How to Find Ideas and Make Consistent Content - FREE YouTube Workshop

And we are live. Hey everybody, this is Roberto Blake helping you create something awesome. Welcome back to the channel. Today we are doing a Wednesday workshop session. Today we're gonna be talking about how you can find ideas and topics for your videos. I know that a lot of you actually struggle with this. A lot of you have told me that your biggest problem with your content creation is that you're struggling to find ideas, you don't know what's going to work for your content, and that ultimately you feel stuck. So we've got an entire workshop today. We're gonna go for maybe an hour, hour and a half. I'll also be answering some of your questions from the live chat. And we're gonna be covering some of the things from my presentation that I did at VidSummit this year. For those of you who don't know, I actually spoke at VidSummit. I was the opening keynote speaker for VidSummit, which is a huge creator conference, happens every year in Dallas, Texas. It's owned by Daryl Eves, Sean Duras, and Mr. Beast. And so a bunch of us creators went down to Dallas, Texas back in October, did that conference. Now I speak there almost every single year for the last, since 2016 I've been speaking there pretty much every year. And what I'm gonna do is I'm gonna end up sharing with you guys a lot of what was in my presentation from VidSummit. And you guys can use the QR code and download the presentation for yourself. But a big part of this is signal versus noise and understanding how to position yourself. with regard to your content on YouTube and also what viewers value more, what they value most, and how to signal that so you can stand out. And then we have some other things that we're gonna cover in the presentation, so that's all coming up. But I wanna give a shout out to our friends over at oneoften.com for sponsoring today's workshop. If you didn't know, it's actually the number one tool that you can use when it comes to growing your YouTube channel and strategy. I recommend it. I use this a lot with my clients. I'm gonna walk you guys through actually how to use this. And so I'm gonna drop a link for that in the chat. If you use code Roberto, you'll get 20% off. So you can just use that link here and check out our sponsor, oneoften.com. And like I said, I'm gonna actually walk you through how to use this because For a lot of you, if you use the filters in one of 10, you'll actually be able to figure out if your idea actually is viable. and whether there are people that will be interested in the thing that you want to make in the first place. You can also use it to analyze competitors' titles and thumbnail structure and get inspiration there, bookmark that sort of thing. And it'll also help you identify other people in your niche so you can track channels and see what the viewers are interested in and what's performing from your competitors. So you'll definitely wanna check it out. It is the best tool. from our YouTube, so shout out to our friends at 1of10.com, and thank you to them for sponsoring tonight's workshop. So, let's go ahead and get into this. One of the things I wanna do here is, I do wanna let you guys know, one, we will be answering some of your questions from the chat, so if you have them. definitely keep them coming and we'll pop them up over here for you. So if you have something you want to ask in the chat, feel free. Usually if you put a queue in front of it for the live stream chat, that'll make it easier for me to know it's a question and then we can highlight it. So thanks for that. Now, one of the things we're gonna cover is some of the stats I think you need to know. when it comes to YouTube. Now, I always like to bring this up because a lot of people just don't realize that they're being misled by seeing the .1% of channels on YouTube all the time, and it's messing with your head and making you think that you're further behind than you actually are. A lot of you, your content isn't bad, your channel isn't doing as bad as you think, you just . don't know it, because as a viewer, all you're seeing is these channels that are much bigger than you and are getting massive amounts of views, massive amounts of subscribers, and so you actually think you're doing worse than you are because of that, because it doesn't separate a viewer from a creator when you watch YouTube. So being that as a viewer, you're seeing the most popular YouTube videos in your feed, you might actually think you're doing worse than you are. In terms of views, I want you guys to see this. So the majority of you are under the mistaken impression that getting 1,000 views on YouTube is no big deal. 12% or less videos get 1,000 views. 65% get less than 100 views on YouTube. If you were to get 100,000 views on YouTube, you'd be basically in the top 1%. And that's for individual videos. When it comes to that kind of thing, a lot of you think you're doing much worse than you are, and you need to give yourself a little bit of slack. You need to cut yourself a little bit of a break here. When it comes to live streaming, most of you think you're doing worse than you are. If you had 10 people watching your live stream, you'd be doing better than 90% of streamers. If you have 100 people concurrent or peak on your live stream, you're in the top 1%. But because everyone watches the same 50 streamers, that have like a thousand people in their stream they think that they're nothing so i want you guys to know that you're probably doing better than you actually think if we actually go by the numbers here and there are 115 million channels um in youtube worldwide i know a lot of you don't want to believe that most of them are active but according to my contacts at youtube you'd be wrong much more than half of them are active each month not every channel uploads every month but they um determined that you know there are um a significant portion of that more than two-thirds of that are uploading regularly so take that for what it is so it's not mostly inactive channels or people hosting their family photos the way people want to um or sorry family videos the way people want to act like that's what's happening so again that's a big deal The other thing is when it comes to picking your topics for YouTube, you need to ask yourself, does this have value for the viewer? A lot of people focus on what they want to make instead of focusing on what their viewers want to watch. So we have a quick question here from Jeremy Garcia. Hey, Roberto, I have a question. If I'm in the insurance field as an adjuster, how can I go about creating content for that? It's like, well, do you want to create content for that? And who are you creating content for? So it starts with who is the audience avatar so if you're saying roberta how do i make content for that well let's look at the audience avatar who are you making this content for are you making this content for other people who are insurance adjusters or are you making this for regular people to teach them about insurance and again why are you doing this why are you doing this just because you're an insurance adjuster that doesn't automatically mean that that's what your content should or needs to be just because it's what you do for a day job are you doing this uh because um you want to generate more leads like what is your reason for making content around that because maybe you don't need to maybe you make content about something else just because you're an insurance adjuster doesn't mean you have to make um you know videos about the insurance field now if you wanted to here's the thing you have a white collar profession you could make an education channel that could be about career development if you wanted to, or you could be making a lifestyle channel that could be about general advice and professionalism and self-improvement for men that's based on a career-focused path. You could be doing that, talking about how to conduct yourself as a man in the professional world. how to do things that people don't know how to do anymore. It's a lost art of networking, a lost art of building a resume, building a reputation, negotiating a salary. A lot of people don't know these things. Salesmanship. So you could use your experience to go into one of these. So for a lot of you, a lot of you don't know what you want to make because you haven't even figured out what type of channel you are. And there are really technically seven types. There's three main types, but then they become the hybrids. And then there is a... a seventh that could be all three. So the main thing is you need to decide what type of channel you are. So for viewers, value comes first. You want to make sure you're sending a clear message. You have attention grabbing packaging. Everything is interesting at a glance. It validates the viewer in 15 seconds or less when they click on a video. And it creates viewer enjoyment early on. You want value per minute, if not value per second, right? So you need to focus on those things. In order to decide what you're going to make, you need to figure out what type of channel you're going to be and what you're going to be making it for. So are you going to be an entertainment channel and an influencer, in which case you're building a media business? Are you a lifestyle creator doing a niche lifestyle business? Lifestyle could be vlogging, could be personal development and self-help, could be fitness, could be to some degree. Could be DIY, that sort of thing, crafts, art. So there's a lot of different ways to do lifestyle. Then there's education and thought leader content. Education and thought leader content obviously could be how-to videos, information, tutorials, lessons, demonstrations, procedural content, science, math. financial literacy you know any number of things right so there are a lot of paths entertainers usually that's going more gaming comedy could be commentary so on so forth um so there's a um a variety of different um opportunities there and you just have to decide uh which one of those you want to be now uh channels stand out when they are able to balance um difficult to duplicate content that could be more high effort or requires expertise not all high effort content is high effort in the video itself maybe the high effort came from something you did previously like getting an advanced degree you have emily d baker her um live streams they're high effort because they're log and they're there's a performance aspect to it but the real high effort was the fact that she spent decades acquiring the knowledge and credentials she has uh to be able to pull that off um and so she has a very unique value proposition it's well packaged the quality is there and she's um very good on delivering consistency as well so that's an example of emily d baker you have um you could look to uh entertainment channels in the gaming space high effort gaming could be people like juicy jay he's a gamer clash royale he's a world champion it takes a lot of effort to be very good at clash royale to be good at the game so that'd be an example of high effort uh high quality he's giving a great experience to his audience with both his performance uh as a personality but also his gameplay ability and what they value and what's packaged well there is they know that they're going to see high level authentic gameplay he's not a cheater and they're going to see what a pro level gamer looks like and he's extraordinarily consistent he streams multiple times a week post a lot of shorts clips and highlights of those streams so that's an example of entertainment lifestyle In lifestyle, you could look at the pivot Vanessa Lau has made from primarily education to her vlog-like content. Or you could look at what her and her husband, Leon, are doing with the vlogs for their company, Supaboba, where they're building a boba tea company together as Asian-American entrepreneurs and as a couple. So you have examples like that. You have Catherine Manning with her vlogs. with her doing what she's doing. She used to be an educator. Now she's a very happy boy mom living in a lake house and you get to see her life. So there are a lot of different ways that you could approach high effort, high quality, high value, and high consistency based on what type of content you're doing between entertainment, lifestyle, and education or the hybrids of it. um hybrid entertainment education you could look at a good example of that would be why am i cleo abram cleo abram would be a very good example of that lifestyle and education you could actually interestingly enough look at ali abdahl for that uh for lifestyle and education being a hybrid for um entertainment and lifestyle It's a little bit more challenging to think of that one, but for that one, I actually kind of lean more toward, say, a Casey Neistat, for example, or even a Peter. And then for education and lifestyle, you could look at, or even a tribrid, where it's kind of all three, you could kind of look at a Peter McKinnon for that. So those would just be examples there, even of the hybrids. And you need to figure out how your audience views value and what they want. So your audience is going to have priorities, things that are urgent and important to them. They're going to have prejudices. They're going to have things they don't like. Some of your audiences will hate AI. It gives them the ick. So that's a prejudice or a bias that they have. So you just got to think of prejudices as the inverse of preferences. Here are things that I, because of my values, I really dislike. So some people really dislike AI content, for example. Some people really dislike background music or some people really hate certain vocal cadences or vocal fries. So that'd be an example. Preferences, some people have a preference. toward cinematic content, for example. Someone might have a preference toward gameplay with minimal editing because they don't wanna think you're cheating or faking your speed runs or whatever. Problems, even entertainment viewers have problems. For example, they can't find a creator that they feel is authentic or genuine in the content or niche that they like. Another problem would be, hey, they can't find someone who posts frequently enough and gives them their fill. Or, oh, they're really bored right now and they can't seem to find something new or fresh that they haven't seen already. So they're looking for that next thing. So these would be examples of understanding aspects of your audience avatar and how to create value for them and what they value more and what they value most. So Josiah has a question. Question number, how... do i create compelling titles for video ideas that don't have any major superlatives or accolades a video uh about just a family-run restaurant making great food um now i think you do have to use superlatives and accolades because again if you're not using emotional uh triggers in the wording if there's not emotional triggers then How does someone make this a preference or priority and how do you stand out? So the thing is the reason that people use Accolades or major superlatives in their videos in the titles is not just for the sake of doing it And again, you may have a bias or a preference where you don't like doing that But the reason people do it is because a it works and then be the other reason they do it is it works and then be the reason they do it is because it helps something stand out and it helps someone make something a preference and a priority. So when you put into a video or something that, for example, if you look at things like Ryan Trahan's videos, he might rate the best or the worst of something or um cheap versus expensive those things work because it's unique and dynamic and it creates tension for the viewer and it sets expectations when you don't do that a video is just bland and it's less likely to get clicked on so i wouldn't avoid doing this just because you personally don't like it because i'll be honest you're not making a title that you like you're making a title that people will click on adriana thornton says hey roberto can a youtube channel be profitable and earn a level income if the content mainly uploaded is shorts, videos under five minutes, as well as faceless. I've actually been proving if you go on X, if you've been looking at my case studies, and one of my clients let me share his backend and his details. So I've been working for a while now with this kid, Jake, really great guy. I invited him to VidSummit, was able to get him a ticket. It was his first time going to VidSummit even though he lives in Dallas. And so he lets me show something that very few people allow you to see, which is the back end of his YouTube channel. We've been working on a strategy that I called the Short Split Strategy. And one of the things we did with the Short Split Strategy is with a focus on YouTube Shorts, and this is last 28 days, we'll go to October to show you what's possible. So in October, actually though, let's go to September. So for the month of September, because in October he got sick, he uploaded 40% less. So we did this short split strategy where I told him, upload five to eight shorts a day on YouTube. And as you can see in revenue, this is just from shorts, from uploading five to eight shorts a day, every day. His shorts are gameplay shorts. So it doesn't rely on his face. Now, he does show his face on camera. So