I made $137,410 sending cold outreach dms on instagram (full strategy breakdown)
Adam Consult · 2026-01-18 · 17м 13с · 938 просмотров · YouTube ↗
Топики: launch-dm-sales
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model=openai/gpt-oss-120b · prompt=summary-v7 · 6 315→1 501 tokens · 2026-05-28 08:39:22
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С помощью холодных DM в Instagram можно закрывать сделки на десятки тысяч долларов, если использовать правильный бизнес‑модель (info‑consulting), целенаправленно выбирать получателей и отправлять персонализированные видеопрезентации, а не шаблонные сообщения.
Почему типичные холодные рассылки не работают
- Неправильная аудитория – большинство маркетологов пишет владельцам локального бизнеса или инфлюенсерам с сотнями тысяч подписчиков. Такие получатели получают десятки запросов в день и почти никогда не отвечают на предложения от новичков.
- Копипаст‑сообщения – отсутствие персонализации делает сообщение одинаковым для всех, поэтому получатель сразу понимает, что это «массовая» рассылка и игнорирует её.
- Неподходящая бизнес‑модель – традиционные SMMA‑модели (рекламные кампании, услуги по набору персонала) уже перенасыщены, конкуренция высока, а ценностное предложение часто не отличается от того, что уже предлагают десятки агентств.
Инфо‑консалтинг – правильный «транспорт» для холодных DM
Модель «info consulting» подразумевает партнёрство с экспертами, у которых от 1 000 до 20 000 подписчиков. Такие аккаунты почти не получают холодных предложений, поэтому ваш DM будет единственным в своём роде. Вы помогаете им запустить собственный инфопродукт (курс, коучинг) и получаете rev‑share – долю от их будущих доходов (обычно 20‑50 %). Преимущества модели:
- Отсутствие конкуренции в нише микровлияния;
- Высокий спрос на запуск онлайн‑курсов, так как многие эксперты хотят монетизировать свои навыки;
- Долгосрочный доход за счёт постоянных выплат от продаж инфопродукта.
Метод «direct value» – скрипт, закрывающий сделки за 48–72 ч
Суть метода – сразу в первом сообщении предложить конкретную ценность, а не «продать» себя. Пример скрипта:
«Привет, могу отправить тебе 4‑минутное видео, в котором подробно показано, как ты можешь превратить свои навыки видеографии в онлайн‑программу и зарабатывать 5 тыс. $ в месяц? Видео уже готово, просто дай знать, отправлю.»
Если получатель соглашается, сразу отправляется персонализированное видео, после чего – ссылка на календарь для звонка и предварительный материал. При таком подходе большинство ответов – «да, давай звонок», а первые платежи (например, $2 000 аванс) приходят в течение 2–3 дней.
Структура видеопрезентации, отправляемой в DM
- Краткое личное вступление – кто вы и почему делаете это видео.
- Объяснение возможности – почему сейчас выгодно запускать онлайн‑курсы/коучинг, какие доходы возможны.
- Персонализированное предложение – как именно ваш опыт поможет конкретному получателю (например, «ты можешь зарабатывать 5 k $ в месяц, используя свои видеонавыки»).
- Партнёрская схема – как будет распределяться доход (rev‑share 20‑50 %).
- Следующий шаг – ссылка на бронирование звонка и краткое указание, что будет обсуждаться.
Эту структуру можно адаптировать под любой профиль получателя, меняя лишь детали предложения.
Технические требования для стабильного потока сделок
- 25‑50 качественных DM в день. Если при таком объёме нет откликов, проблема в целевой аудитории, скрипте или профиле.
- Оптимизированный Instagram‑профиль: чёткое описание, примеры работ, ссылки на кейсы; без этого даже лучший DM будет игнорироваться.
- Ежедневные follow‑up: если после первого сообщения нет ответа, отправьте короткое напоминание в течение 24 ч.
- Подготовленные шаблоны: готовый видеоскрипт, календарная ссылка, предварительные материалы – ускоряют процесс и снижают нагрузку.
