AI Storytelling to Create More Accessibility Empathy | K. Grass & S. Griffel | ProductTank Cologne

The European Accessibility Act comes into effect on June 28, 2025—raising the bar for inclusive digital products across websites, apps, consumer electronics, and more. In this talk, Karoline Grass and Sandra Griffel show how AI storytelling can help product teams build real empathy for people with disabilities and turn accessibility from a compliance checkbox into meaningful action.
You’ll learn practical ways to use narrative and AI-driven scenarios to inspire designers, developers, and product leaders to prioritize inclusive experiences—and to see accessibility as a lever for better usability and broader customer reach.
About the Speakers:
Karoline Grass is a Client Service Director with 20 years of experience in digital agencies, leading interdisciplinary teams and complex platform projects. She specializes in accessibility, AI-driven solutions, agile leadership, and business development.
Sandra Griffel is a strategic designer focused on digital transformation through data, automation, and AI. She works on innovations that benefit people, businesses, and the planet.
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