he's not completely a faceless YouTuber. But the clips that he relied on for this were faceless. So primarily, most of the content is faceless. It's shorts. It's gameplay clipped from live streams. Five to eight a day through September. So that was what he did with that. this is october he uploaded 40 less um there was some travel obviously like with vid summit but then he also missed a bunch of days as you can see here so he missed out on a bunch of days um and so that hurt momentum he also uploaded less uh than the recommended amount on a lot of those days so it really took a hit when you upload 46 less you make half as much money so um that does matter and then uh so far for the month of november we are only one third into November. And as long as he can maintain the momentum, he's looking at a very substantial month. And he went full time at the end of September, beginning of October. So again, one third into November, if we multiply by three, if he's consistent, another 10 grand month. So again, if we look at this from a shorts perspective, as far as uploads. I think this answers your question. If your question is, can you do a mostly faceless channel, do short form content and make a livable income? This is 90 days or less of like, so the answer is clearly yes. And this is only from shorts. So I would say that that's a resounding yes. And that a lot of people have exaggerated the inability to make money with YouTube shorts. They just weren't doing it right. My strategy with creators optimizes and gets people to make money on YouTube Shorts. But it's about understanding that YouTube Shorts is a bulk play. It is a quantity play. And what people value there is they don't value editing as much as you guys think. In fact, people are valuing editing less and less and less. these days unless you're making certain types of content for gamers a lot of gamers think that their editing style matters when it doesn't people want authentic they want gameplay they want interesting personalities they want humor they really don't care about your editing style and your editing style doesn't make you stand out if you want to worry about your style making you stand out concentrate on your thumbnails more your thumbnails would actually do so much more for you when it comes to that sort of thing than the editing style ever could so people are really over overthinking the editing, right? Now that's not for every style of content, but again, more style of content. Lifestyle content, people really just want authenticity. Lifestyle content, people want someone authentic, someone relatable, someone who's not a snob, somebody who's accessible, who's like doing things that they feel that they can be inspired to do as well. So they want someone inspiring and authentic. that they can look to as an aspirational figure. Aesthetics can matter, but aesthetics are not always editing. Sometimes that's just your backdrop, your presentation, the decor of what you're doing, or the aesthetic of the place that you travel to, so on and so forth. So there's that. With education content, people really don't value the editing when it comes to education content, except for in some niches. What they really value is the presentation style. um how easy it is to learn and not feeling like they're being made stupid or talked down to or intimidated so um they value that so a lot of you are really overthinking this editing as an identity and as a stylistic choice that is an old thing from youtube that people did to stand out today people don't care if they want to see fancy editing they will watch netflix i promise you so you you see it right now that the reality tv style of youtube with lifestyle content reality tv IRL streaming. There's not a bunch of editing going on and people love it. And even with YouTube shorts, a lot of it is not this caffeinated editing. It's just people being really authentic, really chill. The editing is where it needs to be and where it doesn't need to be, it's not present. And so it's more subtle, it's more laid back. People are kind of over try hard content with the exception of the biggest YouTubers. If people want to watch try hard content, they'll watch a big YouTuber with 10 million subscribers. They won't watch the bargain basement of that person trying to edit their heart out. So again, if you focus on a good idea, you really understand your audience avatar and what your audience avatar cares about the most and what their preferences are. what their priorities are what their prejudices are what their problems are if you focus on that and focus on the psychology of your viewers more you will be more successful but you also will stop wondering what you should be making this will answer it for you it's like okay my audience really cares about this i will make five videos on that thing and a lot of you you're also worried so much about being repetitive Most of you, if you go into your analytics, every single video you upload, 50% of the views are from non-subscribers, 50 to 80% of the views. It's not your subscribers. You're overthinking that. Oh, my subscribers like this. Oh, my subscribers like that. Wrong. 80% of your views, 50 to 80% of your views aren't even from your subscribers. So you're already thinking wrong. And the other thing a lot of you aren't looking at is that for most of you, 50% or more of the views on every single upload, even if it's a new upload, even if it's the same day for long form and shorts, more than 50% of your views on every single upload are from first time viewers who've never seen your content before. So most of you are so hung up on expectations because you see every video you think everybody else does or you think a significant portion of your audience is. I promise you, most of you Less than 10% of your viewers are regular viewers and less than 20% for most of you, the views are even coming from subscribers. So mostly 50 to 80% of everybody watching your content is not a subscriber and has never seen you before. So most of you would be better off worrying about making a good first impression than worrying about whether people are getting bored or whether they heard it before, whether you're being repetitive. You're not. No one is seeing your video back to back. They're not seeing the continuity for the most part. worried about being repetitive because you see every video and you see every edit, they don't, and they don't care. So you guys are misreading the audience because you're not reading the data. And so you're making assumptions based on an insecurity around what your commenters think and what the regulars think, and that's one to 10% of people at best. And so you're making entire decisions on your channel on 1% to 10% of the audience instead of the overwhelming majority. And a lot of you don't realize you're doing that. So after this, I have notes for the different type of niches, and I have examples of really great creators in every niche. But again, the biggest focus for most of you is you should really think about your topic. are your people interested in what's the most relevant to them right now and what's going to be a priority for them what is going to be the thing they're most interested in and attracted to that gets their attention so you need to be thinking about that and then what is visually competitive and visually attractive to those types of people so again that would be what most you should be focused on so um Jadani Maria asked, Roberto, what are some practical advice you can help someone overcome the fear and limitation of stepping in front of the camera? I've always been the one behind the camera, but in my head, about getting in front of it. This is a great question. Consider starting small with something disposable, like Instagram stories. We all have our phone. Instagram is social currency. Start with Instagram stories and doing those daily, every single day, because they disappear in 24 hours, so it's disposable, so there's less anxiety and stress about it, and you can get used to it. Do that for maybe two weeks, and then try doing a video there as a reel. before you come to YouTube and you're worried about that so that the people seeing it are people you've engaged with, people that has been commenting. A lot of this will even be friends and family. It will warm you up to the idea of talking to an audience. So then after about two weeks of doing Instagram stories, try doing an Instagram Reel every couple of days or even every day for two weeks to warm yourself up to the idea of making content. Now that you've formed that habit within a month, your nerves should be really solid and you should feel more comfortable with this. And now you can start making videos on YouTube and feeling like you're less nervous and less embarrassed about it. So I would do that as your warmup. That's part of my advice. I also have a video on the channel for anybody who is I'm shy in front of the camera. I've made a couple of videos about this. Some of them are a little older, but I've made videos about being confident on camera and being nervous or being shy. So if you want, you can watch those and I have some more tips in those. Question, Roberto, what do you think of somebody doing all their content live because I have speech issues because of Parkinson's, but I have confidence enough to go live whenever I want. I actually think this is a great way to address that sort of thing when we edit. We often judge ourselves way too much and we get hyper-conscious in the edit. So I would highly recommend that, yes, it's a completely viable strategy to just go live whenever you want. So I'm fine with this. Makes sense to me. Jackie asked, Roberto, when you're monetized and under 2,000 subscribers get 16,000 views every 28 days, should you be more focused on views or average duration or depending on your niche? I would actually try focusing if you're monetized. Realistically, if you're monetized, start trying to make more content, especially if your views are a bit lower. consider making content more consistently, more frequently, especially from a skill building standpoint. Don't worry about hecklers. Don't worry about whether some videos flop or underperform. Just get used to making more content and also shooting more shots and also doubling down on exploring more ideas so that you can figure out a lot more closely on data what your audience cares the most about, what they do and don't like from you, and you can go from there. So I think it'll be helpful. So Josiah says, yes, I agree with what you said earlier. I just meant creating a tile for a play story that doesn't have superlatives or accolades like Michelin star, worst reviews, most expensive dish, et cetera. Then I'd try to find what the most interesting story you could tell is. And I would just come up with something that makes it interesting. So just think of it like you're talking to a regular person. And if you were talking to a regular person, what's the most interesting way you could introduce them to this restaurant or this idea? So I would think of that specifically, Josiah. For actually doing this with you on the individual things, we'd have to talk about it face-to-face. So this is the kind of thing that we could do a one-on-one call about again to go more into the weeds with it, especially since I don't have a story from a restaurant or anything right in front of me with you. But if you wanted to workshop that, that's something we could do. Adolfo says, early on in making content, should there be a balance in funneling viewers to an online store with digital products? So early on, from a business standpoint, if you are doing a business, and I'm glad you brought this up. So let's look at one of the slides from earlier. The business model for like some content creators. Some content creators just focus on making media, like entertainment channels, for example. Entertainment channels are a good example of this, right? So if somebody is, oh, I just do gaming, or oh, I just do a comedy sketch, or oh, I just do commentary, and I want people to laugh, or whatever, if somebody is just purely an influencer, and they're building an entertainment business, then their business model is that they're a media empire, and mostly they're going to monetize ad revenue, sponsorships from brands. um and donations and memberships from their audience and maybe once in a while they'll sell merchandise right so if you're asking about funneling viewers to an online store with digital products my assumption is that you're an education channel if you're an education channel it's your business model then i don't see a problem right off the bat with um doing that funnel because you aren't gonna benefit the most from just growing your audience, growing a YouTube channel. Your entire point is to grow a business, I assume, and YouTube is there to grow your business. You're not there for the sake of being famous. An influencer wants to build fame and attention and desire and love and build a parasocial audience because they're relying on the... viewership and eyeballs the participation of the viewer to make their money just like a traditional celebrity there's not necessarily a back-end business if you're a lifestyle um influencer or a thought leader then if you're a lifestyle influencer you're funneling people to physical products usually for your brand. So a clothing line, supplements, a fitness thing, a beverage, a food and beverage company, Food and Bev. Some entertainment influencers have crossed over into DTC and so they do food and beverage, right? So they do food and Bev. If you're doing education content though, the entire business model for education thought leaders is eventually to sell a product or a SaaS or a service so you'll want to do that so i don't see a problem starting with that goal in mind honestly and then you said number two is there a topic that your short split strategy works best for um it works for all three of these models and i've had people be successful in it it's just that the people who gave me permission most of the people who give me permission to showcase their stuff are gamers uh we have somebody in awesome creator academy in the pro group he does a lifestyle channel that's very niche specific he's out in arizona Big Mike. And so Big Mike is out there and he's doing stuff that has more to do with kind of like travel, but Arizona related stuff out there on Route 66. And he used the short splits and he increased his viewership by over 900% in about three weeks. So it works for lifestyle content, for example. Education content. You got Mac Miller's PCs. I think he grew his overall views by 600% over the last 14 days. So it's working for him. And he's covering PC parts reviews. And he's doing YouTube shorts around that. I believe he's also in YouTube shopping, so I think he might be using the affiliate tags for that to make money from YouTube shopping affiliate as well because they have the tag products feature similar to Amazon. So again, the short split strategy of uploading three to eight shorts a day works in almost every niche you can think of. It's down to the creator's capacity to make a plan around that and to execute it well. And so that's what it really comes down to. Kofi Baldwin says, I feel like my genre sewing won't pull in any money. How can I make it attractive? Lifestyle more than education is more my style. I've helped coach two sewing channels to over 100,000 subscribers on YouTube and significant income. Sewing report and bridal sewing. So Bridal Sewing is a 100K YouTube channel that I coached, and Sewing Report is a 100K YouTube channel that I coached, both in exactly your same niche of content. Now granted, Bridal Sewing did a combination of education, but also some vlog-like aesthetics, so lifestyle hybrid education, and then Sewing Report did do sewing education stuff, but also a little bit of the lifestyle side as well. So a hybrid. So it is possible to do that. And you don't discourage yourself or talk yourself out of it for no reason. It's been done successfully before. And that's just the two channels that I've coached around it. There are plenty more that I'm sure have been successful. Jackie D McKeever says, hey Roberto, my shorts get 1K or more, but my long form gets low views. I might try this method, basically breaking up my scripts in small amounts. Sure, like shorts just get more reach than long form. It is a thing. Get 10X to 100X to reach. You should think of short form audiences and long form audiences and live stream audiences as three different... groups, three different people. However, a lot of you are getting jaded because you keep romanticizing your long form content. But a lot of you keep romanticizing your long form content because by default it has higher RPMs. But higher RPMs don't matter if you're not getting views. Like I said, with Jake, he's been able to get views on shorts. I mean, this is the long form revenue. for 90 days, which again, for very few videos, he has like, I think six, eight long form videos. This is not bad, but look at the shorts. Now he's making a crazy amount of shorts, but look at the revenue difference. It's about what you focus on. The grass is greener where you water it. I want you guys to remember that. The grass is greener where you water it. Jake, if he pounded the pavement on long form, would have never made $26,000 in 90 days. Short form gave him that opportunity because he was able to flood. The platform with short form for content that people wanted with a personality they've come to love him for and gameplay. He's not the best player in Clash Royale, but he's one of the most beloved players in Clash Royale because of his personality, his authenticity, and he doesn't have to work his heart out on these shorts. It's clips that he spends five to 15 minutes of editing for the short form. per these clips, so he streams for 90 minutes to two hours a day, Monday through Friday, and then he's clipping five to eight shorts, and then he's only working five to 10 minutes on each short's edit. So short form can make you money. A lot of you only bias long form because you feel it will make you more money, but that's not always the case. It's depending on what will get views, and shorts don't have to be clicked on. Long form does. And you can make a lot more shorts faster than you can make a single long form video. Some of you can make 30 shorts in the time it takes to make one long form video. 