even within gaming i think we came up with there are 20 niches in the category of gaming we we figured out that there are categories and then we separated categories from niches and so among gaming we found there were like 20 variations of gaming that are very different and distinct um mmorpgs are different than jrpgs are different than fighting games are different than first person shooters are different than real-time strategy are different than um sandbox uh open world games are uh different than so on and so forth so it just goes on and on and on so there's like 20 flavors of gaming basically so that was an example of why there are 188 distinct niches at least as we identify them um in awesome crater academy uh when we came up with our niche creator matrix and then um when we came up with the 12 styles And then the for creator types, we came up with 25 audience viewer avatars or personality types for viewers. We came up with 25 of those. So again, I use ChatGPT for more advanced logic-based processing with contextualizing, categorizing information, building systems, building frameworks. For content strategy, again, it can be useful, but... it really depends on what you're using as information for it to base its assertions off of and your best bet is to feed it direct data about your channel um and so that's probably what you'd want to do all right so yep we answered that about shorts yep absolutely guys do not invest as much on things like their uh self-care um their fragrance collection uh even um i would say style and grooming guys do not invest nearly enough in that in most cases um guys could probably do better there let's see um yeah we're keeping it a little light on reviews tonight um i'm at a conference so i'm here in the hotel with a different setup setup's not bad though i'm using um my camera that i use to film my speaking engagements channel members will actually be in for a treat because um over the next uh like a couple of days, I'll be dropping the keynotes that I did and performed at the conference. I'll be dropping those to the members only so they'll have full versions of that. In the future, I haven't figured out whether or not I'm going to post my keynotes publicly on the channel anymore. With some of them, I probably will, but I have an agreement with some of the conferences to wait six months. to post the full uh keynote of my thing um so yeah uh brooklyn go crazy ask um Can you make money with YouTube shorts? Yeah, a lot of my clients, even my gaming clients, are making money with YouTube shorts. YouTube shorts can have up to 20, 25 cent RPMs now. And a lot of people go, oh, that's peanuts. You get four or five dollars on regular videos if you do them or at least two or three bucks on regular videos. Yeah, but shorts get 10 times to 100 times more views. So it balances out and they're easier to make and you can make more of them in bulk. so comparing shorts one-to-one with videos is where creators make a mistake one regular youtube video is equivalent usually to a minimum of three to ten youtube shorts so when you do it on a math basis like that um you know it's more it's more appropriate and then knowing that youtube shorts on average can perform 10 to 100 times better than normal video, the ad rates balance out. We're also early to ad rates when it comes to YouTube Shorts because we've only had monetization on Shorts for about two going on three years now for the most part in terms of ad revenue on Shorts. So it's not even that old, and yet it's increased dramatically from its start. I speculate that within another two to three years, we'll be at 50 cents all the way up to potentially a dollar for YouTube Shorts ad revenue. Why do I believe that? Well, the number of advertisers that will use vertical will only increase. Right now, there's a limited inventory of advertisers doing vertical ads in the first place for their marketing. That's going to change. More brands will just adopt that. It's just the truth, especially now that YouTube's getting 2 billion views a day on short form. Yeah, they would absolutely do that. So more ad inventory will increase the competition and the value of those ads over time. YouTube ads were not as lucrative. YouTube as a whole was not as lucrative 10 years ago. 10 years ago, content today that gets like 10 and $20 RPMs was getting like $3 to $5 RPMs. So over time, ad spending tends to increase, not decrease, and therefore the value of advertising tends to go up. just like all other consumerism usually so um youtube shorts will be worth it even more so in three years does that mean someone should wait three years to build a short form audience no you should build a short form dominance now and dominate if you can and be there so that and be monetized so that when those ad rates go up you're already benefiting from it so that's their thing shorts are also evergreen and very uh much evergreen because no one has to click on them they're in a feed algorithmically so it's a pure youtube algorithm and there's less control but the good news is you are the beneficiary of circumstance there i wouldn't say luck but you're the beneficiary of a distribution method that doesn't have um let's say, selection bias, and therefore without selection bias and familiarity bias, or in some cases even recency bias, with people having to click on something, they scroll instead and they get served something up, your odds across probabilities increase, and that's why you tend to get 10 times to 100 times more views on YouTube short. No one would click on that short if they had to as the only way to view it. But since that's not the way it's distributed, you benefit. So it's a different psychology and people need to stop comparing it to long form. I get the temptation to do that. It's different. Treat it like its own thing. Live streams are somewhat closer to long form for YouTube if you're doing traditional live streams. But even vertical live streams, again, have that same. um serendipity and first impression hack going for them on first frame hooks so um first visual frame hooks work in shorts and in vertical live streams so you have to take that into consideration so that's the buy-in there's not this pre-selection bias through thumbnails and titles even so it's a different animal it's completely different animal um so you should treat it very differently in how you think about it, both in strategy and in monetization. The other way that people are making money with shorts is if they do product-centric things, they're using the YouTube shopping tags for shorts, and that's been working for quite a few people on the e-commerce side. another something to think about the commissions they are also higher with youtube shopping affiliate than they are with amazon so that's another way people are benefiting from that you'd also be shocked at how many people um who have the personality for it are getting audience buy-in on super stickers and super thanks through their youtube shorts so um the for example um a donation and YouTube like when I get super chats here one super chat is equivalent to the revenue that you would make from 10,000 people passively watching your videos in many cases so it's definitely more often than not higher than you get off of 1,000 people watching your videos so even when you can get super chats in the horizontal or vertical live streams every one of those all right so if you got like five super chats it's no different than if you got 25 000 views for most of you um in some cases it could be equivalent to 50 000 views for most of you so from a practicality standpoint more of you should be thinking um in that way a lot of you are over valuing views views on long form are usually a tenth of a penny per view if you have a high rpm over ten dollars okay congratulations it's one penny per view meanwhile a lot of you are so hesitant to either do something that would allow you to get super chat donations promote getting channel memberships or even sell something directly to your audience for five or ten dollars meanwhile that five or ten dollars is equivalent to you getting a couple thousand views on a video if you had a higher rpm then a thousand views if you have a low rpm closer to um you know five thousand ten thousand views on a five dollar to ten dollar sale so you'd be better off selling things knowing one in one thousand people buy it but that one in one thousand is worth it because they cancel out the other 999 passive people supporting with your eyeballs one person who supports you with their wallet beats a thousand people who only support with their eyeballs and that's literal that's literal when it comes to the math and this is again i know we're supposed to do some more channel reviews and we got them queued up here um but again i wanted to give you guys that lesson because this question really teed me up for that and it's a good lesson in the economics of content creation uh hey bridal sewing so yeah um such a fair assessment regarding shorts roberto yep savvy tech tips has says i have a question about thumbnail testing because ever since i did thumbnail testing my views dropped um you could feel like that's happening but it could just mean that um i would check to see if your impressions dropped um versus your click-through rate because the a b testing for thumbnails optimizes around watch time of viewers meaning um whether expectations were met they don't optimize around click-through rate explicitly uh which is why youtuber would optimize for versus the platform the platform favors watch time um whereas the youtuber favors views thank you atlanta um so yeah the um the youtube creator favors views the platform itself favors watch time um i understand exactly why the youtuber favors views and the platform favors watch time but you should just know that's how it is if you keep that in mind then that's how the a b testing is working if you don't value it and you feel that you know what your viewers would click on you could abandon the a b testing if right now you're just in a place where you're sensitive to underperforming views brooklyn hoop says um what i'm learning about youtube is i compare it to the music industry there's a few creators making money and the rest are uh scrapping for pennies i started to see youtube as a giant waste of time uh no i think you just have to look at it differently because a lot of you are looking to youtube purely you're the most of you your issue is you're treating youtube like you treat a nine to five job versus uh treating it like um what it really is and you're also treating youtube as if it is the business model itself versus the brand building and marketing channel um for most media properties the media property is not what makes the money the medium the media property makes money when it can directly choose and negotiate the ad rates. That's why there are certain shows that do product placement as part of the marketing. So it's the product placement and the subtle endorsement deals that make the media property the money. So when you're watching shows on the CW... It's not purely the ad revenue that makes the show work, and therefore the viewers, the views, and the ratings. It's things like the product placement that makes it work. It is contracts where they do endorsements with the stars of the show, and the show actually takes a cut of those endorsements, whether you realize it or not. And so there's back channel revenue there. They get a piece of that. They get a piece of some of the deals that the... stars all do and there's multiple stars so they get a piece of that so it's from that standpoint that the thing makes some uh some of its money it also gets outside investment in a lot of cases it gets funding um to launch same thing with a film film makes its money off that it's not just about the uh domestic box office gross so a lot of you you're blaming youtube when the actual problem is your business model because a lot of you again You think of this as a nine-to-five job, and you don't understand what the actual business is. The actual business of YouTube is the fact that if you wanted to 25 years ago, if you wanted to reach and access that YouTube provides, you had to buy airtime, and none of you could afford it. You had to do live streaming and broadcast. You had to be a multimillionaire. 35 years ago, you had to be a multi-billionaire to be able to broadcast to thousands of people at a time, tens of thousands of people at a time, all over the world with something that cost millions upon millions of dollars to do. Now, 30 bucks a month phone will cover it. So that's the opportunity you have. A lot of you just aren't utilizing it and monetizing it properly. The correct way, from my point of view, to do this. and my business thesis of the creator economy and the business of youtube is this is that you should be prioritizing the idea of reaching 1 000 to 10 000 people a day with content so even if you're getting only a thousand views a day across your entire channel a thousand views a day a lot of you could be getting from an analytic standpoint um as long as you're reaching as long as you're reaching like 10 000 unique humans a month And I think I'm doing that right now even without actually uploading to my channel. I haven't done an upload instead of a stream in about three months so far. But again, I'm going to get back on it. Don't worry about it. I'm going to get back on it. But something I would say about that is as long as you have at least 10,000, 1,000 to 10,000 unique people that you are reaching. across all of your content, not your latest video, just all of your content of the last, let's say 30 days, then that in my mind is enough to be able to have a sizable enough support to where you could get, what do we call it? To where you could have 1% of those people convert to being actual supporters of yours, right? If those people convert to being actual supporters of yours, then you win and you have the ability to say, let's say it was 1% of 1,000 people, that's 10 customers. Okay, that's a good start. If it's 10,000 people, then that's 100 customers a month. If you have 100 customers, unique customers a month that buy in, you need to create enough offers and value for them. If those 100 customers, if the buy in for them in a month is you can move $10, $20 worth of product, you're at $1,000 to $2,000. And what was your cost per acquisition of that? Whatever your time trade off for making content. that accomplished that was so that could be a minimal amount of hours let's say from the working class creator perspective you only put 10 hours 20 hours a week into content creation if you can accomplish that then for 10 to 20 hours a week you're making 1 000 to 2 000 but again you have to be able to extract that value The problem is a lot of you are trying to do this with AdSense. So let's say that what you're able to do is you guys were getting 1,000 to 10,000 visitors a day to your YouTube channel. And let's say your AdSense was $5 RPM. That's where a lot of you are going wrong. Or a