LIVE YOUTUBE CHANNEL REVIEWS - Advice for Small Channels

And we are live. Hey everybody, this is Roberto Blake, help me create something awesome today. Welcome back to the channel. Today we have a set of YouTube channel reviews. We usually do these on Fridays, but I'm doing a special Saturday edition because it has been the holidays and I had to recover from Thanksgiving. I'm sure a lot of you did too. We've already got two awesome channels in the queue. We have... Autumn song here says hey Roberto I have stopped doing vlogs but my current content takes a long time to write but appreciate your review and suggestions for long-form videos in the niche to improve consistency goals and finally reach 1,000 subscribers yeah we can absolutely do that for you a lot of people have been struggling to break through to a thousand subscribers especially on long form we've been talking a lot um recently especially over on x about my shorts blitz strategy there is a strategy that i have that's really aggressive for long form it is the strategy they got me from 20 000 to 100 000 subscribers in 14 months when i did it um it still works today i have clients who are using an advanced version my long-form strategy that have been more successful with it even than I did it still works today with some modifications the short split strategy has been working with people aggressively posting shorts in batches of either three to five every single day five to eight every single day And that's been working for people in lifestyle, even eight to 12 has worked. So we've done that and we've ran up the numbers with both my clients and also people over in X that have just been doing it in the community. and that has not tripped any spam filters. It posts like 30 minutes to an hour apart for those. You do it aggressively. The people it works the best for have been, it's not only these people, but the people it's been working best for are gamers who stream because they can clip from their stream authentically and then they have to edit either none at all. or five to 15 minutes for every one minute of footage. So it works really good for gaming creators who do streaming to clip the shorts. It works for reaction channels especially well, news channels, politics channels. There's a version of it that works for the body cam footage niche as well. And there are other niches this works for. This has worked for vloggers who basically take the same strategy as Instagram stories and apply their Instagram story strategy or straight up make their Instagram stories. on YouTube Shorts. The other factor of this is the real value is in posting to YouTube Shorts, TikTok, Instagram, and if you have it monetized or you wanna get monetized, Facebook, and this has been working. Music Reaction channel I work with, Mugnify, he, 100,000 subscriber creator, helped grow him from 4,000, been in Awesome Creator Academy for like two or three years now. He told me that a video that was a YouTube short that underperformed on his YouTube channel is a short. It did okay, but it didn't do gangbuster numbers. You wouldn't even say it really underperformed so much as it was like just below normal. He posted it over on Facebook, and that same thing on Facebook made him $800 on one short form video. When it comes to short form, it is a volume-based frequency of uploads consistency game, 100%. A lot of people, they try to apply the thesis of big YouTube channels of quality over quantity to everything. And they don't account for an established channel that is known for bangers and that negotiates consistently on high dollar brand deals can absolutely advocate for quality over quantity. However, it's not a strategy that's universal to every format. or to every niche, or to every type of creator, and especially not to working class content creators. Consistency and volume works really well for shorts, and if you do enough of them for long enough, it monetizes really, really, really well. It can get some people monetized better and faster than they can with struggle bussing long form. That's not to say that long form doesn't have its place, its value, or its benefits. I'm a long form creator, I believe in long form, but there is a place for short strategies. And what I would tell y'all is to just not be romantic about any format or any platform. I love live streaming more than I like long form or short form. Live streaming doesn't get as much views as long form, but it could. Easily make more money than long-form videos and it's not even close especially since in the replays of live streams you can do multiple ad placements and multiple brand shoutouts if you have consistent Sponsors, so you want to look at things like that. They all have their place Short form gets a ton of views can get you a ton of subscribers, but people get frustrated with the low RPMs I counter that with just having the creators I work with make a lot of shorts. And then it easily crushes the problem for the RPMs. Case in point, again, one of my recent clients let me share this, but I can share this on screen with you guys. Most of the creators I work with don't let me share their dashboard, but some of them do. So Jake and Eric, they let me do it from time to time to make a point. This is Jake. This is revenue from short form in the last 90 days. Now, we were working together primarily in September. We're working together again now. He embraced the short split strategy. This was the result. Shorts can make you a substantial amount of money. But again, he got a substantial amount of views from doing that short form because this is from getting 100 million views. 21,000 subscribers came out of that. And again, most of it from the shorts feed there. But he also had to post a lot, a lot, a lot, a lot of content to do that. And it had to be good. It couldn't be slopped because again, 80% stayed to watch versus swipe away. So you do have to get it right. Getting the short split strategy does getting it right matters. With long form. I'll show you guys something else. So with long form, I worked with Eric. He did the short form strategy. Eric did the short blitz first, and he did a short form strategy. But then he decided, what if I did the exact same thing? but for long form, and then he started aggressively posting long form. He started making videos that were more commentary style, didn't require a lot of editing, only required up to 20 to 30 minutes of editing per video, and so then he went to aggressive long form in a way that may feel unreasonable, and I'm not gonna say it's an easy thing to do, but this is what happened for Eric by aggressively brute forcing long form and taking what he used to do with shorts, and the short splits, he decided to take it to the brute force strategy of long form, hyper aggressive, using a commentary style over gameplay, and it worked. And the gameplay is a lower RPM niche. So this is from long form. So you can win YouTube a lot of different ways, and we'll talk about that with reviewing you guys' channels. But there's... lot of potential for just different strategies to work on YouTube I don't prescribe one-size-fits-all I tailor strategies to the creator and to the type of content and to the type of niche and that there's entertainment strategies which is what a lot of the bigger youtubers and bigger strategists talk about is they focus on the entertainment based strategies and that's fine I've worked with entertainment based youtubers such as the gamers that I'm working with But I really obviously love working with education-based niches and lifestyle-based niches because I like working with content creators, especially that are a bit older, in the 30s, 40s, 50s, and helping them figure out their second or third career in life as a content creator, moving over from the corporate America side. There are a lot of people that I do help in their 20s, but a lot of them are also very... career driven, serious minded ambition. And frankly, they really understand the importance of revenue and caring a lot more about, you know, money than they do virality because they realize they can get the life that they want if they're successful instead of just worrying about being popular or famous. So, you know, it's a mindset thing. So that's just kind of something to think about. And again, no one has to get those crazy numbers either. It's okay for this to be a side hustle that you take seriously because that can make your life a lot better too. If you can make an extra $1,000 a month, I think that makes your life better. And if you like doing it, that certainly helps. So just something to think about there. Again, I don't prescribe a one size fits all for this stuff. I just adapt it to the creator based on circumstances, lifestyle, workflow issues. how much free time they have and what resources they're working with. ZoloQ says, hey, Roberto, been stuck. Want to take more popular games on, but not sure what to do or what direction to go in. Mostly known for base building, but I'm not sure what games to look at. Okay, we'll take a peek at that. And then we've got our friend Switch Corner. Hey, you've looked at my stuff before. I'm trying to work out if I should do shorts. Been changing my thumbnails last week. YouTube gave me a spike, 600 impressions on one video. CTR crashed to 1.2%, normally 8.8%. Would it hurt my channel moving forward? Reaching a broader audience means that click-through rate goes down, but click-through rate's also an average. It's not the real-time click-through rate all the time. Plus, you have to check what traffic source you're getting those impressions for. Not all impressions are equal. Traffic source matters quite a bit too, so we have to take that into consideration. And then... Not everything, by the way, when it comes to shorts, not everything is about repurposing. I told you there are channels where cutting down their content makes sense, but there are channels where making dedicated shorts makes a lot of sense too. In fact, somebody else that is a big part of the community is, and I remember when his original channel got demonetized and then he got that back. Anime Explained, aka Naruto Explained, he's gotten a ton of extra views. from clipping stuff, but he also had people complaining about the formatting of the clipping. He's gonna make dedicated vertical shorts that are intentional now, and he knows that this is gonna blow him up through the roof because he got such good feedback, even with the minor criticism on the formatting of the shorts he's doing now. People like his approach. to the short form videos in terms of the voiceover and also the delivery, but they didn't like the formatting with him taking footage from his existing videos. He's gonna blitz dedicated shorts next year. There are plenty of other people doing dedicated YouTube shorts instead of cutting stuff down. Matt Miller's PC did it for his second channel. Recently he shared that with us over on X. He went from 10,000 views per month from just his long form to 1 million views per month in less than 30 days, but he made intentional shorts instead of just clipping from long form. And intentional shorts can be really good for product-based channels. If you're in tech, beauty, or lifestyle, there's a ton of money from YouTube shopping. From the YouTube shopping affiliate program because Amazon only does roughly about four to six percent commissions YouTube shopping is usually ten to fifteen percent commissions. That's a substantial Increase in money if you're in tech that's worth a lot of money if you're in tech and camera gear and stuff like that Could even be really good in PC and gaming hardware for graphics cards and with RAM going up Yeah, it'd be really good for you in the beauty and lifestyle niche you could do a lot of sales, you could make a lot of money there. So just something to be aware of in terms of an opportunity. And again, I see more of the channel review super chats coming in. Okay, by the way, it's Show Low Queue. Okay, got it. So yeah, so there's just a lot you could be doing with YouTube right now. There's more monetization updates coming with the brand integrations, the dynamic brand inserts, that's gonna be huge. I have a video coming out where I actually spoke with YouTube Creator Liaison, Renee Ritchie, about that. So that's gonna be really, it's gonna be really interesting. Let's see, what type of shorts format would actually feed my long form instead of competing with it or confusing the audience? So actually the short form isn't competing or confusing the audience. They are different audiences that are not overlapping. We did come up with an aggressive strategy that worked, especially for Jake. We can't wait an aggressive strategy that worked. And I could show you what we did for getting short form to feed long form. But y'all aren't going to want to do this. I'll be honest with you. You could do this, and it will help with bridging the short form to long form. But y'all aren't going to want to do it. You're not going to want to do it. And you're going to see why in a minute, why I say that. Because I'm not being facetious. Y'all really just are not going to want to do this. But it does work. So what we did and what I figured out was that long form and short form really genuinely are completely different audiences with a minimum of overlap. However, there is a way to use short form to directly increase the performance of a long form video. However, to accomplish it, you have to be willing to do something. Very specific so I'm going to show you two videos one of them is a very recent video example of this So what we did here with Jake this video is doing really well for him as you can see We got 26% of the traffic to be related shorts The way we which is abnormal and again it boosts the traffic which means that a significant amount of the overall views this video is doing pretty well This is a recent video well fairly recent for him in terms of long form. So that means we were able to drive substantial views, about 25% of those views from short form. So not bad. There was another video that accomplished this that was this video I believe. And I believe we did 30% from related shorts. Yeah, 36% from related shorts. So it can be done and they are different audiences and it's not competing or confusing in terms of the audience. The strategy that we deployed was you have to point 50 to 200 of your shorts at just one long form video, which again, a lot of you are not going to want to do. And the video does not have to be related to those shorts you're taking related links to literally. And so we actually point 50 to 200, and that's a minimum by the way, at one long form video. And again, you guys are not gonna wanna do this, but it works. Here's the part that you won't wanna do. You have to intentionally pick that short, and it cannot just be your latest video or a video you want more views for. It has to be a video that did extremely well with new, and casual viewers to your channel specifically, but you really want it to do well