Реальные результаты учеников и партнёров
- Matt отправил 90 DM и получил клиента с авансом $2 000 и rev‑share.
- Cole отправил всего 16 DM и уже записал встречу в первую‑вторую неделю.
- Sammy после 8 месяцев работы в SMMA переключился на инфо‑консалтинг, заработал $3 200 в первый месяц и тоже работает по rev‑share.
- Один из участников получил от автора более 10 «горячих» лидов, которые он сам конвертировал в сделки.
Эти примеры подтверждают, что при правильном сочетании модели, скрипта и профиля холодные DM способны генерировать доход в тысячах долларов уже в первые недели работы.
📜 Transcript
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So yes, I know it may be hard to believe, but I did close that amount of money in cold DMs. I'm going to show you exactly the full breakdown right now. So how did I actually close over $137,000 using cold outreach? Now you're probably hearing this and be like, no way, this guy closed that amount of money, he's full of shit, whatever. The reason you think that way is because you can't do cold outreach. You're a bot. You do not know who to message. You don't have a good offer. You're sounding like everyone else. So the second you're able to open your eyes to the possibilities that, hey, other people are probably making money with this just a question of finding the right vehicle and doing it correctly is the second you will be able to get paid and that's exactly what i want to show you right this video is for people who are ready to open their eyes to see the possibilities of doing cold outreach and actually making money because i know you're tired right now you're sending a bunch of messages whatever on whatever type of agency or whatever thing you created and nothing's working nobody's replying you're getting ghosted whatever it's because you're doing it a specific way you have to have a lot of things put in place in order to work and if you're able to watch this video and apply it, I guarantee you, you will be able to make money from cold outreach way more easily than you think. Okay. So in this video, I'm going to show you exactly the exact game strategy that gets people excited to pay and work with me while you're called out. outreach isn't working right now uh what i used to do and why didn't it work for michael outreach the business model as well that i do to be able to close those clients the exact dm method that closes clients in 48 to 72 hours and some even more sauce for you okay so super important video if you actually want to be able to get paid in 2026. Okay. So what is the exact DM strategy that gets people excited to pay me and work with me? Not just like on the fence. Yeah. Let's try him out. No, excited. Like, Hey Adam, I really want to get started with you. Okay. And as you can see, don't just take my word for it. These are all responses. These are a fraction of the responses I've been getting. Okay. And I get these a lot. Okay. Hey, can we have a call today? Just sign the contract. Feel free to share. Yes, please do, Adam. Yes, sure thing. Hello, friend. We saw the video. Could we do a call in this course for the details? Go for it. Sure. Go for it, et cetera. Okay. These are daily responses that I get. Okay. And you may be wondering why, right? And how as well. And these, what's cool about this is that these turn into high paying clients for me, right? With as well rev shares of how much they make and how much I'm able to make them, right? Which creates the best client dynamic, okay? But we have to understand why your cold outreach and why mine as well in the past wasn't working. Because I'm also, you know, a victim of this and doing cold outreach for days and sending 50, 100, 150 DMs and getting absolutely nowhere. Okay. The first reason is because you are messaging the wrong people. Okay. In order for someone to pay you, they have to want to be able to work with you. If you message the wrong people, they're not going to work with you. A prime example of this local business owners, how many people do you think are reaching to local businesses, local businesses for ads, for an AI recensionist, for content? So many people I used to have an SMMA and I used to have access to one of those accounts from that local business owner. And he used to get at least 20 to 25 messages a day. That's what he used to get in cold DMs or whatever. Okay? So you're never going to be able to send out, even if you have a crazy offer, even if you have some crazy guarantee, you're not going to be able to send out. The only way you're going to send out is if you're an agency that has, I don't know, 300 employees, you have some crazy proof, whatever, and you're probably in his area. Other than that, he's not going to work with you. okay or it's going to be very hard for him to even consider you to jump on a call with you and to sign with you because they begin to pitch all the time they're they're super annoyed with it you go to someone right now like oh i'm not called the amabon i'm the freelancer marketing agency like they're done with it especially this ai like everybody's doing that now forget about that okay Two, and I said this along with a lot of copywriters, maybe some content agencies or growth operators, whatever, people with too high follower count. Someone who has 