lot of you, you're in niches, whether it's rapping or gaming, and maybe your RPM is like $2. That's where you guys are going wrong. Because at that rate, 100,000 views for you guys. is 200 i think maybe something like that 100 000 views is like 200 for you now if you're in a high rpm niche 100 000 views might be a thousand dollars and that might be great sure on a surface level for uh 10 hours a week of work but you're still thinking too small because you could still get the ad revenue whatever that is but a lot of you are over prioritizing the ad revenue if you like i said just sold something you can double that revenue if not triple that revenue so one thousand dollars becomes two thousand to three thousand dollars very quickly and that's off of 10 hours a week of work if you're optimizing around um not trying to oh my god i need to make a banger only for it not to even work out versus some form of consistency with your only goal being to get 1 000 uh to 10 000 views per day is all you would really need because again our goal is to create this um funnel appliance for $10 to $20 transactions. A lot of you play video games and you don't even understand the video games make their real money off the damn microtransactions or the live subscription services and the paid DLC. It's the microtransactions, the upsells and cross-sells. It's also whenever you buy accessories, merchandise of the brand because you bought into it. So there are individual franchises that are sitting here extracting $100 to $200 from you guys a year as a brand. you have access to with content you consume and you guys could literally be doing the same thing um and all you need is to have like if you had an ltv where throughout the year you're extracting 200 in ltv per year per customer and you had um you know like i said a thousand customers in a year a thousand true fans that support with their wallet instead of their eyeballs boom there you go that's 200 grand um right there and then it's whatever your upfront cost of doing that is and i'm not telling you all you have to have a digital product or anything like that even with um physical items um you just have to have a price wherein at least the profit margin is five to ten bucks you could surely pull that off and then again if it's having enough um variety of offers then in micro transactions over the course of 12 months five ten dollars here or there adds up so again even in musicianship um they do talk about the importance and the power of merch sales and how the the merchandise sales um have a better margin than the music does and then the distribution model on this was also streaming they go multi-platform for musicians they don't just limit themselves unless they gotta deal with spotify or title or whoever they just distribute wherever they're allowed to stream their music and then take royalties on that it's the same thing with book publishing i have a book you try to distribute in as many places as you can so it's distribution youtubers do the opposite of worrying about distribution youtubers decide that they have some brand identity to youtube and that being a youtuber is more important than being a content creator therefore they narrow themselves into youtube and they don't repurpose and redistribute to every platform that will pay and so um therein lies another problem in the economics of being a content creator it's this thought process so again it's the business model then a lot of you you none of you have a radically expensive offer as if there are no high rollers in your audience you make nothing for the person that is in love with you and your content that is willing to spend 500 to a thousand dollars they can't you're so worried about the judgment from people who won't spend five dollars with you that you have nothing to offer the person who will spend five hundred dollars with you So again, it's the economics of YouTube that's the problem. It makes it feel like you're wasting your time. But what it is, is a lot of you are wasting your potential. And a lot of it's because YouTube's culture is built by a bunch of theater kids under 25 and ignores the wisdom of people who are 45. Because it just sounds less fun and no one likes to grow up and sell out. And then everyone wonders why the median age of a millionaire is 47 in this country. But I digress. uh cryptids and craft says i've been using chat gpt and would have bet money that uh it was using your work about growing a youtube channel now i know it is yeah uh that's also not an accident i am trying uh to influence as best as i can ai to actually be useful for content creators um daniel says hi blake i'm trying to start a channel about wordpress but i'm a freelancer and my time is really short do you think it's worth it i think um having done um help content in the niche of uh design and freelancing before myself that it's actually worth it the rpms are actually really good and you can get clients out of this for your services and things that you do um so what i would say for your situation is don't over agonize over um the production i would say film batch content and do it almost live the tape style and minimize minimize your editing and get very efficient at your editing workflow i would film most of this using your camera and then actually film a lot of in obs and plan it out and therefore then take it over to your editing software and then minimize the filming because i the way that i'm planning to approach content creation actually is largely informed by my in-person workshops now so i'm a public speaker and like i said i'm at one event and i did two keynotes already this weekend i'm doing my third keynote presentation uh tomorrow and i'll probably do some interviews and what i found is we're finding for those of us who make content and are over 25 and over 30. those of us who are like more let's say mature adults and we're not making um let's say entertainment content nothing wrong with entertainment content but think about even entertainment content entertainment content is now becoming reality tv so it's less about the editing and it's more about the planning the storyline the production the performance and the personality so the thing is that content is coming back and it's feeling more authentic um for educators it's now all right so for it's balancing authenticity authority if you're a subject matter expert practitioner or just an old an elder so it's authority it's authenticity and I would say that it's also the accessibility of the content so can this person if you're doing education feel like it's accessible like they're able to learn from you like you're not talking down to them if it's entertainment does it feel like it is something that you don't have to be fully versed in to be able to start and get into um the the hobby or the creator or the niche and like there isn't like all this lore and backstory that you need to know first is this just accessible feel good um you know something where you can turn your brain off for that um same thing for uh lifestyle lifestyle oh are these things attainable or is this person just uh it should be aspirational but also attainable and it should be authentic so that's the spectrum if you're doing lifestyle if you're doing lifestyle it's really about um you have to be attainable um authentic and accessible if it's education you have to be authentic authoritative and accessible and then for entertainment i would say it has to be authentic accessible and i would say that to some degree um it needs to have an action bias of some kind So that's why IRL content reality TV is winning on the entertainment side. Less polished content is winning that's authoritative and from the heart, but authentic with educators. And then accessible and attainable lifestyle stuff is working in the lifestyle niche because people are kind of tired of seeing rich people do rich people things exclusively and feeling left out. They want to be able to have luxuries on a budget, so to speak. So even with me, one of my thought process around a lot of this is for education-based content, I want to film things more like you were attending one of my keynote presentations or you were sitting down from a coffee with me and me giving you advice and that sort of thing. Or again, even with doing the channel reviews, hey, what if I sat down with you with the laptop and we went over your YouTube channel together? I want to try to create that vibe for it because then that feels more... authentic it feels more accessible and the actionable steps make it authoritative rather than just speaking from expertise because it feels more tangible and realistic to do so my thought around your channel is you can optimize your time by giving yourself only 10 hours a week maximum to work on these things. An individual video, you can limit yourself to not taking more than two hours with an individual video. You're a practitioner in WordPress and freelancing. You can speak from experience. You don't have to agonize over writing a script when bullet points will do, and you can teach what you know. You can batch record these things in sessions, sit down, put down a 90-minute session to film things. film them thoughtfully and thematically and then you can spend some time editing them and the round trip of producing three or four videos should take you all of 10 hours and that could be releasing two videos a week and keep you about a week ahead on your content it doesn't need to be more than that a lot of people think that more time and more effort equals better quality and that's not always true and also higher production editing quality is not always what people come for depending on what they're looking for again i would argue that more people are looking for accurate information more people are looking for someone they relate to and people are looking for things to be realistic and they're not really crazy about all this caffeinated uh dopamine farming mr b style editing that people think matters is largely just a cover for their insecurity of whatever they feel they're lacking. So again, I don't think that editing is the most important thing in the world anymore as long as you edit in a way that adds value or removes distractions. That's all that's required for editing. So I don't think people need to be as aggressive with the editing or lean on it. I think being efficient. with the editing especially if you're a working class creator you have um minimal amount of time that'd be better for you and it would serve you better um so a lot of you are being seduced into things that don't serve you because the culture says they look good the culture is built by um kids that are upper middle class with unlimited time um and a bottomless stamina making entertainment content Most of you in my audience are over 30. So you're trapped in a culture dictated to you by children not playing for the same stakes, who don't have the same responsibility, who don't have the same limitations on their time, restrictions on their resources as you might, and have the unlimited time and bottomless stamina to pursue and chase this higher and higher level of quality. usually to make up for not having a decade of experience in anything, not having tangible proofs. And it's no offense to people who are younger. You're not supposed to necessarily have those things. You're supposed to be living your life. You're supposed to be a kid. But a lot of the desire to be somebody leaves a lot of them down this path. And so the things they have to offer is this over-the-top editing, this bias toward quality, because they don't have the value of lived experience. um specialized information uh credentials or those things to offer so what can you um high quality high production high editing high performance high energy all those things favor and bias youth there are exceptions to that so if you're an older content creator and you have expertise in something whether it's software musicianship public speaking um uh some specialized education or degree Your formula for success looks very different than that of a 25-year-old if you're a 35, 45, 55-year-old. Same thing for, again, a 15-year-old doesn't play the YouTube game the way that a 45-year-old plays the YouTube game. Why would they? There's also things and niches that have a benefit if you stay in them for 15 or 20 years and some that you can't sustain or that you would age out of if you stay in them 15 or 20 years. some things have longevity some things don't some things are evergreen some things are seasonal and there are seasons of life so if you're in a season of life where it only makes sense to spend 10 hours a week on youtube you should optimize your strategy and your style of content to make youtube right-sized in your life you should also optimize your business plan and strategy for that and if you're older It's okay that you're doing it for money and that revenue matters. If you're older, everything revolves around money in your life. Why wouldn't it? It's the way that you can meet your responsibilities, your duties. It's essential to your survival. Why would you try to, at 35, 45, 55, try to say, oh, well, I'm not doing it for the money. Well, why not? Unless you're so well off that you're already retired, it doesn't make a lot of sense to feign that. And there are less... There are hobbies that are not such a great investment of time, money, and emotional investment compared to YouTube. There's nothing wrong with doing YouTube as a hobby. I tell people a lot of people should do it as a hobby. But there are less expensive hobbies in terms of opportunity cost, time sink, and money sink. If you like it, you like it, though. But that's okay. I'm just saying as an adult. There is an upper limit to unproductive hobbies. Let's see. We have another channel review I need to get to, and then we'll go back to the chat here. But again, I digress. That was just a little bit of inside baseball and something. Actually, something I did want to bring up is that, like I said, if you, and this is a big if, if you can manage it, and you, can build a business model for your channel that doesn't rely on AdSense, you absolutely should. Just because from a practical standpoint, especially for older content creators, it makes more sense than the AdSense model and you do have the benefit of just having more control. So let's see. Next up, we have grenades and napalm. And we'll go full screen for this. And again, sorry for the delay on this. I know we got sidetracked on a lot of the questions in the chat. So I do like this banner. 