with new viewers. Now before this video ended up extending longer, this number with new viewers used to be about 40, 50%. So again, you want it to do really well with that initial new viewer audience. And so... Jake also had an advantage in building up his casual viewers through blitzing the short form. So again, as long as it does well with first time viewers and casual viewers, you're going and like really well in the performance and you can get to that in advanced analytics, you're gonna be okay. So you wanna find a proven performer video, not a video you wish was doing better, a video that's already doing well and you wanna use the short form to bridge to that. Or alternatively, it can be a video that is a sponsored video that you wanna get more views on because if you get more views on a sponsored video, that's gonna be really good for you overall. So you could do it that way as well. And so again, a proven performer. So the thing is, the casual viewer increase came from the short form, but again, this is a proven performer that did extremely well with new viewers. So we wanted to push more traffic to that. And you can see with the viewers that also watched, it's his own shorts and it's these massive view shorts. So again, that's the strategy here. And so... by doing a video that's already doing well with new and casual viewers is getting a lot of views from mobile devices, it sets you up for something where the bridge to short form actually makes sense. So again, I wanted to show you that, I wanted to share that with you guys so that you have something to go off of to kind of understand strategy a little better and see real results and understand like how this actually works. And so that's just a little bit more of like the short split strategy for example. and what you can do. But we have a couple of channels in the queue. Thank you, Doug Hewson, for handling things in the form and in the chat here. I think we're only gonna do maybe six channel reviews tonight, unless I get a second win, so that means we only have about four, sorry, we only have two more slots. We've got four of them filled up. So let's see, but we'll do six and then we'll see how I feel. But also before we get into those channel reviews, just a quick reminder to check out our friends over at oneof10.com. They sponsor our YouTube channel reviews for all of you and you can check them out. They are the best. tool for YouTube strategy and I've shown you how this works. They are awesome and you can get 20% off by using discount code Roberto at checkout or using the link below. Get 20% off for life. This is trusted by over 100,000 creators, including me, and this actually helps you find outlier videos within your niche. generate potential ideas. I've shown you guys how this works a couple of times. And it can also help you specifically with your titles and thumbnails. I always tell you topic, which again, for a lot of you could be outliers, and that could also affect timing. Topic, timing. title, and thumbnail is what decides the views of a YouTube video. It's not actually your editing that decides that. It's really how the viewer perceives value, and that's gonna be topic, title, thumbnail, and timing. And one of 10 helps you understand all of those. So I do think this is the best tool for ideation and is the best modern YouTube tool. YouTube's not about purely SEO anymore. Hasn't been for many, many years. And so this is the right tool for most of you to be using. So you can check it out. Link is in the description below. Again, thanks to our friends over at One of Ten for sponsoring tonight's livestream and our channel reviews. So, shout out to them. But yeah, let's go ahead and jump into the reviews. So first up we have the Autumn Song channel. So we've got that queued up here. So Autumn Song, Medical Genetic Story Analysis Sci-Fi. That seems a little all over the place. Says video essays. Okay. It seems like there are specific narratives in fiction that you like. And, you know, that's fine. You've had a massive outlier before. Genetic engineering in Star Trek. Game of Thrones. I see where you're going. I would just frame it differently. I would frame it around... Hmm. You can cover exactly the same kind of content you're covering. I would just frame it somewhat differently. Because what's resonating with people, what's resonating with people is the specific series. And I would phrase it as overanalyzing the medicine in science fiction. And I would just broaden it a little bit beyond, you could focus on the genetic stuff if that's what interests you because I think it's interesting and I think there's an audience for it. But if I think if you say, if you focus on overanalyzing the medicine of science fiction and fantasy, it opens you up to so many ways to cover this content because you could talk about some of the accuracy of how some of these things are depicted. You could also talk about um, the real world implications of things because, um, the hair color and generics in Game of Thrones is interesting, but you know what else you, you could talk about in Game of Thrones? You could, um, talk about the bloodlines because that was actually a part of the story arc of the first series with regard to things like the bloodline and the genetic powers inherited by the Targaryens. You could talk about that because of Game of Thrones and the, what you would call it, the first series, and then also House of the Dragon, because they explore that even with the illegitimate Targaryens that they find to be dragon riders. So you could talk about that with the genetics of dragon blood in Game of Thrones. And that would be interesting to people, or even the genetics of bloodlines, because the Starks also seem to have inherited abilities or powers of being changelings or wargs in Game of Thrones. That's one that you could cover, and people like that. Star Trek has this, and you can cover that. you could cover this with the genetics of different species in Star Wars. That gives you material and fodder, and there's a lot of Star Wars fans out there, but that part of it has not been explored. So again, the thing is, in the last couple of months, you hit something between Star Trek and Game of Thrones, but these other ones, not so much. But there's a lot of ways to... Oh wait, is something happening with the audio or something or is that a problem? Is there an audio problem? Just double checking. Are we good on audio? Just gonna check with the mods to make sure that nothing's wrong on the audio side. Alright, sound is good? Okay. Cool. Alright, good. But anyway, yeah, like I was saying. So again, there's a way to approach... some of these topics. Another one would probably be Doctor Who and getting into studying the genetics of the Time Lords, for example, or other species or even hybrids in Doctor Who. In fantasy, you could look at really interesting series that have uh different genetic um heredability traits and bloodlines you could look especially into anything that has vampires and war werewolves so you could either go with um what would you go with you go with um the vampire diaries in the spin-off series around that with the originals and uh legacies because they uh You could do the genetics around all of that and the different hybrids and the different types of magical creatures in there. There's another series that has a lot of magical creatures that I'm trying to remember. Grim had them. What was that storyline on ABC? There was something that used to do on ABC that did all of the fairy tales. And I forget what show it is. So you could definitely look at that one. So there's a lot of room for this topic. I just think that the framing of the, I think the framing of it just needs to be somewhat different. And then I think your top, yeah, once upon a time, that's it, yeah. So I think the framing of this could just go stronger in terms of the specificity. of what you're covering, what you're dissecting. And I think it'd be really interesting because I just think there's a lot of different interesting creatures, species, bloodlines, powers, and abilities that you could explore around genetics and genetic heritability and the lore and the meta-analysis within it there. Star Wars is even a good one with this because of all the different species in Star Wars to say nothing of the actual genetics of metachlorians, right? or the genetics of force users, let alone the different species, and even the hybrids there. So I think that a lot of things where you can do human and alien hybrids, or human monster hybrids and creatures and so on, is where this gets really interesting and where you will find the overlap in the fandom with that. You could explore the genetics of Half-Bloods, Wizards and Muggles in Harry Potter, for example. So again, I think that this could be strong. Now going to your thumbnails, your thumbnails are actually fine, believe it or not. And the choices you're making of the scene selection for those thumbnails is actually pretty good. The main issue you are having with the ones that underperformed was literally their titles were too difficult to under and or again weren't broadly appealing. These topics were broadly appealing and so they were able to easily overperform when compared to other videos. But again, you are only 16 videos in and you're at over 500 subscribers and you have outliers already, massive outliers already. This is promising. You have potential here. You should keep pursuing this, but you should workshop these ideas a little bit more thoroughly and I think I've given you some ideas of things that have a higher chance of over-performing. because of the existing fandom around it and the fact that those topics have been unexplored, but there are a lot of people who would care about them and care about the lore and would want to have those ideas more explored. So I think that this is something that you could do and make successful. And I think you actually already have a good foundation for success with this channel already given the outliers that you've been able to create. I think you just need to focus more in these directions. And I've also used some things you can expand into that I think would work. So hopefully that helps. But what do you all think? Do you agree with me or would you guys do anything different? I think that Autumn Song. actually is off to a really strong start for only having 16 videos and already having three extremely strong outliers and even the videos that look like they're underperforming are actually performing more normally for a channel this size. For a channel this size that only has 16 videos, even though they take a long time to make, hundreds of views are not bad at all for a start on something that is heavier subject matter and more difficult to make. This is the kind of thing that I would randomly watch at like eight or nine o'clock at night in bed myself to be honest with you. And so when I do run across smaller channels that make interesting stuff like this, I always leave a comment to let them know that hey, you should keep going and I really like this or hey, do more like this. So I think that it's something Excuse me that has potential you should just never get discouraged by early Outliers and then not being able to reachieve those rapidly. They're actually a good sign that you've hit something really strong So again, I would look at some of the franchises I brought up I would look at some of the topics that I suggested to you as potential. You could do your own research on them and see if they were something you could pull off or something you feel would perform or that you could do justice to. So again, I think that that is a good place for you to just look at where more opportunity could exist for future outliers. But again, if you guys have other thoughts or opinions on this, let me know in the chat and if you're watching the replay, let me know in the comments. One down, all right. Hey, we've got Nate, the lawyer in the house. How are you doing, buddy? Hope you're recovering. For those of you who don't know, Nate recently underwent surgery for a brain tumor, has been recovering. So Nate says, hey, Roberto, watched you from 500 subs all the way to my 700K. Appreciate you, man. Thank you so much. Almost died last week. Yeah, I saw that from the brain tumor. But as I recover, I had to tell you that your work helped me make my YouTube dream real. No matter what, thank you. Thank you, Nate. I appreciate you. The community appreciates you. We're all wishing you a speedy recovery and hope that you'll be with us for many, many years. We're all very thankful that you survived. A bunch of us over on X were pulling for you and sending up thoughts and prayers your way to you and your family. you've survived and that you're gonna be thriving and you're gonna be with us for Hopefully a very long time Nate, so we definitely appreciate you so shout out to our friend Nate the lawyer everybody wish him a speedy recovery Let's see We've got Harris McGrady Hey, I'm about to remodetize my channel Okay, we'll look into that. That's a little different. We'll look into that. And again, we're doing six reviews for now. But if I get a second wind here, we'll do more. So next up, we have SholoQ. Guide build slay So mostly play survival games We've reviewed this channel before but we're gonna take a look at what's going on currently Almost 3,000 subscribers, so let's look at the recent videos Let's see These are not bad views for videos Let's see what's been going on the live stream side It looks like you're known for building stuff, but let's see what's been the most popular thing you've done. So the streams are not the super popular stuff. Let's see the regular channel again. I see. You know, it's not even necessarily base building that's your most popular thing. Do you know what your most popular thing is and what you could be looking at? Your most popular thing is ultimate guides for these types of games that people like. So if you're feeling stuck, the answer really is to double down on your best hits of the past in a lot of cases. And so to me, it looks like you can tackle more popular games if you want to, but the key to it is having guides to offer people in terms of the most popular games, because you think the thing that you're most successful at and known for is base building. That's what you believe what the data says what the numbers said what the community is saying is that actually they come to you to understand how to Be better at the game So whatever game you're playing or want to play if you can offer new players value If you can offer new players value of some kind, then that's what they're looking for from you. And to be honest, that's what most people are looking for for long form content when it comes to gaming is they're looking for something that can help them navigate a spot on a game. I'll be honest with you. The little bit of gaming content that I watch outside of having to work with gamers is whenever there's something that I am trying to