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Live Pay Per Lead Sales Call — $600K/Month Agency

Hunter Ceroy · 2026-02-20 · 33м 11с · 2 915 просмотров · YouTube ↗

Топики: launch-sales-discovery

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🎯 Главная суть

Продажа лидов — это продажа конкретного, измеримого продукта, а не обещаний будущих результатов. За $40 за лид клиент получает готовый контакт, проверенный через OTP, а агентство берёт плату только за каждый полученный лид, без ретейнеров и долгосрочных обязательств.

Модель Pay‑Per‑Lead против ретейнеров

В традиционных агентствах продаются «надежды и мечты»: клиент платит фиксированную сумму за обещание увеличить продажи, хотя гарантии нет. В Pay‑Per‑Lead агентство продаёт реальный инвентарь — конкретный контакт, который уже проявил интерес к продукту (например, IUL‑страхованию). Это делает процесс продажи почти «на автомате», потому что клиент сразу видит, за что платит.

Текущий источник лидов клиента и его параметры

Клиент использует прямую почтовую рассылку (direct mail) по всему штату Южная Каролина. Стоимость одного лида ≈ $40. При текущем бюджете $800‑$1 600 в месяц он получает 5‑10 лидов в неделю (≈ 20‑40 в месяц). Средний годовой доход от этой базы ≈ $250‑$350 тыс., но клиент хочет выйти на $500‑$600 тыс., увеличив количество «высоких» лидов (ипотека $50 тыс.–$1 млн.).

Предложение агентства: объём, стоимость и география

Минимальный пакет — 100 лидов в месяц (≈ 5‑7 лидов в день). Средняя нагрузка у большинства агентов ≈ 200 лидов/мес (≈ 80 % от них конвертируются). Агентство покрывает несколько штатов (SC, NC, GA, FL, TN, PA, IL) для стабилизации потока: если в одном штате день «мёртвый», лиды подхватываются из другого. Цель — достичь 50‑70 лидов в неделю, что позволяет агенту писать $40‑$60 тыс. премиума в месяц.

Как генерируются лиды: скрейпинг, видеореклама и OTP‑верификация

  1. Скрейпинг: сбор поисковых запросов в Google по темам «налогово‑свободный пенсионный план», «IUL», «страхование жизни».
  2. Аудитория: сформированные контакты таргетируются видеорекламой в Facebook, Instagram, TikTok, YouTube (60‑секундные ролики с примерами Disney, JCPenney).
  3. Форма захвата: пользователь заполняет форму, после чего получает SMS‑код (OTP). Ввод кода подтверждает, что номер действителен и человек действительно интересуется IUL. После верификации лид сразу попадает в CRM агента.

Работа с лидами: скорость, автоматизация и CRM

Скорость реакции — ключевой фактор. При поступлении лида агент получает автоматическое SMS‑уведомление с именем, местоположением и финансовыми параметрами (например, $500 в месяц на инвестицию). Агентство предоставляет:

Финансовые расчёты: стоимость лида, средний премиум и потенциальный доход

Результаты агентства и масштабирование

Средний агент за прошлый месяц выписал $44 000 премиума; топ‑агент — $283 000. Их расходы на лиды ≈ $13‑$15 000 в месяц (≈ $45‑$50 за лид). Показатели:

Платёжные условия и отсутствие ретейнеров

Требования к агенту: готовность «переработать» и «выходить на связь»

Успешные агенты отличаются:

Эти пункты показывают, что переход от ретейнеров к модели Pay‑Per‑Lead позволяет масштабировать бизнес за счёт измеримых, проверенных контактов и чёткой финансовой модели, при условии высокой личной продуктивности агента.

