YouTube Workshop Week 10 - Making Videos People Want to Watch

And we are live hey everybody this is Roberto Blake help you create something awesome say we'll come back to another Wednesday workshop so today we are doing week 10 out of 12 for our Wednesday workshops here helping any of you content creators who are under 20,000 subscribers on YouTube with our creator playbook series so just give you a quick preview of what you can expect we're gonna be covering some fundamentals around how to make videos that your audience wants to watch and how to better understand them. We're gonna be reviewing some of the material that we covered in previous weeks of the workshop, such as developing your audience avatars and understanding who your actual audience is. Hint, it is not your subscribers. And what constitutes value for your viewers and how to make that a priority. how to leverage viewer psychology, and some of the main primal triggers around videos that people will easily click on. We're gonna run you through a lot of our frameworks, including vibes, clicks, hooks, focus, and watch. We're gonna make sure you understand what to measure and what is truly important to study in your video performance so that you can continue to make videos based on your best performers. We're going to recap the concepts of high effort, high value, high quality, and high consistency content. And of course, end with reminding you to make value first content. So this is what we're gonna be covering in tonight's workshop. Just giving you a quick overview of all of that. And of course, I want to thank tonight's sponsor for the livestream, our good friends over at One of Ten Strategy. They've got the best overall YouTube tool. This is a much more modern tool than you might be used to, and it also has some great AI features. One of the main things I use it for is to study outlier videos across different niches of YouTube. and to see what viewers actually are interested in and care about and what is getting views in real time in the last 7, 30, or 90 days. So you can make sure you check them out over at oneof10.com. If you use code AWESOME, they will give you a 30-day free trial. If you use code ROBERTO at checkout, they will give you 50% off, and I believe that is a lifetime 50% off. if I'm not mistaken. So make sure you're checking out our friends over at oneof10.com. Thank you again to them for sponsoring today's live stream. And thank you again to our mods for holding everything down in the chat, posting the links, and helping answer some of your questions. So what I'm gonna do here is I'm going to have a little bit of water so that my voice doesn't die. And now we're gonna jump into presentation mode and get through our slides tonight. Also, at the end of the stream, I will try to make sure that the link for downloading these slides is working for you. It should be www.awesomecreatoracademy.com slash week 10. We've done URLs for the previous weeks and have those available. Also, This will be a workshop that stays up live on the YouTube channel. If you go to my YouTube channel, you go to the live tab on YouTube, you should be able to find this week's workshop and our previous week's workshops all there in our 12-week series. After this series is over, we're going to probably take like a one or two-week break from... a series and then we're going to start into a six week series that focuses on the business of being a content creator everything you need to know incorporating your llc why you need to have bookkeeping accounting taxes insurance for media insurance so you don't get sued uh things like that so we'll be covering the unsexy business of being a content creator that'll be the next workshop but we're going to take one or two weeks to um do Basically, some other things for Q&A for Wednesdays, probably, and then we'll go into another workshop series. But in the meantime, let's go ahead and dive in here. I want to remind you that you guys can check all of this out over at www.austincreatoracademy.com. You can also download the previous week's slides over there. Now, who am I for those of you who are not familiar with me? My name is Roberto Blake. I'm a creative entrepreneur, public speaker, and... Best-selling author, and I've been doing YouTube for a number of years. I've been doing this consistently since 2013, so I've been at this for over a decade, and I've done tremendous amounts of income as a full-time content creator. Before that, I was a full-time freelancer. I was also working in the industry, graphic design, advertising, marketing, Google Ads certified back then in my corporate job. I'm no stranger to content creation and I've been doing it since before I was on YouTube in a corporate capacity. I've been doing thought leader style content on my platform for a very long time, mostly in the tutorials niche. Before I ever started helping anyone grow YouTube channels, I grew mine to 100,000 subscribers. I did that between 2013. and 2016. In fact, in 2015, in February of 2015, I had 20,000 subscribers, which is where we're trying to get the majority of you with this workshop. And I grew from 20,000 subscribers in 2015 to 100,000 subscribers by April of 2016. 14 months to get from 20,000 to 100,000 subscribers. Since then, I've been helping content creators for years now with Awesome Creator Academy. which is its own six figure business. I've helped creators with their monetization, their brand deals, understand how to build their systems, how to structure the operations for their creator business, how to start hiring help for video editing, thumbnails, how to negotiate brand deals, set up affiliate links and capitalize on opportunities like Amazon's influencer program and even Amazon live streaming when that started so they could make money from products they wanted to recommend. So I've been helping creators for a long time with monetization and content strategy, as well as optimizing the operations side of their creator business. And I've done that successfully for many, many years now. Now, will you be able to grow to 100,000 subscribers from zero to 100,000 in three years like I did? In many cases, probably not. The average content creator usually takes five to seven years. However, that's because they're a part-time creator. They're usually a working class creator with a nine to five job. That's probably a lot of you watching or listening to this. Work 40 to 50 hours a week. Then you still gotta come home, be an adult, take care of yourself, cook, clean, possibly even wrangle a couple of kids. And then with the scraps of time and scraps of energy you have left, Now you're supposed to make the greatest content in the world. Well, that usually isn't how it works out. So since most people are working class content creators and they can only do this part time, they're not able to put the effort and resources in a lot of the times to be competitive. And they're watching content and trying to keep up with the Joneses, trying to keep up with creators that have 40, 60, 80 hours a week to put into content creation. have help from thumbnail artists and editors, sometimes a team, and so that creator that only has 10 or 20 hours a week of spare energy is competing with a creator who has 40 hours a week of prime energy and can hire other people to help, sometimes putting 100 hours behind an individual piece of content and getting that content out each and every week. So if you're wondering why you might be struggling as a creator, that's the harsh reality. The harsh reality is most big content creators don't acknowledge that the gap between your content and their content isn't how good your ideas are, it's how much time both of you have to commit to the same content in the same niche, and they have a lot of it. They have their time, plus they're able to buy other people's time. Now that doesn't mean you can't make it, and it's impossible to do this on your own as a working class content creator or a bedroom YouTuber doing this in your free time. It just means that we have to change the expectations that you might have about growth and acknowledge that a lot of the people who blow up overnight, if you're like, well, Roberto, this person grew in a year, this person grew in six months. The majority of content creators who blow up are not content creators over 30 from a working class background who are married with children. They're usually single, childless, not married, and under 25 years old. And in many cases, they have financial support from their family to be able to launch their YouTube career without worrying about failure and worrying about having to live out their car if it doesn't work out. So you just have to understand that the highlight reel that you're seeing when you see big YouTubers blow up and go viral doesn't necessarily apply to you because you don't have the same circumstances as them. So when you think about it, The best channels in the world, the .01% are what you constantly see on your YouTube homepage. And I'm here to tell you that that is distorting your reality of how many people actually are successful at YouTube. If you look at it, the majority of content creators, 97% of content creators don't even have 10,000 subscribers on YouTube. And where am I getting these numbers? Well, I got... This from Mario Juice who did a deep dive data report from Social Blade. I have similar data myself. And I validated and confirmed this data citing sources with AI with Grok. I was able to confirm this. I was also able to confirm that there are actually 100 million channels worldwide on YouTube as of 2025. Truth be told, when you look at the fact that there are only three million channels that have over 10,000 subscribers, if you have 10,000 subscribers, you're successful. The majority of videos never even get 1,000 views on YouTube. 