do or remember how to do in a game or trying to do better. I'm looking for a guide. I don't watch gameplay to watch gameplay. I look for a guide. I don't really care about most people's opinions on most games. I'm looking for a guide to help me play the game better. Because I'd rather play a game than watch someone play a game. That's most people. Let's Play is mostly for live streaming at this point. So if you want to play games, you want to do variety, you can do those things on live stream. But... when it comes to gaming content, most people are looking for guides to help them play a game. When it comes to gameplay value, the new Let's Play videos are actually YouTube Shorts. YouTube Shorts, short form gameplay kills on YouTube Shorts. And so it's not just more how-to content, but yes, comprehensive. Again, a guide on a specific thing for a game that is popular. I mean... To be honest, it's kind of easy views if I'm being honest. An example, if you gave me easy directions to the locations of every item in Metroid, I can not only watch that video, I can binge watch that video. In fact, I can watch that video 20, 30 times, because I can watch it multiple times needing to get through. to every item or remember a location on every playthrough of the game, that video has value for me. So that'd be a good example for like Metroid Dread, for example. Or again, popular game, getting ready to come out. Metroid Prime 4, getting ready to come out. The minute that you can offer any value on how to do something or how to beat the first boss or how to do anything or how to locate an item, there's gonna be views to be had on that the first month. Hell, first week. So there is that. However, for shorts, gameplay shorts do work. So again, you could clip gameplay from your live streams and you could post multiple shorts a day of gameplay from your live streams and you could get views on that in addition to, you are getting views on just quick information in shorts. Quick information about a very specific thing in shorts has gotten you views before. So again, if you can do either of those things multiple times a day for short form, it would be successful for you because your numbers indicate that that's true and that people would watch that from you. Even if you don't feel like it's a lot of views, some of these shorts have more views than you have subscribers. If you were posting shorts on a daily basis, three to five times a day, you have a higher chance of getting some outlier shorts or just stacking views from them. over a long period of time. That could help you earn more money, that could help you get more subscribers, it could help you get more attention in general. It may not get you the views you want on long form, but it definitely could help you. And then for the long form, if the long form actually helps people accomplish a goal they have in the game, to be honest, look at this, five easy ways to improve your V Rising Castle design. This is something that did help people in terms of, and you said instant upgrade. You have almost 3,000 subscribers. In a week, this has almost 1,000 views. It has more than halfway to that. That is actually a good set of views for a video for that length of time. It's actually performing a little better than some of your other videos. And again, some of these things could have done better if they actually or framed as something that helps somebody who enjoys this game, enjoy it more and be better at it. This one did, for example, this video that helps somebody with efficient crafting got almost 2000 views. This video that's a let's play couldn't even break 100 views. So what this tells you is that people don't come to you for let's play and commentary. They come to you to help them be better at a game that they enjoy. You can get thousands of views when you help players accomplish something they want. Here you go. 4,000 views, 7,000 views. Now, again, there are some things with commentary if you address players' concerns, but if you're just doing gameplay, the difference is look at the value you get. You get thousands of views when you do this, and when you do this, you don't necessarily get hundreds of views. So again, that would be important, you know, going forward. So again, you have to consider where you can create the most value for a viewer. If what you're concerned about is getting more views, more subscribers, you have to look at where you can create value for a viewer. And that won't always sync up with something you find the most enjoyable. Again, if you like doing Let's Play, I would stream Let's Play and not bother to worry about editing Let's Play videos. And I would clip the best of my Let's Plays and I would post them as YouTube shorts. I think that that's the right answer for the future of Let's Play. I don't think the future of Let's Play is editing videos with commentary. I think it's doing live streams with commentary, and I think it's clipping those live streams with commentary for YouTube Shorts. And I think edited videos have to bring something else unique to the table when it comes to gaming. And again, that's what's working with a lot of my clients. Some people can do commentary. on a game that has its own built-in controversy or very opinionated community so that works for some people but for the most part you have to really look at something unique that adds value to the viewer and in fact even editing style doesn't necessarily add any value to the viewer usually games visuals are entertaining enough on its own so those things can also be personality driven so again my suggestion for you is live stream your Let's Play stuff, clip those things to YouTube Shorts, and post three to five YouTube Shorts a day, maybe even five to eight of that if you have enough gameplay. Also for your YouTube Shorts, you're valued for information about games and hot takes on games in YouTube Shorts, and you get thousands of views when you do that. So again, I think you could benefit there. with a streaming to shorts type strategy for that stuff. And then for regular videos, especially since it takes you a long time to make them, make guides for people that help them with something they struggle with in a game. So that would be my thoughts there. But again, what do the rest of you think? Do you agree with me? Would you do anything different? Let me know in the comment section if you're watching the replay. Let me know in the chat if you're still watching us live. Boom. So there you go, SholoQ, does that help you out? Does that kind of use some direction? I also think for thumbnails, the thumbnails could be a lot better. You know, I don't always mean to go in on people on their thumbnails. I know people are doing their best, but I also think the thumbnails could be a lot better and that that would drastically help. An example of someone, he's not in your particular niche, but a gamer that I've worked with that does really, really good thumbnails for their game. Corrupt corrupt YT He plays clash of clans completely different game than you, but he makes extremely clean thumbnails like really really good So he'd be a good example of just a format and framing for thumbnails for gaming that can work effectively Let's see Let's see that's Think that's two that we've done so far Next we've got switch corner, and then we've got laterals Then we've got Skytrek then we've got our good friend Nate the lawyer switch corner is actually one of my Favorite ones that we've actually done a review on before here, so we've got switch corner 74,000 subscribers 1,600 videos very impressive most impressive of course he's got a little network of channels here with PlayStation Corner and Game Corner Let's see so looking at the latest views and I think you said before that you're feeling a little stuck was your comment You're trying to work out if you should be doing shorts and you've been changing your thumbnails, okay, so Excuse me I think that these views are actually really good, especially in the last six hours you got 3,000 views. This video is obviously gonna do a lot better soon. And some of these are evergreen, so they're slow burners. You may need to lean in some of the hype around this Metroid game that's coming up, to be honest. Kirby's Air Ride, oh yeah, that's gonna be good. I'm looking at that myself. So... Your thumbnails, by the way, are excellent. And I've always complimented you on your thumbnails. Your thumbnails are excellent. I'm gonna give these thumbnails a four out of five, if not a five out of five on the thumbnails. So very good there. Topic and timing is really your bread and butter and you're at the mercy of the sentiment. within the Switch community on this particular channel, which is why it's actually good that you have the other channels, because for you, if sentiment is up or down on one thing, you could do the other. So I think that there is value in doing that. As for shorts, I do think that shorts could work for you. The thing is, if you do shorts, the approach to it could be what you're doing here, but I think actually, if you do shorts around a lot of these games and you do facts, lore, and things people are sleeping on, this could work out. But you'd have to do intentional shorts and it wouldn't be clipping from your long form, it would be intentional shorts like what you've been doing. But here's the thing with shorts. Shorts is a volume game wherein the strategy that I would use in this situation would be to upload three to five or five to eight shorts a day. around these nostalgic Nintendo properties. Again, people cannot get enough of these, but your current shorts inventory is really thin right now. Your entire shorts inventory as you have right now would not satisfy my strategy in terms of a week's worth of shorts, but keep that in stride here because think about it from this point. Your combined YouTube shorts inventory has basically... Let's say it averages roughly 5,000 views a short and you have four, eight, 12, 20, 24. You'd be looking at an extra minimum. Minimum, you'd be getting an extra 150,000 views a week, which is another 600,000 views a month. That's a minimum, and I don't think that that'd actually be the case. I actually think what's more likely to happen. is that you'd be getting one to two million extra views a month. Now, what that would translate to in revenue would not break an extra $1,000 in revenue by itself. However, it would generate more views, more sub growth. It could, if you point all of them to a specific performing video, increase the views on any video you point it to by about 20 to 35%. The other factor is that running up the subscribers is valuable to you just because you would now enter the rare commodity of having a 100K channel regardless of views, which gets you the opportunity to directly pitch to more brands and get a yes to those commitments. You could lock in a long-term contract deal and you could get $1,500 to $2,500 a month. over a six to 12 month commitment basis for a brand, that would significantly increase your bottom line and your revenue. So you'd be looking at another, anywhere from 20 to $35,000 extra a year. That could buy you a lot of time or resources or someone else's time back that helps you grow this channel, other channels. There's a lot of opportunity with that. You could put it into other ventures or you could invest it. So that would be substantial. So it would be worth doing even if the views per upload on long form don't increase. A lot of you are overvaluing that more than you think. And you also gotta give things time because some of your videos end up being outliers that do like 10K, 20K, 40K views given time. Because again, you're subject to the whims and taste. The Nintendo community at any given time ups and downs especially in between releases and we have switch one holdouts versus switch to adoption so There's a fluctuation in the market right now Applied as a strategy if you're making enough money you can literally get someone to help with editing the shorts so that's not a burden and Yet you benefit from the growth if you leverage the growth for sponsorship of the long forms just by virtue of being a larger subscribed channel. Because there are not that many 100,000 subscribed channels. It may feel like it, but it's actually not. In the US market, so they're like less than, all right, so worldwide, there's less than a million channels with 100,000 subscribers worldwide. In the US market, Specifically, I think there's less than 90,000 channels right now with 100,000 subscribers. I'd have to double check my numbers for sure. But I believe that that is the number. I might be able to check that right now. And let's see. In the United States of America. So yeah, worldwide, 618,000 channels worldwide. And then for America, 91,700 channels roughly have 100,000 subscribers as of August 2025. So it's probably just a little more than that. Still less than 100,000 channels in the U.S. No, wait. Wait, about 100. All right, so wait. I have to check this update. It's closer to 105 now as of October. So I have to change and update that. So yeah, it's about 105,000 channels in the US. So just over 100,000 channels in the US and not all of those are gaming channels. So there's a certain amount of channels, it's a couple thousand channels that are gaming channels with 100,000. And then there's a limit to how many of those could be like Nintendo-focused channels or channels that are family-friendly, so on and so forth. And then how many of them are active and then how many of them already have sponsorship commitments, et cetera, et cetera. So again, there is a commodity that a lot of you don't realize to just having 100,000 subscribers that gives you leverage in the marketplace when it comes to brand deals. But a lot of you also are making the mistake of waiting for brand deals instead of doing outreach to brands. Question, if I do a top 10 video, could I chop that into 10 shorts or wrong thought path? It depends on how intentionally or how well you execute that. But... You could approach it that way, but you don't have to use that to get ten shorts out of it, but you could. You could if you did it well. The problem you'll have with doing that, though, is the formatting of the video. Here's an alternative thought. Use the voiceover from that video, but not the video footage itself, and go ahead and make the one minute or less footage you need for everyone in one of those top tens. What's wrong with the mic? It is no audio. Let me ask you guys what's going on. What is the audio issue? So what's going on with the mic? Sounds crazy. Hang on. Let's... All right. How's that now? Is that any better? Is that audio any better? Yeah. Okay. I couldn't tell you what happened with the audio or whatever, but I had to literally unplug it and then blow into it like a Nintendo cartridge. So I don't know what's up with that. And again, I've been trying everything with when that happens to fix it. But anyway, what was I saying? Oh yeah, so for Switch Corner, I think I was saying I