📜 Transcript

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In today's video, we're going to review a call recording from one of my top sales reps inside my pay-per-lead agency doing around $600,000 a month. Now, a couple key things I want you guys to look for is how easy these sales calls are. We talk about this on the channel all the time, but when you're selling retainers, it's on hard difficulty mode. You're selling hopes and dreams and the promise that something might happen with normally no guarantee. In the pay-per-lead industry, we sell inventory. That's the main difference. I'm not going to bog you down and waste a ton of time on that. If you're interested, you can go check out some of my other videos. Let's go ahead and hop in and check out this sales call recording. of mortgage protection and IULs. Awesome. So a term and maybe a little bit of final expense, but not a lot, just people who don't, don't qualify for standard mortgage protection for coverage. But most of it's, you know, um, it's a percent of it's 75% of its mortgage protection, but I would like to be, you know, booking a lot more IUL appointments because the, obviously the premiums are stronger and you know it's a it's a good practice sold a lot of IULs over the years but I could use more leads that would get me you know closer to those folks absolutely the IUL deals that you're writing right now are those coming from mortgage protection leads or are you buying IUL specifically cool no I'm not no I'm buying my lead source has been the same source since I started. They direct mail for me from the center and I cover the entire state of South Carolina. And basically what we do is, you know, we send them out leads like this. You can see that. Can you see that? It's your background's got it. Oh, I'm sorry. No, you're good, man. that's right no it's a simple direct mail you know direct mail uh leads so they're good leads you know they're solid people fill the out send it in are you paying per mailer per lead returned per lead return gotcha what's your average cost per lead look like that's about 40 bucks a lead 40 bucks cool yeah so and how many of those are you getting a month to do that 40k not enough no for sure but to do what you're doing it's enough right well i mean it's solid i mean you know it's a solid 250 350 a year business for me but i'd like to be in the you know five to seven hundred maybe more so you know i'm looking for a you know a place where i can get those high quality high intent high net worth type folks that are gonna you know because with mortgage stuff you get somebody who's got a fifty thousand dollar mortgage you get somebody who's got a million dollar mortgage you know it's not you know it's hit or miss but for good with what you're doing obviously and you're gonna say well duh i don't want to either but like i don't want to replace what's working for you right if you know you have a system that you've done for the last however long and you know that consistently you're going to do 25 to 45 50 grand a month like let's keep that let's make that the floor and just pile on top of it um that's what i'm looking to do does your lead budget stay the same month like are you spending the same every month for the last six months i'm paying 40 bucks a lead i could get anywhere from five to ten leads a week you know i think that once the interest rates drop some more because we haven't got any refi business in three or four years you know what i mean so once that happens i'm sure my lead counts will go up but you're spending anywhere from 800 to 1600 bucks a month probably i'm spending yeah yeah i'd say yeah that's 30k so and this is just me playing devil's advocate right i always like to know if something's working for you i know it's for the entire state of south carolina have you had conversations with them about adding other states I have. And for me, I think that would be fine. I mean, I am licensed in other states. And I've got leads in Georgia, I've got leads in Florida, I've got leads in Pennsylvania, Illinois. So I've got leads in other states. but I would I prefer to be in South Carolina because I know the state and the people know me you know in terms of you know I'm fairly local to them if you will I started my practice in Charleston for was there for a long time and then we moved up here to the upstate get away from Charleston because it's too crazy there so we live on one of the lakes up here in the upstate so all my business is remote you know i don't ever leave my desk um so you know can i don't mind working outside the state that doesn't bother me at all you know i mean it doesn't matter you know i've done some annuity work and and not a bunch but i've done some and that's been outside the state so so a few things that i just want to like once again i'm really big on setting the right expectations with people right part of my language but i don't want to be rainbows and butterflies and bullshit, right? Like, I want you to know exactly what you're getting into. For us, it's going to be more volume than you're getting as far as leads per week or leads per month. You know, if you're getting five to 10 per week right now, I mean, I want you to get 50 per week at most, like most of our agents are doing 200 leads per month, probably 80% of them. The minimum we start out as a hundred leads per month. So you're going to get, you know, five leads a day, roughly five, six, seven leads a day, right? We have a ton of things on our side to help you work those, of course. So I don't want to throw you five leads every day and make you dial five, seven, 800 times a day, right? That's not the goal here. With you doing 30 or 40, that's great. I think realistically, piling on top of that, like getting you to 60 or 70 consistently, I'm not concerned about at all. Like I said, our average guy last month did around 40 um issue paid target premium our lowest guy did like 14 so even if you do that you're looking at 55 60 grand that gets you up into that 40 or 400 to 500 to 600k that you're looking to be in yearly um the other thing is i do want us to be able to hit multiple states south carolina north carolina tennessee georgia florida whatever right three to five southeast is fine ideally because um it just helps with lead flow it makes it more consistent right if things are slow in south carolina for a day and you only get one lead yeah i want to be able to pile one in from georgia and one in from kentucky and one from where so um it just makes it way more consistent and two we just see