24-7 looter shooters, grenades, and napalm. I like this banner. And the color scheme actually works. This is very easy to read. Very good choice on the fonts here. Good, strong, sans-serif font. um the thumbnails actually look pretty solid let's get a closer look at those nice yeah so these are doing really well you're bordering on a situation where in some cases you could get more views than subscribers um my thing is i do feel like you should consider what your audience likes more and most and i'd like to see a little bit more um consistency in some of the thumbnails but i get it And I think the scope, it looks like you're somewhat narrowing the scope of which looters and shooters you cover. I don't think you should cover all of them. I also don't think it also matters if like, oh, but I'm really into this one. I would ditch the ones that consistently underperform at this point because you have enough outlier videos. You have enough outliers here. Look at these views. I want to show you guys this. This is a channel with 3,800 subscribers. And look at their most popular videos of all time. you know massive massive amount of views beyond their subscribers and i'm not even someone who actually cares about or believes in view to subscriber ratio but it does prove that videos are outliers and reaching beyond the audience uh as far as the potential even subscriber base by far so it's an indicator that the topic itself is in demand and that the concept was well executed that's all that signals when you have more views or equal views to subscribers on a video it signals that the idea itself did the work and the heavy lifting and the packaging was good the packaging was excellent so in this case you have a lot of examples here of your packaging being excellent your topics being on point and uh being timely so what i would do is learn from your over performers your massive outliers and i would filter down to what matters more and most to your audience in this case hell divers 2 has the monopoly on your outlier videos and it's not even close um the division actually broke through into your top 10 with only one month versus the rest of these needed a year to accumulate similar views. So with that in mind, and then Outriders doing this, and Luna, so I would say, okay, these are the things that your audience is responding to more and most. First Ascendant. So First Ascendant, Luna, Helldivers. I would make a lot of these a priority and not let yourself get distracted by every shiny object. I think that sometimes covering the latest and greatest and giving those things a fair shake matters. However, looking at the views, I think it's clear even in real time. what is performing and i would give priority to those things so uh it's luna it's warframe it's hell divers uh 2 it's the division uh two and i would uh be prioritizing those and i would make a strategy around with these games and in particular with gaming and i've coached by the way in the last uh three years i've coached over 120 gaming channels uh with the majority of them being successful by the way The majority being mobile gamers, usually Clash of Clans, Clash Royale, Brawl Stars, that sort of thing. Squad Busters. I've coached these channels. I've even coached international creators, multiple languages in gaming. And I'll tell you a secret that almost no one talks about when it comes to gaming. When it comes to gaming, You should be making evergreen videos that are appealing to new and returning players. New and returning players. And you should be thinking very strategically about multiple content pillars that would attract new and returning players. So that means when there are changes or updates to game mechanics, you cover it. When there's changes and updates to things that affect the meta, you cover it. When it comes to ranking... um things within the game you do ranking videos around things in the grain game that would make someone um prioritize or change their play style or give them anxiety about their play style their build what they're doing uh with their character etc etc what they're prioritizing you cover individual mechanics of the game and explain a game mechanic and how to uh do something if there's something that can be maxed out in a game you show what maxing it out looks like if there's something that requires things like a build order you show and you optimize for the best build orders if there are feats in the game that um have um bonuses or levels to them then you show the easiest or fastest way to achieve that feat or to acquire that level or that prestige or that ranking etc etc if there are things that are rare in the game you expose them primary example is um legend of zelda breath of the wild tears of the kingdom people made and farmed views off of making um breakdowns where they showed all the weapons of a certain type all the weapons overall ranking weapons of a certain type ranking all the weapons overall locations of all of this thing locations of all that thing same thing with final fantasy 7 etc etc etc um let's plays are um i'll be honest with you With the exception of OG creators and doing it for new games when they come out, if you can break through or you can be early or you can be first, Let's Plays is a dying genre within YouTube. I know people hate hearing it, but no one needs another Let's Play channel with mediocre to bad audio, low-level gameplay ability. If you're... a world champion gamer or speedrun creator or you can do massive uh challenges or you're a modder then that's different but a pure let's play channel um youtube is saturated with them and it's become so saturated with very poor executions of them that no one even expects a new let's play channel to be any good and won't risk wasting their time on it because they could just watch an established creator who does let's play videos on the same game and that's why i mean about pre-selection bias it's not your fault i'm i'm just sad some of you wanted to do let's play and you missed out on the prime time for it years ago um maybe there will be a renaissance but probably not and i'm telling you the truth a lot of people don't like it i'd make more money not telling you the truth but no one wants or needs a poorly executed let's play channel and no one wants to give a small creator a chance on a let's play channel they will however give a creator that they haven't known sight unseen a chance on videos that can help them understand something they're struggling to do in the game or something they don't understand because they came back to the game and it's different or if they're trying to progress through the game they will watch a video that allows them to do that because what it is is it's cheaper than buying a player's guide and so your goal as a gaming channel in my mind is for specific types of games to allow new and returning players to be able to keep up with the game they love and to be able to understand it better uh be better at it and make good choices with the games and understand its mechanics um in a way that um they're able to enjoy and perceive and feels like they're wasting less of their time struggle busting through the game. So keep that in mind. The thing I do like about your videos a lot is the packaging. But from an awareness standpoint of layout, be aware of these timestamps and start designing the templates for your thumbnails around the fact that the timestamp exists in the bottom right-hand corner. A general lesson for most of you in YouTube. I know that we do design um top to bottom left to right but that bottom right hand corner that normally wouldn't be a problem in real life is a problem because of the youtube timestamp so just be aware of that i'm glad that most of your text does uh stick to the top though for that again i don't mind uh what you're doing with the the division 2 logo it's just you have to always do it more like this one than like this one but again it's not a deal breaker it's just it will be helpful um Again, overall, I think this channel is doing really well. Again, I just think you need to prioritize what matters more and most to viewers. And if something works, repeat things. Some of you are way, way too worried about being repetitive. um i'm gonna tell you a secret if you go to your youtube analytics you're gonna see 50 to 80 of your viewers are first-time viewers not regular viewers and that another section that you have more casual viewers than you do regular viewers um the myth of loyal subscribers is that it is a myth it doesn't exist it is not real if you're not a famous youtuber already if you're not famous youtuber already there's no such thing as quote unquote loyal subscribers most of you if you go into your youtube analytics will find 50 to 80 percent of all of your views were from non-subscribers to your channel and that's okay it's an opportunity for growth it means youtube is giving you exposure to new people over and over and over again and those people can become fans of your channel so it's an opportunity and so i would um you know i would prioritize that so uh those are my thoughts about uh grenade and napalm um hopefully you found that helpful um you say funny enough most of the thumbnails uh are made from your creator pack oh nice well that might explain why a lot of them do well so nice um yeah uh daniel asked hey bro will this be recorded yes i leave all my live streams up so the answer is yes um and right now you can watch them and the replays on multiple platforms so we have that um i don't know if this person um was um serious or not but there was somebody i think their uh channel handle was um uh corrupt youtube or something or corrupt yt for a minute i thought it was this youtuber um corrupt who actually is a uh clash of clans player that's actually really um high up there just because the name looked familiar um there's a youtuber called corrupt actually uh coached him um a couple of times and he's over uh well over a hundred thousand subscribers now he plays uh clash of clans and he makes a lot of videos that are either ranking videos or how to three star um in certain um arenas on uh the game everything like that very good he's been playing the game for a while now um i think he recently uh graduated um from college so he's uh you know on his way um i think he technically would be a full-time youtuber right now now that he's graduated college um or at least he could be um but i was mistaking the um i was mistaking the youtube handle for that but it's a question thoughts on my channel exposing corruption at um youtube honestly um you know if that's something you want to do then it's whatever you want to do but here's my thought is if you want to do an exposed channel and you want to go um corruption I don't think the ceiling of views for talking about YouTube as a social media platform is that high. I don't think it would be for Facebook or X or anything either. You may just feel very strongly or passionate about this, but here's what I would do. I would actually think you would be better served if you did channel that into doing political commentary and politics channel right now, probably for the next five or six years. Your opportunity there, one, your view ceiling is higher. Your view ceiling is higher. And it's the governments of the world that are actually making laws that have to do with censorship and free speech right now. or potential changes to section 230 it's the governments of the world um that interfere with free speech on social media platforms in many cases you saw that with x formerly twitter um and things uh like the pandemic and so on and so forth and there's a greater appetite and a greater broader audience for that a primary example is if you look at the youtube age gating thing turned out to be a nothing burger why um interestingly it'll affect the minority of viewers the majority audience of internet users is now almost predominantly over 30. people over 30 are the majority population in the united states of america oddly enough more than 50 percent of the american population are people over 30. um i don't know that that's ever happened before the global population of people is majority people over 30 right now i believe that um it's close to it's not quite but it's like close to two-thirds of the world's global population is over third it might be more it might be two-thirds or more i think it's the two-thirds or more of the global population is over 30. certainly the user base of the internet two-thirds of it's over 30 right now you can look into this you don't have to take my word for it it's the majority so um so from a practical standpoint things like youtube's age gating that a lot of people on reddit were really upset about reddit skews really young though so of course they're angry about it it's teenagers to young adults that are primarily on reddit the majority of people over 30 have also had their accounts for a very long time uh you have to be to even use youtube you have to be a little bit um over uh you have to be over 13. so the the overwhelming majority of legitimate accounts on youtube are people who've had those accounts for more than five six years so they clear the filter of not necessarily being um thought to be um under 18. so the small percentage of people affected by that issue meant that all videos about it had a lower um view floor overall and a lower view ceiling same thing for almost every commentary thing about youtube itself it's very niche market even my stuff that's more positive is a very niche market the view ceiling is low for youtube advice videos let alone videos about youtube's corruption or whatever the the view thing will be low meanwhile there's unlimited ceiling if you delve into the realm of social commentary and politics there's an unlimited view ceiling for that there's an unlimited demand and appetite for it right now there is um you get views whether people support your point of view or not there are people who would hate watch that's why right now People are farming that. If you were going to go with the YouTube-centric stuff, you would be a YouTube commentary channel that exclusively focused on big creators. Look at more Pegasus. More Pegasus is printing generational wealth right now by talking about the biggest YouTubers. So it's not worth talking about anyone that has less than a million subscribers for the most part because the views and commentary flow... would be around the attention of people that are closer to being household names. And therefore, the view ceiling is extraordinarily high. The revenue is not bad. And it gets, believe it or not, because of that view ceiling being high, sponsors are abundant, even if it's negative content. Therefore, just from a practical standpoint, if you're setting aside the fact that maybe this is something you're really into, I would just put my time and energy into these two other places because the views will be higher. The opportunity is stronger. The revenue is higher. And over, especially in the politics and social commentary thing. i just believe there will be so much frustration and chaos over the next six years that there will be unlimited content for someone to do three to eight videos a day that do not that doesn't even take them um two or three hours per day of work i think someone would be able to have a 12-hour work week produce three to eight videos a day off of a 12-hour work week Content that will largely have a very good view floor in this and will be essentially able to print money. That's what I think. That's what I