30 opportunities to make money can outscale one opportunity to make money. That's the difference. So again, I'm not telling you all that you have to do shorts. I'm making a point. One live stream could make you more money than a long form video too. We just had a great donation come in from one of my students, Poverty to Pirates. Poverty to paradise. Shout out to Linnell. Appreciate you. $50 super chat. Look at that. $50 super chat. Most of you, you have a $5, $2, $5 RPM. You'd have to get 10,000 views. on a video before you could get the $50 that one donation from a super fan could get you. So a live stream could make more than long form. Live streams can easily make you much more money than long form and get a fraction of the views. A 500 to 1,000 view live stream. If you have true diehard fans and a handful of them donated to you, you would make more money than if you got 10 or 20,000 views on a long form video. Views aren't everything. So you got to think about that. From a monetization standpoint, views aren't always the answer. Live streams can be more lucrative if you have diehard super fans who donate. And then if you have shorts, if you have a bunch of them, that could easily outperform long form or live streams. And with a long-form video, sure, it could in theory make more money, but only if people click on it. So a lot of you have an incredible bias towards your long-form videos, but I think the only reason a lot of you have a bias toward long-form videos is because they... have a higher RPM and they're said to earn more money. If everything earned exactly the same amount of money, I don't think you would have a bias toward making edited long form videos. I'm not just talking about Jackie, I'm talking about all of you. So I'm making a bigger point. I'm making a bigger point that for a lot of you, you are disregarding short form and in two to three years, a lot of you are gonna wish you had a short form audience because once shorts, goes to 50 cents right now it's 20 to 30 cents well it's closer to like 10 to 30 cents rpms for shorts but it gets 10 to 100 times the views of a long form and you can make 10 30 long form sorry 10 to 30 short forms in the time it takes to make one long form so a lot of you you're going to wake up in another year two or three You're going to see a lot of people making money on shorts because shorts are going to go to like 50 cents to a dollar RPMs and still be climbing in views and people aren't going to get tired of it and people are going to be like, yeah, shorts is doing this and it's making me all this money. And then a lot of you are going to jump on the bandwagon and you're going to struggle to build a shorts audience. If you at least started building a shorts audience now and stop being biased toward long form. a lot of you could be making money. And I say this as the long-form guy. I used to do daily long-form videos in my peak before the pandemic happened, before the pandemic happened, and I kind of semi-retired when I got depressed by the pandemic. I didn't get depressed over YouTube. I got depressed about all the lockdown stuff and all the psychosis that went with that and everything. They got me. They got me. So that happened. But I'm back. I'm back in the groove. So the thing is, I was a long form guy and I've come to love live streaming more than any other format, to be honest with you. I love being interactive with you guys in the chat. So when I look at live streaming has been one of the most lucrative things I've ever seen, but I've coached people successfully. when it comes to short form, long form, and live streams. I was one of the first people to coach people into doing vertical live streams when YouTube unleashed that, and you guys have seen some of the huge numbers people have gotten from that, and people have earned a lot of money in super chats like you would not believe. In the early days when Emily D. Baker was a small YouTuber and was looking for a lot of gear and hardware advice, and also I put her onto using StreamYard to make her live streams easier, I actually gave a lot of advice. because we were in clubhouse rooms together for a long time, to my friend Emily D. Baker. So we were friends before her big blow up on YouTube and she's huge now. She's one of the top 10 podcasters in YouTube of all time. So, and YouTube CEO Neil Mohan shouted her out at the Made on YouTube event. They've used her in promo stuff. So Emily D. Baker is great. But again, a lot of people will, oh, you can't make a living live streaming on YouTube. Yes, you can. Emily D. Baker does. Lead attorney does. A lot of the law tubers blew up during the pandemic. So there's not one path to YouTube. You could do it with live streaming, podcasting, short form, long form. You could do it with multi-form content. And all of it is valid. So it's just a matter of implementing. the strategies correctly and understanding your audience and what their preferences, prejudices, priorities, and problems are and adapting your strategy to create value for the viewer. Because you gotta remember, it's not about what you want to make, it's about what they want to watch more than anything else. And then you just have to correctly be monetizing that and build a dynamic strategy around it. And this is a lot of what I try to teach you guys in a lot of these workshops. So, you know, this kind of here, this diagram that I put together is meant to help put some of that in perspective of how to understand what to make for your audience and what they want. And when it comes to a lot of this, you know, again, we can use great tools like one of 10 linked in the description there. We can use these tools and it can really help us to better understand what our content needs to be in order for us to succeed. So it's something that I want a lot more of you to really see the value in. So I'll give you a primary example. When it comes to your channel and we talked about finding topics and such. So let's look at for a camera channel, for example, Sony A7. Sony A75 is like a hot topic right now. And so if I were to filter for channels, I'd want to filter out huge channels and say, okay, don't show me channels with like huge subscriber counts and show me channels that are getting like decent. views on this topic right now. And only in the last, let's go even with the last month. And then all of a sudden, it's gonna help me see what small channels, look at this, there are small channels talking about camera stuff, talking about Sora, but also the other, for example, if I go with camera rumors. This will probably do more. There's a bunch of camera rumor stuff out there. Here's somebody with 8,000 subscribers, 61,000 views. This guy did something wild. I'm not gonna ever do this. Can an iPhone really catch a bullet? 71,000 views. Galaxy XR versus Vision Pro. So there's like a lot of stuff happening in camera world. This one on lenses. 71 so there's a lot of stuff out there when it comes to this where okay i'd be able to find um things similar uh niche explorer i could find similar channels talking about these topics so i could start to follow them and i could see more of what they are doing and what's working for them and it gives me a variety of them of different um sizes here and also shows me um some of what their recent content is. And so if I were to click into any of them, I'd be able to see that with regard to a lot of their content and get some more ideas. So again, this can help you when it comes to searching for specific thumbnails. If you find a thumbnail style that is really good or that you think is really interesting, Or that it's performing particularly well. In fact, actually, I want to see one for the DJI Nano if I can. And I don't know if there will be enough of those. Because that's a new product. DJI. Let me see if it actually is going to go. Fortunately, there's a lot of... Oh, actually, this one's really good. There's a lot of war drone stuff going on. So for travel... and things like that. I could get inspiration from some of these travel thumbnails. This actually would have been good for a client of mine that went on a trip to Mexico recently. So there are a lot of things you can do to try to sort out, okay, what's getting views right now in my niche? What's the best looking type of thumbnail in my niche? What are the titles that people are using to get clicks in my particular niche? So that's the kind of thing you want to look at. Now, with regard to Ikigai, as much as I say, hey, it's not about what you want to make, it's about what they want to watch. You also have to make things that you would be somewhat passionate about. It doesn't have to be your number one passion. It could be your number two. It could be number three. But you have to be, you have to like what you're doing. But... If you like something and you're really bad at it, you can't create value for other people. So you need to actually be good at the thing that you like. So that narrows it down. So a lot of you will say, oh, I'm multi-passionate, Roberto. I don't know what to make. I'm multi-passionate. I have so many things. Can't I make a variety channel? No, because you're not good at all of those things and putting more energy into it won't make you better fast enough for people to actually make you a priority and to value you. So you should be narrowing it down to now. things you like that you're genuinely good at and you need to be honest with yourself you might even need your friends to be honest with you brutally honest with you and beat you up a little about it you know so you can narrow it down now it's probably not five passions all of a sudden now it's probably two or three that you are actually kind of at least okay at and then there are things you are better at than the others but what's the other thing is this something that can make money and can you find examples of ways people make money that agree with you that you're capable of that agree with your ethics so if you don't like the business model or you know you wouldn't be good at the business model then that disqualifies it too so that probably takes you down from you know five or three different passions down to one or two now you need to look at how big the market is for those uh passions and you need to figure out okay um what like is this passion something that I like, that I'm good at, that I can make money at, and are there people who are growing audiences? Is this thing trending upward? Are more people going to be into this over time? So if the answer is yes, then that probably narrows it down because it's probably not true for both of those things. Both of those passions that you've narrowed it down to probably don't fit all four criteria. And even if they did, it probably scores more points on a one to five scale. and gets closer to that 20 points, one of them probably has got closer to 20 points than the other one. So you would pick that and that is going to be what you make content about. So that would narrow it down and that becomes your niche. That becomes what you're gonna pick. Now, when it comes to building out your brand, you're gonna pick topics within that niche. The niche itself is not a topic. The niche is the collective community around the community that you can serve, that you're passionate about the same things as them, you have skills that create value for that community, and you're able to build a business model where you can monetize that community. So the community is what the niche actually is. And now you pick topics in your brand that let you serve that community and show up for that community. So then you want to start defining the topics. We usually pick, you know, five... main topics to build our content pillars or themes around we try to make a unified theme with five topics in it. You want to make sure you have skills to be able to elevate the quality of that content so that you're bringing that to the table. You want overall purpose and then you want something to transform for the audience. If it's entertainment, you want them to watch your videos and feel joyful or feel entertained or feel really good about you. So there's a transformation of, oh, I'm having a good time. I was having a rough day at work or school and now I'm having a good time. That's a transformation. Hey. I felt stuck, I couldn't solve this problem, now I can, that's education, okay, cool. Lifestyle, oh, I feel inspired and motivated to do this, or oh, I feel so much more validated seeing somebody like me, whatever, so that's a transformation. So again, these are the things you wanna look at when it comes to so many of you feeling stuck. Someone says a question. I know it probably doesn't matter, but if I forgot to add, I only have seven subscribers. Again, just, you know, work on it. Build up your confidence as best as you can. But also with the live streaming, again, if you do vertical live streaming, you'll reach more people and it doesn't matter what your subscribers are. And YouTube is actually integrating a combination of vertical and horizontal live streaming. So, yeah. All right, cool. Should I have multiple channels if I want to try out different genres? To be honest with you, I don't think most of you have enough free time, free energy, and spare resources to try out that many different things if I'm being honest with you. I think a lot of you need to just get a pen and paper and do the Ikigai exercise and write down things because, again, you could like a lot of things, but you're not good at a lot of things. You have limited time and limited energy. If you were a kid in college, I would be more into you trying a bunch of different things. Or if you were a high schooler with unlimited energy and stamina, sure. But if you're an adult, the truth is you've got limited time, limited energy, limited resources. You cannot be sitting there trying out a bunch of different things if you're gonna significantly try to build a side hustle called YouTube. If it's purely just a hobby. You can just try out and do whatever the hell you want, throw up on the channel, because it doesn't matter if you grow if it's just a hobby. If it's just a hobby, it doesn't matter if it succeeds or not. It's a hobby. So if it's a hobby, you don't even have to take any of my advice. But if this is something you're trying to build and something you want to monetize, because my stuff is for people who want to be full-time creators. I don't really make content for people who want to do this as a hobby. There's nothing wrong with doing this as a hobby. It's just I'm not the channel for those people. You know, they should watch somebody else because my thing is only really meant for people who want a side income or to make this a full-time income. And that's what my advice is for. That's the only thing my advice is meant to do. So with that in mind, if something is, I would not sit there and tell someone to try out five different businesses or three different businesses. I wouldn't. I don't think any of them will be successful if they do that on average. So I would do the Ikigai exercise and I would narrow it down and figure out what can you make money at? What are you good at so you can create value and have an unfair advantage? What are you passionate about so you won't get bored and quit this thing? And what has a big enough audience to be successful at monetizing but also frankly to satisfy the creator's ego? Because going into a niche that you know is small. is not really worth it for most people because they get frustrated and they fall out of love with it really quickly because they're not getting what they want out of it. So for a lot of you, if you know you have a very, very niche interest or hobby thing, that's probably not the thing to make content about unless you want it to stay a hobby. If you want it to be a business, small market, unless it's a small but very affluent market, probably not worth it for a lot of you. So... or if it was a small market, and nobody except for you can serve that market, then that's a good idea. Like, if it's a small market, but you could have absolute market dominance, and no one but you can serve that market, or no one can serve that market the way you can, and you know you have an unfair advantage, then you could have a monopoly on the market, or at least a monopoly of merit, where you are just the dominant force in the market, then by