88%, according to 9to5google.com, 88% of videos on YouTube, long form videos. We're not even talking YouTube shorts. 88% of them never get 1,000 views on YouTube. It's absurd and very rare to get 100,000 views on a video. So if you're feeling frustrated and you're feeling left behind as a small creator, the truth is you're probably doing better than you actually think. You just don't have realistic expectations for success because all you're seeing is unicorns. on the YouTube homepage because truth be told, that's what makes YouTube their money. Showing the creators who people already are watching. And so that's where the majority of views are going on YouTube. It doesn't mean you can't compete, it just means you have to change your relationship with success. And the numbers here should make it clear that you're probably not doing as badly as you think. So there are some fundamentals we've been covering the last few weeks here. And this is usually everybody's one of their favorite slides to screenshot here whenever I do these workshops. These are some of the most important fundamentals of being successful on YouTube. Usually everyone's heard the four Ts, topic, title, thumbnail, and timing. I'm the person who coined that phrase as far as the four Ts go. However, There are 15 T's and nobody brings this up, which include themes, tribe, talent, total adjustable market, transformation, topic, title, thumbnail, timing, triggers, testing, tracking, trust and transparency, testimonials and takeaways. And these things are very important in terms of your foundational success as a content creator. If you can get these things right, you can be successful. Now for a lot of you, you struggle with what content to even make in the first place. We did talk about this in earlier weeks throughout our workshop series, but it's worth repeating as many times as possible that a lot of you chase your passion and that can be a mistake. One of the things that you should be looking at is the concept of market fit. And you really should look at this through the lens of Ikigai. comes from Japanese philosophy from the people in Okinawa around reason for being. This is gonna help you find your purpose. Instead of being driven by passion, or even if you are gonna be driven by passion, you should be led by purpose. If passion's gonna drive you, then purpose should be leading you. But how do you find your purpose? What if you made things you were passionate about, but you weren't good at them? That's gonna make things really challenging because even if you really like something and you're not good at it, You can't create value for the market. You can't create value for others. If you're really passionate and trying your heart out, but you just suck at something, there's not a way for you to create value for others. And if you suck at something, you probably aren't gonna be able to monetize it very well and make any money. So this is why I say don't just follow your passion. It's not enough. Passion is not enough. Because if you suck at something, you can't monetize it. just because you're passionate about it if you actually suck, because no value is being created. And you can't grow an audience at something you're passionate about if you just suck because you can't create value and be interesting to them if you suck at it. So we have to find something we're passionate about and good at. However, there has to be an audience for it. If we're passionate about it and we're good at it, but other people will not support it... it doesn't do us any good and we still can't make any money that way. So we have to do something we're passionate about and find a market of people that are passionate about it in the same way we are. Not just like-minded people who share our interest, but like-hearted people who share our values. So that's really important. Who is the audience? Who is the market? Who is your audience avatar? That is people. Who is your niche? Your niche is like-minded people who share your interest, but they must also be like-hearted people who share your values. A niche is not a prison. It's a community. So there has to be a community there. And then in terms of monetization, you have to be practical about this. You need a real way to make money and you need to understand how the other people in your industry are making money from this and how they're monetizing properly. If you do something you're passionate about and you're really good at it and the market rewards you with attention but the market doesn't reward you with dollars, you're gonna suffer and you're not gonna feel validated for what you're creating and you're gonna burn out. At the same time, if you're good at something, you're passionate about it and you make money but you're not getting any acknowledgement for it, you're gonna burn out. Same thing. If you are good at something, you can make money at it, there's an audience for it, but you're not passionate about it, you're gonna burn out. So if you've been wondering how do you avoid burnout, this is your framework. You need to be passionate enough about something to show up for people you're passionate about when things get hard. You have to be good at it so you can deliver value and you have to be good at it so you can monetize properly. So if you want to be a full-time content creator, this is essential. This is essential to become a full-time content creator. If you're not balancing these things, it's gonna feel like a struggle and it's gonna stay a hobby. And I'm being very blunt, I'm being very harsh with that, but it's just the truth. And this is where people are slacking. A lot of people don't have the skills necessary to actualize their dreams of being a full-time content creator because they're not creating enough value for the audience, not enough value for the viewer. And then they also haven't figured out how to use their skills to create compelling offers that allow monetization to be possible. So you've heard me constantly talk about the audience avatar. Who is the audience avatar and what does that mean? You can think of this in the business world as a buying persona or a customer avatar. This is a detailed profile of the ideal member of your target audience. It represents a segment of the market that you want to serve. Who are the people that you want to serve? Who are the people who could be most interested in what you're doing and share your values? So you want to understand exactly who this audience member is. And it comes down to more than knowing, you know, their age, sex, and location. You need to know what their preferences and priorities are and you need to understand more about the viewer's psychology. This is extremely important for a lot of you to be able to get right. Now, something we do in the Awesome Creator Academy Pro Group, that's my private membership, is we actually have something I made called the Audience Avatar Matrix. and what we did with the audience avatar matrix was we came up with 25 of these personas oh excuse me get with 25 these personas you can think of it as like a personality chart or personality quiz for uh viewers and i believe we came up with um 30 different uh categories in terms of these viewers. And we came up with 25 different avatars and we came up with about 30 different criteria that makes these people unique and helps us understand them better, their mindset, their point of view, their motivations, priorities, triggers, preferences, the life cycle fit, monetization fit, how they perceive value at a glance. what type of things hook them, what they will engage with, why they click, what turns them off. We found a lot of different unique factors that play out across these 25 different personality types for the audience avatar. So this audience avatar matrix is something our Academy Pro group members get access to, but this allowed us to really understand. these key factors and you can see how intense and in depth understanding your audience really is. The creator who understands their audience the most wins. And so I think that when a lot of you understand your audience better, what you need to make will be very clear to you and what they get value, what value they get will be very clear and abundant to them. So how do channels and how can even small channels stand out on YouTube? Usually it's a combination of high effort, high quality, high value, high consistency content that allows you to