Building in Public – REWORK

This week on The REWORK Podcast, host Kimberly Rhodes chats with 37signals' CEO and co-founder Jason Fried about the practice of openly sharing what the company is working on, inspired by his recent teaser videos for an upcoming product, Fizzy. Jason explains why building in public fosters connection, clarity, and curiosity.

*Key Takeaways*

00:12 – The company's history of sharing teasers and early product previews
05:40 – The biggest risk in sharing previews
13:30 – Design review videos with programmers and designers
15:46 – Today’s transparency echoes former “Building Basecamp” workshops
18:14 – Anyone close to the product can lead a sneak peek

*Links and Resources*

“First Preview of Fizzy” from Jason Fried on LinkedIn –https://www.linkedin.com/posts/jason-fried_heres-the-first-preview-of-a-brand-new-product-activity-7326335017779896320-hg84/

Another Fizzy demo from Jason Fried on LinkedIn – https://www.linkedin.com/feed/update/urn:li:ugcPost:7327805277917839360/

“Fizzy Teaser” from Jason Fried on X – https://x.com/jasonfried/status/1928567793429156326

Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion

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*Let's be social!*

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Rework is a production of 37signals. You can find show notes and transcripts on our website. 

Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.