believe. So, again, I think that niche issues around the meta of YouTube, even speaking as someone who does the education content on it, I can tell you that the view ceiling for that is... particularly low compared to other opportunities out there. The highest view ceiling, even for the things that I talk about, I'd be better off talking about the broader concept of making money online than becoming a full-time content creator by about 10x. I'd be better off on that one. But sometimes, again, I get that some things are just more of a passion. So that can be a factor. Let's see. Do you think doing lives helps as a new YouTuber? I still don't know what my niche is. Doing live streams could just help you with more confidence, the ability to speak extemporaneously, the ability to get over your nerves. uh it could build some positive reinforcement with your community even if it's small and you can get encouragement that certainly helped me when uh facebook live was a thing i was actually going live on facebook every day that actually probably made me a better speaker on youtube than i would have been otherwise so it was really good uh at that uh so yeah i think live streaming can be helpful but a lot of you are looking at helpful from purely a numbers of growth standpoint i think it can be helpful to just help you be more fluid in your speech Like I said, being able to speak extemporaneously, it can make you more of a yapper. And people like that. So it can make it easier to develop the The cadence you need, the clarity, the communication skills, the authenticity. It can help you overcome the barriers to your awkwardness. So live streaming can be helpful for those reasons. It's not always a growth strategy. It can be with vertical live streaming. The growth from that is actually really good now. There are strategies where you can make it really interactive. If you ever do something like a call-in show or a podcast, people really dig that sort of thing. So it's just something to keep in mind. Do shorts make money? Yes, they can and they do. Again, there are great examples of this out there. Jordan Howlett, Jenny Hoyos, all kinds of people make money for shorts. NC asked a question earlier, is there anything we can do even prior to A-B testing to figure out our audience's expectations or our thumbnails and branding? Yes, you can study within your niche. The thing that I would probably do is... i would look at uh five creators they're doing really well in my niche i would go and find the youtube thumbnail grabber and i would go and find uh the uh 20 last thumbnails from them that did really good i would download those from five different creators that gives me 100 thumbnails and i would put them up on some screens uh for some of you even literally just print a bunch of them out print them out look at the standard the quality and what they have in common and then you'll know what the expectations are from a packaging standpoint on thumbnails titles and branding um so i would study five people in your niche i would take this further and refine my photoshop and design and photography skills until i can make from scratch um versions of a lot of those high performing thumbnails from each of these creators and say i would test myself by saying okay i'm going to pick five of the thumbnails per creator and i'm going to set aside time to practice over the next uh 12 weeks if i want to get good at this i'd set aside over the next 12 weeks i would practice um trying to recreate an exact duplicate of their thumbnails not to post it to videos for my channel but to find and develop my own methodology for recreating something at the highest standard possible from five of the biggest creators possible. And so then I would have acquired that skill and I would earn that skill and built my own workflow methodology and system for creating a result of their caliber. And that's how I would do it. You do the same thing, by the way, in that's how we do graphic design. That's how we did photography. I became a graphic designer. One of the things I did was I would go and I would find magazine covers and I would recreate the magazine cover from scratch. myself so i would sit there until i could okay here's how to lay this out here's the typography let me do it with a different word let me see why or how they would choose this let me see why and do this let me take a photo that can do this or find a stock photo let me recreate that let me build this effect that they have from scratch how they do this effect how they do that effect um you know what's the deal here um so um i would recreate and reproduce that not to pass it off as my own work in my portfolio but to learn a method for recreating the technique and the result from scratch so um it's mimicry we do the same thing in martial arts is okay we're going to perform the katas over and over until this becomes fluid and we're going to mimic what we've seen um be successful and so we're going to emulate that we do the same thing so um that's how i would improve my packaging that's i'd qualify what is the packaging my audience wants is where they already giving their attention that's the standard for getting their attention at the highest level cool i will figure out how to learn the craft and skill of that now i will then internalize that and apply those skills to myself and i'll make my own style and my own way of doing things but i'll have the technique and craftsmanship to pull it off now so that would be why um we do the same thing in photography with um saying okay so that's why they light it that way or though that's why they use those tools those materials um that camera gear that focal range etc etc so Yes, shorts, much like all videos, do depend on the topic. Shrimply Canadian says, as an education-based channel on aquariums, I earn about a $50 a month on shorts, just my long forms getting chopped up. Yeah, so in your case, you're getting, it's not a lot of money, but some money just from repurposing. But consider this, that's just on YouTube shorts. If you repurpose those on TikTok and Snapchat and Instagram and Facebook Reels, that same thing with... little to no extra effort on your part. If it earned $50 in each of those platforms, you'd be getting an extra $200 to $300 a month for very little effort. That extra money is $2,000 to $3,600 per year for very little effort. That is a substantial amount of money. It doesn't feel like life-changing money, but it's extra money. what could that do if that money was invested what could that money do if it was upgrades what could that money do if it bought back your time in some area what could that money do to improve your quality of life there there's um a lot there so um again one of the other things i do think about with short form is just the value of you guys are looking at through the lens oh i don't make a lot of money off of short form but that short form doesn't have to stay on youtube you could 5x the money by putting it everywhere else too uh the thrifting diva says question my vertical lives average 10 to 20 k view congrats but uploaded videos get 1k or less on lives i cook but my regular videos are different how can i bridge the gap and bring my audience together usually i'll be honest with you Usually you can't. You can ask them to, while you have that captive audience, you can ask them to support your other content and tell them how much it would mean to you. But all you can do is make the plea and make the ask for that. There is not a tactic to make someone interested in something they are not otherwise interested in. That is a desire that is purely something we crave as creators. It doesn't typically hold that much meaning or value for the viewer. And that's just how it is. That may not be the answer you or anyone wanted to hear, but it is the truth. And I just want to be honest with you about that. Primary example, you guys come to me for content-based education. I sincerely doubt that the far majority of you, I mean, with the live stream audience, maybe this live stream audience is different. Live stream audience is usually bought into you as a person. So a good chunk of them could, but I would venture to say the far majority of you would probably not support a YouTube channel where you watch me do my nerdy hobbies or something, or a lot of you probably would not watch a vlog from me. My life is not that exciting or that interesting. If it doesn't relate to content creation, you probably won't watch a vlog from me. A lot of you probably wouldn't watch... a video i mean even on this channel there are topics about content creation that a lot of you don't watch or do not prefer to watch if you guys are not using the same video editing software as me a lot of you will not watch some of the software tutorials not initially when i get people to watch software tutorials when i get a hundred thousand views on a software tutorial overwhelmingly 95 of you are not subscribed uh and that's because not all of you will use the same software as me So it's things like that. You very much have a hard time making someone care about something they don't already naturally care about. All you can do is ask for the support and you get it or you don't. But I don't want to get your hopes up with that. topics or subject matters within the videos. So audience fragmentation is real. It is a thing you do have to, to some degree, just kind of accept. So yeah. By the way, this happens for brands as well. It's harder than you might imagine to get an iPhone user to become a MacBook Pro user just because of how expensive a MacBook Pro is. Hey, Brian. Let's see. I was just dropping some support, not looking for a view. Okay, cool. Are playlists dead? No. And they show up in search results. But again, a lot of you may be trying to get to a lot of that organically. Let's see. Super chats and questions. So DePaul says, we did two back-to-back school shopping videos. One did well, the other flopped. I feel the one that flopped had a better thumbnail. Then the one that did better would like thoughts, see channel review for Sabine's best world. Okay, I will look at that. Something to note there, though, is also the fact that when we think that something is good, that might be a bias we have towards our own taste. It could be a bias we have toward our own taste. And then on the other hand, it could be that our tastes differ and we are not the same as our audience avatar. So looking at it, this channel's branding is excellent, by the way. Very impressed with it. For the growth, I'm actually fine with these numbers overall. Now here's the thing on... videos with you guys on outlier views obviously collabs i don't think it's just would work with um collabs you know with um shonduras's family i think in general collabs would work with you with other creators as well that don't have to be as big but do keep in mind you weren't able to absorb a big part of that audience these thumbnails in many cases are five out of five or four out of five thumbnails however it is um and you would think that the topic selection um would uh just automatically do views but i'll tell you what it is it's a what matters more what matters most so the labubu um thing is something that i would argue that adults are more into than the kids are at this point The parents are more into the boo-boo than the children are. It's not the same thing in our era as Millennials and Gen Xers where there was a whole thing with Treasure Trolls and Beanie Babies, in which case I still would argue that the adults were more into it than the kids, but the kids could be into it because I remember it being a big thing at school. But out of these videos, here's what I would probably do. I would actually title more videos Daddy Daughter Day, and I will tell you why. Underserved audience with regard to positive father figures and girl dads. Underserved audience there. So I would do that. As for this back-to-school, Target Shopping Hall, and this one, I think that the target aspect is something you're underrating being in the title. So, again, pre-selection bias. And not only pre-selection bias, algorithmic pre-selection bias. I'll put it to you like this. I believe that YouTube can identify viewers that have watched target shopping haul videos and back to school videos around target as a brand even though you have the logo represented in the other video i think that when it's explicitly in the title in itself in addition to the transcript in addition to the description in addition to everything else that it's easier for youtube to identify and classify that video and to find viewers to match that video than when you don't put target in the title i think that um in the previous video you felt that this thumbnail and the fact that this thumbnail is cleaner and it says back to school in it was going to do it but i think that um target and third grade being in the title made all the difference in the world how the video performed that is my belief and the reason I know this is because primary example of this is I coached a creator in cooking and food and shopping niche you may be familiar with this creator some of you back in the day and I think one time this is years and years and years ago I think he actually did a public channel review here before but I also coached him privately it was uh flav city bobby if you guys look up flav city bobby or if you know who that is and so one thing we figured out early on is that when you put like all these and trader joe's and walmart in the title that the videos do much better we also found out Having also studied with me being in the tech niche and such that when there are more items present in the thumbnail of video, when there's a bunch of items and it shows quantity of items, that those perform better. And I also learned that working with creators in the beauty niche because I've worked with those creators as well. So having worked with creators in beauty, tech, makeup, fashion, gaming in terms of collectibles and such. um and even people in um the uh hobbies niche like uh warhammer 40k that we found out that when there are large quantities of items in a thumbnail that the consumerism takes over and people click on videos where large numbers of items are represented hope scope is a great example of this if you guys have never checked out her channel a fantastic example of this so again um ryan you guys is uh thumbnails four out of five not five out of five thumbnails most of the time the photography centric approach is correct some of this is topic and title selection and also not realizing the things that produce the the impression surfacing that you want and also the things that are more likely to get clicked on I would also look at the impressions that um videos are getting in their first 24 hours and first seven days and compare first 24 hours and first seven days of impressions rather than views a lot of you focus a lot on views and click-through rates but you neglect the fact that the impressions determine your fate it you cannot get a certain amount of views