It Started with a Blog – REWORK

37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.

*Key Takeaways*

00:00 – Episode Highlights
01:12 – How 37signals' marketing started organically with a blog
04:21 – Authenticity is a must when writing
08:39 – Patience is key to growing an audience
10:00 – Don’t let algorithms dictate your content
15:02 – Make time to write while your ideas are fresh
18:21 – Marketing is simply transferring enthusiasm
23:50 – Audiences want to see behind the curtain

*Links and Resources*

Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion

Get a free Basecamp account at https://www.basecamp.com 

Books by 37signals – https://37signals.com/books

30-day free trial of HEY – https://www.hey.com/

Once. com – https://once.com/

Campfire – https://once.com/campfire

HEY – https://www.hey.com/

The REWORK podcast – https://37signals.com/podcast/

Get some REWORK podcast merch – https://37signals.com/podcast/shop

*Let's be social!*

Twitter/X: https://x.com/37signals
Instagram: https://www.instagram.com/37signalshq/

Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/

Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.