would not clip the videos. and take a somewhat lazy approach to it, what I would do is I would use the audio from the top tens, but then I would make vertical formatted video for it because I think that would only literally for every one of those top tens. I think it would only take five minutes or less per video to do the vertical footage directly for it, but just take the voiceover from the original. So I would do it that way, and that's how I would get those kind of shorts if you want to get shorts out of a top 10 video. So if you want to get shorts out of a top 10 video, you can do it, but instead of cutting the video, I would just use the audio voiceover for that, and then I would just make vertical video footage. that makes sense, that fits it so that people don't complain or think that it's cheap or lazy. So that's how I would do that. So those would be some of my thoughts here. But again, I would love to know what you guys think in the comments. Do you agree or disagree with that? Would you do anything differently? Let me know in the comments if you're watching the replay. Let me know in the live stream chat if you're still here live. So yeah. There you go, switch corner. Also, apologies for the audio. Again, I've tried everything. I literally yesterday rewired my desk to try to avoid the audio issues, and I finally threaded this new cable, because this is a brand new audio cable, through the boom arm. And I adjusted everything to try to deal with the difference. At this point, I'm starting to believe it's just the bloody... Rodecaster, but again, I wouldn't be mad if that's the case because I've had it for like five years now or something, maybe more. So if the Rodecaster is just kind of done with me, I'll upgrade and replace it to a Rodecaster 2. I just don't know that that's the case because I'd hate to just go ahead and try and do that and replace it. Then the audio issues still persist. Nothing would make me more pissed off than that. So, I'm just trying to see if there's anything else that could possibly be the issue. Let's see here. Let's see what you guys are up to in chat. Pull up the chat here. Something about particular outreach to sponsors. Been doing it since it was at 20k stubs. You'll be surprised how many are willing to pay. How much people pay. Yeah, no. Sponsors will pay. And they'll pay even for a channel like at 20k subs. Again, people do not realize how rare. large channels are as a commodity and what you can get at varying milestones. It's actually really interesting. But also, again, people will pay a lot just to be associated with a 100,000 subscriber channel. People would be shocked. Shocked, I tell you. Oh, yeah, Switch Corner, you could be using your community post feature a lot more. That is a lost opportunity. Absolutely, you could be using that more. So yeah, I would definitely be looking at that. Good call, DFF123. What is the minimum size for text on thumbnail? The main thing is for it to be readable. I would have to look in Photoshop right now to give you a point size or a pixel size, but you really should be making the fonts readable and as large as possible, and usually you want to use sans serif fonts. We usually recommend Babis New. Compacta, Futura, Bold, Oswald Bold, things like that. Poppins Bold, because those fonts are highly visible and very easy to read. In terms of a font size, it's a great question. I'd have to look in Photoshop specifically to give you a good read on a font size to use. If I were going to guess though, If you're asking for a minimum on a font size, my instinct says as a minimum, and I cannot swear to this without opening Photoshop, but my instinct says maybe 64 point should be a minimum. But again, I can't swear to that right this second unless I open up Photoshop. But my instinct is screaming at me that like it needs to be a minimum of like 64 point is the smallest you could go But if you wanted like a really good font size to use for it, I would argue for anything from 120 point to about a hundred and sixty hundred and fifty point font is probably the right answer for most thumbnails You can get bigger than that. Don't get me wrong. You can get bigger. Go to 200, 250 point. But I would say that here's what my right size and my minimum would really be for anything that was important or was the most important thing. If something was important and I really, really wanted it to do well, I'm going to go with a minimum of 120. to 160 point font. And ideally, I'm really probably leaning much closer to 150 to 200 point font, if I'm being honest. So yeah, that's what I would look at. If I had to pick a font, if you really held me to the fire on it, Futura Bold. You've spoken about Five shorts a day, let's say, as a baseline. Have you ever seen someone try three to five long form daily? Oh, yeah, absolutely. Eric over at Sweaty Clash, I showed his channel stats earlier because he gave me permission. He's doing that with long form in a gameplay commentary niche that works for him, and he's absolutely killing it with that. You have plenty of people, again, in his prime, like Nate the Lawyer was doing three to five long form a day. You have body cam channels doing it. You have news and politics channels doing it. You have Tim Pool, Anton Daniels. You have them doing that daily for commentary and YouTube drama channels. You have Pegasus doing daily. I think he's done twice a day before, but you have him doing daily. I think on his Reddit channel, he was doing like two a day or three a day, something like that. So yeah, like in the right niche, someone can do Three to five long form a day I don't think for switch corner for you would be the right answer to three to form long form a day Would be the right answer for your niche. I think you could churn through content way too quickly But somebody could make like generational wealth Making three to five long form Minecraft videos a day and then making Five to eight shorts a day on top of it Absolutely somebody would just like print money doing that So, you know, those are there are things like that um Yep Magic Prepper says I run about 200 point these days. It helps keep me shorter total character. So yeah, that's a good idea Roberto is there a video type that goes well with video essays, but doesn't take so long to research and write Yes, but you won't probably want to do it, to be honest with you, because it's literally news, commentary, culture, and politics, because you literally just have to respond to headlines that are leading headlines and current events and have an opinion, and you don't have to be well-researched, unfortunately. You won't want to do that niche, trust me, but it does work. And it prints absurd amounts of money. So that is a thing that it does. And it lets you do a lot of ad breaks in terms of mid-roll ads. And it makes significant money. It can be filmed with low effort. It can be used and it can be done daily. For the short cost of about 30 minutes a day of your life to do a single one daily, you could do a 90 minute to two hour live stream or live to tape version and then put out four or five videos a day and make bank with that. But trust me, probably not great for your mental health to do that. But it will work and it will make a ton of money. Ton of money. Like you wouldn't believe. We're talking people doing this are making $30,000 to $50,000 a month in AdSense revenue alone doing this, and that's why it became very popular. It is not necessarily healthy. Yeah, it wouldn't be popular in doing it for media properties. It wouldn't be popular in doing it for like Strange New Worlds or anything like that. Like I said, it would work in cultural commentary. politics and news, but you don't necessarily want to do that unless you do. You can if you want to. I'm telling most of you, you would be healthy staying away from those, but it does work for doing daily lower effort, high volume content. with decent production, because I don't mean low effort production per se, you can do good lights, good audio, you can do all those things, but it means no editing required, no massive research or script writing required, and you can fire from the hip and people will watch it. And it works, and it makes a lot of money, and people do it. People also do reactions. as well reactions work but what you react to matters you could do news commentary reactions you could do body cam footage reactions and again it just works and the money is insane like easy quit your day job types of money for a lot of people doing that um as long as their thumbnails and are good and their titles are good but for a lot of that they just literally use a reaction face to the thing that's in the news in the headline and it does the work for them at that point. Is there an intro formula? I don't believe in intros. I believe in getting right into the content because you have about eight seconds before you lose people forever. So I just believe you get right into the content. I don't believe in intros. Yeah, Oswald Bold is a really good font. Yep. Stencil is a terrible font. Stencil is almost as bad as Comic Sans. Autumn song says Roberto. I think you're right. That's not for me. I just worried about my low frequency of post not looking to change niche Yeah, I hear you to address your low frequency of post um Autumn song you could just do some very short YouTube shorts at a high level of frequency to offset it Let's see. Oh, yeah, we've still got three channel reviews to get we're making good time though Anton is a good font. Yeah, it's a good font I'm not against it. We just have like our five or six staples. They're just kind of easy for me to rattle off and remember Futura bold compacted bold Oswald bold poppins bold Bevis new Bold so like it's just easy for me to rattle those off and then the mods Have them as well So we just go with these because it's just open sans bold so It's just very easy for me to rattle those off. So that's kind of our six staples there. The title and thumbnail should have given you the context of what the video is about sufficiently, and then your job is to immediately deliver on the expectations of that title and thumbnail, and you have eight seconds to verify and validate the viewer's expectations from that title and thumbnail. If you disconnect from that, then you have lost them. Yeah stencil and comic sans are terrible fonts. They just are Worst fonts stencil comic sans and What else is a bad font? Most of the decorative fonts are bad and to be fair stencil may not be the worst font if I'm being honest I might be being too hard on it. But stencil is pretty bad. It's just probably not like the worst They're better fonts that accomplish what stencil tries to do New stripe is a much better font than stencil for example Cargo is a much better font than stencil stencils not the worst Their variants of stencil that are passable but cargo and new stripe are infinitely better. As a variant, stencil ease is not bad. And as a variant, Pellegros stencil isn't god-awful. But the standard stencil font is pretty bad. But Comic Sans is always the worst. Brass stencil is not bad. So it depends. It depends on whether you're using the standard stencil font or its variants, but... because some of the variants are passable some of the variants i could live with but uh the standard stencil font is bad oh papyrus is papyrus isn't god awful god awful but it's been so badly used and overused that it's like i think that the movie avatar ruined the papyrus font if i'm being honest Compacta is better than Impact. Compacta is a much better font than Impact if you go look into Compacta. And Champion Heavyweight, Welterweight, and Featherweight are also better than Impact. Yeah, I could see how Stencil would be on brand. Yeah, it's a branding thing. I think there are fonts that get closer to what you want though for that military style look. Again, there are variants of it that do really well. Brass stencil is actually probably one of the better military fonts and so is Cargo. Cargo is a really good military font. I would recommend Brass stencil, Cargo, and New Stripe. All right, let's take a look at our remaining channels and then we'll see if I have a second win to do some more of them. So we have Laterals. Again, this is a good font. Let's see 74,000 subscribers Trying to make you laugh and giggle okay doesn't tell me exactly what the content is about so I would either tell people what the content is about somewhere or at least tell them your schedule um Let's see Let's see if we can ascertain what the channels about I made a streamer work a nine-to-five that oh god This thumbnail is actually really good. This kind of deserves more views. My assumption is that you built maybe a short form audience. And so that makes your long form much more hit or miss. That is my assumption. Either that or yeah, for the number of videos here, I think that that's dead on. So with that in mind, what's your most popular long form stuff? I secretly planked, pranked Flight Reacts. I pranked Balin Levin. Okay, so your big thing is that people responded to is you pranking and or collabing with streamers. So you would wanna lean into that. And then for the shorts, oh yeah, you have a shorts audience that really. digs your shorts and a lot of your stuff is focused around um the streaming meta and you had some stuff that popped off so and you also probably have an audience in the streaming community so here are my thoughts um if you are really set on the uh comedy stuff and high effort comedy I think that you have to lean into, if you can't always prank or collab with big streamers to get your outlier views like the one from a month ago, I think that you then have to do spoofs and sketches around their controversies whenever there's a controversial thing in the streaming community. I think that something that people would share all over Reddit and X and Discord servers is if you did a really over-the-top sketch comedy video about Jack Doe Tree's first week in jail. Like, I think people, you obviously would have to put them in the thumbnail for that. But if you did a comedy parody, if you did a parody video about, you know, Jack Doe Tree's... first week in jail. Like people would probably share that everywhere and watch it and laugh and you'd probably have people like Penguin Zero Charlie aka Moist Critical react to it. Asmongold might react to it, stuff like that. So again, when you cannot do collaborations or pranks on streamers, you should probably get in on the reactions to controversies around them and make light of it in a very humorous way that people will enjoy and then that would get you similar outlier views in my opinion, especially if it's reaction fodder for the reaction meta. I also think comedy sketches on streamer culture would work. Like if you did videos like first time watching Asmongold be like, and then it's like what's the experience or how does someone's life change if they start watching Asmongold for the first time. And again, the kind of things that are funny and lighthearted and