if you do not get a certain amount of impressions and it's something that i don't think enough uh youtube coaches and strategists talk about um is that the impressions largely control the fate of your videos. I have videos that have over 500,000 views that have a God awful click through rate. So what happened? They got outsized impressions. They got tens of millions of impressions. So even getting a 1% click through rate was more than enough to perform when I got that much exposure. So surface area of impressions actually matters. And I think people kind of understand that, but they don't think about, why that is or what contributes to it. And the psychology of pre-selection bias and brand recognition and familiarity bias is strong. Also, again, our assumptions about the market can be off. So when you do videos that are about specific brands or locations, absolutely leverage the brand's notoriety. um in the title and don't be vague or cheeky about it just put it in there straight up when an audience or a market can be identified uh leverage that identity third grade in this case absolutely age grade profession um you know these things work um i get more views when i put small youtuber in the title versus just youtuber i'm not joking um so that matters when i put beginner A lot of times I'll get more views because it's an identity-based market. It's someone pre-qualifying themselves. It's self-identification. It's self-filtering. And it's prioritization. So remember what I always talk about? I always talk about what are someone's priorities, preferences, prejudices, and problems. So if you go with those things, those are kind of a core four for selection bias. Then you can leverage that in psychology. um also again like i said um untapped market potential i know you asked me specifically about the back to school thing i brought up the daddy daughter day thing because you can use um events and go daddy daughter day and then this thing daddy daughter day and that thing and you will get outsized views on that because representation within a market vertical matters and there's an underserved audience of positive male role models and of girl dads that content is not saturated on youtube um you would not believe how underrepresented it is it's massively upper underrepresented especially when it comes to black fathers so uh those things are a wedge in the market that you absolutely can um use to um scale the potential here so it's something to think about um you know um I think that, again, you buried the lead here with the unicorn slide with assistant dad. I think being able to put daddy-daughter day and girl dad in video titles will get much more traction than you would get otherwise with a lot of these things. So that's something to think about. Looking at previous top performers outside of spending time with Shonduras and his daughter, you have individual things here. Because again, look at this. Two years ago, and this worked for you two years ago already. Sabine goes shopping at Target. Sabine goes school shopping at Target with Dad. Oh! i'm so shocked that this is in your top 10 videos no i'm not so again it proves um my um theory um this idea of wish fulfillment is also a really strong idea um so um that's um something i would do and then here look here's another um daddy daughter day video and it's in your top 10 proving my thesis yet again this is a three month uh video and again it also has this element of wish fulfillment she plans the perfect daddy daughter day eight-year-old picks everything so again it's talking to everything i said the identity eight-year-old so that's age that's a oh my kid is that age too what how old is your kid that's how the thing works right uh daddy daughter day oh just like i said in the thumbnail wish fulfillment just like i'm sorry in the title just like i said wish fulfillment so everything i said Working out there. Here's a previous video that's, again, it's in your top 10, not in your top 8, and what does it have here? It specifically calls out that it's Target. Specifically calls out that it's Target. Unleash Back to School Gems A to Z style at Target with Sabine. Okay, there. Boo. Sabine, epic birthday adventure at Chuck E. Cheese. Specific location, well-known and established brand. Boom. So, again, This is why these things are working, and these are your outliers that are not tied directly to a collaboration. And so I've specified why they work. You can replicate and double down specifically and exclusively on what is working here. So again, a lesson to a lot of you is that sometimes our own preferences and biases make us overlook what is proven and working on our channel in terms of... um are outliers and there are subtle things that we don't know also the culture of youtube has so emphasized thumbnails that we overlook the role that um that we overlook the role that um titles play i know that this one didn't do as many views with um a year ago with um with this but i'd also argue that this thumbnail is not as strong as the other ones and this is an instance where the thumbnail would have been more necessary um and this one didn't use target in it and this one um did but the thumbnail here um it's okay but it's not nearly as good so again um something to think about um there's a balance here and this also proves the importance of title and thumbnail combinations um so that'd be my point of view in looking at this and again um going into more than just the uh thing that you asked me so again those would be my thoughts with regard to um you know sabine's best best world um again very cute title very cute kid um you guys are great um and again those are those are my thoughts uh especially around your outliers and my thoughts around this in general um what i've seen for a lot of channels and niches that are similar to this but a little different and have vlog style elements is um in working with lifestyle channels before like again when people do all these hauls and trader joe's like it works especially again i worked with um food channels like uh flavor city bobby or the vegan baker um this was a thing that we did um prioritize was using and leveraging brand recognition both for surface area of impressions in youtube but also for pre-selection bias on people who will click on things that are specific to oh i shop there oh i shop there so it was uh relatable for them so um we we definitely did an emphasis on that and it did work out um so it's just something to think about Yep. So I think I covered that one. No worries, bro. You're cooking tonight. Thanks. So how do I pronounce this? Maroxi Barco asks, I think I'm pronouncing that right. How about selling your own courses? I'm a massage therapist, but huge into body composition and growing. um older gracefully um in terms of that i would identify a gap in the market i would identify a thesis that you have that makes um your approach to courses differently primary example i've actually just started into the course seller model recently we're building that out uh versus just doing our templates and digital downloads and workshop model um and our group coaching model and the one-on-one coaching model with me that's what we've been doing for years with awesome creator academy we did not prioritize courses we did a couple of mini courses um but they were like low ticket they were like 99 bucks and they were overvalued for the price and we included a bunch of templates and done for you products in it so that was kind of like our approach to those things uh we're just about to move into uh the higher ticket course model or medium ticket course model as they actually say with um like 2.99 to 6.99 courses uh individually um the thought process i have around that that's different though is we're actually going um with a model for education that mirrors the trade school model because i saw that no one was doing that really is so uh we analyzed and we looked at how do trade schools approach this because we realized they have a higher success rate um through their emphasis and um speciality we um a lot of uh me and uh the direct friends and family that work on my team for the academy and coaching side we are people who feel we weren't perfectly or very well served by traditional education even in our college experience i went to community college i think that that worked out better for me you know how i'm like super anti-debt and anti-student loan debt and i think like you should at least start with community college i think a lot more people should look at trade schools and specialty schools so um we we looked at well what's the model around that because we rep we found that represented a gap in the market i actually have um a background roundaboutly in education from my years in corporate America because I was a trainer in corporate America. In addition to my other duties, I was put in charge of training people for software. We would do contracts. So we lived, we are, you know, the company and where I lived was near a military base. And my dad was a Marine and I worked in a technology company and we would get these military government contracts. uh to service uh the soldiers and i was tasked with educating them in the software in which i had expertise now at the time i had some like certifications i had like adobe ace certifications i never agree in these things but i was more than proficient that's how i got my job right so i actually did formal training and had to do a curriculum and i had to be able to service uh teaching these soldiers uh adobe software because they had a particular mos for the uh marketing and these were people that were going to be doing that while they um you know were on their deployments some of them were going to do it when they ets out of the military um and into civilian life and go into the private sector so again i had to be capable and competent to do that i also did the sales training within our company as uh the marketing manager i was the marketing manager but i was also one of our best when it came to closing enterprise uh server sales so i did enterprise server sales i bring all of this up and i bring up my background here to bring up the fact that the thing that I found interesting was the ability to identify gaps in the market when it comes to opportunities in terms of product development. Another example is there was an enterprise service offering that I helped come up with for us to expand our client base. If you're going to go into selling anything, whether you guys are going to sell merchandise that's print on demand products, or whether you're going to create your memberships or even in your offerings in how you work with brands, you guys all need to consider, even especially for your brand deals. A lot of you are offering generic offers for brand deals instead of offering dynamic offers for brand deals that leverage your unique skills, personality, market position, and even how you might represent. um an envoy to an underserved market or audience so for example in your case um barco you um might represent an underserved older audience demographic right so then what's the gap in the market and what are the people in that demographic dissatisfied with What are they dissatisfied with? What makes them the most frustrated, the most unhappy, makes them feel the most neglected, makes them feel the most unseen? Your position in the market should address those legitimate grievances and you should position there accordingly. This is also a teachable moment for the rest of you, whether you're going to sell courses or something else. And I know like we had. five or six of you on the live stream like drop off and flee for the hills the minute anyone said the word courses but a lot of you need to understand that um a lot of you have problems with courses and you never even bought one um their reason that there are some course sellers and even i'm looking at is there are people who are buyers and they're not getting a good product that would be a reason to look if someone would ask me so roberto why are you uh selling courses or something like that or uh blah blah blah don't you make enough money from brand deals and adsense why sell courses or whatever i'm like because there are people who are going to buy courses and they're gonna buy a really crappy course from somebody who's not me and for someone who cares a lot less about their craft and how they're represented and looks like me because i think we've already seen that my ego is sufficient that i care a lot more about how i'm perceived than how much money i make um and that is radically unhealthy for me but we've learned that that's kind of true that i care a lot more about my legacy reputation and uh how i'm perceived uh than how much money i can make because again if i wanted to make more money uh there are several niches in youtube i could have exploited already um it's not even close and it would have worked if i wanted to make the most money possible i would have already put together an ai voice filter made a uh commentary and politics channel and printed generational wealth would have done that already um i digress and i'm i'm somewhat being sarcastic but kind of not because my point is the i'm looking at for everything and all of you should look at this is what gap in the market exists that the leading competitor the leading youtube channel the leading product developer the leading whatever it is what is the thing that their existing base is the most angry upset frustrated with underserved by neglected by um hurt by what is it who are they leaving behind who are they leaving on the table who do they not serve you cannot be all things to all people so instead of being the bargain basement version of the best five people in the market, find the things that represent a gap that they're not able to address because they're the biggest. And because they're the best, it means that there's something they cannot address and something they cannot do and someone they cannot serve. Their loss is now your gain. It is an opportunity. And there's more than enough work to go around. And that... group of people is yours for the taking largely uncontested because everyone's going to try to ape the best product instead of figuring out what it fails at. So that's the key here. So when you think about even content, I'll give you a primary example. I'll give you a primary example. The person who blew up the market in the photography niche, you guys should all know this by now. who was it it was peter mckinnon why why was peter mckinnon when there were already so many established successful youtubers why was peter mckinnon able to blow up and change the entire genre of photography youtube i'll tell you why because aside from jared poland photography youtube was dominated by largely uh professional wedding photographers who were overly formal they didn't have bad personalities some of them were very interesting some of them were very quirky but again they still felt a lot more stiff here comes what's up guys it's peter mckinnon here with another