Best Cold DM Template To Get Clients To 2026 (This Made Me $100k)

So taking a look here, we have booked tons and tons and tons of calls specifically for our agency. You can see that we have a system where every time someone books a call with us, they automatically get put into this Google Sheet. And you can see, I can just keep scrolling forever. We've been booking calls after calls after calls, and we track where the calls come from, whether it comes from Facebook, Instagram, YouTube. And in this video, I'm going to show you exactly how we're able to fill our calendar specifically with our cold DM script, right? So I'm going to hop into this Google Doc and walk through exactly what we do. can fill your calendar start closing deals specifically from cold outreach on instagram So when doing cold outreach on Instagram, specifically cold DMs, there are two approaches that you can take when moving forward. You can either do the direct approach or the permission approach. Now we have used both and they have been able to completely fill our calendar. So you can kind of see here, I'll even show you on our calendar here. If I go back, you can see that we have been pretty full for the past couple of weeks, right? It's looking pretty good, right? And basically a lot of it has came from Instagram cold DMs, right? So I'll show you exactly our process. So today we're going to walk through both approaches and show you which method will work for you the best. But before we get into that, let me show you how we actually find leads to send our DMs to. Because the thing is, if your leads aren't qualified and interested in your product, they're not going to turn into sales or clients, right? So what we do is we actually find and scrape leads directly from Instagram. Now, finding people to send our cold DMs on Instagram is honestly way easier than you guys may think. It's not that hard. What you must do is find five to ten Instagram pages that are in your niche. If you're in the agency space, for example, you want to look for people who are teaching you how to grow an agency, right? So things like Charlie Morgan, Jordan Platten, Iman Gazi, you know, the big names in the space. Going to their pages is very, very good because everyone who follows them is a lead, right? Everyone who likes their page is a lead. Every viewer they have on their page is a lead that you can actually sell your products to. Now, I'll be honest, right? You want to choose specific influencers that aren't too big, right? If your influencer is too big, let's say they have five six ten million followers the thing is a lot of them are going to be not qualified right because they're serving the masses and also a lot of them are going to be from lower tier country so what we've seen you're going to want to follow people who have around 100k to maybe like at most 300k followers that's really going to be your sweet spot now when you actually go there you're going to want to scrape the likes comments and shares on all of their highest performing posts. So we use a website called Appify to scrape all of the leads from a certain post on a successful Instagram page. So I'm going to show you exactly how to do that right now. So this is Appify. Now I'm going to add a link to this in the description. And if you guys want a one-to-one step-by-step guide on how we literally fill our calendar with our cold DMs and our scripts and our systems, then click the link below and hop on a call with us and see if you'd be a good fit to work with us one-on-one. But basically we use an Instagram like scraper from Appify. just copy literally the link to a post let's say we go to instagram right now i'm going to go to one of our posts right if you can see here there's our instagram page if i go to one of our posts here i can just copy this here and i can paste it in the link here right once you copy and paste in the link it's gonna track it you can just click start and you can just keep running and download the leads like that's it you just click run and the leads get downloaded which is insane right and what's gonna happen is you're gonna get a bunch of leads in an excel sheet looking something like this so this excel sheet is just full of a bunch of leads who of course like the post and because they liked it they're interested in our product so you can just go outreach them and turn them into booked calls right so that's very very simple now let me show you guys the exact script and system we use to actually book these clients so first approach that we like to use is the direct approach right now so we've developed this direct approach because we just need to put in as much volume as possible in the beginning right in the beginning you don't want to focus too much on like your outreach strategy in a sense you want to focus more on volume volume negates luck in any scenario so i suggest finding the fastest way to get as many outreaches out as possible and doing that so If you're just starting out, I recommend to use this specific approach here. So you'll probably get a lower percentage of responses, I'll be honest, but you'll be able to send these outreaches out much faster. And I will say a caveat, you need to make sure that your Instagram page is profile optimized. So what you want to do is you want to make sure your Instagram page looks like it can be trustworthy, right? So if I go to our page, we have about 770 followers, which isn't that much, but we have our meta verified badge. We have been posting consistently. We have a lot of views. videos got over 4.6 million views so that shows that we know what we're doing and kind of scaling and growing getting views and getting people interested in our product so so you want to make sure that your profile is at least optimized and looks trustworthy so let's take a look at our exact direct approach script so we just type in their name right we want to make sure it's at least somewhat personalized to say hey name whatever let's say zach hey zach hope you're doing well just curious do you happen to know anyone who wants to start a marketing agency slash coaching business that's it very simple right we don't want to make this too complicated it really is that simple because at the end of the day when people see that your page looks good and you actually know what you're doing that's the biggest selling point of all so it's really really important like i'll say again to make sure your page looks good and you just have to put in tons of volume right so and we always like to make sure that we ask someone if they know someone else right and we do this because it's much more effective to ask someone if they know someone else instead of just asking them directly right it doesn't seem like a direct ask and plus you can get more leads from it. Alex Mosey talks about this all the time and it works very well. We've seen it work very well for us. Once they say yes to that, then we say, awesome, my guy. Well, we basically have a free course and coaching program plus community where we help you develop a six-figure agency with all the tools we've used to do it multiple times over ourselves and our students. Little shrug. If we jumped on a quick 15-minute call tomorrow to break it down, would that be interesting of you? very simple right because we want to get them on a call the goal of this is to get them on a call i want you guys to think about this like tinder or hinge or dating the goal of hinge and tinder is to get them on the date that is the number one thing in the and you can't get them on the date if you're on the app so you have to get their number first get closer and you want to just move the conversation forward as soon as possible And also side note is the fact that this works