400,000 followers, it's not impossible that he responds to you, gets interested, but the chances are very, very low. Again, similar to the local business owners, because he gets a lot of people DMing him and why would he work with you? Why would he put his whole brand reputation on someone who has 1,000 followers who are just starting out, right? He's going to work with someone who's more known in the industry. Not saying it's impossible. but it's a bit harder, right? And again, this ties back to everything, but people get pitched too often, whether it's local business owners, people with high follower count, or people with none of those two things, but that you know that a lot of people get that pitch in directly, okay? Number two, you do just some... typical copy and paste dm where there's no personalization within the dm you sound like everyone else and you focus on the quantity rather than the quality i can't try this enough yes the quantity is important we want to set a lot of dms but stop focusing on just sending as much dms as possible without personalizing it and being you know selecting who you want to work with okay because every day this is what you're doing you're selecting who you want to work with right and you have to choose quality over quantity okay some dms like this like you see this you guys probably do this right now forget about that nobody's gonna answer you if you do that stuff nobody nobody okay no it's not like 10 years ago prime smma time it's not like that anymore okay number two you are just in the wrong business model which is most likely the case okay with you these yes could could do something and this is why probably you're not investing in your business, but the main thing is you're in the wrong business model, right? You fell into the trap of doing what most popular online by these online gurus, right? I'm not going to name any names, but I think you can kind of guess what I'm talking about, right? And why do I know this? Because I was doing all of those things, all these top three reasons, I was doing them and I learned from them, okay? And especially the one where it's the wrong business model. I used to try so many business models and I know this was the problem, okay? So to give you an example, this was me doing cold outreach for my typical SMMA, okay? But it wasn't typical. I'm going to get into that in a second as well, right? So as you can see, this is me, 2023, sending a bunch of DMs to these local businesses. And this is me as well. Like, hey, is this a good place for questions to the owner slash decision maker? Typical opener. Yes, that's me. This is what it's about. I would send a 51-second personalized video. okay maybe i wasn't as sharp as now or whatever but i was still saying that video getting left on red all the time i even follow up with them still getting left on red okay and i want you to understand this because no i wasn't the marketing agency who was just running some typical boring ass like the same type of service like running ads to all these businesses right i was actually offering a service that was actually like never really heard about it was actually a really good service and looking back on it i probably could have made something out of this but i was offering these companies because right now there's a problem with employees finding good talent right so i was helping them with getting more employees i was running employment ads on facebook that's something you could do so it's not some typical legion ads it's getting more employees right and talent employees right which is a very thing it's a very very big problem for them right now right so you know the offer was good and still i wasn't getting the responses i should get okay because and again with that i wasn't doing some copy and paste dm okay i wasn't falling to that trap because look i used to send a personalized video right and i wasn't only sending 25 per day i was sending a bunch of these personalized videos so you know technically i was doing all the right things but it just proves how important the model and the offering is right so now let me get into exactly the model and the dm strategy because i know that's what you're waiting for like how am i able to I actually do it from cold outreach. Like I actually sign clients from cold outreach, right? So. I'm going to show you the business model that makes cold outreach feel like finding only gold scars on Prime Fortnite. This is exactly how it feels, okay? It's called the info consulting. If you've watched other videos on my channel, you probably already know about this, but I take the time to go in this model because it's important. That's why my cold outreach works is because I'm in this model, right? So I can give you a quick overview, but if you want a more in-depth tutorial, you can go watch this video on my YouTube or just DM me on my Instagram directly with any questions, okay, regarding the model. If you want to go check out this video. to give you a quick overview okay the model is similar to yes kind of growth operating or ipga if you know what those are but what you do is you partner over these experts with small presence online anywhere from 1 to 20k followers and you help them launch their info offers don't know what that is you