become what I call a destination channel. A channel that people come to YouTube and want to see come to YouTube looking for the content. That's what you want. You want to be the place that someone goes for a very, very specific thing that they want to experience. And so this is what allows you usually to do that. A lot of people try to blow up their channels or get noticed doing high effort, low value content. I'll give you a primary example. Recently. I think someone tried to repeat a old Mr. Beast video by saying someone's name a hundred thousand times and they were trying to get into FaZe Clan doing that. And it's no offense to the creator, but that kind of gimmick won't work anymore because creators' audiences have become more sophisticated and doing something that's low, sorry, high effort, but low value and low quality is not gonna cut it anymore. So... that's going to be something that you can't gimmick your way into going viral as easily. Now, what a lot of people need to understand is that high effort content has to have a demand in order for it to work. It's not enough to do something that's high effort and difficult. It has to make sense to the viewer. And as far as value, values, packaging, that's topic, title, thumbnail, and timing. That's packaging. That's not quality. Quality is what happens after the click. So after that, it's your story, it's your storytelling, it's your script, it's your structure, it's your style, it's also your production value, your performance on camera, and your personality. All of those things play a role in quality. And high consistency isn't just about posting frequency or posting same day, same time. Consistency is about tone. It's about branding. It's about voice. It's about bringing that same energy. It's about meeting expectations at a high level. So those are the things that matter. And when I say high effort, I mean difficult to duplicate content. That's what high effort is. It's content that is difficult to duplicate. And I would argue that ideally we would want to know at a glance that this is also really difficult and hard to do. And that's going to be an intriguing video. So we talked about packaging and how that communicates and demonstrates value at a glance. And this is about value for the viewers. This is what I mean by making content that your audience wants to watch. What's the topic based on who your audience avatar is? What is a topic that they absolutely want to watch? based on who this person is, what thumbnail is gonna work for them. Based on who this person is, a Mr. Beast thumbnail doesn't do it. Based on who this person is, just throwing out drama and slop content won't attract them. Depending on who this person is, they may not care if a title is long or short as long as the title is something they identify with. So again, Understanding who that viewer is, understanding that audience avatar. Picking the topic is important. Is it interesting to them? And is it relevant to them right now? Is it a video they can make a priority? That's why timing matters. Can they make this a priority? How is that being communicated? I would argue topic selection and thumbnail play a big role in whether something is a priority. One way you can communicate that also is with the title. And again, the title and thumbnail combination drive our attention and the topic and title determine our interest. So this intersectionality and helping us understand what value is is very important. And I think that this particular graphic just demonstrates it and lays it all out there unapologetically. This is how you understand what value is to your viewer from their perspective. Now, something we can do that makes it easier to click on a video is use psychological triggers. Now this is by no means the limit of psychological triggers that exist, because we talked about topic, title, thumbnail, timing. Well, what about triggers? We can use triggers, and these are the five C's of clickbait, as I call them. These are what I call the five C's of clickbait, because these five primal triggers seem to be present in over 1,000 videos that I've researched. that have 10 million views or more based on their title format, topic selection, and themes. At some point, I'll be releasing a smaller version of that case study, around 100 videos instead of 1,000. Our pro group members will get the completed 1,000 video case study when I'm done filling out the chart for it. But we'll do a small version that will make public that might be 50 or 100 videos to just show our findings. I'm also charting like how many words they used in the title, how many characters they used in the title, what the reading level was for the titles, et cetera, et cetera. But this is powerful. Curiosity is the obvious one that everyone looks for. Conspiracy is one we've been seeing a little bit more of lately with exposed videos. A good example of this is Coffeezilla's videos. uh finding conflict conflict isn't always what you think it is conflict uh could be something that still exists outside of controversy it could be things people are conflicted about it could be a difficult subject matter for example that they're conflicted about confusion in the market not knowing what to do not knowing uh whether your social security is going to come through or knowing whether student loans are canceled or whether you're getting a stimulus check, things like that. Confusion in markets, confusion around topics. There was a point where at some point there was a lot of confusion around tariffs, for example. So confusion in the market can drive views. Controversy is a very obvious one. If there is a scandal, if there is a crime, then obviously covering that is going to be sensational. Now, in terms of being able to get clicks on your thumbnails, we actually came up with the Vibes framework to help you guys understand what will get clicked on when it comes to thumbnails. And so thumbnails have to be visually attractive at a glance. We need to be able to look at this for three seconds. kind of be interested in what's happening here the idea needs to be interesting in a glance the thumbnail needs to tell some kind of story or some clear idea needs to be conveyed that we're interested in so it's qualifying the viewer bold text color and contrast very important to be able to jump out at us as we're scrolling through. You want us to stop the scroll. Eye-catching elements, same reason. And then status or social proof. That way we can make this video a priority. Those things will help you get more clicks on YouTube thumbnails. We did a complete thumbnail workshop. Actually, we've done multiple of those on the channel. If you go to the YouTube channel, you go to the live tab, you can see our previous thumbnail workshops there. So then we have the clicks. method, the clicks method around titles. And the reason we brought up the psychological triggers is you want to use concise wording like we talked about. So usually if you can get this under 60 or 70 characters, it won't get cut off in YouTube, but also not using overly complicated words. You want this to be at a third to fifth grade reading level, especially if you're reaching Americans, you definitely want to be a third to fifth grade reading level. Sorry. No shade, no tea, but it is what it is. You wanna leverage psychology like we talked about. You wanna identify with the viewer. You want the viewer to understand that this video is for them. You might notice sometimes I'll use small YouTuber or new YouTuber in a thumbnail, or a title, sorry, in a title. Well, why would I do that? It's so that you as a viewer can immediately identify with the video and make it a priority. You wanna compel emotions. You don't want people to be indifferent to your videos. I tell people that if it comes down to it, write the most polarizing title you possibly can without lying. If you can do that, then there's a higher probability of clicks. You don't want neutral titles. Keyword triggers. Keyword triggers are not about SEO. Keyword triggers are about words your audience immediately recognizes and feels strongly about. and are specific and unique to them, you want to do that. So if there's a word in your industry that immediately is recognizable and makes it a priority for somebody, you wanna go with that. And of course, yet again, status and social proof. Primary example of execution of this is doctor reacts to medical memes. Doctor reacts to injuries from Home Alone 2, something like that. So you get the idea. The Hooks Framework. So we got people to pay attention to our thumbnail. We got them to look at our title and somehow, some way, we actually got them to click on our video. Well, now what? Well, now that they're in the video, we've got anywhere from three, eight or 15 seconds to validate the video that they clicked on from the title and thumbnail. or they're gonna reject the video, consider it clickbait, and move on with their life and start the process over. So we have to validate the viewer and make sure they understand that they're on the right video. When you waste time introducing yourself, people do not understand