video and it's like um he comes in with this bombastic high energy personality tattoo sleeves wearing hoodies backwards cap and everything like that he felt like an artist he felt like a regular person who picked up a camera and fell in love with it and got you excited and didn't make you feel stupid or inadequate or not polished enough and you felt if this guy can do it and be in love with it i can give it a shot and so he made people excited to pick up a camera again he made people excited to try things and he made people fall in love and embrace photography as an art and as an expression based um hobby in a way that gave them permission to try photography and filmmaking and feel like this is cool and this is beatnik and he had um that vibe to him and that lack of formality so the majority of the market approached this with professionalism and formality he approached it with enthusiasm artistry and authenticity and that was the wedge in the market and it made him the largest in the market And he still is. And that would be the reason. And so, again, if someone understands who the underserved audience is, they have the ability to be a disruptor. Again, it doesn't mean you'll be like Peter and you'll be the biggest in the market, but sometimes people don't even know what they want until it's put right in front of them. And it's because no one else is doing it. So when people zig, you zag. Another example of this is even with me. If I just literally go back, everyone's going with largely a higher editing burden and quality over quantity approach instead of value and volume approach in my niche. That was the hole that I filled. No one is filling that hole now. If I spin the block and I do that, then I think it... definitely works in addition to that with also if i can maintain the live streams again it's another niche in the market that people aren't doing in terms of uh the depth and the workshops and uh things of that nature and that's also largely worked another one is when i do tutorials if i prioritize brevity and make the shortest video on how to actually do something from start to finish um a lot of people will be into that but also if i make the longest video on how to do something and do it in depth with no information unturned then people watch the extreme short and the extreme long form uh not being youtube shorts but you get my point so like i said the entire thesis here is a lot of you are just making more of the same and at a lower quality than a big youtuber instead of thinking about what is it the big youtuber is failing to do And how can I master that and pick up what's left on the table? And that would allow you disruption and uniqueness and to play to your strengths while capitalizing on a gap in the market. Because you will come up short trying to beat the best person that exists in the market at their own game. Whereas if you already just do something better that they're not doing well. if you just do better what they are not doing well or as well as they could you've already won so it's like i wouldn't go after someone's i wouldn't compete with someone on their strength i would compete with them on their weakness oh like so that's um that's what i think so again what i would say in your case um barco is to consider and find the gap in your market and build your product with that in mind and find what is not being offered that has demand. And yes, I agree that a video sales letter is incredibly valuable. Power of History says, Roberto, thank you so much for being a very helpful person. Yep, absolutely. How to create videos in the least time possible. Build a turnkey system for your video content and do batch recording where... uh you largely don't take apart your system if you can avoid taking apart your system in terms of your camera your microphone your lights and your setup um then that would be ideal if you can make that turnkey system where you can push like three buttons and be up and running make your content that way that'd be helpful if you make content in batches around similar things a lot of people cry oh i have to research my videos and i have to write the script it's like fantastic research an idea And instead of making that idea be researched for one video, you make that idea research for multiple videos. This is what the true crime channels do, like my friend Kimberlea. A lot of times they will sit there and they will go into something knowing it's a series. So research is like, oh, I can't batch record. Yes, you can. Make something that's a series. It doesn't have to be watched in a certain order, but make something thematic. Make something that has sameness to it. Benefit from the research one time. If I do research on a subject, I should be able to write. five scripts on that thing because i've now learned this thing and there should be more interesting several interesting nuggets or examples i should be able to milk that research multiple times if i can't you know um get five to ten videos out of that research i probably picked something too esoteric so why bother um it doesn't make sense um so i would again and when i think of something i'm like what can i make i think of what can i make um if i'm gonna do a video about this how can i make 10 20 videos out of it right i'll give you a primary example i'll give you a primary example the subject matter of green screen the subject matter of green screen i can extract multiple videos out of that because the truth is from my experience with multiple video editing programs most of the techniques you need for green screen are exactly the same the menus are just called different things and they're located in different places in the software but i could literally i should do this actually and i plan to at some point but it's like the same way i did uh how to green screen video for premiere pro and it was less than two minutes if i do that same thing for davinci resolve final cut pro um uh filmora um i show you how to green screen obs i show you how to green screen in stream yard i show you how to green screen in a couple of the other uh free uh ones that are like phone apps and such and whatever or on desktop or browser based everything like that if i do it uh across uh six more software which i can do with mostly being like the big three up of that i literally take that same expertise that i already have and applied it to these very short uh tutorial videos for this other software they'll all get searched i win i've now got this absurd monopoly on this thing the other thing i can do is i can extract all that knowledge i have of green screen and then do okay and now here's how to light properly for green screen Now I can do a video on that and I can do, oh, here's how to light properly for green screen in a small room. Here is how to light for green screen when you travel. Here is the best portable green screen and how to light for green screen out. Oh, here's how to light for green screen outdoors. I could literally make 20 videos on green screen and I don't have to acquire new knowledge to do that. So knowledge you have should be able to produce 20 videos on a subject matter. There are individual subject matters that I know on just one topic, I could extract 100 videos right off the top of my head on one subject matter. I absolutely can extract 100 videos on making money online with all those videos being unique. and the thing is so many of you worry about being repetitive when i'm telling you if you go to your analytics more than 50 if not 80 percent of the views are first-time viewers they're not repeat viewers people you're the only one who watches every video you upload so um too many of you overstress being repetitive when the analytics don't support your anxiety a lot of you have anxieties that aren't supported by the analytics and the data so Again, my thought in making videos in the least time possible is give yourself a time constraint just like a boss would. Your boss doesn't give you two weeks to put out one video. Your boss will say you have till lunchtime, and you'll get it done. So treat it like that. Justin says, just repost this stream. Appreciate you, Justin. Shout out to the community over on X. You guys are great. Yeah, channels should be looking at shopping, membership, and courses. A lot of people overly reliant on the AdSense model. If you're trying to figure out your niche, figure out something that there's an audience for. So that represents demand. Figure out what you're passionate about, but only if you're also good at it and can serve that market in a way that they will accept. And then figure out how to make the most on monetization and the best business model for this. This exercise is called Ikigai. Ikigai helps you determine your best niche. It's the exercise we put people through in Awesome Creator Academy. you list out uh five to ten things you're passionate about but then you list out five to ten things you're actually really good at and that you know you're really good at you find the intersection of that you figure out what the audience you have the most in common with that wants those things looks like um people who are passionate about things in the same way you are then you need to develop a business model that exists within your ethical boundaries to serve those people that has been proven in the market so it's the intersectionality of monetization audience passion and skill so that's the venn diagram for it um and that is the ikigai exercise based on uh japanese philosophy on finding purpose so that's how we find our niche we find our niche by developing the self-awareness to uncover our purpose the best exercise we have for that is the ikigai exercise from japanese philosophy looks like we have um our last two reviews and we have over uh crpc hardware and then we have um max um heat bus uh so we'll make sure we get to those i'm gonna need something to drink here in a little bit After this, I'm going to have to probably go downstairs and get another drink. I think I ran through the complimentary ones that they give you here at the hotel. Yep, this will be recorded. Yep, yep, yep. Let's see. Yep, going live has definitely helped me with speech, even though I got a speech issue because of my Parkinson's. Yeah, I'm sorry to hear that. I do hear that they're making progress on that, but yeah. The Blueprint says, been following you since 2014. Nice, yeah. Back in the day. Yeah, a lot of times, funny enough, a lot of people over-index on the theory of shorter titles performing better or worrying about the truncation of the titles. Interestingly, yes, that is to some degree a click bias for viewers. However... So my previous experience, and if you look at the things that have the most views for me, the titles that have the most views on my channel, both in terms of live streams, both in terms of long form regular videos, I haven't made enough shorts for this to matter yet. We do have a plan for me to make like 100 shorts in 100 days at some point. We're going to do some experiment with that on this channel instead of one of my secondary channels. We're just going to do it here at some point. But one of the things... we look at is we look at how many impressions did I get from doing something instead of just how many views. But we also look at the views, right? And we noticed that there was a correlation between things I was doing and then getting more impressions. And we found that if you look at views, I did not get less views doing longer titles. I just didn't. Now, there are exceptions to the rule with that for entertainment channels. However, DePaul, Ryan, your daughter doesn't have an entertainment channel. Your daughter has a lifestyle channel. Your daughter has a lifestyle brand, believe it or not, that you have been thinking of as an entertainment channel. What you guys have with your vlogs... And what you have with your daughter who is wonderfully blessed to have a girl dad is you guys actually have a lifestyle channel with an entertainment slant. So you guys have a hybrid channel. You guys are my category four channel. So a category four channel is a hybrid channel. In your case, your category four channel is a lifestyle brand with an entertainment slant. and you guys film in the vlog style aesthetic slash reality tv aesthetic and this is why i'm building out uh for something that i'm going to call creator case studies uh this is why i built out things like um the creator niche matrix um the creator style matrix um and such is um and why um i have these different classifications for creators of okay are you an entertainment channel are you an education channel are you a lifestyle channel are you a hybrid um so we have the four categories and then um there are the um hybrid variants so the hybrid variants you guys are a lifestyle channel first and an entertainment channel second and then your style of videos are in the vlogging aesthetic style um with some cinematic components so The understanding of what you are and what you have is important because then you're able to read into things differently. That being said, for lifestyle channels and for education channels, title length does not need to be short. This is something that leans to pure entertainment channels, edutainment channels, channels that are education first with entertainment slant. don't even use short titles and win. They don't have to. Your titles can be long as hell, and it works. So keep that in mind. The specificity in titles, in addition to the information in the transcript, is what your initial impressions. A lot of you go, no, impressions. Roberto, YouTube itself says impressions come from retention and watch time and click-through rate performance. Interesting. Because you don't have any of those when you first upload the video and when it's going through its testing phase, it doesn't over bias that at all. It only has an initial upload. The only thing it can go off at initial upload until you put in your thumbnail and until you put in your title that leads to that click through rate, it has to go off of what? It has to go off your transcript. And then it has to correlate its transcript. with the title for accuracy to make sure you're not click baiting in line and why do i know that oh wait i managed an ad budget for you um for i have a budget i managed a google ad budget i was google ad certified and when i had to build landing pages for google who owns youtube um for the company i worked at to sell um high ticket enterprise uh server hardware um to businesses We had what's called a trust and authenticity score that Google gave that determined how much money we had to spend on our ads. And it meant that our landing page's content, you know, the written content, the thing that makes up a YouTube script, our landing page's content and the title of our ads and the text of our ads, which you could also think of as YouTube's titles and descriptions right there, had to be evaluated. and had to match the content on our landing page in a way where it could figure contextually that we weren't lying and