probably saw online it's coaching and courses so these small accounts and help them with that right while sometimes taking a rev share of how much they're able to make anywhere from 20 to 50 and that can be extremely lucrative right But you have to understand why this model works. Okay, I can get into the exact details. I could speak for like this for an hour about the model, why it works. But quickly, there's no competition. If you go to someone who has 100, sorry, 100, 1 to 20k followers, okay, nobody probably has DMed him before. Maybe 20k followers have DMed him, whatever. But anywhere from 1 to 10k followers, it's very, very rare, right? So you're basically the only one to DM him or her, okay? There's high interest to start the online offer. Okay. Starting an info offer. So starting a course or coaching is in demand right now. A lot of people wanting to get into it because they see the amount of money they can make, especially if they're skilled, they're really good at something. They know they can sell online because they're seeing other people online doing it. Right. That's why you have to get into industry. The basics are easy to learn. They'll be able to help someone turn their skill into a course or coaching program. Yes, there's skills you have to learn. Okay, and I'm not saying in a day you're going to be able to learn everything, but the basics are easy to learn. Okay, it's a long-term business because the industry is really, really good. And there's huge revenue potential. Like I said, with a 20 to 50% rev share, you can give them a lot of money. Okay, so that's basically this for that. So what is the DM method I use that closings clients anywhere from 48 to 72 hours after, sorry, I send the cold DM? I call this the direct value method, okay? Some shit like sending, hey, is this a good place for questions? Let's say the local business owners or, hey, do you have a one-to-one mentorship? Like those kind of DMs, forget about it. People know when you DMing them. you are trying to sell to them because they check your profile and they know exactly what you do. So when you're direct with them, they appreciate it. When I get pitched, I like when someone's direct. Don't be doing some comments, trying to get my DMs, get me an answer, whatever. I know you're trying to sell me. Just get to the point directly and I'll see if I'm interested and I'll tell you directly. And I appreciate people who do that, right? And people on the other side will appreciate it when you're direct as well. And this is something I learned through trial and error. Okay. So what is the direct value method? The method is simple, requires proper execution. The goal is to lead in and be direct about your intentions and offer and what's in it for them. Like I said, it's direct, but it's the value method. Okay. People care about themselves. What are you bringing them? How can they benefit from it? Okay. I don't care about you. I don't care about your service. I don't care about your agency, whatever. I care about me. What can you do to me? How can you improve my life? And that's exactly the mindset you have to do when you're doing these cool DMs. Okay. I'll give you an example and you can sit down and read this, whatever, because this is, I mean, I changed the DM script, but this is an example of what you could do. Okay. So I said, hey, can I send you a four minute video? I mean, specifically for you, specifically for you on how you can launch your own online educational program to help others with your own videography slash content skills and how you can make five figures per month revenue from it. The video explains everything in detail. Can I, can I simply just send out the video? I already made it for you and it's four minutes long. So people know, okay, it's okay. It's four minutes long. It's already made it for me because it knows the time of the video. Right. So it's specific. It's direct value because he's like, Hey, how can I make five figures per month? I'm not making five figures per month right now with my videography skills. Right. And I'm not helping others people online as well. So yeah. Hey, Adam, sure. Thumbs up. Awesome. I sent the video the second I sent the video and this is my new, this is a at night. This was in the morning. Hey, sounds interesting. Let's do a call. No questions. No, like I'll think about it. No sounds interesting. Let's do a call with a thumbs up again. So then I send him the Canly booking link. Okay, he books a call. Then I send him an asset to watch before the call. And this is something I go really more into depth. I'm not going to go into depth in this video, but it's important to send the actual asset. You can go check it out if you want. I don't care. It's changed since. But just an example of how it looks like, right? But you send him that. So it tells you exactly what you do, how you do, whatever. And he's like, hey, Adam, perfect. And I said, everything's still okay for our call in 30 minutes. Yes, everything's okay. This is the actual screenshot. This was not too long ago, right? This took a bit more longer time because it did deposit and then did full payment, right? But it was in around 72 hours that he paid, right? But as you can see, he paid 2K USD up front. Boom. From a cool DM, okay? You guys