What AI means for your integrations strategy by Shensi Ding (Merge)

In this sponsored spotlight session at INDUSTRY 2025, Shensi Ding, co-founder and CEO of Merge, explores why the rise of AI demands a fundamental rethink of your product's integration strategy. Drawing from her experience at Expanse and building Merge into an infrastructure backbone for AI-driven products, Shensi makes the case for why integrations are core to delivering customer value through AI. 

00:00 – Intro and Background
01:00 – Lessons from Expanse: Why Integrations Matter
02:00 – AI’s Dependence on High-Quality Data
03:45 – The Rise of Agentic AI
05:00 – Building Personalised AI Features
06:00 – Enterprise Search: A Real Use Case
07:45 – Common Integration Challenges
09:00 – How Merge Solves the Data Problem
10:30 – New Launch: Agent Handler & MCP Protocol
11:45 – Final Thoughts and Demo Invitation

Featured Links

Merge | https://www.merge.dev/
INDUSTRY | https://www.mindtheproduct.com/recap/industry-2025/
Book a Demo with Merge | https://www.merge.dev/demo
Shensi Ding on LinkedIn | https://www.linkedin.com/in/shensiding/