that the video they clicked on is the video that they're getting. So you want to go ahead and move things along. and you want to validate the video up front. You want to offer upfront value for the viewer. They should be able to watch this 15 to 30 seconds in and feel like they're already getting something out of the video. You also need to trigger a curiosity loop that makes them want to stay tuned for the rest of the video and keep watching until the end. You wanna keep them invested in the video and you want to stop them from clicking away at all costs without lying. So you want to accomplish this. You want to really focus and prioritize that first eight to 15 seconds in a video. For some of y'all, you need to prioritize the first three seconds of a video. And you definitely don't want them leaving if you can help it within the first 90 seconds of the video. If you can get them to watch the video 90 seconds in, there's a high probability that they will be too lazy to click off of the video and try to find something else to watch. The focus framework. This is something we... go through to help you try to choose topics for your audience and help you formulate your content strategy. You want to pick topics that fit your audience avatar. Will this viewer value this video? It's a yes or a no. And why? Outliers that qualify demand have people that match my audience ever respond to this video? Has anyone ever done this topic and got 100,000 to a million views on a video? If not, maybe this isn't a video unless I'm willing to roll the dice, maybe I don't make this video. Context matters. How can you add context to this that is gonna be specific to your audience avatar and make them care and be invested in this video? What is the uniqueness if this video is a qualified idea, if this video has demand, if this video idea has gotten 100,000 or a million views from another creator before, how can you make your video unique and add another layer of dimension and context to this video? And then what is the specific intent of this video and what is the intent of the viewer? that will value this video? What is the viewer looking to get out of it? What do they wanna take away from it? What transformation are they gonna have? So you wanna think about that. The watch framework. This is gonna help you understand viewer enjoyment and how to get more watch time and retention out of your videos. You have to win attention in the first place and then not lose it. And you have to win attention over and over, minute to minute, in your videos. You have to add value to the viewers. They have to know that this video is going to deliver on its promises. The timing and pacing of the video has to keep them engaged and invested, and you have to maintain the energy throughout the video. They cannot feel like you got bored delivering in the video or editing the video. You have to create clarity, eliminate confusion. If something... is in there just because you think it looks good and it doesn't add any value, then all you're doing is creating confusion instead of creating clarity. And you wanna hook them with moments. There are moments you want them to go and rewind back to. There are moments that should be there that could make them wanna watch the video all over again from the beginning. There are things in there that should make them want to come and watch this video again randomly at some point later in the week or the year. You wanna hook them. with moments so this is your watch framework now things you can measure that will help you understand what your viewers want to watch from you if you measure and look at things that have been successful videos for you in the past you want to pay attention to these 15 metrics these are probably as far as i'm concerned the 15 metrics that matter most in youtube and i would say that if you understand these then you have a more or less complete understanding of YouTube analytics, at least so far as what matters more and what matters most. We talked about high effort content. When your content is too good to ignore and too hard for 90% of the people in the market to duplicate, that is extreme. That's the extreme of high effort content. I saw a gamer once. I think his name was Onion Butter. He went viral and he got himself to 100,000 subscribers doing a handful of videos around one video game. It was the Hitman series where you play an assassin, you play a Hitman. And one of the things that I think is interesting about what he did was he did this one video that really blew up and it was a video that was like, I beat Hitman 3 without killing anyone. That's a high effort feat in the game because the entire point of the game is to be an assassin. So how did you beat the game without this game based around being an assassin without killing anyone? So that was a high effort video. Obviously, other examples of high effort videos are obviously... You know, we don't need to use the example of Mr. Beast, but in general, anything that requires a supreme amount of commitment, a supreme amount of skill to pull off, very challenging. I coached a gaming creator who plays Brawl Stars. He did a challenge where he got 1,000 trophies in 24 hours, which is very difficult to do in that game. So it's about accomplishing feats that your competitors cannot. High value content. entertainment or education can be high value it's about understanding what your viewers value what is your audience avatar value and then packaging your videos to be undeniable of value to them at a glance when they see it around the topic title thumbnail and timing and it being relevant to them very important here they have to decide whether or not a video is worth committing to, and they can only do that at a glance. They have no idea what the editing is. They have no idea what your personality is. If they haven't seen you before, which is 80% of the viewers, then they can only judge your topic, title, thumbnail, and whether it's relevant to them as far as timing. Do they want to watch this right now? High quality content. Once they click into your video, they can see your style, your storytelling, the structure of the video, whether you have good production quality, unique aesthetics, good audio, lighting, all those things matter. Like one of my favorites is a faceless shell, Magnate's Media. The editing makes it very clear and the packaging makes it very clear that it's a high quality video. So. That is something that you want to pay attention to. Quality doesn't get you views, but quality does get you returning viewers, and it gets you subscribers, and it does appeal to brands you want to work with. So value matters as far as the packaging when it comes to getting views. Value drives views. Quality drives subscribers and returning viewers and binge viewers. So that's where it would matter. Consistency helps with binge viewers. They can't binge watch content if they don't have content to watch. They can't binge watch content if they don't have content to watch. So that matters. But like I said, consistency isn't just about publishing frequency. It's about tone. It's about brand consistency. It's about messaging. It's about visuals. It's about all of those things. It's about bringing the same energy. And of course you wanna make value first content, clear messaging for the viewer, attention grabbing packaging, interesting idea at a glance, validate the viewer in under 15 seconds and creates viewer enjoyment early on and throughout the video. So that's it for this. presentation. We're going to go to the Q&A and we're probably going to keep this one shorter tonight. Remember you can get the slides at www.awesomecreatoracademy.com slash week 10. And if you want to join the Awesome Creator Academy Pro group, we do meetings every Tuesday and Thursday evening, 6 p.m. Eastern Standard Time. You can join the Awesome Creator Academy Pro group. You also get access to our over 100 hours of exclusive training, video material, and access to all of our digital products, swipe files. matrices, resources, and digital downloads and frameworks. We're gonna move to the Q and A section here, but make sure you check out awesomecreatoracademy.com slash join if you wanna learn more about the pro group or the VIP program, or if you're not quite ready for that, you can check out Academy Basic. You won't get access to the private group and to the meetings if you do Academy Basic, but you will get access to all of our materials and all of our products, our digital download products for as long as you're a member or if you join with an annual membership, you get that as long as you renew every year. If you are not ready for any of that at all, we do have our free creator foundations course. Our mods will link to that in the description for you. and that is a completely free course. It is zero dollars, but it is a pay what you want, pay what you can course. So if you'd like to donate, the standard donation is usually five, 10 or $15. We've had some very generous people donate a lot more than that for the free Creator Foundations course. So you can make sure you check that out. It also includes