misleading our customers. And then it would give us a score on quality, trust, and authenticity. And depending on what it gave us as a score would determine the value that it placed on our credibility. And then it would give us a better or worse rate on how much money we had to spend on ads per click or per impression. So it would determine that. That's the advertiser side. By the way, knowing how that system works and that Google owns YouTube, I intuited that YouTube's surfacing and impressions algorithm, which it gives you free distribution on, is not going to be that radically different than the system it makes advertisers pay for because why would it be? So if you're wondering why I know what I know… If you go to the paid customer side of the platform, which Google Ads and YouTube Ads are the same thing, it's just that YouTube's ad appliance system has a modern UI because people hate the outdated UI of Google Ads. It's the same backend system, though, for the advertiser marketplace. across all of google's owned properties including um the android network and double click and so on so forth and neil mohan was a high level over and double click when youtube acquired that well google acquired them google acquired double click because it was a competing ad appliance i digress that's the history of the industry i'm making my point the point is that um The meta around the psychology of what people will click on and the culture of YouTube as dictated by the 25-year-olds that get all the views in YouTube and absorb 90% of all the traffic in YouTube tells us something that isn't as informed by first principles and context of how it would apply to you. So a lot of you are chasing the YouTube meta as dictated by the trends and tastemakers that are 25-year-olds that cater to 15-year-olds. No one's ever bothered to explain to you the underlying principle of it because it's a long and boring lecture that only someone like me would do. And it's not particularly helpful to the majority of YouTubers that represent that under 25 audience that caters to the under 15 audience anyway. And none of this information that I give will help you go viral. So that's why no one wants to talk about it. But this is how it actually works. I know this because whenever I publicly talk about it and then ask anyone at the company to check me on it, I always clear. So daddy daughter day is one of our pillars and buckets. Yeah. So incorporate into more title formulas and that will usually work. So we're going to do overseer PCs. Hi, Roberto. Can you please review the channel? It's been about six months since you reviewed my channel. I've changed some things, followed the advice since then. I want to see if I'm on the right track. Yeah, we can do that. That is an easy ask. I'm just trying to catch up a little bit on the chat, but we are going to prioritize getting to the channel reviews and wrapping up because it's getting a little late out here. Yep. Okay, cool. Yep. Like the video if you haven't liked it already. Also, we're going to see what we can do about... We're going to see what we can do about getting the recordings of these up over to Spotify for you. I've already updated my podcast episodes, and we've got all 88 episodes of that, including the last episode I had with Tim Schmoyer, over to Spotify if you want to check out. They create something awesome today. podcast over in spotify or you can go to spotify podcast type in roberto blake you'll find me there and so we have the create something awesome day podcast with my solo episodes and interviews there we're gonna try and get the entire archive converted to video we've got 12 of my best interviews over there already our goal is to get as many of you over to the Spotify podcast as possible. You can keep watching on YouTube if you prefer, but we do have the podcast over on Spotify for audio and video. And it actually is something I think a lot of you would enjoy. So make sure you check that out. Let's see. Terry W says, Roberto, because you have focused my channel to help delivery pros escape their order taker trap, use AI strategically and tasks to increase influence and accelerate their careers. Thank you. Oh yeah, no, absolutely. Thank you, Tim. Sorry, why did I say Tim? Terry. Terry, sorry. Thank you, Terry. Tighter than just general project management. Nice, yeah. So again, getting into something where you can offer specific value to an underserved market, generally helpful. So let's go ahead and look at Overseer PC hardware. Loves PC hardware, plays multiplayer shooters. um so again um this channel has almost 3 000 subscribers with 133 videos nice nice um overall um the gpu reviews look really good really solid here uh so again um outsized views on that so well done um i'm good with that um This is a really strong start to a video. Your production value is excellent. Your editing value, excellent. So really strong stuff here. Love the branding, packaging, and consistency. Very well done. Views are well outside of the parameters of a channel this size. So you're overperforming. You're heading in the right direction. You're overperforming. And from what we can see from where you were six months ago. we look at where you were six months ago when you had a review um aside from this uh like some of these outliers that did like you know gangbusters for you and gained some traction um i would say that even from three months ago that you're actually doing better and you're consistently getting an overall higher view floor right now um and i think you're acquiring those views a little quicker massive outliers aside like the uh 22k video and stuff like that i think given enough time some of these videos will hit over 10k based on where they are now because every single one of these is an evergreen video um so well done um congrats on these videos from a month ago by the way that definitely got outsized views so again i would say that your view floor is improving already And you shouldn't really have that much anxiety about the channel. This is actually heading in a very, very positive trend for you. So I think that it's doing more than fine. Let's check in on the live streams here. So you like to do the live stream testing for the gameplay, which makes sense, and people get to see how it actually performs. And I would argue that these are also doing well for you, probably bringing a sense of community. This is doing, I think, really well and definitely is reaching that niche audience. So something you brought up is you said, I've been following your advice of not competing on mainstream tech tuber strengths, but I've been focusing on topics they can't cover. Exactly. So finding that gap in the market, very important. And I think you've done well with that. Let's check in on your shorts. Shorts views are also doing good. So again, Overseer PC hardware is a very good example of someone who is winning across all of their formats. A lot of you worry that YouTube shorts and YouTube live streams will hurt your channel, but it's all about your strategy and understanding your market. His shorts are done very differently and executed in a very different way. then his long forms and live streams his live streams cater to a specific group and so do his videos so each of them does their own thing well and they're not a rehash of each other and more of the same they are their own unique formats done for a specific purpose and a specific value to the audience so again he put together a strong menu and again there doesn't necessarily need to be overlap it's just moving different inventory so again This is a channel that has, I think, mastered all three formats in terms of videos, short form, and live streams effectively, and is overperforming across all three sectors. So again, very well done, very well executed, a great example for all of us. Again, I don't have any main specific criticisms here. Again, my answer is to continue to double down on this as it is. I would double down on this as it is. I would do some research and try to get ahead of some things that people might have anxiety with with regard to certain components. You don't have to use... in the title the fact that they may be impacted by tariffs i would just lean into oh this one is going to be good or what people are going to find if they're looking to get something affordable with all these tariffs or oh this price range this budget price range videos have actually been doing really uh well for you budget budget king finding the budget king among other components um good and people like that and we also know that AMD versus Nvidia videos do well so again something else to think about but like I said well done it seems your audience is also super price conscience and that that price conscious aspect does play a role in the videos they click on more and most in terms of views So again, you can lean into that. And you said, Roberto, I've changed a lot of things on my content strategy since your last review and really appreciate your insight. So thank you. That's extremely kind of you. And I'm glad it worked. I'm just happy to see that it's working. So yeah, great job on these views and continue down this path. And I think that you will do well and that you'll see. even more gains from this like i said massive improvement from where you were six months ago which i always felt the content itself was very strong but i felt the strategy the packaging and the priorities could be adapted and it looks like that's worked out for you so again very well done so those are my thoughts on overseer pc hardware great tech channel very smart in terms of its niche and its value proposition real hardware, real gameplay, real benchmarks. It's delivering on those promises and it's doing it across all of its formats. So again, well done. And it's smart to wedge into a place where the bigger YouTubers can't. Browsewing says, Roberto, where can we see your matrix? I'm working on which products it finds its way into. Members of Awesome Creator Academy already have access to a lot of these. but i'm working it into um some of the other products um cryptids and crafts has a question how long does it take the average channel to monetize if they're doing mostly youtube shorts um if they combine it with vertical live streams to get the watch time then with shorts um on average what i've seen from people that leverage a combination of youtube shorts and then vertical live streams to get the watch time shorts to get the subscribers If they do a call to action for subscribers in every video and they also make the live streams for chats subscribers only, then usually I'd say about six months. Yeah. So I think we got all the questions. We have one more channel review. We got the questions. We got the super chats. Thank you to Productive Dude for the super sticker and for the kind words. Appreciate you. So, yep, last channel review, and then I'm going to go rest my voice and my body after I get some more ginger ale from the hotel. Probably need to pick up some bottled water while I'm at it, if I'm being honest. Yep. So, next up, we have Max Hipas. I think I'm pronouncing that correctly. 7,000... 700 and change subscribers 199 videos very good uh helping you find a better phone plan phone plans care reviews and mobile i like this and i like how niche this is um the branding here is excellent um very well done you would think that as a niche that uh excuse me you think is a niche that this would not have um the potential and the view floor and view ceiling that it does, but it's actually one of these very common but overlooked problems that someone could choose to solve. I mean, everyone has a phone, and everyone's going to have to have a phone plan or phone carrier, and so this absolutely works. Extremely well done, my friend. Your thumbnails? Most of these are a four out of five on thumbnail. Five out of five, even with simplicity and effectiveness. I would say that your review and worth it, this style thumbnail is, I'm going to count it as a five out of five because even though it is so simple, it is super effective. It is super clean. It is perfect for what it is. And again, proof's in the pudding. Look at how quickly it accumulates views and performs. Priority test. Brilliant in terms of um priority test um i would do some kind of uh connectivity test you did one for cellular speeds this is smart um very very good you also i think took some inspiration and smart inspiration from the thumbnail style of marquez brownlee um also tech you're starting out strong it's a niche you can grow into indefinitely um this was really uh well done six months ago the insane value thumbnail look at the views on that 20 000 views uh great job here um i know that um sometimes you'll want to do thank you videos for your audience uh best way to approach that is to just uh probably do them as uh youtube live streams when you want to do them and just do like kind of a marathon that day and do a live stream thank your audience post it in the community tab uh doing it for a regular youtube video um it's just going to underperform it's not going to kill the channel or anything like that but um you're just better off just doing it as some kind of a live stream for your most engaged audience um yes see going back to your older videos you've come a long way but the uh the bones of a good channel were there even um a year ago and this is smart that you went in this direction versus just competing with everybody on tech YouTube for regular product reviews. So continue to lean into these phone plans. I would even consider maybe which carrier has the best app or the best bonuses. Actually, the best bonuses and perks is probably one that could be good. So it looks like you've been doing this for a while since you were young and that you're really into it. So again, very smart. If you can make sure that your consistency cadence is at least two to four videos a month, that's probably going to be the right thing. Your quality is excellent, both in production and in editing. You've got real skill here. I would say if you wanted to make extra money, you probably... can make money, if you're not already, editing for other content creators. And your editing is really good. Your production is good. Your sense of structure seems like it's excellent. Your thoughtfulness and approach, you will likely, at this point, If you branch into later when you're older, when you're older, if you use what you are doing here, because I think you should keep going with this. 7,000 subscribers is not small, by the way. You just need to get to 10,000, and you will have beaten 97% of the channels that I've ever done YouTube. If you just get to 10,000 subscribers, young man, you'll do great. And then use the lessons and things from that. At some point in the future, do another channel in the future when you're a bit older. that focuses on tech YouTube, the general tech YouTube, and find a way to disrupt regular tech YouTube. Your existing fan base will cross over to a general tech channel for this. Actually, believe