not mean-spirited. that a lot of these people would react to or react to the video about themselves or it's like, or, oh, Asmongol fans be like, XQC fans be like, again, just parody and comedic videos around the streamer meta itself will probably do just about as well as doing collaborations and pranks with the streamers themselves for your long form. Again, for your short form, you already have stuff that does really well and you have stuff that goes viral. And so I think that this would be on brand for you. And again, you would have to go to more in-person events to be able to do the over-the-top content. So yeah, so those would be my thoughts for you, Laterals. I think you have the foundations of a really interesting channel. And I think... that this stuff could be like really good. I just think that the expansion of this and the opportunity is in content that doesn't necessarily require collaboration, but could inadvertently benefit from collaboration by way of setting yourself up to be farmed by the reaction meta. So those would be my thoughts and that would be my advice for you, Lateral. But again, what do you guys think in the chat? Do you have different ideas or opinions here? Like I said, I think it's great when you can collab with big streamers and then it pops off, but then the rest of your videos end up being hit or miss. But if you move into something that sets you up with the culture for something like the reaction meta, if you set yourself up for something in the culture through parody, or of a fan base, if not a streamer, then I think it's something that can get distribution beyond your own channel and beyond just the pure YouTube algorithm by people sharing it abundantly in Reddits and Discords and on X, and then that could get people going and looking you up and finding you, and again, it could set you up for the reaction meta. So it's things like that that I think actually could grow something like this and put you over the top. So, like I said. Those are my thoughts. If you guys have a different idea or you agree or disagree, let me know in the comment section if you're watching the replay. Let me know in the chat if you're watching live. Boom, there we go. Thank you to my friend Andrew Kan says, amazing work as always Roberto. Appreciate you buddy. Can't wait to see you again next weekend over on the Opus Clip channel where we've been doing a lot of cool stuff over there. So appreciate you. We ended up taking the weekend off, but here I am. on a Saturday night. Oh, you're digging the font talk? Yeah. Oh, that sounds like a good time. Being around a fire pit with the kiddos, roasting marshmallows, and watching a movie while lurking? Yeah, that sounds like a night. Sounds like a night. So yeah, laterals, what'd you think of my thoughts on your channel review? Do you feel like I got a lot of the energy of what you're doing, right? And do you feel like that's a good direction for the type of thing you could do? that could set you up. Because again, I know it's super hard to do those other high effort videos because now everyone's gonna wanna collab with you, now everyone's gonna be available, getting to the events, setting up the pranks, not getting in trouble, it's a lot. So I think that the parody angle and then trying to farm the reaction meta from that could be good. Let's see. Love what you said reaction meta would be perfect main goal with the channel is deliver high-quality comedy Yeah, so I think setting yourself up to be farmed by the reaction meta people and by poking a little bit of fun at them in their audiences I think that that's the move But again, I think you have the ability to execute it at a high quality high effort level So I think it makes sense How long would a video be if I did a top 10 list of games? Not sure cuz it depends on what you what your Analysis or reasoning of the games is and how you're presenting it So but here's a tip for you potentially you may or may not Excuse me you may or may not want to do this because it does reduce the amount of ad revenue But the key to if you want to do a bunch of top tens I would try to deliver top tens in under five minutes if you can give people top ten videos about anything in under five minutes, you win. Because that's the best value per minute in terms of the content. The value per minute is dense. If it's a top 10 and it's under five minutes or if it's in less than six minutes, then we know the value is dense and we know that you're not wasting our time. So that's a real hack, right? So when you can Make it very clear up front that the value per minute or value per second is extremely dense for a video instant win Magic Prepper says let's say you've demonstrated the ability to run a successful channel How can you use that experience to better yourself financially outside of YouTube in the sense of just running? channels So if you want me to be honest what you would do is You might, in theory, want to manage channels that are high level where the person is openly saying that they're overwhelmed and they cannot get help with things that they need done and taken off their plate and that they can't train people to understand YouTube and that people just don't get it. So you'd have to be really tied into the community on X, Discord, and listening to podcasts and stuff like that. You'd want to find people that you know are successful already, have the budget, and are overwhelmed, frustrated, and even people recently who have had to fire people publicly, that breach of trust, had to fire an editor, had to fire an admin, had to fire someone on their team. That's a really good lead in terms of some place where you know you can create value and bring value to the table. You set up with that, especially if those channels are more serious and more established and in let's say more mature niches in terms of, oh, the users aren't all like teenagers and kids in terms of viewership, then the thing is you use the success you garner there and then you look on LinkedIn and other mature high-end job boards, not just like YouTube jobs or anything, but you can go there as well. Big fan of YouTube jobs set up by Patty Galloway. You look for companies that offer remote work for social media management and or are looking for consultants or social media directors. And then you put in a proposal and a bid for the opportunity to be the social media director for like a company company, like a Procter & Gamble style company. or a sports team or an arena, like, you know, becoming, oh, like if there's a remote social media management position for Madison Square Garden that pays 90K a year, remote work, you take on that. You negotiate that, hey, I'll deliver the results and deliverables. I don't need to do a certain amount of hours to justify this and I can do this for you. Hey, I do this for other clients. I've managed channels because they'll want results more than they want control over you, believe it or not, in a situation like that. Or again, you find the companies where that's on the table and then all of a sudden you do three or four remote jobs with companies. that have social media rather than social media influencers. You keep one or two social media influencer clients unless you scale the operation and you have enough of a team that can pull it off. But you do that because then you could have three companies that you're working for that all pay upward from 80 to 120K a year for you to do remote work as a social media director or manager. And the thing is, you'd be less at the operations level as much as the, you'd be at the strategy and coordination level for that and you'd be directing people to do tasks and you'd be assigning work. And they're willing to put somebody who can deliver and has the experience and has the knowledge base because the issue they have is someone not having the knowledge base. There's a lack of people who have the knowledge base to scale online audiences organically. That's a very, very small. pool of people. And yet there are a lot of companies and businesses that would want that. You guys have to remember, there are 36 million small businesses in America. Small businesses could be making a lot of money to a little money, but that's millions of companies in America that have budgets upon millions upon millions of dollars. There are millions of companies in America making millions of dollars. There are people out there with companies that have budgets. that do not have people who have the skills to deliver the value that they currently want, especially in something as new and volatile as social media marketing. Just because people have a background in marketing doesn't make them good at social media. And there's a lack of that in the talent pool and a lot of the people who had some skill or transitioned their traditional knowledge, they've left the industry, aged out, or gone independent. They've gone independent. I did that in corporate America. I went independent. Now, getting me, you'd have to hire me as a consultant if you're a company, and you're going to pay me a lot more. Like, if you hire me now, you're going to pay me in a quarter what I used to make in a year if you're a company. If you're a company and you want me and you want to pick my brain, you're going to have to pay me what I made in corporate America in a year every quarter. Like, that's how it would work. So you would do something. like that, if you really, really want to benefit yourself financially like we're talking about, you would either, again, you'd start with working for established YouTubers, build a portfolio now of managing YouTube channels and social media accounts other than your own. You want to eventually not just run the YouTube channel for that YouTuber, you want to also be the director over their other social media accounts, especially their short form and streaming and multi-stream because then that's on your resume. Now you're not just a YouTube channel manager. You're a social media director. Now you go and you plug yourself into opportunities to do that for corporations. Corporations have bigger budgets to do that than YouTubers even with a business. So then you get to do that for companies that are on an enterprise level. And so now they have fantastical budgets for you as a outside consultant or outside social media director. You get to still do remote work. And yet. you still get to add that to your background and to your resume and portfolio. And you rinse and repeat this and you get clients, and again, you can use this to scale and train employees under you and you can scale it, or you can stay a very, very small light operation, work with only who you want, and make significant money. And you still get to run your YouTube channel if you want to. Yep, so let's see. So, I think that's four down, two to go. All right, all right, all right stay hydrated here. Yeah, I appreciate you. All right, so let's go Sky track so This is a collaborative channel Says your sci-fi and movie channel bringing the world fans exclusive news scoops and rumors. Okay, I dig it Let's see what you got going on Love the logo gonna say straight up love the logo so again It's a very niche fan base, that's all good. Right off the bat, I'm gonna tell you I love the design sense of the logo. I wish that that followed to the quality and consistency of the thumbnails because I think it's the single biggest thing you guys have to worry about. And I think that this definitely needs to be addressed. I would unfortunately have to say that most of these thumbnails are a Most of these thumbnails are a one out of five or a two out of five in terms of thumbnails If you can improve that Then I think you have a shot here now in terms of in your niche thumbnails that work These aren't the highest effort thumbnails in the word world, but Charlie at emergency awesome without doing the highest grade thumbnails in the world as simple as these thumbnails are they work I'm not saying make these thumbnails. I'm just saying that This these thumbnails are massively effective despite only being a three out of five Your existing thumbnails are a one to two out of five Charlie's would represent a three out of five. And so that is shown to you to show you the difference that even just having a three out of five on the thumbnails would make. So I would say, excuse me. So I would say that's the biggest place of overall in improvement. In terms of topics, I think some of your topic selection is actually pretty good. Right now There are a bunch of things that you guys in the last month you guys could have been addressing He also took massively long hiatus is so that didn't help but there's been a lot of industry news in the last Month let alone last three months that you guys can and should have covered that Would be a big deal primary example Skydance, Paramount wanting to buy Warner. Huge deal. The bidding war with that. A lot of the speculation and rumors right now around Avengers Doomsday would have been good for you guys. The current issues with the Star Trek... Series and fandom which you guys are well aware of I do not need to brief you on So there's that there's currently a couple of issues around the Showrunner as well as some of the stars of the acolyte that you could address Right now there is Speculation around the new Ahsoka show and yeah the channel led to a break in videos. Change of hands of the channel. Okay, I could see that. So yeah, now with the revival, with the revival, again, it's time for higher quality thumbnails. It's time for more consistency. It's time for nearly daily videos. Nearly daily videos with this channel as a news channel for the sci-fi community would work with all the things going on right now. That would absolutely work. Trying to think of another good example. I mean, honestly, from a news perspective, you could look heavily at news topics to source by a lot of the things they're working over on Clownfish TV, for example. I'm not saying you have to take on their shtick because they're a unique channel all their own and they do well for themselves. But there's just stuff that they are covering that Would make sense for you that you could pick up on and that in some ways you might be able to get more views around For example the the the like it's in in terms of the Amount of money they spent on and or in Star Wars like that's a big deal cuz like Disney spent 700 million dollars on that So that's like oh wow, okay. That's a lot You know, the showrunner, The Acolyte, outrightly blaming YouTubers for the cancellation of the show. You know, that's wild. So there's a lot that you could be covering that would give you nearly daily fodder in terms of covering news within the fandom. But again, the biggest issue would be the thumbnails and... you would either need to radically improve and or simplify the thumbnails or outsource to a thumbnail artist. Either of those things would work and make a dramatic difference in the outcome here specifically. So again, the biggest thing would be the consistency, but you said