very well because our offer is insanely good, right? If you have an offer that sounds really good, it's going to work. If your offer sucks, it's not going to work. I'm sorry, guys. You need to make sure your offer is dialed in. Now, like I said, if you guys want to figure out exactly how to build a really, really good offer, hop on a call with us and we'll talk more about it. Or you can check some of our free content here. It breaks down exactly how we build out an offer that works. But basically, so once you have an offer that's dialed in and you have this outreach method, it's very simple. I'm gonna show you exactly one of our successful conversations in our go high level to show you what the flow usually looks like, right? So if I go to go high level here, I'm gonna go to the conversations tab right here. And in the conversations tab, I'm gonna take a look at the person we just recently booked. so perfect this is an example of someone we actually got on a call so we said hey skylar hope you're doing well literally the same exact uh script and then they said okay likewise they talked about they want to learn about marketing but they don't know what's our agency so we just put that out there and then he said if it's free why do you want to jump on the call lol it's funny because we have that as an anchor and of course our offer we can dive deeper into the offer but that's our anchor pretty much so we don't see if it's the right person then we follow up right so what we want to do is make sure is that with these systems you want to do at least three follow-ups right because the thing is most people are going to answer after your second or third follow-up you got to understand persistence is very important when you do cold outreach right it's very very important so that's how you set up there so we actually send a quick meme and then the meme really works like i i've seen like the memes really work for people to answer so it's actually really funny and then he said awesome i'm here man let's call so he said are available 2 p.m he said my bad was busy let's do something on monday he sent his information and we set things up there so it really is just about putting in the reps and setting up the foundations for your outreach system but that's really exactly our direct approach script that's really all it is now let's talk about the permission approach now the permission approach of course is a little different a little more complicated but it works better because you get a higher percentage of people closing because because it seems like you put more effort into the outreach and let me explain right so what you want to do is essentially I wanna ask your prospect for the permission to pitch something or give something away completely for free, right? So you have something of value that you wanna give them, but you ask if they want it, right? Now, this is really good because it makes you seem like you care about their time, which you obviously should, but it basically removes their guard and makes you seem way more trustworthy because you're just asking them if they want it, right? You're not trying to bother someone and just say, hey, you want my thing? Like, you wanna see if they're even interested in the first place. So it works out very well with that. Now... I say you should record a video explaining what you offer. And let me show you the exact outreach video that we use to actually make sure people book a call with us and see our stuff. So this is basically the opener video I would send for the permission approach. Let me just show you what it looks like. Hey, how's it going? Hope you're doing well. Love the page, by the way. Real quick, while I have you here, would you be open to getting more appointments or more bookings to your spa? Don't worry, I won't pitch you anything without your permission. I just have a huge opportunity for you and I think you'll love it. So if you're interested and you want more info, just send me a thumbs up. And if not, no worries. Hope you have a great day. so very simple right we want to do this because it's very very very easy to just answer this we we want to be respectful of people's time right so we want to make it very short as you guys can see it was just 20 seconds and we also want to make sure that it's very simple to respond we don't want them to say a bunch of things like a paragraph we just want them to send us a thumbs up if they send us a thumbs up that means they're interested and then we go into the pitch and book a call with them or show them a loom or vsl right so that's kind of what looks like on that end so once they send you a thumbs up send them a loom video with your right so we want to make sure we send it through loom because if you send it through loom you can track every single person who watches it so once you see that they watch your video you can reach out to them say hey what do you think of the video we saw right so so let me open up myro and show you what the process would look like for both different outreach methods all right awesome so we're here in myro let's talk about the two different approaches so the first of course is the direct approach hold let me zoom in here first of course is the direct approach and it's very simple so then first we have the initial message which is the initial text message that we send. Then, then if they don't respond, we have, of course, follow up one. Then of course we have follow up two, right? And of course we have follow up three. Now follow up three, like I recommend should always be a meme, right? If you send a meme, people always respond. I don't know what it is. The memes are funny and people always respond to those. So follow up one should be a text, follow up two should be a text, follow up three should be a meme. And once they actually follow up and they answer, very simple, you just book a call with them by asking them, for their information ask them for their email and their phone number very simple way easier to do now if we look at the permission approach the first thing we send is of course that video so we send that video of us or a selfie video of us talking and explaining what we do we wait for the thumbs up right the thumbs up that they do let me see if i could it's a horrible thumbs up but you guys get the get the point we send them a thumbs up once we have the thumbs up Then we go back down and that was crazy. Once they send a thumbs up, then we send them a Loom video showing exactly what we do. And then our follow-ups for that would be asking them, were they able to see the video? So we asked them, did you see the video? If we make sure that they saw the video and they respond and they like it, then we, of course, we book a call with them after. So we book a call with them, book a call with them. all right so we make sure that's the case and we always want to make sure as well in the loom video we add a link to go book a call with us anyway so let's say they see the loom video and they're ready to go we immediately give them a link to say hey by the way if you want to learn more about us or set things up with us just book a call with us and we can hop on and talk more about it but that's basically the two systems that we have here that work very well. Like right now we are using the direct approach because we've seen that's way easier to scale. However, the provision approach has better percentage of closing. So it just depends on what you want to do and how you want to actually scale this. But that's basically exactly how you would actually book calls with our cold DM script, right? Now, I hope you guys got a lot of value from these videos. I love making these videos like I always say, and I'll see you guys in the next one.

