Coaching Product Myths (Part 2)

In this episode, Christian continues his conversation with SVPG partner Chris Jones about widespread product myths. They explain the flawed assumptions behind 5 common myths, and share what effective teams understand and do differently. 
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Today’s discussion unpacks:
• How process-driven discovery can become a crutch
• Common mistakes when structuring product teams
• The limits of iteration
• Why great product teams don’t treat go-to-market as someone else’s job
• The truth (and myth) behind the phrase “PMs are the CEO of their product”
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Part 1 of this conversation: 
• Coaching Product Myths (Part 1): https://youtu.be/ICpaylkLH1k
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References:
• CEO of the Product Revisited by Marty Cagan: https://www.svpg.com/ceo-product-revisited/
• Discovery – Judgement by Marty Cagan: https://www.svpg.com/discovery-judgement/
• Planning Product Discovery by Marty Cagan: https://www.svpg.com/planning-product-discovery/
• The Four Big Risks by Marty Cagan: https://www.svpg.com/four-big-risks/
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Where to find SVPG:
• SVPG’s new book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
• Other books: https://www.svpg.com/books/
• Articles: https://www.svpg.com/articles/
• Workshops: https://www.svpg.com/
• Videos: https://www.svpg.com/videos/
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Where to find Christian Idiodi:
• LinkedIn: https://www.linkedin.com/in/cidiodi/
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Where to find Chris Jones:
• LinkedIn: https://www.linkedin.com/in/chrisjonessvpg/
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Timestamps (will be updated) 
(00:00) Intro
(00:35) Myth #1: Product discovery will give us the answer
(08:13) Myth #2: We need to iterate solutions until they succeed
(10:17) Myth #3: Product managers need product owner
(17:40) Myth #4: If you build it they will come
(22:06) Myth #5 PMs are the CEO of their product
(26:05) Where to learn more from SVPG
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Disclaimer:
While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/
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Production:
Production by ⁠supermix.io