a 90 minute monetization masterclass based on a live experience that I did for people. in a event at New York that event company no longer exists. So we took the video and we gave the free workshop that I did in person. Well, it wasn't free then. It was paid for those people. But we took the workshop that I did in person and we added it to the free Creator Foundations course for all of you. So you can check that out. It has a lot of great stuff, including information about brand deals, as well as leveraging affiliate opportunities like the Amazon Influencer Program. We have that for you. We also have the Creator Foundation's Discord server. You guys can use that as your public study hall. It is not a place where you can pick Roberto's brain for free. We give my brain power to my content and to the members in the Academy Pro group and our VIP members. So the Creator Foundation's Discord is an open community. Our moderators make sure that's active. We see a lot of people participating there and sharing information and resources. It's not the Roberto Blake fan club. It is a place for you guys as content creators. If you're looking for some support, some encouragement or some accountability partners, and you can use that. So make sure you check that out. And again, thank you to our wonderful sponsor for tonight's workshop, oneoften.com. If you make sure you check them out, they got a free trial for you. If you use code awesome at checkout, you get a 30 day free trial. You don't have to buy it. You can see for yourself if you think it'll help you. and if it makes any difference in how you're approaching your title and thumbnail strategy and how you're positioning your topics, you can see if it works for you. If it does, great. If it doesn't, you don't have to buy it. You got a free trial, no harm, no foul there. But if you want a 50% off discount code, use code Roberto at checkout and they'll give you 50% off. So make sure you check it out, whatof10.com. Thank you again to them for sponsoring tonight's workshop. Without further ado, let's go ahead and move to our questions. We've got the mods holding that down. We've actually got a super chat from our friend, the salon guy. So the salon guy says, hey, Roberto, you told me it'd be different, not better. And I'm thinking of going back to my roots of making celebrity hair tutorials. No one is doing that currently. Would that help revive my channel? Here's my thoughts. I think you need to maybe take 10 or 15 of these people from the Met Gala. and make a list of like 10, 15 of these people from the Met Gala that are popping off, that everyone's looking at their social media, that everyone's talking about them. Maybe look up their names in Google Trends. Take like 10 of these celebrities from the Met Gala, make individual hairstyle videos from these people around the Met Gala and try to do that in the next two weeks while that's still relevant. And while those people are still popping and I think that that'll help you and then That's a good way to start maybe even if you're gonna keep doing celebrity hair tutorials Start going down the list of people from the Met Gala people are going gaga over it So I would do that another thing you could do is if there are Any celebrities they're really really popping off right now in social media Or if anybody is being cancelled do their hairstyle and because at least people are talking about them and know who they are and might click so that would be my advice there so that's how we take advantage of that all right so we have something for life with Merlin Merlin desk so he says YouTube demonetize my channel because I didn't post for a year I'm posting regular now and I've included shorts wondering if I get monetized again that happens I had a coaching client who because of regulations in canada he couldn't post to his youtube channel for a year because um he was doing a finance channel and there was regulations in canada they're much stricter than they are here in america so he had to reorganize and reshuffle things and sell his business sell his company and he sold his company and said i want to be a youtuber and i want to talk about finance so he took a year off He got kicked out of the partner program because of that. He got demonetized. He had to sell his company. And when he was done selling his company, he came back to YouTube. He started posting again. Not only did he get back into the partner program, he was able to revive his channel after a year of not posting. So it is possible. Another example of reviving a channel after not posting is my Roberto Blake highlights channel had been dead for like two years. And I started that up again. with some shorts and it's getting views um one second um so yeah so that would be my thoughts there um for a lot of you the uh the key here is that um if you take six months or more off from youtube you do lose the partner program and you have to reapply they don't let inactive channels stay in the youtube partner program Terry W says question how do you differentiate between finding a hot topic and developing the angle that resonates with the avatar I'm looking at this as if the topic is train station the anglers why they care so if you have an avatar and your avatar is a career driven ambitious person and you have them they're older they're in their 40s 50s they're in the peak of their career, why would they care about a train station? They would only, in my point of view, care about the train station if somebody like them is the victim of a crime, unfortunately, at the train station, or if there is something that is going to stop them from having a long commute, like they're building a hyperrail. So... i don't know enough about your avatar and just saying if the topic is train station that's not like really a topic for me as train station it's like that's not a topic that's like i need more detail than that but the the key is what does this person care about what matters to them more what matters to the most i'll give you a primary example who am i as an audience avatar i'm an ambitious hard-working person in my 40s i care about generating and accumulating wealth and building my retirement accounts. I am a homeowner, so I care about things that homeowners would care about. High income, I'm affluent, I'm in the top 10% of earners in the country. So you'd have to say, okay, well, where's Roberto value? Roberto values things that are in general, he values things that focus around career, money. Creativity he has a couple of hobbies over here yes, so how can I? It's like me. I'll be honest if I was your audience avatar You can't make me care about a train station. I live in Georgia geography is part of your demographics Where does your audience actually live? You can't make them care about a train station if they don't live in a place where trains exist So you have to understand your audience avatar You can't just make a topic because you want to make it and then force an angle You can't force people to care about a topic that you want to cover. So you can't force, and that's what a lot of people are doing wrong. What a lot of you do wrong is you think about, I want to make a video about this, and then you want to try and force a way into making your viewers care about it, and that's where you're going wrong. You need to start and prioritize what your audience cares about and who they are, and then pick something that matters to them to talk about but a lot of you can't do that and can't make value first audience first driven content because you're more focused on what you're interested in whereas i would say you should start with what they care about so i would make audience first content that would be my thesis like one of the things i did was um yeah and i know you don't make train station content terry it's just an example um But the thing that I look at, the thing that I look at is what is something that I know you guys care about? So if I'm gonna make stuff for the working class content creator, I can give you five videos I make for a working class content creator right now. How to make consistent YouTube videos even if you have a nine to five job. That's a click for almost everybody here in the chat. Everybody here in the chat. If I make a video called how to make consistent content on YouTube, even if you have a nine to five job, are you clicking on that video? Yes or no? Are you clicking on that video? Yes or no? Let me know in the chat. Right. If I make a video called the four hour work day, how to make content even with a full time job, you're probably clicking on that video. If I make a video called. the 10 hour work week for creators with a full-time job you're probably clicking on that video so if i make a video and like katie's saying i would um but also be cautious of the info only because i have more than a 95 job for me that slows me so again but that's why i would still make a different video that covers most of the same material and package that set that another video that third video as the 10 hour work week for creators with full-time jobs and that's the other point you make a video that can have 80 of the same information but you phrase it differently and package it differently sometimes to be able to reach a different group in your audience avatar that just sees things a little differently it's okay to also be repetitive because it's only repetitive to you 50 to 80 of your viewers have never seen you before 50 to 80%, go into your analytics. 