there was a changeover in the hands of the channel. I think for this channel being two years old, you guys did well. Well, actually a little more than two years old, but you had a prime. You guys had a, clearly you guys had a prime and you had momentum. Even without the best thumbnails, you guys had some success. So I think again, frequency, consistency, that would do well. Any advice on the podcast side of things by chance? It depends on how you're doing the podcast. It looks like you're doing them live to tape. Big advice on the podcast is you need to not be do these repetitive generic thumbnails the thumbnails need to be individual episode of thumbnails and they need to be of much much higher quality these are again one out of fives um so there is that but if you're gonna do the podcast you also need to lead with a very very strong hook around something that is current that could kind of flip to evergreen but is um relevant in real time. So that would be stronger positioning for the podcast. And again, I would go stronger on critiques instead of doing recaps. Recaps are not as strong, especially for seasons that have already gone past. I know it might be something you guys want to do or want to talk about or whatever or find interesting. But I think you have to do a podcast like this has to be hyper relevant. And I think the podcast would go stronger if it was a stronger debate or critique about the current direction of sci-fi storytelling in Hollywood. That would be stronger in terms of the positioning for the podcast show. You could have segments where you guys do a small review, a recap of something you're watching right now. You should lead with critique and debate around the current state of sci-fi and storytelling within Hollywood because there is an audience for that. They are clamoring for that, and they're looking for that conversation. And it's one of the more interesting conversations people could be on a fly on a wall to. So from a podcast standpoint, you have to think about what could people listen to? and then even themselves be chomping at the bit to want to send you a super chat just to get their opinion in front of people. So think of it from that perspective when it comes to this podcast that you're live streaming. And I think that that makes more sense. But again, visually, the thumbnails also need to be treated like an individual YouTube video. So those would be my thoughts for Sky Trek. Again, love the logo. But yeah, those are my thoughts. I would love to know in the chat, if you're watching live, if you agree with me or disagree on a lot of those points. And then, if you guys are watching the replay, I would love for you to leave me a comment. And there we go. So hopefully, SkyTrek, that works for you in terms of some feedback on some things you're doing well, things you could be doing better, and the direction, I think, now that you've worked it out, change hands. I think that this will... just help steer you in a more clear direction that can be consistent and it has some potential to scale and to help rebuild traction with the audience since, you know, unfortunately that situation happened where the audience was ghosted for like eight or nine months. So I think this would help with rebuilding. I really do. Let's see. Last, certainly not least, and this is probably the last one because again, I probably just tonight just don't have it in me because we're like at almost like nine o'clock now. I've been up since about seven o'clock this morning. Got started on decorations, cleaning the house, cleaning my studio in the basement, cleaning up in the office. I spent yesterday rewiring some things. So again, Apologies, I think we can only do six channel reviews tonight. But our last one here is our good friend, Nate the Lawyer. Again, wishing Nate a speedy recovery from his surgery. 700,000 subscribers. Again, this man, I think this man is asking for a review for the love of the game at this point. But we'll try and see if there's any value at all we can add to this already legendary channel. So, um. Again, latest video here is from a couple days ago and again, asking for thoughts and prayers here, absolutely. The choice in homepage layout, I would actually add more of the varying playlist to the homepage if I'm being honest. Let's skip to actual videos. So Nate, you're recovering right now so no one is expecting you to come back aggressive on videos. But let's just go over some of the stuff that went up on the channel until you hit your surgery and just see if there's anything we recognize where we can add a little bit more value. Again, I won't harp on consistency here because there were outside health factors affecting the consistency. So for you, since you're in the realm of news, current events, and politics, When you get back, there is some updates with the Letitia James stuff here in Georgia, as I'm sure you're already aware of. So there's that. Unfortunately, there have been some tragic news events that you'll definitely be able to cover. And there are some legal implications and political implications around that and around immigration and deportation. So you have a lot of fodder for that. You have a lot of reaction fodder for some of the interviews, policies, gaps, and things happening with mayor-elect in New York, Mondami. So there is opportunity there. And I don't think you did cover his visit to the White House. but you would be able to do that from a reaction standpoint when you come back. And even though it's not as timely, what I'll say and the way I'll frame this is, Nate, you're in a position where you have a beloved fan base and when you come back, they will watch things that may feel dated just to hear your opinions and your reactions on things that have happened in the last couple of weeks or even the last month that feel out of date. Your audience will show up for you and will be waiting. to hear your opinion on not just current events, but past events and what you thought about them at the time and what you think about them now. And you will get views on those. You will get potentially hundreds of thousands of views from your existing audience on your opinions of things that happened while you were out of commission. So I do want you to be aware of that because that's something where I do feel I can give you some guidances. What about your comeback? When you, you know, are doing your thing, you're going to have people who have been waiting for you to come back and are waiting for your opinions on the things that have transpired over the last few weeks. So you have plenty of opportunities there when it comes to catch up. When it comes to managing your health and your channel, I'm going to highly recommend that you reach out to the people in your community and that you get a little bit of extra help and you reduce yourself as much as possible to just being the talent when it comes to your content and that you, while you're recovering, You obviously are gonna wanna pull back on frequency, but it'll be okay. And that you get help in everything in terms of any editing, repurposing, even up to thumbnails and stuff like that. You don't do everything yourself. You're just not, you know, obviously gonna be able to operate at full steam for quite a while. But you're gonna want to... make this a lot more sustainable and reduce your overall workload, even if it means that some of the revenue is outgoing, it'll be fine. And again, you have an audience that's more than happy to support with super chats, donations, and a lot of things in addition to the ad revenue. You have your channel members. So again, I would streamline even more than you currently are and just get more help and reduce yourself. to just being the talent that performs the content and chooses the content. That's what I would do in your situation. And that will allow a reasonable amount of sustainability and consistency. And like I said, for topics, you have an audience that will be waiting when you come back to hear anything and everything you have to say about all of the news that happened while you were out. You really do. And it'll be okay. And they'll be waiting. And then as you catch up on current events, there'll be people who want to see what you have to say about what's happening now, but even what you thought when it happened and what you think about it now, and you can spin the block on those things. So I think that you have a strong community, you have strong membership, you have a base, and you have people willing to help you. Take all the help that people are willing to offer and then 20% more, my friend. Please do. And look at, for the future, how to make this sustainable. and right size in your life. For everybody else watching, everybody think about what your circumstances are and what your health looks like with regard to how you're balancing your work, your channel, your family, all this stuff, and think about what's right size in my life look like? What is healthy look like in my life to be able to do this and do this as long as possible with as little damage to myself as possible? You've been doing this for a long time like you said you've been a fan and you've been watching my channel since you had 500 subs you're at 700,000 now We would love to see you get a gold play button But more than that we'd love to see you do this for many many more years and see you do it and be healthy and strong So I think whatever allows you to do that is permissible so I think that Being able to put yourself in a position to where everything is even more streamlined Being able to know and not feel the pressure to come back right away and know that you know You have a great community behind you I think that that's the best advice in a channel review that I can give you for your situation you already know how to be successful We just have to figure out what that might look like for you in your current health situation and in this current recovery period and How long that looks like it's as long as it needs to be and What does that look like while you're doing it? It'll be okay. The community will be here for you, and they'll just be happy to see that you're doing well and see anything that you're willing to put out and hear what you have to say. If there's a pivot that you want to make that makes this less stressful, or again, if there's anything you want to talk about with this online, you can feel free to DM me. You can feel free to reach out to me anytime, and we can talk about it offline and what your actual circumstances might look like. But I just feel that for you, sustainability is much more important than consistency. And YouTube has been extraordinary in your life. And I think it can continue to be for a very long time. But you just have to do it in a way that makes sense for where you are right now. Not where we all wish you were, but where you are right now. And so again, I don't know the full details of what your recovery plan from the surgery is because, again, brain tumor surgery is a lot. It's massive. I can only imagine. But having talked to people who have had other medical emergencies that impacted their YouTube channel and their career, what I can tell you is to not add to the stress of your health by thinking about it and to just take it in stride and then to just make a clear, path and vision for how you want to operate and how you need to operate and then just execute on that and not lament trying to make it what it was before make it what it needs to be going forward so that would be my thoughts on that so again huge shout out to naked lawyer again uh we wish you a speedy recovery we're so glad that you're still with us and we want to keep you here as long as we can so Those would be my thoughts on that. And I'd love to know, we'll hang out in the chat for a few more minutes because I'd love to know what you guys think about that. And again, feel free to give Nate any of your thoughts and your well wishes. Again, Nate, feel free to reach out to me anytime. But yeah, I mean, it makes, like watching everything Nate went through, again, it does make you think a lot about just your own sense of your mortality. and about what having the capacity to keep doing this long-term could look like. It definitely made me and a lot of other people think about it. I was talking to someone about it just the other day. And so we're all grateful for the opportunities that YouTube and content creation has brought into our life, but we also know that there are any number of things outside of our control that can impact this. So again, it's definitely something to think about. You know your health if you have it is always something to just always be tremendously grateful for While you have it and when you have it So yeah, yep just checking in on the chat here Yeah, I think six is definitely um all we're gonna do tonight Oh because I'd actually like to get a decent night's rest Because it does take me a little bit to Wind down after these streams believe it or not. Yep. No, I hear you. I can't believe We are almost done with 2025. We have one more month left in the year everybody make it count make it count I'm gearing up to do a last sprint of edited videos at the end of the year and then we're gonna try and maintain a sprint Going into the new year. So I'm really excited about that But it's like it's something I've been working on working toward I'm gonna reduce the editing load. I'm gonna focus on production delivery and The value of the content and obviously the packaging of the thumbnails. So I'm really excited about that. I'm looking forward to it I think you guys gonna really dig a lot of the new content that I'm working on for edited videos Again, even with that though, I am NOT gonna be focusing on the overall I'm not gonna be judging those videos based on their views. I am going to be judging the impact of them because again, I've reached a point where the biggest things I'm doing are the things that are happening with Awesome Creator Academy and the individual coaching and taking a lot of these channels to their next levels in long form, short form, and live streaming and in the brand deal side and helping those channels massively with the content. And again, a next phase for me is the corporate side of the social media director side of corporate stuff that I'm looking forward to launching into a little bit more in the next 18 months. So I'm gearing up for that. That's gonna be big. But I am going to try to do some more edited content for you guys because I really, really want to. Again, I'm kind of past the phase. I'll be honest. I'm kind of past the phase where growing the channel is a goal. My original stretch goal after 100,000 was The most I thought I could ever get was maybe $400,000 to $500,000, if I'm being honest, and then I exceeded that. So for me, everything I get after that from the YouTube side of things is kind of this really nice-to-have stretch goal. A lot of people, they're like, oh, I want the gold play button. I was like, one of my clients