The Aim for a Name – REWORK podcast

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.

*Key Takeaways*

00:28 - The process of naming a product

03:05 - Researching domain names and trademarks

07:14 - The style of a product name

10:04 - The journey from the working title to the official title

13:11 - Designing and updating branding logos

20:48 - Gathering input on the name

*Links and Resources*

Once. com – https://once.com/

Campfire – https://once.com/campfire

Jason Fried on Twitter/X – https://x.com/jasonfried

David Heinemeier Hansson on Twitter/X – https://x.com/dhh

Books by 37signals - https://37signals.com/books

Sign up for a 30-day free trial at Basecamp.com 

HEY – https://www.hey.com/


The REWORK podcast – https://37signals.com/podcast/

*Let's be social!*
Twitter: https://x.com/37signals
Tiktok: https://www.tiktok.com/@37signalshq
Instagram: https://www.instagram.com/37signalshq/
Newsletter: https://www.basecamp.com/newsletter

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.