all means. That's an exception to the rule type of thing. Or if it's a small market, but it's uncontested and there's a lot of money, then yes, absolutely. So, or if it's a small market, but you can prove that it's an emerging market that's gonna matter over the next 15 years and you're early, then yes, that's also an example of an exception to the rule that's worth it. But like I said. those would be areas of focus. I'm gonna preach focus. I'm not gonna preach variety. But if you, in terms of exploring things, if you're gonna explore things and you know, okay, Roberto, I just really don't know who the hell I am and I need to figure myself out, fine. Go on an exploratory journey, do one YouTube channel, make a bunch of different content, throw spaghetti at the wall, see what sticks, do 100 crappy videos, see which 20 of them actually did something. From that, narrow down what you want to move forward with and what you can move forward with. And then you can unlist or private all the other irrelevant content. And then double down and focus the next three to five years on just the one thing that worked out or stood out or performed or that you like the most. And then do that. Because I understand some of you just don't know who the hell you are. That's fine. Now everyone has themselves figured out. Now everyone knows what they're good at, what they like, and, you know. The rest of it is figuring out what other people like or will pay you for. But if you don't know who the hell you are, it's really hard to find a focus for making your content. So if some part of you still for some reason needs to figure that out, then you can do that. And my answer to it is make whatever the hell you want, do 100 videos, see what sticks, then pick something, and then commit to it for three to five years. So that would be my answer. Let's see. Yeah, shorts can definitely give you a lot more subscribers in a lot of cases because the amount of reach it gets for completely new first-time viewers is unprecedented. Shorts can be lower-hanging... fruit to create. However, you shouldn't think of shorts as disposable because more and more viewers are just finding that they like them because I'll be honest, a lot of creators with their long form have abused their audience by making things longer than they need to be. A lot of creators to pad their ad revenue have made things 10, 20, 30 minutes that only needed to be five, six, or three minutes. So a lot of people like YouTube Shorts because they find that the creator is abusing them less for the ad revenue and they are getting what they want in a quicker value in terms of value per second or value per minute. So they prefer that. So if you're wondering why people like YouTube Shorts, it's not just people with low attention spans. It's that so many creators have abused their audiences for ad revenue. by making content padded and making it longer than they need to justify adding more mid-roll ads into it, that has turned a lot of people off and so they prefer shorts because they're just seeing less advertising. If you've ever wondered why YouTube Shorts gets 200 billion views a day, it's not just, oh, everyone's attention span is cooked, it's that people like it because they see less ads. What specific psychology strategies must a creator change when developing the idea title for a short, a live, and long form? This is actually a really good question. So with long form videos and live streams, people, unless it's a vertical live stream, people have to click on it. So you have to create a psychological trigger around priorities, preferences, prejudices, and problems. So that's the psychological strategies that we need to filter through. And you need to look at things that trigger curiosity or incite tension through conflict or can ultimately tap into controversy or into cognitive biases. Examples of the psychological elements you'd be looking for would be for long form. I hate to say it, negativity bias is a huge one for long form. Confirmation bias is a huge one for long form. Familiarity bias is a huge one for long form. Pre-selection bias is a huge one for long form. Authority bias is a huge one for long form. So cognitive biases in the title are massive psychological triggers for long form. For short form, no one's clicking on it. It is largely, I mean, people could click on it from the homepage, but it's mostly scrolling in the feed. So truth be told, you don't need a psychological trigger for the title of a short form video, to be honest. If you wanted to leverage one to make it more memorable, you can. Or to set a tone or a narrative. So you could use narrative bias there. And so the title could change how the viewer interprets what they're watching. So that's where it would be powerful when it comes to short form and people don't think of that. With live streams, you want to lead with a value proposition for live streams. Again, based largely on the frame of preferences, priorities, prejudices, and problems. So with long form, you want to tap into things like urgency and scarcity, or signal, value, status, authority, something of that nature. So largely, you're going to lean into the priorities paradigm of, oh, let me make this a priority. Let me sit here instead of be somewhere else. Yeah, so I think I answered that one. Yep, absolutely. Value, value, value. That's what we're all about. Do you suggest posting shorts on one channel or keep it separate? Most of the creators that I'm working with, we're approaching everything with a multi-format and a multi-platform strategy. So right now, I don't remember or know how many live viewers we have on YouTube. I imagine it's almost 100 live viewers on YouTube, but we have six platforms we're streaming to right now, multi-streaming. And according to my stats, there's well over 200. There's about 220 or so of you watching across six platforms right now because we're streaming to Facebook, LinkedIn Live. We even had some questions in from LinkedIn Live. YouTube.com, Twitch.com, X.com, and Kick.com. So we've got a couple hundred people watching live across six platforms. So what's that doing? We're doing multi-streaming. I actually plan closer to the end of the year to do a bunch more long form because I actually have a lot of features I want to show you when it comes to YouTube. I want to show you guys the new YouTube features for Ask Studio, the collaborations features. So I'm going to make some quick tutorials on those plus some deep dives on them. And I want to also talk to you guys about the current state of shorts. So I actually have a lot of long form videos planned. So before the end of the year, I'm hoping to get about 20, 25 long form videos out before the end of the year here. 25 more, I should say. And then toward the end of the year, I am looking at a short strategy based around covering questions from you guys in Twitter specifically. So everyone follow me on x.com slash Twitter at Roberto Blake. Questions people ask me over there are going to make it into some of the YouTube shorts. Plus, I'm going to do things like how many YouTube channels in the United States have gold play buttons, silver play buttons. How many YouTube channels are there in the world? That kind of thing. Those are gonna be interesting YouTube shorts. So eventually, I'm gonna batch record a bunch of shorts and schedule them. When I have a bunch of shorts recorded, I'll schedule them to release about three of those a day, Monday through Fridays. And that'll be my short strategy probably for the most part. Also some tutorial stuff and some tips on, oh, here are three. lenses every youtuber needs or oh here's something on the new dji osmo nano the best camera for vlogging uh blah blah blah blah you know and so things like that um and so i'll be doing long form short form and live streams on the same channel the creators that i uh coach in gaming they're doing that the creators i coach in lifestyle are doing that um homesteading channel uh that i'm coaching um they actually have a live stream of their chicken coop so that people can watch the chickens and right now they have some eggs hatching so people tune into live stream they get about uh 200 people unique people or more uh filtering throughout the day 200 300 people throughout the day coming through just to check in on the chicken coop and check on whether the eggs have hatched yet And they're doing that as a live stream. And they're doing that every day. They start it and stop it for about 10 hours because you can only stream for 12 hours on YouTube. So they start and stop it. So they're doing that. They're doing short form about their farm animals. The husband did a long form video about tractors and about buying a new tractor. And he showed the three tractors he's had over the years. And so he did basically almost a tech review of these tractors. Really interesting. I'm getting him into the idea that he could do. a lot of quote unquote tech reviews around all this interesting farm equipment they have for their homestead. And then the wife also likes to get on live stream and talk to people about raising chickens and answer their questions about raising chickens. So husband and wife, they're doing. uh short form about the farm animals live stream of the chicken coop live stream q a around raising chickens and then the husband is really into um you know a lot of the hardware and stuff like that they're also going to start doing some long form vlog content about going to tractor supply um which is kind of um the farming equivalent of trader joe's so again this works in lifestyle content as well for gear channels like uh matt miller's pcs he does live streams um around the uh computer components he does long form videos reviewing individual components and he does short mini reviews through youtube shorts as well and answers questions so you can do short form long form and livestreams all on the same channel. It's about having a strategy and doing it intentionally. A lot of you are just making disposable content where you're just thinking, oh, I'll just clip my YouTube videos and make a trailer for them and people watch my long form. No, it doesn't work that way. It doesn't work that way. So a lot of you are making disposable throwaway content and then that's why it's not working. Thank you for the $20 super chat says, I have an idea for a YouTube channel that is rock solid money maker and there's absolutely nothing like it on YouTube. Oh, interesting. Question, is it more important to just get started with what you have and skills or build up your editing skills? and set up before you try. Excellent advice. I think it's fine to start with the level of skill you had. I certainly did. The more you work on that and the more you practice, you'll get better over time. You can practice even when you're not uploading and polish through skills. Remember what I said. You need to get the basics of editing, but beyond that, most people actually just care about authenticity, good information, good presentation. A good microphone is gonna mean you edit less. A good camera is gonna mean you edit less. Learning. basics of your gear and your lighting and audio is gonna mean you have to edit less to get something that looks and sounds good. And as long as something looks and sounds good and it's interesting, that'll do most of the work. A lot of you focus too much on editing style and editing tricks, but you'll notice that your biggest content creators don't necessarily need a lot of fancy tricks in order to keep you entertained, occupied, and keep your attention. Again, a lot of people are undervalue how much on-camera personality carries you more than editing does and just authenticity being of a higher value. Stalo Studio says, I started YouTube channel 10 years ago. Haven't posted since. I want to start posting in a different niche. Should I use the same channel name or create a new YouTube channel? If it's a different niche, a different audience, and you also just have this old channel, you're frankly better off with starting a new channel in that situation just to have a clean slate both for you and for the audience so that no one thinks, oh, you deleted a bunch of videos or you're hiding anything. It's just better to start with a clean slate psychologically for you, and then there's no assumptions for the audience on this channel's age, so I would just start a new account. Any tips for battling burnout? I took the past year off looking to get back my groove and enjoy making content again. A lot of you are confusing burnout with either one, depression, overworking, or just generally being dissatisfied and you're calling it burnout when it may not be that thing. So I want you to really go through, maybe talk to an AI and use it a little bit like a therapy bot. and actually figure out for sure if what you experienced was burnout or if you were overworking or it was depression or whether you just got bored with the thing. So I would actually say that's important. Another thing is now that you say you want to create content again, focus on enjoying the process of making the thing and don't get emotionally invested in the result because then that could take away from your enjoyment. So make things for the sake of making things and put yourself in a position where making the thing is a good enough reward for doing it rather than being validated by external factors because a lot of you are mistaking the fact that you're unhappy with your results and it's making you sad or depressed or frustrated and you're mistaking that and being discouraged for being burned out. because everyone has decided to use burnout as a catch-all phrase. I'm not saying for sure that you're doing that, but again, I would explore that with like ChatGPT or some other AI bot and use it kind of as a therapy bot and really get to the root of whether A, whether you were burned out, and B, if so, what was causing it, then I would address the actual cause, and then I'd just put yourself in a position and come up with a plan with your AI chat therapy bot. to not be in that position again so that would be my advice yep so let's check in on one of ten real quick i'm gonna have it generate ideas for um a faceless channel that i own it's gonna take a minute here for it to do it um a faceless music channel that i own uh it's a experiment and a fun thing i did It did almost 2,000 subscribers. It still gets views, ton of views. And it did, in my opinion, it did really well for something I was mad inconsistent at. So we'll check back in on that and see what ideas it came up with. And again, you can check out our sponsor, one of 10, linked in the description. Also, again, dropping that link in the chat for you. And if you use code Roberto at checkout, they'll give you 20% off for life. you know, sweater on because it was super cold earlier today. I don't know if a lot of you saw that cold snap earlier. And now it's getting a little too warm. So I might have to switch over here in a second. In fact, actually, I think I'll do that while I bring up the ideas that one of 10 gave us and we look over those real quick. So quick costume change on my part. There we go. Besides now, you guys can, you know, see that it's like the games. like Roberto's been hitting the gym a little bit, so you can see it's been paying off. And you can now see how much padding that jacket really added there. But anyway, we've got our feedback here from one of 10, and so it has something for us. So we're gonna switch over to, we're gonna switch over to camera four here. So. This is for a faceless lo-fi music channel and it actually did, in my opinion, a really, really good job with both titles and thumbnail ideas with its idea generator. Late night lo-fi vibes to clear your mind is actually perfect for this channel and actually got the character from the main character that I use in a lot of the videos pretty accurately. So that's actually pretty cool. I wouldn't necessarily use this, download this exact thumbnail, but I actually have something like this from the artist that I had to create my character. And I've commissioned my character from an artist. I based the character on my two younger sisters. And now, I actually do have a means of, and I paid that artist hundreds of dollars over a certain period of time, but now that I have the character and I own the character, I can actually create it in different poses if I do use an AI tool. Now, what I would pay for is, I have paid for, and some of you will notice some of it and some of you won't, on that channel, I've done both paid animation, where I paid hundreds of dollars to have an animation created. And then I've also had animation created with AI. And the thing is the quality came out roughly the same in both cases with the AI being cheaper and faster, but the quality being the same. But I own the character and I have a lot of different poses and things for the character and a character sheet. So a hybrid model, a lot of you could be using by the way. And this is just kind of an aside. As an aside, a lot of you, you could pay an artist for the character and then you own the rights to the character and you have the copyright and you have a human for the start. You have them design the character and you have them make a character sheet with facial expressions and different poses and you can pay them for that whatever's in your budget and whatever they agreed to. Then your next