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In this video, Zach breaks down exactly how to use our cold DM Instagram strategy — step-by-step — and shows you how to turn simple conversations into consistent, high-quality appointments.

If you’ve been struggling with:

• Inconsistent client flow
• Instagram DMs getting ignored
• Low reply rates from outreach
• No-shows on calls
• Relying on inbound leads
• Not knowing what to say in DMs

…this is the cold DM outreach system you’ve been missing.

This is not theory.
This is the exact mass cold DM Instagram strategy we use to start conversations, qualify prospects, and book real meetings every single day.

Cold DMs are one of the fastest ways to get clients — when you do them correctly.

If you’re asking:

• How to cold DM on Instagram?
• What is the best cold DM Instagram strategy?
• How do I book appointments with Instagram outreach?
• How do I scale mass cold DM Instagram?
• What do I say in a cold DM?
• How do I turn DMs into paying clients?
• How do beginners start cold DM outreach?

This video gives you the full blueprint.

No fluff. No hype. Just a proven cold DM Instagram strategy that works.

We cover:

• The exact cold DM script we use to book meetings
• How to run mass cold DM Instagram outreach daily
• The best cold DM Instagram trick to increase replies
• How to qualify leads inside DMs
• How to transition from DM → booked call
• How to avoid getting ignored or ghosted
• How to build a consistent cold DM outreach system
• How many DMs you actually need to send per day
• How to improve reply rates and booking rates
• How to scale Instagram cold DM outreach

This is for you if you want to:

✔ Book 5–10+ meetings per day
✔ Master cold DM appointment setting
✔ Build a predictable outreach system
✔ Get clients without relying on ads
✔ Start as a cold DM outreach beginner and scale fast
✔ Use cold DM strategy for AI agency, SMMA, or web design
✔ Close high-quality clients through Instagram

We also break down:

• The biggest mistakes beginners make with cold DM
• The difference between average and elite outreach
• How to stand out in crowded inboxes
• How to build authority without a big following
• Why most people fail with Instagram outreach
• How to combine cold DM + Facebook ads for scaling
• How to go from 0 clients → daily booked calls

Whether you run an AI agency, SMMA, content agency, or web design agency — this works.

At the end of the day:
Conversations create clients.

🚀 Welcome to Pedro & Zach

Our channel is built to help you grow your agency from scratch and scale to consistent monthly revenue. We focus on real systems — especially client acquisition through cold DM Instagram outreach.

If you watch creators like Charlie Morgan, Iman Gadzhi, or Jordan Platten, you’ll love these practical breakdowns.

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• Cold DM master class breakdowns
• Instagram outreach systems
• How to get clients
• SMMA & AI agency growth
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• Cold DM IG rizz & conversion tips
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If you’re serious about building a predictable pipeline using cold DM outreach, this video shows you exactly how to do it.

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Work with us to grow your agency: https://ironeousbydesign.com/free-agency-growth-call-1578