Basecamp for Social Media Management | Basecamp Office Hours

In this Basecamp Office Hours session (recorded live on October 8, 2025), the 37signals team walk through how they use Basecamp for social media production. Senior Visual Storyteller Chad Neidt shares a peek into a few Basecamp projects and shows how they're organized and used. 

For access to the chat and webinar features, watch the original broadcast here: https://www.crowdcast.io/c/q4kx056s1g3p

For follow up questions, reach out to support@basecamp.com.

Timestamps:
00:00 – Welcome & Introductions
02:21 – Meet Chad Neidt, senior visual storyteller at 37signals
03:15 – Home Screen breakdown
05:00 – Marketing cycle projects
05:55 – Who's involved in social media projects at 37signals
06:49 – Message Board
07:09 – Recurring To-Dos for social scheduling
09:08 – Using the calendar as a publishing schedule or content calendar
14:21 – Using 3rd party schedulers vs. posting directly to social accounts
16:55 – Schedule for internal meetings and to-dos
17:38 – Creating a door to the publishing schedule
18:33 – Docs & Files
22:12 – Card Table
22:48 – References
23:32 – Social media creation process with Card Table
28:00 – Linking to external spreadsheets
30:53 – Archiving projects
33:30 – Door to an external service, Fizzy
34:40 – Tracking performance metrics
36:33 – Using external services for media storage
38:18 – Tricks for reducing Basecamp storage space
41:17 – Work arounds to export Basecamp schedule to 3rd party tools
43:26 – Join the Basecamp Community
44:40 – Wrap-Up