it or not, you're in that position. But when you're older, cross over to a general tech YouTube, and you can disrupt that market. and you'll be able to compete in that market when you're older with the foundation of the skills you're building with this very niche channel and everything you're learning continue to pursue this um and again when you're like on your way to college that would be about roughly the right time to move into more general tech youtube and for that learn a lot from jacklyn from nothing but tech and look at her journey maybe when you're closer to like 17 and you haven't quite left high school yet start that general tech channel but explore it from a lifestyle angle instead of the standard tech reviewer angle but bring all of your skills and abilities that you're building this channel with uh to bear there and i believe that you will find a success so again very well done and We will watch your career with great interest, young man. Yeah. It's possible that this kid might be the next Austin Evans or the next Mr. Who's the Boss or the next Marcus Brownlee one day. We might actually be seeing that here right now. And I don't give those compliments out lightly. I just very rarely see very good execution at technical level from someone this young. in YouTube that is focused on a niche that has evergreen value versus gaming or something like that, that they can stay with forever. You can stay in tech forever. You can start at 14 doing tech, and you can do it all the way until you're 64. You start a tech YouTube channel at 14 and do it until you're like 64 and still be relevant. Not joking. So this is a really strong foundation that he has in his sense of design. His concepts around branding are already good instincts there from RIP. Good technical ability on design, branding, video production, lighting. I can assume audio. I definitely see editing there. Structure of videos. Being smart enough to understand the value of a channel review like this and getting feedback. able to actually come up conceptually with the comparison videos and to intuitively understand what matters to a viewer more and most impressive, understanding to niche down and go narrow and exit at that point out of mainstream tech YouTube where he wasn't competitive into something where there's an underserved audience. Those instincts that young are rare. And the ability to execute on those instincts that young are rare. So looking at that, I'm not just blowing smoke up, you know, and like gassing him up. Marquez did 100 videos and only got 78 subscribers. This kid has done 199 videos and gotten 7,700 subscribers. So in terms of his potential, I'm not saying it's guaranteed that he'll be some 10 million subscribed tech YouTuber, but the potential. If his skills and abilities, instincts, knowledge, and insight are where they are now, if that's honed, nurtured, cultivated, and delivered on consistently and he doesn't lose interest or confidence, there's no telling who he could be a decade from now. He could be one of the great YouTubers a decade from now. He could be one of the great content creators a decade from now. He could be one of the leading young voices in tech for his generation a decade from now if he stays. on the path that he currently is. And that's something that'd be great to see. I think it'd be great for a lot of us to see it. That's very encouraging. I think he's doing something more worthwhile than most people in his age and generation cohort are doing. So it's definitely worth encouraging that. And I don't think it's overstated. I don't think it's overstated at all. So Max, good job. Thank you for giving me renewed faith in the young people. Single-handedly. uh renewed my faith in your generation well done that's the funny thing i've been joking i've been exaggerating that i actually feel overwhelmingly positive just off of uh rip from doing his channel review i feel a lot better um so yeah so um just something uh to think about there um I think that wraps it up for this evening. We went a little longer than I intended, but we ended up into some diatribes and rabbit holes. I think five channel reviews is plenty. I think that's about the right amount for a night like this and for something where I'm at an event. I want to get up tomorrow. I'm not going to get up super, super early, but I am going to get up and participate in the event. The closing keynote for me is at 5 in the afternoon, so I'll be doing that, and then I'll be doing the after-hour stuff. and talking to people at the event. So, you know, it's been going well. Like I said, members only. You guys, for our members, channel members, you guys will be getting a video tomorrow. I've already uploaded it. I just need a thumbnail for it of my speaking engagement, one of them anyway, from VidFest here. And then next week, there'll be another one dropping. And then hopefully the filming tomorrow of my closing keynote goes well. and then you guys will get uh that video um these keynotes are actually only about 30 minutes long so it's a good solid like episode to sit there and watch for the channel members like i said um snippets of it may find its way to my other social medias but uh primarily uh most of my speaking engagements are going to be uh for like channel members and the members of awesome crater academy over on the coaching side um also people get access to it when we build the nine dollar a month creator vault the nine dollar a month creator vault is going to basically have ad free versions of all my speaking engagements uh my interviews we're going to curate basically the best 100 uh pieces of long form that i've done mostly exclusives in terms of um high profile interviews uh speaking engagements and keynotes um in-person uh stuff that i've done um some exclusives some lecture videos some of my um regular content but we're going to curate it to the basically the best uh 100 and then we'll add to it over time for the creator vault uh we're also going to include um it'll start with like 50 uh pdfs from all of our pdf library it'll eventually be 100 uh once we're done with more curation and creating more of those so it'll be a bunch of our playbooks or pdfs and things of that nature and that one's going to be um a nine dollar a month uh premium uh subscription we're gonna add to that creator vault um over at awesome creator academy for that so that's just a down the road thing um it'll basically be a variation of the youtube channel membership thing where we add more value because there'll be more assets over there but the other part of it it is my long-term strategy to deal with the fact that youtube takes 30 percent then apple takes 30 on the payment processing um side if you use an apple device then you have the wonderful government take 20 of what's left of that so my hedge is making more stuff where i have less hands running my pockets yeah advice that i would recommend to the rest of you as well by the way advice that i would recommend to the rest of you as well uh business wise i would recommend more views content creators um look into your off-platform forms of revenue because, again, I love YouTube and I love platforms, but in general, platforms, you have your rev share with them. Then with the majority of people using Apple devices, you pay the Apple tax, or rather it's taken out for you. Then you have to do government taxes at the end of the year or quarterly or however you're doing it. So how many people do you want running your pockets is the question. for the exchange of convenience so again my advice to creators and i'm putting this in the the second book that i'm writing i'm 40 000 out of 60 000 words through that book i want to try to finish it here before the end of fall i want to try to get the book out before the end of the year uh the original plan was to release at the end of october we might end up pushing uh the book to november or early december now because i just keep adding more to it um because it's already now 40 000 words which is about the length of my first book uh so i've already written the equivalent of a whole book but i feel like um for filling it out i think it's gonna end up being 55 to 60 000 words um so i have to finish that hopefully it's done in september then it goes out to my editor i want to give her at least uh three weeks to work on it then it goes to um the graphic designer for internals i've done the draft of the book cover they'll finalize it we'll package it up together um you know it would have been nice to have it ready for a vid summit but if it's not i'm not going to rush it i actually rushed out some aspects of the first book and pressured my a previous editor um to rush it to get it out for uh vid summit i wish we had uh cooked it just a little bit longer because then we would have missed we wouldn't have missed um like the um 12 grammatical or sparing hours in the 40 000 word book is like it has 12 of them and the only negative reviews i have are literally people nitpicking at me over that which is annoying but i've literally read books that were published by like big labels that have the same number of errors so like whatever um I digress. But, yeah, it would have been nice to have it out for VidSummit. But if I don't, I don't. But I'm not going to rush it and undercook the book this time. This time we will shoot for perfection, knowing we'll fall slightly short of it, but still better than last time. And, you know, that's kind of the thing. We will have the ability for people to preorder it at VidSummit. But, you know, That's the most we can do is just try to get pre-orders. But yeah, so that's what I'm working on. What else? What else are we working on? Like I said, more episodes of the podcast to come soon. Hopefully, I think there's like one or two interviews we'll do here, maybe tomorrow. We're definitely going to do multiple interviews while at VidSummit. That will be heavily impactful. When I get back, we're going to do more solo episodes of the podcast, probably as a live morning show on the podcast channel. And like I said, even with these channel reviews and workshops, we're going to move copies of these over for audio and video over to Spotify for people to enjoy them over there. So yeah, look forward to that. Anyway, you guys, it's been great. Stay awesome. And we will see you hopefully next week for another round of channel reviews. Take care. Becoming a content creator can be a very lonely process and adventure, but it doesn't have to be. When I first got started going from zero to 100,000 subscribers, I had to do it all by myself. I didn't have a community of like-minded and like-hearted creators to talk to or to ask for advice. And I certainly didn't have a mentor to guide me along the way. I built the Awesome Creator Academy Pro Group because when I was getting started, what would have meant the world to me is not to have to struggle alone when it comes to being a full-time content creator. If I had had a community of creators that I could talk to and share information with, I would have avoided a lot of mistakes in my early career, and there would have been opportunities with brand deals where I would have gotten a better understanding of how to negotiate, and I wouldn't have undersold myself. I wouldn't have been taken advantage of in those early situations. so in the awesome creator academy pro group myself and our co-instructor andy rivera we meet twice a week for office hours with our creators and we share information we talk about how we're building our creator businesses and we offer constructive criticism and critique on the things that we're working on for our projects you'll be part of a community of usually around a hundred like-minded creators who are taking this seriously just like you are you also have all access as a pro group member to all of our past, present, and future courses, training, templates, digital downloads, and swipe files. You have full access to our creator blueprints where you'll see our systems and the frameworks that we use to execute. You know, you always fall or rise to the standard of your systems. A lot of people... really underestimate how important that is. We have digital download templates that can help you so you don't have to start with a blank canvas. These done for you files are actually incredibly helpful, especially for things like your thumbnails, your media kits, and anything you need for your branding as a content creator to look professional. We have email swipe files that help you with reaching out to brands. We have great information in helping you price yourself and build your packages appropriately. And remember, as part of the pro group, you have the opportunity to ask questions from myself and all the other creators participating. And so this means that if you need to Ask questions about negotiation or a brand deal. There's something you're not sure about. You're trying to find a better monetization opportunity with merch or affiliates. You have people who have done it before who are already making money that you can reach out to for advice. As I said, when I was starting out and I was flying solo, this is the thing that I wish I'd had the opportunity to be a part of and it would have made all the difference in the world in helping me be an even more successful content creator. if you have questions you can always reach out via support we're happy to help you figure out if the pro group is right for you also we do have the opportunity to become a vip member if you also would like quarterly one-on-one coaching with me directly now go out there and create something awesome today and hopefully we'll see you in the pro group take care

YouTube Channel Reviews via Super Chat (rules in description)

We will do up to 10 Channel Reviews for Super Chats of $20+ 
Review will address titles, thumbnails, one criticism and one compliment, and one piece of ACTIONABLE ADVICE.

Any Super Chats after the 10 Channel Limit will be placed in a queue for next session (usually weekends.

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Timestamps:

0:00 - YouTube Channel Reviews - REAL ADVICE for Small Channels
02:39 - CHANNEL REVIEW: InScentive Collection
21:58 - QUESTION: ChatGPT for Channel Advice?
32:34 - QUESTION: Can You Make Money on YouTube Shorts?
39:55 - QUESTION: Thumbnail Testing Effecting Views?
41:14 - QUESTION: Is YouTube a Waste of Time?
52:07 - QUESTION: Starting A Channel Worth It?
01:03:05 - CHANNEL REVIEW: Grenades And Napalm
01:16:08 - QUESTION: Thoughts on a Channel Exposing Corruption on YouTube?
01:22:25 - QUESTION: Will Doing Lives Help as a New YouTuber?
01:23:59 - QUESTION: Anything We Can Do Before A/B Testing to Get Insights?
01:29:03 - QUESTION: Bridging the Gap from Lives to Videos
01:33:14 - CHANNEL REVIEW & QUESTION: Sabines Best Best World
01:48:18 - QUESTION: Selling Courses
02:01:57 - QUESTION: How to Create Videos in the Least Time Possible?
02:21:14 - CHANNEL REVIEW: Overseer PC Hardware
02:29:46 - CHANNEL REVIEW: Max Hietpas


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