50 to 80% of your viewers have never watched a video from you before. They're new viewers. They're not returning viewers. You're not making videos for your subscribers. You make videos for your audience avatar of the people, the tribe you could attract, the tribe you want to attract. That's who you're making videos for. You make videos for the tribe you want to attract, not your subscribers, not your subscribers. Get view to sub ratios out of your head. Get loyal subscribers out of your head. Your only mission is to focus on your audience avatar and to attract your tribe. That's it. We aren't out here worrying about what somebody who hit the subscribe button eight years ago thinks. If they like it, great. But that's not the priority. So that's how you start to make content that people want to watch. So that's something. that i want more of you to focus on um diamond hunter enterprise says probably shouldn't check notify subs if you're making something that you're experimenting with that you don't feel your audience avatar is fully aligned to or that doesn't fit expectations you've set in the past then then you could check um take away the check for notifying subs If you know that this video doesn't fit with the expectations you've set for people, then sure. So that's the thing. You have to know what matters more and what matters most to the people that your ideal tribe consists of. The ideal tribe of people you want to attract and build with and have in your community, you have to know what matters more and what matters most to them. What will they make a priority? What preferences do they have? What prejudice or biases do they have that keep them from clicking on something? What are their icks? You got to know. You have to know what turns them on, turns them off. And you got to know what to avoid and what to absolutely double down on. Emojigirl Animations asked, how do you make high value or high effort content when talking about your life doing story times, animations? You'd have to actually live a life that is worth watching content about. what I eat in a day video doesn't cut it. But what I eat in a day as a full-time bodybuilder or a professional bodybuilder or an award-winning bodybuilder, that's more interesting. Or if you are, oh, I tried everything on the Starbucks menu, that's more interesting. Oh, I lived on a boat for 72 hours, that's more interesting. I lived in a treehouse for a week, that's interesting. If you're not living, a day-to-day life that is more interesting than the person watching the video. Like, I can't watch someone's vlog if I don't think their life is more interesting than mine. I'm not gonna watch someone's life or lifestyle content or storytime content if I can't look at a title and thumbnail and believe with all my heart that your life is more interesting than mine. Because why would I watch your life instead of living mine? So if you want people, I'm telling all of you this, if you want to be a vlogger, you want to be a lifestyle creator, you better bloody well make sure that your life is more interesting than the viewers. Because there's no reason to click on that video otherwise. None. Because they could be out there living their best life instead of watching you live a life not as good as theirs. Your life better be more interesting and better be better than theirs. Because there's not really much point in them watching otherwise. And that might sound harsh, but I'm just telling you the truth. I'm just telling you the truth. The only reason that Casey Neistat's vlogs were successful is because we understood that his life was more interesting than ours. Like, Casey's a great storyteller, great cinematographer, great creator. But think about it. His life is more interesting to watch than ours is. So you have to do things that would be wildly interesting. to random people scrolling in their phone because if your life is not more interesting than their life, that's not worth clicking on. They can just go do something. They could just go do things and that would be a better use of their 15 or 20 minutes. But if you can watch someone live something interesting that inspires you to live your best life, then that's better. Yep, no problem. Thanks Roberto that helps dial it in the angle I'm trying to figure out is what matters to the avatar hard for a new channel starting out the answer may be Need to make the first four to eight videos. I mean it's possible But you could also here's another thing if you are if y'all are struggling with what your viewer cares about Here's the thing to do write down five competitors in your niche five people that are making the content you wish you were making go see what their most popular videos of all time were that tells you what the majority of your audience avatar actually values and actually cares about that's one way to do it go find five of your competitors go write down the 10 most popular videos each of them has ever made of all time put those things into a spreadsheet that'll give you 50 videos right there and from there you should be able to understand what your audience avatar cares about if you really are struggle busing after that and can't figure it out on your own take those video ideas from that spreadsheet upload them in the chat gpt and then ask it the following prompt it's hey chat gpt here are a list of 50 videos from my competitors use their and these are the amount of views that they got um from these videos Based on this, can you help me understand what my audience avatar values and cares about and what specific topics are meaningful to them? That will help you in that situation. I'm not seeing a question in this long post. Yeah, I don't understand this because this is an example of something that doesn't work as a question in a live stream. in this post if I'm being honest and let's check the what about checking the box that subs aren't watching content maybe the user they're working shopping etc this YouTube algorithm still push the YouTube YouTube will promote the video whether you send it to your subscribers or not Roberto, what time frame does the purple graph show up as a small channel content creator? If you're looking about the one for when to post, I think it needs at least 30 videos. I think it needs at least 30 videos. No, the wise so quiet was I was trying to read the form that has the questions. Just trying to read the form. so as far as and we answered um the question from um 105 already too um sorry i was reading the questions i was reading the mod chat the separate mod chat so um the the chart that shows the best times or rather not the best times to upload the chart that shows when your viewers are on youtube usually takes maybe 30 to 50 videos to show up. DebtFreeWithNatalie says, question, if I pull 10 most popular videos from five careers in my niche, does it matter how old the videos are? Should I only be looking at a certain time range? If you want to look at a certain time range, then that's why you would want to use oneof10.com because it'll let you filter for these kinds of things from competitors you may not even know about. And you can see what's relevant in the last 7, 30, or 90 days. um or one year or what have you um i think all the way back as far as even two years so the the thing you could do is you could do that if you care about how recent it is i would argue that for at least understanding the psychology of your broader overall tribe it may not matter how recent those are if all your goal is is wanting to understand what your audience values in general in a general way and you don't already know that and you don't understand your audience avatar, then this is what would help you. I'd also recommend that if you haven't already that you check out our $9 chat GPT creator prompts. The mods will put a link to that in the chat. This has over 200 prompts for content creators that work with chat GPT and it can help you with. developing some of these things and understanding your audience better and can help you with you if you're struggling for topics and ideas and everything like that, that could probably help you. So we've linked to that in the chat as well. Living in Oveha, David Matney, thank you for the $5 super chat. Roberto, how important is short form content? I currently do not do any short form content. Am I making a massive mistake? It's not that you're making a massive mistake. It's just that it's a missed opportunity. Right now, we're refining my short form strategy on Instagram and that's been working. We've been clipping stuff from my live streams and my interviews on Opus Clip. So we've been doing that and it's been hoping it's been helping out a lot to do that. I'm looking at it right now. So over on my Instagram, if you went to my