probably never done that before. And this is the actual proof, okay? As you can see, his name's right here. And a 20% rev, 25%, sorry, rev share of all the money he's going to make forever, right? with the actual program we're going to do now you're probably asking yourself what is in this video that i sent them right here the video right here that sent them i guess immediately wanting to jump on a call with me hey sounds interesting let's do a call You're probably wondering what that video is. So now giving you the full blueprint for that video could be a full other video in of itself. And honestly, I don't want it to get too saturated for that video and exactly what to do, but I'll give you a framework to follow. So what is the actual video framework to send to these prospects who said they were interested in order for them to convert and get on a call and close. Okay, so this is the actual framework. So an intro, quick intro, why you made the video in and of itself. Quick personal intro about yourself. You don't have anything to talk about yourself. You don't have any results. Maybe that's not the best, but just a quick personal intro. The opportunity of why, of doing info, of selling their own course coaching, how much money they can make and stuff like that. Their custom offers, so based off them, obviously they care about themselves, so you have to showcase that. Partnership themselves, so how can you actually jump in on that and help them out? and the actual next step. So usually how to book the call, right? And I actually have a full plug and play template because the one that I did right here is an outdated one. Okay. It works, but doesn't work as good. I actually have a plug and play template to make this. But that's obviously something I keep for my one-to-one guys and my program. Okay. So how do you ensure this works for you? So there's a few things you have to follow in order for this kind of DM strategy with the video, with the type of vehicle, whatever. to for it to actually work for you okay you want to send at least 25 to 50 quality dms per day okay again if you're doing 50 quality dms per day and you're not making money there's really a problem there's something with you there's something in the video there's definitely a problem okay you want to be able to follow up every day with prospects set up your info consultant profile properly okay because yes dms are one thing but if your profile doesn't look great it doesn't look the part forget about it right it's all things you guys don't know maybe uh not maybe i've talked about in different kind of videos on my youtube whatever so you maybe go can go check that out and more as well okay because it's not just the cold dms such the video there's a lot of things behind it as well that make everything piece up together right because if you're doing everything correctly with the video the dms but again your profile is shit forget about it right so if you looked around and this is something you don't want to wait again like all the other business models that completely just fly by you right and get actual one-to-one help my full a to z in-depth process on how i actually make this work how i fulfill for clients and everything my plug and play and templates my pre-made fulfillment documents that you can give to your clients to be able to get the most amount of results once you do sign them and grow your an actual business and then either book a call below with me okay so one-to-one call i don't accept that many people whatever Or if you have any questions, DM me on Instagram, which is also going to be below. And just to give you an idea, I probably have less than five guys, maybe five or six guys that I'm currently helping out right now around. And these are the results from people starting this right now. Matt, let's say for an example, he sent, I believe it was 90 DMs to be able to get a client. 90 DMs sent and he got a 2K client with a rev share as well. We got Cole here who sent 16 DMs total who got a meeting booked already. Okay. I think this was like his first week or first two weeks. We got Sammy who made 3.2K in the first month of him doing this after trying eight months of doing his old SMMA. And he's got a ref share with his clients as well. Right. And even one of the guys working one-on-one with me, I'm sending him quality leads. Like this is a lead that responded to me that I didn't have time to. to answer whatever so i'm even giving out the leads because i'm doing the cold dm method so well that i'm getting so many leads i can actually just send them to my guys and they can sign them right so this is just to show you an example of what's actually possible when you're in the right model when you're the right strategies how quickly the money can be made again once everything is aligned right so again if that's interesting of you actually starting this model and not like getting left behind or waiting or being like that type of person who never takes action on everything and you actually want to start making money using cold outreach using a good model again book a call with him below i'll see if you could fit if not just dm me on instagram with any questions so i'll see you in the next video
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