sent me their gold play button, and a couple of more silvers are on the way, and I've helped over a dozen clients get gold play buttons. I'm good. I would like one of my own. It'll be smaller now, but I don't mind, but I'd like one of my own. But it's like when or if that happens is when or if that happens. It's more of a when than an if, if I'm being honest. But I know that it requires me to do more long form for sure, even embrace the short split strategy myself at some point here in the near future, probably closer to summer of 2026. or end of spring, more accurately. And for me, that short splits will look like clips from interviews with YouTube employees, speaking engagements, some intentional solo short content, and things of that nature. Writing off YouTube facts and stats as well, as far as platform stats and social media and streaming stats and things of that nature. So I know what that looks like, and I know even what the edited videos look like, but I know that to get back to the kind of growth that I had before the pandemic, I have to post at least two to three of those a week, closer to three to five of those a week. That's a big undertaking, even with less editing. But I know what that looks like, and I'm really excited and interested in doing it. It's a matter of figuring out the balance of that because I want also at the same time. I really think that there's a real opportunity for me to really change the nature of influencer marketing with the way the corporations are doing influencer marketing and the way that they hire influencers and the way they price influencers. So I really want to do work on the corporate side to change influencer marketing standards. I don't think that means a creator's union because I don't think it works in a decentralized world. I've been very vocal about that. I think that it's a model that works if you're in the auto industry, but not in the creator economy. It's too decentralized, too multivariable, too diverse for that to work. So I'm looking at a different way to approach the advocacy of influencer marketing and standards. So I think that that's important. And I think that that could just be done directly working with the corporations and the advertisers, to some degree, the platforms. So really interested on the corporate consulting side. So it'd be consulting. Coaching is going excellent. We haven't dived into courses aside from the free Creator Foundations course. I want next year for us to launch three flagship courses that I've been writing the material for for a very long time now. So I'm a writer before I was ever even a YouTuber. besides writing my book. I'm a writer. I was writing for publications before any of you knew me on YouTube. So I was a freelance writer and I was a contributing writer, paid contributing writer to multiple publications. I even wrote a couple of articles for Adobe's blog back in the day. So that was something I really enjoyed during that part of my career, but I never stopped being a writer. And I've been actually writing full course material for three courses. for a while in the background now. And those things just have to be shot, performed, and filmed, and produced, and published now. And the timing on it is great because it incorporates the fact that almost every single YouTube and creator course in existence is now currently outdated. Most of them became outdated during the pandemic. Most of them became outdated when YouTube Shorts went live. Most of them didn't address the changes in YouTube's live streaming meta. Most of them never addressed being multi-platform or doing multi-streaming or repurposing. And now that YouTube this year at the Made on YouTube event I attended, and in speaking with Rene Ritchie, the folks over at YouTube, Kim Larson, YouTube CEO Neil Mohan, speaking with those folks, the 30 changes that YouTube dropped and the fact sheet that those of us who attended went and got, seeing those 30 changes up close and personal. Every single existing YouTube course that's out there is completely outdated now. So I can finally say, yes, the world needs new YouTube courses and it just doesn't need a new YouTube course. It needs a bunch of them and not just from me. I can confidently say that someone out there needs to make a YouTube academy that explicitly focuses on gamers. And we need more than one of them that explicitly focuses on gamers. We need like several that focus on vloggers, lifestyle channels. We need ones that focus on men's lifestyle, women's lifestyle. We need one for crafters and artists specifically. We need a YouTube for musicians, thought leader out there. We need a lot of specialists. in the creator economy, and it's not even close in terms of the education side because there's no infrastructure, there are no standards, the resources are thin. Every other creative career from graphic design, web design, like all has infrastructure, has curriculum, has books, has dozens of material, all of it. But YouTube and creator economy and individual platforms, long form, short form live streaming, none. Yet the colleges, are this year, three colleges, big colleges, already adopted creator economy curriculum and are giving degrees in it and more to come. And those are professors who've never grown a utile, never monetized, never multi-streamed, never done any of this. And they're about to give you a degree in it and they're about to charge someone 15, $20,000 a semester for a degree in content creation and teach it and they've never done it. So I'm like, no. Not only does, not only do I need to make some training material that's not beholden to an algorithm, more people who've done the work and done the job need to teach about the creator economy. To a point Magic Prepper put in here, yeah, you need one for a lot of the niches that are subverted in YouTube by the platform, like the Second Amendment channels and the guns rights channels and the gun safety channels. You absolutely would need that. There's so much of it. Here's Victoria from Contempo Coding. How's it going, Victoria? She's a member in my awesome Creator Academy, and she says, the amount of comments she gets from students telling me that their teacher is just using my educational content in their classes is insane. Yeah, so even those of us who are putting free content to help people out on the internet, we are literally being ripped off by the college campuses right now. and they're using, they're being paid a salary to use our material to teach their subject matter in the college. So don't tell me YouTube content creators don't need to just make their own courses and their own curriculum and their own coaching and communities and do it when literally the university system is already ripping off our free content. This was also, by the way, Victoria, I was experiencing the same thing when I was doing tutorials and graphic design content. I was being told constantly that my material was being used in a classroom. I had even teachers say, oh, thank you. I play your stuff in the thing for my students. And I felt flattered at the time, and I still feel flattered by it. But in truth, I thought about it, and these people are charging thousands of dollars, excuse me, thousands of dollars per semester. And they're using our content while taking a salary. No. So I can say that it's our time and that the education channels need to move into this model and need to create a parallel economy of education, an alternative to the university system. We can't offer credentials, but we can offer knowledge, real-world knowledge, real-world lived experience, and things that they can't offer. And we can say things they cannot say. And we can do it our way on our own terms, and we can make it. Incredibly practical. Some of us can scale it to in person as well. Some of us can scale it to in person. Some of us can do workshops hands-on and events and so on and so forth. And by the way, we have self-publishing now. We can make our own textbook material. We can make our own textbook material. We can compete in a parallel economy with the college system if we really, really want to. By the way, I have nothing against educators. We have several educators in Austin Crater Academy that still work in the school system. A lot of them have to work within the system. But they aren't necessarily fans of the way the system currently works, and they're not currently fans of the current financial crisis around student loans and predatory lending. And again, the thing that matters in this world is your skills, not necessarily your paperwork. Sometimes paperwork matters. Sometimes there's no way around it. But for most people, the truth is life is a skill issue. Again, where you can get the skills matter, like getting the skills matters more than where or how you came by them. So again, if they're going to, in the university system, use our free YouTube content as part of the thing that they're already monetizing and making tens of thousands of dollars per semester per student and using it, we might as well sell ourselves directly in the marketplace and compete in a parallel economy. with the college education system at this point. Hey Roberto, great live. Love your ideas on this. It's so exciting. Tons to teach and tons of money to be made by YouTube content creators. Oh, a thousand percent. The knowledge economy in YouTube is one of the strongest. It's the most accessible. And the thing is, I don't think that means you start making less free content or that you quote unquote hide everything behind a paywall. I will say this. The difference between free and paid content is one version of that. has to appeal broadly and has to, to some degree, take an algorithm and the monetization policy into consideration. But whatever you put behind a paywall is now just a reality of what does your learner want, what does your customer want, what does your consumer want, not what an algorithm wants, not what a platform wants, so it's about control, not what advertisers want or will approve of. So then it's about control and it's about being able to do things on your own terms. Paywall content means you get what the creator believed in and wanted without restrictions. When you get the free content, you're getting the content that the creator could do with the blessing of the platform and the blessing of the advertisers and that would have enough broad appeal to justify the effort. That is the difference. So it's not that I think that people need to or should. hold back or water down what they do to put it behind a paywall. I'm telling you it's the difference between a system where you don't have control versus a system where you do. A system where permission has an asterisk and one where it doesn't. And so that's what I think that that looks like. So again, thanks for tuning in, Victoria. Oh, and check the DM that I sent you when you had a chance. But yeah, the... Yeah, so the thing with me is I'm really excited about making content heavily again in 2026. I'm excited about consulting and trying to influence influencer marketing. So I'm into the consulting. I'm really into making more content. I'll continue with the coaching, but we're gonna also move into courses. So for me, it's the four C's. My primary business over the next, between now and 2030. is primarily gonna be content, coaching, consulting, and courses. Most of my energy will be in coaching directly with creators because I actually really enjoy the one-on-one and group conversations. Content is going to expand beyond prioritizing streaming, which I will still do, but I'm gonna get back to regular edit content as a priority. and then once I stabilize edit content again, I'm gonna try to move into shorts. And so that is the issue. Yeah, people can use Notebook LM, but again, that's fine if people want to do that, but it's not quite the same thing or the same value proposition. of having access to actually pick my brain. And remember, you still have to deal with the hallucinations of and the limitations of the AI. There's also just going to be a bias and a preference. There's going to be a market of people who will be okay with using AI for these things. And there's going to be a market of people who discriminate completely against the AI. And there's going to be, look, there's going to be an audience that says, no more clankers. There is gonna be an audience that goes nope no clankers. So like it's not so again sure I just don't see AI as a big threat because knowledge is not the same thing We're having information is not the limit is not the main thing I even offer completely in value But it's customized systems and approaches and again the AI relies on your inputs it's not necessarily going to be good at extracting things from you because I don't just give people advice. I ask them meaningful questions that make them consider their own intentions or what they're doing or make them think a little bit more about their own situation. Meaning that when you deal human to human, it's two-way queries and two-way prompting. If you deal with an AI, the AI cannot be any smarter than the questions you ask it. or the sources you're aware exist. AI is much more functionally limited than you think it is. And so having a council of not only a mentor, but other collaborators, creators, and peers, you are better with a collaboration of human peers to work functionally with your ideation, brainstorming, and strategy than you could ever be with an AI because of its limitations. It can't necessarily, even with you training it, it will have limitations on the capacity to ask you very thoughtful, intelligent questions. And its capacity for its emotional intelligence is going to still be severely limited. In a creative endeavor, that human interaction will be infinitely more valuable because of that back and forth and because the AI can't read your facial expression in real time and then ask a question. based on how it interprets something you said made it feel. So it can't do that. A human being can read you. And AI also has to assume that everything you ask is in good faith, whereas a human can suss out when it's not. Or that there's a question behind your question. A human can read the tonality, intentionality, your facial expressions, your micro expressions. It can intuit those things, chemistry. In-person's even better for those things than remote. The AI will never be able in any reasonable time, not the one that's going to be publicly available and affordable or free anyway, to be able to get there. Motivation Theory Running says, I would trust Roberto's analysis of my channel way more than AI that YouTube has implemented. One I would pay for, one I would not. Oh, that's one extremely flattering. Thank you so much. Appreciate you. But also YouTube is good and has direct access to the data. When people share their data with me, I have that as well. and it can be very fast, but it's not above making mistakes. I've even got it to where it's hallucinated a little bit, even with the YouTube Ask Studio is very, very