Instagram and you checked out my Reels tab, by the way, guys, if you're not following me on Instagram, follow me over there. Daily Instagram stories coming soon to keep you all motivated and keep you all informed But yeah, we've been posting daily reels over there I have clips from like my interviews with Jay Klaus and Justin Moore and I justine and others Pat Flynn all kinds of folks and so the last one we posted Did almost 3,000 views already on Instagram reels so not doing bad. We even posted them to my highlights channel uh my youtube highlights channel and that has been reviving a channel it's been dead for two years that i did as an experiment to prove that the algorithm doesn't hate uh new and small uh creators interestingly the um some super um like some some of the content's been doing well and then there's other things that absolutely tank on it in terms of uh youtube shorts But the majority of the YouTube shorts have actually been doing really well over there. And so we've been able to actually revive the views on this channel in just a week of posting daily short form. We've been trying a few long form clips as well on that channel. And it's already pumping from us doing that just out of nowhere. And it was a literally dead channel from us not posting anything. And we've been automating that with Opus clip. And I made that channel partly to prove that the algorithm doesn't hate small channels. And we did 50 long form videos two years ago on that channel with no thumbnails and no editing. And all we did was clip long form videos. And YouTube gave those videos hundreds, if not thousands of views each with no previous. on my YouTube community tab, none of it. We went purely organic on it. And we didn't edit anything. It's abrupt beginning, abrupt ending. And it's all man on the street interviews. It's all in-person interviews and podcast, in-person events, public speaking on stage. It's all that stuff. And they were clips and we kept them like under four minutes. And they all basically all got 50 to 75% retention rates and did well. So again, we didn't even make thumbnails for them. We just posted those. And then with shorts, we're doing that now. Shorts on YouTube gets 70 billion views per day, YouTube shorts. So you're not making a mistake if you're not doing them. If they don't work for you, they don't fit your personality, they don't fit your content, they don't fit your audience. You don't have to do them, but they are a massive opportunity for discovery. Yeah, so confirmation that the time chart comes up around 30 to 50 videos So yeah, so we got confirmation of that from another creator People seeing your stuff in their feed Will usually be not always but a lot of times it works better if they've already watched videos from you So that's why we want to create bingeable content honestly, we want great bingeable content because it creates the opportunity to have those repeat and returning viewers. Yeah, shorts can get you more reach, more views, potential subscribers. Videos do build the relationship with the audience, and so do live streams. Live streams technically could have the most monetization potential. They have the most revenue potential. But I would argue... that so I would argue that shorts have the most reach potential and that live streams have the most revenue potential. I need to bring back more of the podcast episodes once I feel like my voice is fully recovered. Hopefully maybe the end of this week, the beginning of next week, I can do more podcast episodes. I have one or two interviews I need to finish editing for. the podcast so that could be good potentially but yeah I'd like to do more solo podcast episodes so I can just talk about higher level strategies and things like that and different content arbitrage opportunities so those are things that I'm thinking about right now so long guys this question what's the sweet spot for video length to max out ads. No, it starts at 8 minutes before you can even put mid rolls in. I mean, for maxing out ads, it's honestly like one to two hour content. It's one to two hour content. It's live streams like this. It's live streams like this that max out ad potential, to be honest with you. Question, are there any other main strategies other than making videos for search versus recommended? Well, I don't necessarily make videos for search, but if you're a business, you kind of have to. If you're a business, you have to make videos for search, but recommended, what we're talking about is really the homepage. I mean, the general idea is to some degree, you'd want to make videos that are searchable, videos that are shareable. videos that are searchable, videos that are shareable. You want to have a schedule that people could rely on. That would be helpful. And you would want videos that other people might shout out or respond to in addition to sharing. So you would want that. And you want videos that are strong on social proof that could just attract people based on your positioning in the market or your credential on social proof. So that's what you'd be looking for. The main thing you want to do is you want to, like I said, you want to know your audience avatar. Because again, it's not about, oh, search or home or this or that as much as it is about knowing what these person's preferences are, what their biases and prejudices are, what their problems that need solving are, and what their priorities are. If you know that, you're going to be fine. You're going to have to guess this a lot less if you know those things. The more you know about somebody, think about it like this. If you guys have ever dated someone or you've been married, Do you really have to guess what kind of gifts your significant other actually likes? Probably not, because you know them so well that you can anticipate what it is you need to buy them for that birthday or that anniversary, right? Hopefully we're right. We don't want to see y'all out here getting divorced. Hopefully we're right about that. Hopefully you know better. You know better, right? You know what to get them. You know what they will respond to, right? you need to think that way about developing these audience avatar personas is you should not be guessing. You should not have to guess. You should know better. You should know what these people want. So if you don't know them that well, you need to get to know them that well. Because again, if you're in a relationship, you better not be guessing and hoping and praying that you got the right gift. So that's the thing here, right? If you have children, You should know them enough to know what their interests are, to know what their ics are, to know what phase they're going through, and know whether they're still into trains, or Star Wars, or comic books, or Pokemon, or Sailor Moon, or My Little Pony. You should know. You should know your kid, and you should know that. So guess what? When you're making content for an audience, you should know that. You should know them that well. You should understand. what phase they're going through, what they're in, what makes sense to them, what's on their mind, what they would have read this week, you should know. You shouldn't have to be agonizing over what your content strategy is because you should know your audience that well. And if you don't, that's what you need to fix. You don't need a new strategy, you need to understand your audience. You don't need a new gimmick, you don't need a new topic, you need to understand your audience better. Because you have no business guessing. Because like, oh, it's the thought that counts. That's not gonna cut it for views, my friends. Like, that's not gonna work. So you have to know what they would want, what they would respond to, how they'll feel about it. Because by the way, it's not just about what they click on. It's about what they feel about it. And the fact that you don't want to alienate them once they click on that video. That's the last thing you want to do. You don't want to disappoint them. So you have to be able to meet expectations and deliver on expectations. That's extremely important in the relationship with the audience. So you better know them that well. Indeed. A question. Are videos that are heavily AI generated less likely to be successful than videos that are constructed using the traditional methods? It's not an either or and people's appetites and taste. are based on who that audience avatar is. There are a lot of people that are just consumers of content. A lot of people on YouTube, especially YouTube Shorts, they're just consumers. They aren't actually particular about what they're watching. They're there to waste time. You'd be surprised. That might be 80% of people on YouTube. 