step is if you're going to then from there use AI, you can use AI, to animate the character based on that. And it's appropriate because it's not any kind of theft because it's your own intellectual property. It was work for hire and you started with the base of hiring a human being. You can also do something similar if you let a voice actor know that you want to pay them to read some lines and you pay them whatever their fees are and then you're capturing that and you make an agreement and they know straight up that you're gonna use this for a talk text to talk service type thing and use them as a voice filter if you want them to play a character for something that you're doing. So that way you can then create a tool that has text to talk, but now has these real life character actors. So you could do that. So that's something to think about. Now, going back to what I said for this lo-fi channel. This actually came up with perfect ideas for this in the sense that late night lo-fi vibes to clear your mind is perfect. Focus better with these chill lo-fi beats, perfect. One hour of calm lo-fi deep concentration, perfect. Probably would change the word from concentration though. Smooth lo-fi to help you sleep through anything. That's actually not bad. I would change the thumbnail for this. but the setup for it is actually kind of on brand. The relax instantly with this lo-fi mix, no copyright, that's actually perfect, to be honest. This one is one that I would consider animating. I would download this and animate it, honestly. I might even do that. I would download this and animate it and create a loop where the wind... blows i would probably change the background here so what i'd actually probably do would be more advanced than just animating this what i'd probably do is i'd download this take it into photoshop then i'd probably actually find a background aesthetic i like more put that into it then i would have ai animate that and create a loop and so that's probably what that would be So again, this actually did a really good idea generation in terms of several ideas, because I actually think that this one could be really good, this Focus Better one, and the Late Night Lo-Fi Vibes one, I could see those actually working out. So the ideas for this were good, the titles were good, the thumbnails were good here. For a different channel, for a photography channel, I feel like some of these were actually on brand and pretty good. They're not exactly one-to-one perfect, but they set up really well, especially this lens trick doubled my reach and then it shows the camera lens and it shows this Hawk. That's not bad. So it's a decent setup there. So again, this is at least meant to give you a starting point if you're stuck. i actually think that it does a pretty decent job there for what it is so again just a thought you listen to these sometimes oh i'm glad to hear it yeah when starting a channel how often should i aim to post i have a full-time job and plan to do youtube on the side actually i have a really really good answer for this for a lot of you um in fact So in terms of how often to post when you start if you have a full-time job, I think I have a really good answer for this for a lot of you. So a lot of you, you work a nine to five job, you work 40, 50 hours a week, so you've only got maybe 10, 20 hours a week to make content. This is why a lot of you need to not listen to the big YouTubers about quality over quantity when you're starting. You should try to make content that is not bad to the best of your ability. But let's be honest. When you're just starting and you have no time, no energy, no resources, no money, it's probably not gonna be the best content ever and you probably can't. You can only do the best content you are capable of with the limitations you have. Therefore, my actual answer to this is if you know you only have 10, 15, 20 hours a week after work and you still gotta take care of yourself and you still gotta do all the things. The answer's gonna be you need to adjust your expectations or the quality of your content to match your lifestyle. So first of all, you have to consider what your lifestyle is, your time, your energy, and your resources. And time and energy are the big one for most of you, okay? Plus, you're still learning all these things and trying to find time to learn how to do this. So the process for what you're doing, for what you're even making, you don't even have a process for making the best video possible because you don't have the experience to make the best video possible. So you're still working within that constraint. Most of you should tone down your fantasy of what the video could be and then think about what it should be to not overwhelm you. And so a lot of you should figure out how to make a video that takes you less than five hours to make, even if it's not what you envision in your mind. You don't have the time, energy, and resources for that right now. So you have to bring it back down to earth of what you can do and not be overwhelmed. Because if you spend five hours on that video, you could still say, okay, I can make another video this week or I can polish this a little bit more. But if you start with the idea that you're gonna spend 10, 20 hours on a video, you're gonna get to a point to where you spend 10, 20 hours and it's still not finished. It's still not ready. It's still not to your satisfaction. A task takes the time that you allot to it. It fills the time that you assign to it. You need to assign less time to the video, and then with the remaining time left over, you have more room with that soft deadline you gave yourself to polish a little bit more if you're still not confident in publishing it. More importantly, you get to spend more time packaging it in terms of titles and thumbnails and having options there. So what I would say is a good posting cadence is to try to get to a point. to where you can consistently get one to two videos out a week for most niches. And even though some of you say, well, my niche takes this or it takes longer, there are videos in your niche that don't take that long. And I would tell you that if you're a working class creator with a full-time job, even though you're fantasizing about building this great portfolio of high quality content, you're not there yet. Save that idea for when you have vacation days or a week off or a holiday to tackle that if you're gonna try to do it. The reality is a lot of you need to build up doing faster content and learning faster and putting more stuff out, gaining experience and. not putting your heart and soul into videos up front that probably won't even have an audience up front because no matter how good you film and edit, you probably still aren't going to make the best thumbnail or the best title for that video, which is really what's gonna decide the views, not how well you edit it, not how well you shot it. It will be decided by the topic, title, thumbnail, and timing, and it's very hard for you to get that perfect when you're a beginner. So it's not about making disposable throwaway videos, but again, I would rather most of you, there are exceptions to this rule, most of you. You just have no business putting so much effort into those first few videos when you have no energy, no time and resources and all that's gonna happen is if you put in all that effort and don't see views come through, you're gonna be discouraged. If you tell yourself, this is a learning exercise and I'm making something as best as I can, as fast as I can to see what will happen, then it's gonna be easier and there's gonna be less sticker shock when it doesn't get massive views or traction or whatever or a bunch of feedback. But a lot of you should spend more of your energy on the packaging of the video. So if you only spend five hours overall on the video and then, all right, it's time to publish, you could now say, well, hey, I still got some time this weekend or whatever. Maybe I hold off and I can work on the title and thumbnail a little better and make that better because that's going to decide what views it gets. So it's that sort of thing, right? And if you also are limiting yourself, to five, maybe 10 hours max on a video, and you have 10 to 20 hours a week, just depending on your lifestyle situation, you could make two videos a week but only publish one video a week to stay one week ahead to give yourself a little bit more breathing room so you can feel like you can always be consistent and not exhaust yourself and overwork. So my belief on video posting cadence, at least for long form, I'm talking about long form here. has a lot more to do with what your lifestyle is and what your circumstances is what your stamina and health looks like so it would be more realistic yeah yep uh batching content banking content some people call that also again like hybrid like when it comes to ai stuff i i'm a i believe in being a hybrid creator when it comes to ai stuff so like i like the base of something starting with a human being and then using ai as a way of modifying or improving it because like my thought is a primary example um primary example i think that the future i think the future is going to be the next walter disney is going to be a kid using ai because i think what's going to happen is you're going to have a kid who has great stories and is poor But they're poor, but they have great stories. They have a vivid imagination. And that kid's got to sit there and they're going to draw every day and they're going to have this great sketchbook of ideas. And then what they're going to do is they're going to take their phone because even if they're poor, they're going to have a phone. They're usually going to have access to a computer and they're going to have these AI tools that are free or affordable. And so that kid is going to snap a picture with their phone of their artwork, take it into a computer. And even though they can't afford animation software, and they also probably poor, they probably are working, helping support their family, their parents, and everything like that. They probably live in Louisiana, Alabama, Tennessee, something like that, working class, possibly even working poor. So some poor kid that is going to school and working a part-time job and helping their family stay afloat is going to take their artwork, go into one of these AI models that are cheap or free, animate that artwork. So it's gonna start with them and their ideas. They're gonna animate that. They're gonna write out their really cool ideas and script. They're gonna use AI to help them polish it. They're going to animate the characters. Then they're gonna do the voices, Robin Williams style, and do all these voices themselves, but then they're gonna use AI like 11 Labs, and they're gonna voice act an entire animated cartoon. either as a theatrical film, a short film, or an animated series. And they're gonna post it up to YouTube, and they're gonna build an audience, they're gonna start getting some ad revenue, they're gonna start getting some traction, people are gonna start joining their Patreon or their channel memberships and donating to them, and then... They're going to, and people aren't gonna care that AI was involved. They're gonna say, look at this kid. This kid has nothing. They're doing the best they can. They're broke, and they have this great idea, and this is better than the mainstream media's idea of what a thing should be, and this is really cool, and oh, I love this character, and I relate to it, and so that kid will become the next Walter Disney without having the money and resources to build a big studio. They're gonna be able to get their start, and then they're gonna be able to make more stuff, and then they're probably gonna crowdfund a project on Kickstarter and get some funding and be able to get some help. And then they're gonna use a small ragtag team of their friends helping them that they pay some money and lift up those other poor kids in their community. And they're gonna get their friends to help them. They're gonna hire their friends and family. And they're gonna make something really, really dope. And yeah, it's gonna involve them using AI tools to get it out and scale it on a budget. And they're gonna make something on a budget that's gonna be better than something that costs millions of dollars. Because it's going to be from the heart. And no one's going to be able to say it's soulless because AI was involved because what it started with was their own hand drawings, their own voice acting, augmented to give a voice filter by the AI. So there's going to be more human at the root of this than you could possibly imagine. And they're a kid. They're a broke kid. They're going to write their idea and then they're going to refine it into a script because they don't know anything about script writing. And they're going to be poor. They can't afford to go to a school to learn this stuff. So you're going to see. A bunch of kids come up from the working class. poverty, they're gonna come up from the slums, they're gonna come up from the barrios, they're gonna come up from the ghetto, they're gonna come up from the trailer park, they're gonna come up from Appalachia, they're gonna be these cool, creative, artistic kids that never had a shot, and because they can't afford infrastructure or help, they're gonna turn to these AI tools, and they're gonna be hybrid creators, and they're gonna use AI tools for speed and scale, but they're gonna come up with the ideas themselves, and they're gonna be better ideas than the mainstream in Hollywood could ever dream of. And would never put funding behind and never take a chance on and these kids are gonna finally for the first time be able to bet on themselves They're gonna publish the internet and make money from an audience that wants them and says yes to them for the first time in their life has never happened to them and then These kids are gonna make money and they're gonna pour it into their communities They're gonna build their own thing and it's gonna be democratized and the thing is that doesn't happen and level the playing field without the speed and scale of AI tools. So I think the answer is gonna be a hybrid creator. I think the future is gonna be these hybrid creators. And I think it's gonna be the young people. I think a lot of us millennials or even the elders in Gen Z are jaded, very narrow-minded about technology and AI, very rigid about what we believe content can and should be. And I think that that's going to happen. I genuinely believe that over the next 15 years that these kids are going to destroy Hollywood. I don't think Hollywood's going to die off, but these kids are going to destroy Hollywood. They're going to get wrecked by these kids. It's going to be these kids who are poor in resources and rich in talent and in passion and are going to be doing this stuff from the bottom of their heart, and they're going to win. And they're going to win big. the tools for speed and scale will be affordable and accessible to them. So I think that that's the future. A little aside there, a little rant, but I think that's the future and that's why I'm so bullish on AI and why I don't denounce it as a content creator. I think it's a balance. I think it's a balance of here's the foundational part of it that's human and then here's the value scaled and delivering on speed to overcome the limitations of that human. So I think that that's going to be the key to all of this. And I think that's where it's going to become so powerful. And I think that most people are going to accept it because they're just going to want better storytelling and they're going to want to support good people. And they're going to look at the final product and they're going to judge on the final product, not how it was made. So like that's what I think are going to happen is I think that people are going to use it to augment their own original creations and then just change the context and scale these things where they had limitations or accessibility. The other thing I talked about when I was talking to the folks at YouTube and like people like YouTube CEO Neil Mohan is AI is going to be used in accessibility. When it comes to people who are disabled, it's going to do a lot of interesting things in augmented reality with things like sign language, things with AI video descriptors for the visually impaired. There's going to be so many things that makes the world more accessible, and it's going to be done at scale through a combination of AI and mixed reality and augmented reality. I hear some people talk about the environmental impact. I understand people are making those arguments. Here's why I don't agree with those arguments at all. I don't agree with the environmental argument for AI because to lift humanity out of poverty, which is the only thing I really would care about, you're going to have to 5x if not 10x the amount of electrical consumption, the amount of electrical consumption to drastically reduce poverty in the world, especially in South America, for example. you're going to have to 10x our energy consumption. We are not going to cure poverty by consuming less resources. It's not possible. The only thing that can actually fix most of the problems with the world is going to be us consuming 10 times and producing 10 times as much electricity. And we're going to have to consume a lot more