good, you guys. It's very good at what it does. It's extremely, it's better than I thought it would be. But I did catch it hallucinating, and it did give me incorrect information, stated as a fact, about my own channel data while I was staring at my own channel data. It did tell me something that wasn't true, and I was like, Really surprised by that because it had the data I was looking at the data in front of me and they told me something that wasn't true So it's still not quite perfect yet The hallucinations are very real and they can be very meaningful because if it can literally have data on a screen and still get it wrong That's pretty bad so Word of caution there that being said This is the worst it'll ever be and it will only get better from here, but do I think it will actually catch up to The creative ability of a human being? No. Do I think it will catch up to the emotional intelligence of a human being? Not if the human being actually has an emotional intelligence. No. I think we're still at least 15 years out from that, in which case we'll have other problems in 15 years to where that may not be a priority. So for me personally, I'm not worried about AI and I think my moats are very secure around it and I think my network is very secure around that. I do think that entertainment channels that cater to younger audiences are the most vulnerable. I think video essay channels are extremely vulnerable, but I think that anything that is practiced rather than theory is safe. Larry from Home Rapid Repair, for example, the practitionership around the trades, repairing, doing things hands-on, that's safe. product reviews, using product in the real world, that's safe. Beauty reviews, get ready with me, lifestyle content, that's safe because anything that is practice or real world experience or a real world event is got a moat of if we get to analog experiences and practice or human value system versus theory and abstract. or purely information, then sure, AI can attack those things. Like a history channel, AI can do it. A video essay channel, AI can do it. Can it do it as well as a human? In my opinion, no. Will a consumer have the taste and discernment to prioritize the human version of that? Probably not from a consumeristic standpoint. So therein lies the problem. It's not a 100% though. It's not a 100%. The best and highest quality versions of that, theoretical stuff, will still do very well in the marketplace, but the practitioner stuff will beat it. It's why the hedge that entertainment YouTubers are doing now is live stream experiences, IRL content, and reality TV style or made for TV style content that has real world. filming versus just studio filming and doing vlog-like content, human-centric content. The reason that you're seeing all that authentic content come back to YouTube is because it is the hedge against AI. The hedge against AI is these emotionally driven, storytelling, low-editing, high-authenticity videos, and in real life experiences, that is the answer that people have come up with. to have a hedge against AI and it's smart and that's the way it's gonna go. Yeah, the AI can't have experience or intuition. It also is not gonna be able to counter. The other thing is why is commentary and news doing extremely well and reactions doing really extremely well? Cause strong opinions, content with strong opinions and unique and explicit or aggressive opinions, that's something AI is not gonna give you. AI is gonna sugarcoat things. AI is gonna be politically correct. AI is gonna be biased. Humans can do all of that too, but humans can do it with emotional vigor, aggression, pushback, even the entertainment of a crash out, and AI can't. So the value of the human performing that content is gonna still be extremely high for a lot of people for that reason. So in that regard, I do think 80% of any type of content that could be made on YouTube is AI proof. I think animation is not AI proof. I think that there are some kinds of video essay stuff that may not be AI proof. I think that stuff that caters very much to very young people is not necessarily AI proof. But even among those audiences, aside from the very young, as people become teenagers to adults, They are less likely to be AI consumers for ideological reasons, so there's still a hedge against that but like There is some benefit to AI usage within content for the purposes of speed and scale Yeah Common AIW is you're right good catch. Yep constant like yeah common AIW right? Common clanker W so yeah So, you know, those are some of my thoughts and everything. Eventually, I'll end up doing an edited video that will mostly be opinion and commentary about my thoughts on AI and content creation and probably another one on AI slop. I think that what'll end up likely happening is I think that my commentary style videos will end up being like the Saturday edited videos or something like that. where I lean more into my opinions. I think Monday will be monetization videos or something like that. I may not stick to this 100%, but like the current plan is if I were gonna do mostly or near daily content, I would basically do monetization Mondays, tips and tutorials Tuesdays and Thursdays, workflow Wednesdays in addition to Wednesday workshops when I can do them. Then I would say full-time creator Fridays, and then I would say, Social Saturdays is where I give my opinions about social media. And then we'll take Sunday off. So if I was gonna do near daily content, that's probably what it looks like for me. And again, the goal would be I would batch record these things so that I do two or three of the Monday videos all at once, maybe four if I can do it. Then I do three or four or two or three of the... Tuesday and Thursday videos, they're more tips, tools, tutorials. So like that's the Tuesday content would be tips, tools, or tutorials on Tuesdays. Workflow Wednesdays would be things where I go, oh, six steps for starting a podcast. Oh, how to do this from scratch. How to do this from start to finish. It'd be a process-based video or even like a. Oh, best six cameras for YouTube beginners, and it'd be things like that. So again, I would be making stuff that's easy to batch, easy to edit, low editing barrier for me, and batch them again like I did in the old days. And then, you know, Fridays would be like the, oh, like aside from the Friday channel reviews, it'd be like, oh, Fridays I would talk about. the experience of being a full-time content creator and also what you can do to become a full-time content creator and a lot of the stuff business-wise, the business stuff that people don't talk about and building a brand, building a personal brand, all that stuff. So really get into that if I did that on the schedule. And then like I said, Saturdays would be the days I do commentary, which would be social media Saturdays would be where I tell you what I think about the current state of social media. So if I go... to five to six days a week of content. That is what it looks like. And then I would be adding, obviously, the live streams to that. So those are my thoughts. That's what I would do. But anyway, thanks guys for hanging out on stream. Thank you for all the wonderful super chats, donations, and everything else. Again, if you guys wanna learn more about Awesome Creator Academy, that's gonna be coming up here at the end of the stream. So make sure you're checking that out. Also, also, Doug, if you're still here, can we post the, coupon code exclusive to the live stream community to get, I think 60% off the YouTube starter kit, the brand deal starter kit, and the creator keynote collection if they use that coupon code. We have one that's exclusive for the live stream community and that gets you that deal. I'm gonna try and see if I can find some of the links here for that. They had Doug I think you have that saved if you could drop that What I'll do is I'll drop some of the direct links for you So this gets you 60% off. This is good to the end of the year. So discount discount 60% of brand deal Starter kit and I'm gonna drop that link here for you So that's a direct link that takes you to the checkout for the deal for that We have the crater keynote collection which gives you ten hours of my Keynotes from different speaking engagements So you get ten hours of high-level training that people literally flew out paid like five hundred to a thousand dollars for a ticket for and stuff like that, so direct link here. And Doug, the coupon code is itself cyberlivedeal. So 60% off coupon code. Now this doesn't get you a discount on my coaching. I do not usually discount my time except for existing Academy members. But again, it'll get you 60% off these offers. I'm also giving you direct links to these offers for this as well. So in case you don't end up clicking the links, but you want the deal, the coupon code is there, CyberLiveDeal, in honor of Cyber Wave, Cyber Month. We're just gonna run it to like the end of the year. We also usually run it just a little past the end of the year. We give you to the first payday in January, because I know how it is. We run that but this is an exclusive deal for the live stream audience Everyone else is just gonna get whatever my black Friday deal is I'd like Friday slash cyber week deal is but you guys get this 60% off They are not gonna get 60% off. They're gonna get something like 40 or 50% off. So there you go That is just for you just for you So those are those offers and you can check that stuff out at awesome creator Academy calm And you can see everything that we do over there Also, you can feel free to join the free Creator Foundations course. It's also a pay what you want course, so it's free, but if you ever wanna drop a donation to it, you can do that. And so, like we say, oh, you can drop five bucks. Somebody was really generous the other day and dropped 200 bucks. But yeah, you can drop zero to $5. It is free, so it could be zero dollars, just pay what you want, and pay what you want could be $5, so. That's free. We've got about, I think, six or eight hours of material there. We've got more material coming before the end of the year for that. We also do some deals for people who have the free Creator Foundation course as well. And then, of course, you can join Austin Creator Academy and our coaching community over there. And we meet twice a week and do office hours. You'll learn about that as we close out the stream. But again, shout out again and thanks to our sponsor. Oneoften.com, the best YouTube strategy tool in the land. Helps you with topics, titles, thumbnails, and timing. Helps you find those outliers, generate thumbnails, generate titles if you happen to be bad at it. And so you don't have to lose out on views you could otherwise get. So make sure you check out our friends at oneoften.com. Use code Roberto at checkout, get 20% off for life. So again, the deals keep on coming. But yeah, that's it for tonight, y'all. Stay awesome. Have a great weekend, everybody. Hope you had a wonderful Thanksgiving and we will catch you next time. Take care. Becoming a content creator can be a very lonely process and adventure, but it doesn't have to be. When I first got started going from zero to 100,000 subscribers, I had to do it all by myself. I didn't have a community of like-minded and like-hearted creators to talk to or to ask for advice. And I certainly didn't have a mentor to guide me along the way. I built the Awesome Creator Academy Pro Group because when I was getting started, what would have meant the world to me is not to have to struggle alone when it comes to being a full-time content creator. If I had had a community of creators that I could talk to and share information with, I would have avoided a lot of mistakes in my early career. And there would have been opportunities with brand deals where I would have gotten a better understanding of how to negotiate. And I wouldn't have undersold myself. I wouldn't have been taken advantage of in those early situations. So in the Awesome Creator Academy Pro Group, myself and our co-instructor Andy Rivera. We meet twice a week for office hours with our creators and we share information. We talk about how we're building our creator businesses and we offer constructive criticism and critique on the things that we're working on for our projects. You'll be part of a community of usually around 100 like-minded creators who are taking this seriously just like you are. You also have all access. as a pro group member to all of our past, present and future courses, training, templates, digital downloads and swipe files. You have full access to our creator blueprints where you'll see our systems and the frameworks that we use to execute. You know, you always fall or rise to the standard of your systems. A lot of people really underestimate how important that is. We have digital download templates that can help you so you don't have to start with a blank canvas. These done for you files are actually incredibly helpful, especially for things like your thumbnails, your media kits, and anything you need for your branding as a content creator to look professional. We have email swipe files that help you with reaching out to brands. We have great information in helping you price yourself and build your packages appropriately. And remember, as part of the pro group, you have the opportunity to ask questions from myself and all the other creators participating. And so this means that if you need to Ask questions about negotiation or a brand deal. There's something you're not sure about. You're trying to find a better monetization opportunity with merch or affiliates. You have people who have done it before or already making money that you can reach out to for advice. As I said, when I was starting out and I was flying solo, this is the thing that I wish I'd had the opportunity to be a part of and it would have made all the difference in the world in helping me be an even more successful content creator. If you have questions, you can always reach out via support. We're happy to help you figure out if the pro group is right for you. Also, we do have the opportunity to become a VIP member if you also would like quarterly one-on-one coaching with me directly. Now go out there and create something awesome today and hopefully we'll see you in the pro group. Take care.

YouTube Channel Reviews via Super Chat (rules in description)

We will do up to 10 Channel Reviews for Super Chats of $20+ 
Review will address titles, thumbnails, one criticism and one compliment, and one piece of ACTIONABLE ADVICE.

Any Super Chats after the 10 Channel Limit will be placed in a queue for next session (usually weekends.

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TIMESTAMPS:
0:00 - LIVE YOUTUBE CHANNEL REVIEWS - Advice for Small Channels
21:35 - CHANNEL REVIEW: AutumnSong
34:48 - CHANNEL REVIEW: Xolo Queue
45:51 - CHANNEL REVIEW: SwitchCorner
01:15:38 - CHANNEL REVIEW: Laturals
01:34:36 - CHANNEL REVIEW: SciTrek
01:45:54 - CHANNEL REVIEW: Nate the Lawyer