80% of people on YouTube, they're not necessarily the vocal audience that comments or engages with stuff. They just consume, consume, consume. They watch and they leave. That's it. They're not in the comment section. They're not out here buying merch. They're not doing any of that. They just consume content and keep it quietly moving. That's majority of the people on YouTube. There is no evidence that people have swung one way or the other to AI or human-centric content. And they might have different appetites for different things. I'll give you a prime example. Things that people might think are AI slop. like if i'm just trying to um go to sleep at night and i want to listen to a story or something about history it can be an ai video it can be an ai video designed to help me go to sleep at night because the value proposition is i don't necessarily need human-centric content i just need um that thing to be white noise so that i can sleep at night because i haven't wound down yet after a stream so i'm not preferencing watching a human being at 1130 in the evening. I just need a piece of content that's going to help me get to sleep sooner. So you have to understand viewer intent and that preferences can be fluid instead of fixed depending on what time of day it is, what the conditions are, where they're watching, what device they're on. I mean, if someone's going to sleep, or they're in the john, it may not matter that they're watching human-centric content. They can throw on some AI slop for that. So there's that aspect of it. And children, children will click on AI content. They don't care. They're not particular about their consumption. They just want to consume something. So you have to understand what the audience's appetite is and then what they have a taste for with... regard to different circumstances. Yvonne says, question, seems like politics is blowing up on YouTube. You think new channel has a chance that niche? Yeah, there are all kinds of new channels are blowing up, getting into politics and commentary. That's going to be a packaging and point of view and personality thing. It's still a very good opportunity right now. And there are still a lot of ways to get into it. There's still a lot of different angles for it. People can't seem to get enough of it. Is there room in the news and political commentary space for food policy like the what's happening with RFK? Oh, yeah. The Maha make America healthy again thing can be a whole subgenre. I still think there's content arbitrage. Content arbitrage in terms of finding underserved markets, underserved, unexploited gaps of attention. that kind of content arbitrage still exists even in something as saturated as politics is right now. Saddupta is Maha specific and is about the dyes and the foods and about the wins with regard to that and the FDA and so on and so forth. And going up against big food, big ag, and big pharma, that angle, there is room for daily political commentary in that realm. Absolutely. Very strong. female demographic there of mothers and homemakers and wives and such and so on and so forth, a lot of working moms. Make America Healthy Again is its own category of politics that reaches across political divides. You have a lot of people on board with that particular movement, and they're eating good right now, pun intended, in terms of winds and stuff like that. I see it pop up on my feed all the time because you guys know how much I am a health nut out here with me drinking my water from my emotional support water bottle with, you know, all my magnesium and my lemon juice for making it alkaline. So as a health nut, I see this stuff all the time in my feed. And again, it has a lot of traction, it has a lot of support. So yeah, you absolutely, Future of Food with Chef Kelly. Chef Kelly, you could easily carve out a space in that and do very well, in my opinion. And there's plenty of a desire for that conversation. There's been a desire for that conversation for many, many years, which is why I think it's so popular and why RFK is so popular right now. And it's not particularly polarizing, which is the interesting thing. It's not particularly polarizing. See, there you go. Even Katie wants to check out your channel. But yeah, I think that's going to be it for tonight, you guys. We had some great questions in the chat. We had a couple of good super chats there. I think we're going to bookmark it here. Like I said, I'm going to try to get the link for the slides up for you today or tomorrow and get that working. I'll also be posting a link to all the different slides. on my Twitter and in Facebook and LinkedIn most likely as well. So I'll be linking out to the slides in case anybody missed them. Like I said, you can check out the previous week's workshops from Workshop Wednesdays on the YouTube channel in the live tab. You'll see them. There's also a playlist on my main YouTube channel homepage with all the weeks in order. Next week, I believe we're going to cover mistakes. that are keeping your channel from growing. I think that's going to be a really important one. I think a lot of people are going to be looking forward to that one. So that is going to be the big one. And then I think after that, what's the one for week 12? I'm forgetting what week 12 looks like. What is week 12? Hmm. Let's see here. Week 12 is going to be... Content strategies for creators under 20,000 subscribers. That's it. So you won't want to miss that. So that's the week after next. So yeah, next week is the mistakes every content creator still makes. And then week 12 is going to be content strategy for creators under 20,000. So yep. So that's going to pretty much be it. Thanks everybody for checking out the stream. Don't forget. that you can join the Awesome Creator Academy Pro Group at www.awesomecreatoracademy.com slash join. When we exit the stream tonight, you're gonna see some information about that as our closing outro. So you're gonna learn more about the Academy Pro Group and what I have to offer. Really enjoyed having you guys tonight. Stay safe out there, stay awesome, and we will catch you next time. Take care. Becoming a content creator can be a very lonely process and adventure, but it doesn't have to be. When I first got started going from zero to 100,000 subscribers, I had to do it all by myself. I didn't have a community of like-minded and like-hearted creators to talk to or to ask for advice, and I certainly didn't have a mentor to guide me along the way. I built the Awesome Creator Academy Pro Group because when I was getting started, what would have meant the world to me is not to have to struggle alone when it comes to being a full-time content creator. If I had had a community of creators that I could talk to and share information with, I would have avoided a lot of mistakes in my early career. And there would have been opportunities with brand deals where I would have gotten a better understanding of how to negotiate. And I wouldn't have undersold myself. I wouldn't have been taken advantage of in those early situations. So in the Awesome Creator Academy Pro Group, myself and our co-instructor Andy Rivera, we meet twice a week for office hours with our creators and we share information. We talk about how we're building our creator businesses and we offer constructive criticism and critique on the things that we're working on for our projects. You'll be part of a community of usually around 100 like-minded creators who are taking this seriously just like you are. You also have all access. as a pro group member to all of our past, present, and future courses, training, templates, digital downloads, and swipe files. You have full access to our creator blueprints where you'll see our systems and the frameworks that we use to execute. You know, you always fall or rise to the standard of your systems. A lot of people really underestimate how important that is. We have digital download templates that can help you so you don't have to start with a blank canvas. files are actually incredibly helpful, especially for things like your thumbnails, your media kits, and anything you need for your branding as a content creator to look professional. We have email swipe files that help you with reaching out to brands. We have great information in helping you price yourself and build your packages appropriately. And remember, as part of the pro group, you have the opportunity to ask questions from myself and all the other creators participating. And so this means that if you need to Ask questions about negotiation or a brand deal. There's something you're not sure about. Trying to find a better monetization opportunity with merch or affiliates. You have people who have done it before or already making money that you can reach out to for advice. As I said, when I was starting out and I was flying solo, this is the thing that I wish I'd had the opportunity to be a part of and it would have made all the difference in the world in helping me be an even more successful content creator. If you have questions, you can always reach out via support. We're happy to help you figure out if the pro group is right for you. Also, we do have the opportunity to become a VIP member if you also would like quarterly one-on-one coaching with me directly. Now go out there and create something awesome today and hopefully we'll see you in the pro group. Take care.

YouTube Beginners Workshop Week 10 - Making Videos Your Viewers Want to Watch


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