of that electricity. We want to get it as clean as we can, but that's the only thing that's going to actually lift people out of poverty. If you actually do a historical reference scale where you look at energy consumption to poverty, you see energy consumption go up and energy production go up and you see poverty go down. And that happens in, if you look at most countries, that's where the scale comes from. And that's actually what did it, is we actually need that, especially when it's going to come to the infrastructure for medical facilities. health care, heating and cooling. We're going to need massive energy consumption for a desalination when it comes to clean water sources as well. So to get clean water, we're going to have to do the problem with clean water right now and desalination technology is that it's not energy efficient and cost efficient yet. We're going to have to figure that out. And there's going to be some things we need to advance with semiconductor technology and also with regard to. the cooling efficiency and such on the thermals. So we're going to need to do that. And just going to renewables is not fast enough. It's not scalable enough. It's not efficient enough yet. I'm not against renewables. I'm saying that we need a mixed energy economy. And I've talked to experts about this. I'm really into this, believe it or not. And so we need a mixed energy economy, but we're going to have to consume 10 times as much power in order to literally make massive reductions and strides in global poverty. It's the only thing we can do. We're gonna need that. We're gonna need massive energy consumption to do vertical farms with hydroponics, even beyond just using it with solar and trying to making it sustainable to do that, to increase the agricultural and dense nutrient output we need to address. hunger and food scarcity. That's going to be a massive energy consumption thing. And the thing is to get the money that you would need to even begin to solve some of these other problems, it's going to require other revenue generation. And that's going to happen from all the economic growth in the sector. So again, we literally cannot conserve our way out of our problems. The only way out of our problems is growth. We can't conserve our way out of poverty. It's growth. You need to grow the pie. You need to create more resources. And then at all levels, those things improve because the relative level of everyone's quality of life in the Western world has improved in proportion to the amount of technology that's created, the innovation that's unleashed, the mass distributing of it, and our efficiency with energy creation and energy consumption. That is an empirical fact. You know, that's where I stand on it. So I can't be a scarcity-based environmentalist. I believe that if anyone's going to go on the environmental side, address the tangible environmentalism. That means address soil and water contamination, address overfishing, address waste byproduct, and address the landfill crisis and clean water sources. Address tangible environmentalism. First and foremost, like we used to talk about in the Captain Planet days for my elder millennials and Gen Xers out there and stuff like that. I'm not worried about energy consumption if I'm being honest. And I'm ambivalent to neutral on carbon. It's like the majority of that output is done, 75% of that output is done by 150 corporations. So it like. It's not particularly meaningful to me as far as a conversation around that. So again, I feel that I am fairly above average educated on this topic. I don't claim to be expert in it, but I claim above average intelligence in it and research. And my answer is growth. I'm a accelerationist. I'm a pro positivity framing on this. I'm not a doomer. I had enough of that during the COVID era. My answer to everything is growth. My answer to everything is that you elevate people and humanity by addressing material poverty. You address material environmentalism. You address deforestation, water and soil contamination. You address biodiversity. You address overfishing. You address waste byproduct. You address contamination in general. And you... deal with those and you deal with the landfill crisis and you address those material, tangible parts of environmentalism, I'm not going to really be concerned about the energy consumption aspect of it. Because again, my answer is 10x the energy consumption and production to scale human beings out of poverty and also to make the innovation you need to solve the other problems. Because I think that that's where the energy needs to be. And like we can do a lot of these things. We could address deforestation anytime we want and increase biodiversity anytime we want. We really can. Look at what the great work that Mr. Beast did with mobilizing people for team trees and team seas with between that addressing replanting and also water cleanup. We could do a lot more about water and soil contamination, which has one of the biggest outsize effects on the environment. We could absolutely address that. We could definitely increase regulations around waste byproduct that is causing water and soil contamination specifically. We absolutely could address that. And it would be a lot more meaningful than most of the initiatives that are being done. Oh yeah, I also very... very positive, very bullish on nuclear. Nuclear, nuclear, nuclear. I think that's very important. But again, I said, I think we need a mixed energy economy. I think we need renewables. I think we are not certain. I don't think we've concluded that we've hit the threshold of our limitation on fossil fuels. I don't think we know that for sure. We also might be innovating in terms of looking at space with regard to asteroids and such and harvesting asteroids, you'd be surprised. We might be able to harvest and wrangle an asteroid by changing its directionality and safely redirecting that. And we might be able to harvest and find that there are fossil fuels, natural gas, things that we might be able to harvest through that. So I'm really interested in what they do with harvesting asteroids. We might find more rare earths. outside of earth like those materials might be abundant in space and in the asteroid belt for all we know harvesting that could actually solve a lot of our problems for all we know we might find more energy resources that way but also we don't know for sure that we've exhausted our fossil fuels because i don't know and i don't believe 100 that we've explored nearly as much of the earth as we think we have to make an absolute determination of that i know that they're finite i believe that they're finite i think that we may have been propagandized by the idea of the scarcity of those things to raise the prices on those for profit. So I think the scarcity of fossil fuels was probably a profit motive and may have been exaggerated for that purpose. That's just my personal belief on that. But we will see. We'll all find out. But I think the answer is a mixed energy economy where we have a combination of renewables, fossil fuels, nuclear, solar. um and we may even discover other interesting alternatives if we start really looking at harvesting uh resources outside of earth thanks for that no i appreciate that no it's a good conversation it's an aside but i know that we get sidetracked whenever um anyone brings up ai um if anything i'm more concerned about the dangers of robotics than you might believe I'm much less concerned about AI than I am robotics. Robotics and autonomous drone warfare worries me a lot more than AI ever could. All the things with AI, to me, that's not bothering me. The thing that's bothering me is robotics and robotic warfare and unmanned drone warfare. That bothers me a lot, and I'm really worried about it. Hey, bro, please see the chat. It won't let me post in a super chat. OK, I'll try and hunt that down, Shrimply Canadian. I've seen you before. We've done a channel review for you before, actually. So I'm looking for your post because you said it wouldn't let you super chat that post. So I'm looking for it. Or if you post it here, yeah. If you post it here, maybe I can find it again because I'm not sure if I answered it. Yeah, I'm not 100% ambivalent on how AI was trained. I don't think all of it was trained ethically, but I don't think most of the things that we consume were produced ethically. So it's one of those, how far am I willing to go down that rabbit hole? I have no belief whatsoever that my iPhone was produced ethically either. And it probably was produced more egregiously than anything the AI is. thing so it's like so on that one it's kind of i have to be somewhat ambivalent to some degree because remember i have to maintain a positivity bias because um i can't otherwise i'll just get depressed and unproductive so um from that standpoint there are things i have to be ambivalent to and i think all of us have to actually learn to be more ambivalent to certain things unless we can't function anymore right because i think we go down the rabbit hole of all the things that we consume and use and how they came to be it's like all right, I use all these Apple products. Was Steve Jobs a good guy? Is Apple doing the right things with the labor that they're sourcing in China and India? Where does it end, right? So there's that. Just the ethics of whatever country you live in or what hap, it becomes this endless rabbit hole of doomerism. So I know not everyone agrees with it, but I think the best thing you can do in many cases. is to prioritize focusing on exactly what's in your locus of control and how you do the most good with something regardless of how it came to be um and i think you have to use whatever's in front of you for a good purpose in the best way that you can and so for me that's kind of where i'm at with it is i don't know that most people and i think i've seen this with um people being online so much i don't think that there's a I think that the threshold for the amount of energy and thought we can give to some things is extremely limited before it becomes overwhelming for us mentally and emotionally. I don't think we're meant to process these things. I often make the joke that the reason you have five fingers is because you can only care about up to five things at a time. I make the joke that this is how many things you can reasonably care about and make a priority. at any given time. And it's also here so it can be right in front of you. And so I think that a lot of people's emotional exhaustion, fatigue, depression, burnout, is that we have not learned to filter through the lens of we can only care about these things at this time and we don't have an inexhaustible amount of emotional energy. We don't have an inexhaustible bottomless well of emotional energy. and mental energy. We are stretching our bandwidth of mental fatigue. This is also for content creators too, by the way, because I tell content creators all this time that the grass grows where you water it and a lot of you are just spreading yourself so thin and nothing is getting enough focus, nothing's getting enough energy, nothing's getting enough resources to actually grow and thrive. I think the same thing is... true for your thoughts and for your mental health. And so I think if you keep feeding all these things and you keep looking at all these things, that just becomes this compounding thing that most people cannot, and I know people are well-intentioned with this, so don't get me wrong, but I think when you try to take on all of these things and you have so little impact on them and you know that deep down, that it's just this exhausting, doomed, prospect it's this doomed enterprise because you can never really in most cases most of us mere mortals can't make a substantive impact through our individual action on any of these things and on top of that we're spread too thin caring about 10 or 20 things and keeping track of it most of it's not right in front of us. And everything in front of us is not getting the attention, care, energy, and thought that it needs to make a real impact in our life and the life of people around us. So I think that there is a such thing as doing too much. And I think that we all ended up in this cycle of doing too much and we don't realize it. And I think that social media and phones really stretched the bandwidth. of our mental fatigue to the point of breakdown, and I think it's made us all to some degree mentally unhealthy. Yeah, Shrimply, me and the mods are looking for your message, because for some reason it's just not showing up in the chat. Sir William Elliott says, you're right, Robert, I feel my mind getting so fried from consuming social media content. Yeah, I think that there's too much. And I think that it's just I think it's breaking people's spirit and I think it's destroying people's mental health. And I don't think it's good. And it's like I love social media. I love the connection it creates. I love how it's letting people monetize and build businesses and do things they're passionate about. But I think there's a danger in the ratio of consuming with it to creating. And I think that. If I'm worried about anything, I'm much more worried about the psychological long-term impacts of social media and content consumption versus content creation and the unhealthy relationship we have with the things that we consume. Ah, here we go. So Shrimply Canadian says, my videos are voiceovers. Thoughts of each long form section is then cut into clips and shorts, which I post daily. One video can create four clips and four shorts. If the thing itself is valuable as a clip or as a short in standalone and it's complete information and a complete experience by itself, then yes. If those things can be clipped into segments that are complete experiences, by themself that stand on their own, then yes. If not, then no. And that would be my answer on that. So that's how you adjust that when it comes to content. Yep, I see it, thanks. It's not Kyla Avery, it's the negative things that come through that. It's not just the negative things that come through the algorithm, it's in general how much we are consuming in general, even if it's not negative. Even if it's positive entertainment, if it's fun, if it's making you happy, it's still too much of a good thing. It's anything in excess in general, but also it's too much mental stimulation. It's too much stimulation even with when it's good. It's still blue light that's burning out your eyes. It's still this experience that's affecting different cognitive centers of your brain. and overstimulating it and not letting you rest enough. So even if the content itself is not bad, the consumption of it is, even when it's good. Yeah, there is a such thing as going out into nature and then doing that. People aren't doing enough of that and that can help as a reset. Yeah, no, I agree it's not the tools, it's how we use them, I agree. But I don't think we have been developed to have the proper defenses and mindset for the addictive nature of these content platforms and these devices. I think the long-term studies around this are getting there. And I think there'll be more horrific in five years, unfortunately, for the young people, especially that grew up with all of this. I think that they're going to find that this is where I am very much pro some of the overseas regulation with regard to minors and social media for a variety of reasons. Again, it's related to this because it's social media we're talking about, which is our content stuff and our livelihood for those of us who make a full-time living and those of you who are aspiring to do so. Young people I think have been abused by these algorithms in a way no one else has. They consume more of it than anybody. They are less prepared to deal with it. They have less discernment, less judgment, and they are more easily addicted to it. And I don't think the parents can be blamed when they just aren't even able with their nine to five jobs to be present enough in the day-to-day goings of the children that have this consumption-like habit. The device spends more time with you than your parent. This... is more present in your life than your parent, and it's not your parent's fault. Like, that's just real to me. That's just how it is, right? So I think about this, and it's not that I've come up with some great solution for it, and I know I'm not the first person to diagnose or acknowledge this problem, but when I think about it, I realize that people will not voluntarily, for the most part, and not the people who need to the most, people will not voluntarily give it up, right? That's gonna be the issue. And so I'm not sure what happens then when you have a situation where people will not voluntarily give up the addiction to their phone and to consumption. And what we do with that, I'm not sure what the actual answer looks like. but we will have to get there. We will have to get there. And for those of you who have young children, I would encourage you to take whatever measures you can to limit their content exposure and consumption in general and just how present and accessible a device is. The device should not be as much of a part of our lives as it is. It should be a utility. It should be a utility. Oh, yeah. A lot of us were at work tired. You're at work exhausted and everything. But a lot of the reason you're at work exhausted is, again, your brain never shut off. We used to come home from work and maybe not even watch TV sometimes and not interact with anything. We would go a long time without seeing a screen just 10 years ago. What I remember 15 years ago in the workforce, I came home, I didn't touch a screen a lot of the time, to be honest with you. Like, we just didn't do that. This screen, we're always taxing our brains. This is not relaxing. Watching content's not relaxing. It's stimulating your brain whether you realize it or not. You think you're relaxing because you're not doing physical labor, but your brain is doing that labor, and now that's why the chronic fatigue, people experiencing chronic fatigue, they get rejuvenated in less of it when they go on a vacation where they don't have as much access to their phone, or they don't have service or anything like that, or they're in the woods. The chronic fatigue gets corrected largely by that. Terry has another question. Is it worth it and possible to take a video idea, marry it to high volume YouTube search terms and create a psychological tile to perform both in search and recommendation algorithms? It is possible, but it is incredibly difficult. It is incredibly difficult. The niches that that can work in with regard to education. Probably lean to a little bit of education, lifestyle, possibly personal development. That has worked for people in fitness, for example. Fitness, that works easily for homepage and search, especially things around body fat. Body fat, gaining muscle, losing weight, gaining abs, losing belly fat, those things. I've worked with a... creator. I helped grow him to a million subscribers. He's at 2 million subscribers now. Some of you may have watched him before, Dr. Mike Diamonds. Dr. Mike Diamonds, he's great. And so he has a background where he's been a competitive bodybuilder, but he's also a doctor and he does science-based fitness videos. So it's education and lifestyle, believe it or not, rather than education and entertainment. He's very good. He's very good. It was great to work with him. Um, so I think we did like, um, nine calls together. Right. So I think we, he was at 500,000 or so subscribers, 580,000, something like that. Um, you know, by the time we were done working together, it was like 1.2 million. Um, and now they're at 2 million now, um, and crushing it. Their videos work for both homepage and search when they pop off because of the intersectionality of what they're doing. because it would appeal to you on the homepage if you were scrolling and you see this thing, oh, lose belly fat, oh, best foods to lose belly fat, oh, do this one exercise, oh, do this thing. But also, you will search for that at some point. If you're trying to get those gains in, you will search for that. And so it'll work both ways in that situation. It's very difficult and it's niche specific, but I wanted to give you guys an example where you can kind of look something up and see this. And that's the kind of thing that'll work, right? So that'd be an example. There are niches in product review niches where this also works, where you can target a device that people might be searching for reviews from or they saw it in Amazon or something and they're thinking of buying it, but also you could get random people on the homepage to click on it as well. Frodo, speak to the list you just dropped about niches breaking out in 2026 and how small careers can take advantage. I'd have to look it up. Do I still have that in my notes here or did it get pushed down? I'd have to hunt down that post. Let's see if... Let's see if anybody has commented on it in X and we'll see if I can get to it fast. I'm having a hard time finding the list, but I do remember that some of the things I put on that list were career development is gonna be big in 2026 because a lot of people are going to be super into that and anxious about new careers, especially AI-proof careers. So there's that. Robotics, drones, and things of that nature. Robotics, drones, and AI itself will be a big breakout niche in 2026. So that's number two. I said that geopolitics will absolutely be a big one if you're into that sort of thing. IRL and reality, TV style content that's entertainment and lifestyle will be huge in 2026 I still haven't found this the list that I posted but I'm doing it off top of my head as best as I can Let's see Maybe it's in my highlights If I didn't put in my highlights, I'm shocked that I didn't and I'm really annoyed at myself that I didn't Okay, I'll check my LinkedIn and see because I know I must have posted it to my LinkedIn Let's see. Ah, here we go Oh, excuse me. So yeah, career development, self-help for Gen Z adults, men's self-improvement, finance for retirees, running and biking and outdoor content will come back. Fatherhood content will explode. Body cam reaction footage will be huge. Reality TV style things, MTV style, IRL, that sort of thing. Robotics, drones, innovation, and AI. and geopolitics those are the 10 big ones that i believe will pop off in 2026 like you would not believe those are the big ones um as for how small content creators can get in on those um so the thing is IRL content reality TV style, if I was a small content creator and I had the capacity, well if I was young, if I was like young and I was a college kid, oh yeah, me and my friends would basically make an MTV show. We'd literally just rip off an MTV show from 20, 30 years ago and rebrand it with a completely new name and do it for YouTube and social media and we'd run with that. So we'd do a reality TV show style thing. Um, we'd probably just get like a house or an apartment together and basically do MTV, uh, real world, or we'd go ahead and we'd go on a big summer trip where we take a gap year and travel across the country or across the world and basically do challenges while we're doing it and basically be real world road rules challenge and do that sort of format and that sort of thing. Um, if we were small, um, if we get money together and we could, um, Do other interesting things we do other like interesting MTV style reality TV content Especially now that MTV has been like taken off the air permanently. So that'd be a thing Any small creator who is a family man can go into the fatherhood niche right now and do extremely well That one goes without saying. I don't have to give you any kind of specific instructions for that. If I wanted to do a faceless YouTube channel and I wanted to have content I could put out multiple times a day every day and put out three long form videos a day and multiple shorts and I only wanted to spend maybe two to four hours a day at most working on it. I would do body cam footage reactions. So I'd be sourcing a bunch of body cam footage and then doing voiceover commentary reactions. I'd pick something. I'd either pick something like courtroom drama, police body cams, if it's not anything too violent. I'd find something with regard to something that's public access like that without major copyright restrictions. And I'd go to town on that. and I would film everything and do my reactions and commentary in OBS live to tape, not heavily edit it, make my commentary the value for fair use and not worry about the bloody editing at all for the most part and just run my commentary. Do that in long form, do segments for that that are like. maybe reactions of anywhere from five to 15 minutes. I'd be releasing one to five of them a day, every single day. I'm not joking. Then I'd also be cutting shorts from them and I'd be posting those. So I'd basically do it all live to tape. Then I'd clip the segments, post all the segments, schedule them out to go out an hour apart or something like that. Then I'd be clipping that for YouTube shorts and I'd be posting those like. three, five, eight times a day as well. And I'd be growing the content off that. A good example of this besides Nate the Lawyer is, I think it's like Law & Order YouTube channel or something like that. Or like I think they call themselves Law & Order TV or Laws & Order or something like that. So they do something like that. Finance for retirees. If I was someone that had a financial background, or something of that nature. I would be making daily finance content specifically for people that are reaching potential retirement age. I'd be talking about anything that comes down in legislation or Congress for social security, disability, Medicaid and Medicare, all that stuff and everything like that. A student of mine during the pandemic, Steve Ram, started with um he's at i think 700 000 subscribers now he started with stimulus check uh content well he was doing real estate content because a real estate guy but then he hopped on the stimulus stuff i was able to break it down really easily and people liked them and they showed up for him every day so he started doing that um and covering the news around that I told him stimulus content couldn't last forever. Expand into people who depend on government benefits and do an intersectionality between finance and breaking down the political things that impact people who receive government money because that's millions, if not tens of millions of Americans. So he did that successfully. He came to me and he coached with me when he had 4,000 subscribers. He's at 700,000 subscribers now. and so yeah so that clearly worked out so more people could be doing stuff like that in their lane of expertise men's self-improvement and personal development wide open there i don't think that one bears an explanation self-help geared toward gen z adults um is a big one again i don't think that bears a necessary explanation and same thing with career development there's just a lot of people that um have not been taught how to properly build and navigate their career um and that's going to be a growing uh thing we're in a hiring freeze in a lot of sectors there's a lot of people being displaced by ai and robotics and automation um as well as uh offshoring and such so there's gonna be a lot of people who are just looking for um career development advice um terry instead of um with this project management and then um this stuff you might consider the the value that Leadership presence might be a very limited niche market. I would actually counsel you, Terry. If we were working together, I would be pushing you toward building the career development niche and help people with career development, job seeking, retaining the jobs that they have, promotion track. raises i would do career development i would build five content pillars around career development because it's an evergreen niche it's evergreen content it's search and homepage friendly it's going to be multi-generational you're going to have gen xers looking to start a second or third career or getting displaced by AI. You're gonna have millennials going through the same thing. You're gonna have millennials trying to climb the corporate ladder and into leadership and into executive roles. Same thing for Gen Xers. You're gonna have retiring boomers wondering what winding down their career or exiting their business looks like. You're Gen Z adults struggling to get into the job market or to stay there. I would go into career development with your background and pivot from project management or instead of... You know, the AI and leadership stuff. I would pivot to career development if I'm being honest. Quick question. I enlisted 15 videos. I have five on a new direction. Saving up for a consult. Not sure if it's too early for one. For clarity and direction and to not spend time on the wrong thing, it might be worth it to do it for that reason. Yeah, it's law and crime, not law and order. Thank you for that. It's law and crime. It's a YouTube channel. It pumps out like eight. um of these things a day absolutely yeah what do i think about the spiritual self-help angle um it depends i think if it specifically has um a religious identity it's going to perform better than if it's broadly spiritual believe it or not i think that there is a um there's a circular pattern that's happening where people are actually going more back to traditional segmented religious identity and less into broad spirituality because it has unfortunately been a space plagued by grifters and also people don't like vagary anymore. People actually like tribalism because that's our default setting, right? So it's about tribe and something that sends a clear signal that this is your value set. Something where people are so very much now more than ever polarized and stringent on their values that they need strong signals that this is their tribe and this is not. And that's just how people are. It may not sound great and that might sound, that might rub some people the wrong way, but that's where we're going with this. So I think that if it can be less vague as to what the collective identity of the tribe is. that it does better than not because I think broad strokes with any of these things anymore is going to, it's going to wane. The interest and the appetite for is going to wane and people are going to want to self-identify and self-select and say, I just want to be around like-minded people. Yeah, I agree. What do I think about the Black History niche? It's not saturated with high quality content, but it is saturated with a lot of easily duplicatable content, you would need to create something more novel there. And I would go more hyper-specific. If you wanted to do something black history oriented, I would literally do something dedicated to storytelling and almost docu-series. And I would focus on black millionaires throughout history exclusively, if I was gonna do it, probably. Here's why. I wouldn't go broad on black history. I'd probably go into one of two places. I'd either go into exclusively black millionaires throughout history. So I'd do a history of black millionaires or a history of black wealth and call it that. Or I'd go specifically into black athletes. So I'd either go sports or money. Money has the higher RPM and monetization schema to it. Sports is more broad appeal. Both are evergreen. So I either would go harder on money or harder on broad appeal, and I would only pick those two categories. This is me, this is what I would do. And so then I would make docu-series around these people and icons, and I'd also, therefore, using that, figure out if I can, if they're his, if they're Image is old enough. If they're historically old enough, then their images and likeness will be public domain, which means you can make and sell posters and t-shirts around this and make a black excellence line of t-shirts. and hoodies and such with their likeness if the historical figures are old enough to where their uh likeness is in the public domain and so you could get away with doing that and then that's another monetization schema here the other thing is with docu series they're massively long form if they're a massively dog form thing there's more mid-roll ads that are justifiable to put in there and so you have that it's evergreen content when youtube does the dynamic ad insertion for dynamic sponsored brand deals. If something's getting views evergreen or popped up, you can go ahead and then have a sponsor for that. Even if you didn't have a sponsor when you launched the video, you'd have it at the end and you'd be able to insert it there later and then sell the inventory. So I would do that. So this is why I'd go in that direction. If it's sports, then it has broader appeal than the money thing, but they basically end up evening out because one of them might get more views, but one of them has a higher ad revenue. So yeah. I get the instinct to argue against tribalism, but everything is tribalism. Everything is tribalism. Apple, Apple's tribalism. Apple is a cult. Apple's a cult. All brands are cults, right? Everything is tribalism. We try to talk ourselves out of it, but it's our human nature. It's how we are. We're never going to change, right? Apple. is a cult is the one true faith try getting out of the apple ecosystem i dare you i double dog dare you it's like no there's and there's almost nothing apple can do to get me out of the apple ecosystem i'm done i'm cooked right so it's it's over um tribalism is a feature not a bug and we just have to navigate it very carefully I get where people, now what we should argue against is polarization and othering. Tribalism is about our overall identity and our desire for cohesion and a realistic acknowledgement that you cannot coexist with people with diametrically opposed values. You can have room. for overlapping values you can accept some differences in values but not diametrically opposed values and not on too many things there are things that are bridged too far and then you cannot coexist with it it sounds terrible but you cannot coexist with people past a certain point if your values are way are way too contradictory because now you can't help but infringe on each other if that is the case so um you can't please everybody And you really can't live with everybody. So tribalism is a feature in humanity, not a bug. You have to be cautious about the concept of polarization. You have to be conscious about echo chambers to some degree. And you have to still have, you can have diversity of thought, but you can't have diametrically opposed values and then have social cohesion within a group. You can't even actually have cohesion within a family with diametrically opposed values. So that's a real important thing to look at. Therefore, it's important to consider when I talk about tribalism, I'm talking about an intersectionality of here are shared common interests, here are shared ideals and objectives, and our self-interest align with each other, meaning that our cooperation is natural. And therefore we're not to, for me, if we have the same values and the same interest, then we're aligned in such a way to where if I profit and prosper, I don't necessarily have to do that at your expense or exploit you to do that because we're in alignment, right? So we can actually have mutual benefit and mutual gain. If we do not share the same interest and values though. then we're working against each other, and therefore we don't have that cohesion, and therefore you might benefit at something that's a detriment to me, and I might benefit at something that's a detriment to you, and therefore our collaborative ability is extraordinarily limited in our capacity to work together. So that would be an example of why tribalism exists and why you have conflict. So it's an acknowledgement of who we are and that we allow that people have different values and that we can't be a monolith. We can't be a monolith. And there can be differences of thought, differences of opinion, but there's a limitation to that at which there's not productive cohesion anymore and to where that creates now conflict. and it becomes unavoidable at that point so what we want to do is we want to reduce the situations in which conflict becomes inevitable so i think we're all agreed that that's what we're hoping for that can't always happen now with regard to content creation what you want to do is you always want to be very direct and signal your interest and values to your community around the content that you're making so they can self-select and be part of your tribe or not and therefore they know that they are in the right place, the place where they are going to feel the most enjoyment, where they're going to feel the most authenticity, the most acceptance, what have you, the best experience possible. So you want to create a unified signal that attracts your tribe around the topics and themes. priorities, problems, preferences, and prejudices that they have and say, okay, we're in alignment here or we can mostly agree and we can coexist productively together with the minimal amount of conflict. So that's where the concept of tribes and tribalism from the perspective of an entrepreneur and a content creator and the way that I look at, that's where you'd use that as your framing device. And that's also where shared collective interest and values is what creates shared collective identity. Also shared experiences, obviously. Art is tricky as content because art probably shouldn't be content. That's not to say the art niche or calligraphy. I'm talking partly to the artist mindset is I don't think that the niche of creating art is saturated, but hear me out. Monetizing art makes most people who do it wildly unhappy. I'm not telling you you can't. I'm telling you to just step back and I want you to think about it. If there is something that you are good at that you enjoy other than art, I would make content about that and monetize that. I'm not talking about this. You can do this. And if it really is something important to you, then you should do it. I'm telling you that sometimes people get very frustrated and hurt because if you make art as content, you start viewing the value of your art through the validation that other people give you. And that could hurt the art itself or your relationship with making art. So if your identity is that you're an artist, it's possible that art should not become content and that they should be different things and that you should make content about something that is not art, if your identity, if your core identity from the bottom of your heart is an artist, making art into content may not serve you because content is a product. It is a commodity for the consumption of other people. Art exists for the expression of the artist and what they want to share with the world without compromise. Content itself is a compromise because Content must put value for the viewer as its most important tenant. Value for the viewer is the most important sacrament of content, undeniably. Art at its core is not that. Art is not at its core about creating value for the viewer. Content is. Content is a product. You may, if you, from the bottom of your heart, your identity is that of an artist. it may not be in your interest to turn that into a product. So I think you need to think about that. I'm not telling you you can't. I'm telling you something no one else might ever express. There are ways to go about that and to make that very effective in YouTube, but at the same time, you may not like it. I'll give you an example. If I was gonna do an art channel and I was an artist, I would be capturing moments in pop culture every year as a mural in a room and I'd be filming that constantly and making vlog-like content about the entire process and I'd end up showing a time lapse and I'd be doing live streams talking with the audience while I do it and I'd be preserving the moments, the most important moments of the year in pop culture and entertainment as a mural. throughout the year and at the end of every year, I'd do a big live stream where I destroy my art and I paint the walls white again and start the next year. But I would sell prints and other things commemorating pieces of the mural and the mural itself and stuff like that and I would digitize that and I'd be selling that to my true fans and it'd basically be like a living sand dolly and the fact that every year at the end of the year, we had this great experience together. We did all these live streams together. We did all these videos together and we painted this mural of this room. And now at the end of every year, I'd be destroying it by painting it white again and starting over for the next year to create the new time capsule of capturing the year's most interesting commemorative moments, good, bad. the ugly scandals, all of it in this wonderful mural. And then, you know, again, I'd be selling art pieces, doing merch drops, doing limited runs of that and everything like that. And again, I'd be doing live streams where I do some of my parts of the project and I'd be doing vlog. So it'd be this vlog-like lifestyle experience thing as an art thing and be entertaining. So it'd be entertainment and lifestyle and it'd give me vlogs, YouTube shorts, and live streams. People get to see my processes. I get to talk about my materials and stuff like that while I'm doing it and stuff like that. I'd be able to easily package and sell a lot of the stuff to sponsors. And again, every year, live stream, painting the walls white and destroying what we created together and starting over. And I'd probably do big things where, based on massive donations on Super Chats during the live streams, I would incorporate people's name into a part of the mural in exchange for donations and stuff like that. But again, it's a temporary thing, because then next year it's going down again. And that's how I, if I was gonna do an art channel. As insane as that all sounds, that's how I know I could build an art channel from zero to 100,000 or zero to a million subscribers is doing that. That'd be Roberto's idea of this is how his art channel would go. And it means it's extraordinarily hard for someone to copy cut that. even if they copycat the concept they wouldn't be copycatting the art style the moments i choose to capture they wouldn't have the same exact fan base they wouldn't have probably figure out exactly the thing with the super chats the way i would like they wouldn't be doing the vlog aesthetic thing with that um and so on so forth um the merch ideas so like it'd be very hard to duplicate the effort required the irony is now it becomes quality and quantity because it is a documentary type series it's a day in the life it's casey neistat style of every day filming me doing this project every day and talking to you my audience and you're getting a cut in the life and then you're getting some shorts and um you know uh post on social media and instagram so the instagram's growing the youtube's growing from stories and reels and shorts and stuff like that tick tock if i was doing that um So on and so forth. So that's how I would approach that is it'd be insane and it's wild. And there are variations of this. I can come up with 10 other variations of this that would work, but that's how I'd do it. So yeah, I know it sounds really cool, but it's also like this ridiculously challenging thing that someone can do. But at the same time, who's gonna copycat that as easily? It's gonna be very hard to execute. Yeah, I think you could pull it off then if you're going that way, yeah. So again, hopefully I answered this is I think you could find some way to do vlog-like content and show off this stuff instead of it just being how-to. And then it becomes more interesting and then people follow you for your story and stuff like that. And then I think it becomes interesting. I think another interesting thing is what's not saturated. is going and doing wholesome community art murals and then showing that off and vlogging about it of getting like a store owner to hire you to do a really nice commemorative mural that uplifts the community and vlogging that and vlogging about like how cool the shop owner is and stuff like that and how the project is going and doing that and so boom uh doing that every month or something like that every couple of weeks okay that's cool um doing and tying all of your art projects to charity and doing vlog like content like that is a thing out of ryan trahan's book doing challenges and challenging yourself to do certain things but also getting your community to rally support behind you because um you then are going to raffle off the painting or the artwork and the um to and you want to raise money with bidding more on this because The proceeds are going to a charitable cause and then that's what it is. And then your art stands for something then and then it serves this purpose and then people want to support it. And then people make you this very high in demand artist because by supporting you, they're supporting this really cool person that does excellent levels of philanthropy and a truly great and noble cause. And so it's a way to become. Essentially, in a way, it's the Mr. Beast model for the art world of, oh, you know, when you support what I'm doing, you're supporting these wonderful causes and charities. And hey, by making my art valuable, you're actually doing good in the world. So that's how you become this really high profile in demand artist. And then that's also how you get people to want to have your art on their place of business, their community, their school, their mural, and because of what it represents. So again, that's a completely different strategy and concept of approaching art content in social media and YouTube that you guys probably have never heard of before. So, boom. There you go. So Willem says, Roberto, I mostly do travel blogs combined with lifestyle content of my expat life of an American living in Asia. Any ideas for this? An entire series of American tries blank for the first time. is an easy one and you can make unlimited content around American tries blank for the first time, unlimited content with that. Another series is finding cool vending machines in other countries and showing people the weird things that vending machines sell in other countries. The other thing is comparing American prices to foreign prices for the same items. People love that, cannot get enough of that. American visits grocery store in blank for the first time. So yeah, a lot of stuff there. Easy one, easy one. I can come up with unlimited ideas and formats for that kind of thing. Easy. Even something where you literally can go and ask foreigners on the street if they recognize US celebrities. and you can always hold up like two people and ask them if they recognize uh which one of these people they recognize and people love that kind of stuff people click on that stuff all the time makes great youtube shorts um so yeah easy peasy but i think that's it it is getting super late um wow it's uh 10 30 we've been doing this for uh two and a half hours um i think that uh it was a great night i think that um Yeah, I think we got through a lot of really interesting ideas. We came up with some topics for some of you for your channels We got to see how one of 10 could easily help you with idea generation, thumbnails, niche finder, title generation. We also got to run through some of the best material from my presentation from VidSummit. We got to answer questions that you guys had about shorts, long form and live streams and the difference. Hell, we even went on a tangent about how to save the world. So I think there was some really interesting things that came out of this. I think it was a great night. We'll try to do a Friday channel review session for you guys, and we'll try to do it all the Fridays except for the holiday Fridays for the rest of the year, if I can manage that. So... It was a great night. If you guys wanna work with me, links are in the description down below or you can check out awesomecreatoracademy.com. Also remember to check out oneoften.com, our sponsor. I've dropped the link for them in the chat. If you use code Roberto or go check out on that page, you get 20% off for life. I do think this is the best tool in modern YouTube for you guys right now. So definitely make sure you sign up with that code, Roberto at checkout. If you have questions, you can always hit me up on X. other than that i will catch you guys next time you're also gonna as we exit you're gonna learn a little bit more about awesome creator academy and all the dope stuff we do over there and opportunities to work with me or do uh coaching calls or join our academy pro group and you can work with us long term so all that is in the description we'll catch you next time becoming content creator can be a very lonely process and adventure but it doesn't have to be When I first got started going from zero to 100,000 subscribers, I had to do it all by myself. I didn't have a community of like-minded and like-hearted creators to talk to or to ask for advice, and I certainly didn't have a mentor to guide me along the way. I built the Awesome Creator Academy Pro Group because when I was getting started, what would have meant the world to me is not to have to struggle alone when it comes to being a full-time content creator. If I had a community of creators that I could talk to and share information with, I would have avoided a lot of mistakes in my early career. And there would have been opportunities with brand deals where I would have gotten a better understanding of how to negotiate. And I wouldn't have undersold myself. I wouldn't have been taken advantage of in those early situations. so in the awesome creator academy pro group myself and our co-instructor andy rivera we meet twice a week for office hours with our creators and we share information we talk about how we're building our creator businesses and we offer constructive criticism and critique on the things that we're working on for our projects you'll be part of a community of usually around a hundred like-minded creators who are taking this seriously just like you are you also have all access as a pro group member to all of our past, present, and future courses, training, templates, digital downloads, and swipe files. You have full access to our creator blueprints where you'll see our systems and the frameworks that we use to execute. You know, you always fall or rise to the standard of your systems. A lot of people really underestimate how important that is. We have digital download templates that can help you so you don't have to start with a blank canvas. files are actually incredibly helpful especially for things like your thumbnails your media kits and anything you need for your branding as a content creator to look professional we have email swipe files that help you with reaching out to brands we have great information in helping you price yourself and build your packages appropriately and remember as part of the pro group you have the opportunity to ask questions from myself and all the other creators participating and so this means that if you need to Ask questions about negotiation or a brand deal. There's something you're not sure about. You're trying to find a better monetization opportunity with merch or affiliates. You have people who have done it before or already making money that you can reach out to for advice. As I said, when I was starting out and I was flying solo, this is the thing that I wish I'd had the opportunity to be a part of and it would have made all the difference in the world in helping me be an even more successful content creator. if you have questions you can always reach out via support we're happy to help you figure out if the pro group is right for you also we do have the opportunity to become a vip member if you also would like quarterly one-on-one coaching with me directly now go out there and create something awesome today and hopefully we'll see you in the pro group take care

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