better results if we don't put all our eggs in one basket um with us sebastian i mean it's pretty straightforward we haven't reinvented the wheel or anything right and that's the biggest thing about what we do is we know put it like this you're getting five leads a week right if you talk to all five of those people how many apps or how how much issue paid business do you think you're doing are we getting two of those people to the finish line one of those people a week to the finish line two out of five two out of five so for me it's not a matter of like if i get sebastian on the phone with 10 people can he get three four or five of them to the finish line odds are yes as long as you're talking to somebody that's interested in a product you're going and you have a carrier you can get them approved with that's right they're good to go so for me that takes a lot of the work out of it whereas if you were a new agent it would be hey sebastian here's a script we're going to do a ton of training we're going to help you we're going to teach you all about iul's this you don't need to do any of that shit with me well this is what you gotta do is give me some plug and play man yeah excellent you know and again i'm you know i don't know how your leads work how you can target folks but i'm interested in looking for obviously the highest necessarily intent type of folks you know people who are interested in talking that people are interested in you know running me around what do you think another big thing too is like here you don't have to come in and close it 70 to be profitable right and once i get into pricing what the breakdown looks like that'll make sense what do you think your like average premium per policy is right now that you're writing my ap average is about 1400 okay so yeah i mean our average target premium last month was 4400 for policy so but i'm selling mortgage protection exactly no that's exactly i mean uh if i'm doing iul's it'll be 4400. no and that's the point right um because in order for me to for you to do 40k at 1400 right That's 20 something policies, 26, 27, 28 policies. For you to do 40K at 4,400, that's 10. So ideally, it's less work. You're talking to higher intent people. You're writing more premium than you already are. And you're putting less policies out there into the ether, right? That's the goal for us is to get you doing more, writing less policies. And of course, if the volume is there for you to write two, three, four or five policies a week. Excellent. Let's do that, too. Once again, it is kind of plug and play what we do rather than just running a Facebook ad and letting whoever wants to click on it, click on it. We use a data aggregator. So we scrape Google for keyword search result list to compile audiences for people that are on the internet looking for tax-free retirement, building cash value, life insurance, IULs specifically. We get their info. We put them in that audience. And then we push video ads to them on Facebook, Instagram, TikTok, YouTube. They see our ad, video ad, 60 seconds long, 40, 50, 60 seconds long of someone talking about why an IUL makes sense. How Disney started Disney World borrowing against his whole life policy JC Penney saved JC Penney's during the Great Depression because he borrowed against his whole life policy. You can set your children up. You can build tax free retirement. It's better than your 401k 0% floor blah blah blah everything they need to know we're trying to educate them and get them up to speed. In addition to all the stuff they've already been researching on their own. We take that lead. They click on that ad, they fill out a form for us through that form we get some basic info and then we do OTP verification. Are you familiar with that? No. So OTP is like, do you have a banking app on your phone or credit card app or whatever? Whenever you log in, hey, Sebastian, we're going to send you a six digit code. Type that code in to verify that you are who you say you are and you can see your bank information. We do that with these leads. We send them a code. They have to send that code back to us to verify they're a real person. They want someone to reach out to them about life insurance, about an IUL specifically, and they want someone to reach out now, and we know their phone works, right? So we've got all this information through the survey from the audience that we compiled. We know that they're looking for IULs before they even seen our ad. They see it, they fill it out, we verify their phone number, and then we push that directly to you. Some of these people are going to book directly to your calendar from opt-in. Others, and you know this, you've been insurance for a while, the biggest lever you can pull is speed to lead, right? If you see a lead come in we're gonna send you a text automation you're gonna say hey Sebastian you got a new lead his name is Dale he's in South Carolina he's got $500 a month he wants to put into it he's never had a policy this has been a fishery right give him a call right exactly that's I'd rather call him anyway I don't even care about the booking part and I don't want to sugarcoat it man our guys that have better results are the guys that are just willing to do the work oh yeah I'm a firm believer of you get what you give if you want to be that fat cat closer and sit there and only take booked appointments well you're probably gonna bitch and complain about show rate or something else is gonna be the problem like just call them right yeah all we can do is generate the lead right we gotta get them to you you have to swing the bat so as long as we're on the same page there and that makes sense yeah another thing sebastian like just like this is kind of an interview for you and you're looking for the right lead gen and you're looking for the right thing to help you scale your business and get to whatever the goal is. Right. And we'll talk about that again here in just a second. It's an interview for us too. I mean, I do 18 to 20 of these calls a day. We tell a lot of people no, and that's not like a, this is a status thing, or we only want the great, we work with brand new agents. We work with guys that have been doing it for 20 years. We work with guys that have agencies with 400 agents under them. It's really a matter of like, we know what to expect. We've already got the blueprint. We've done it for 1100 agents. We just have to make sure that the guy we're bringing in is willing to show up, follow a process. We're not going to hold your hand unless you need it. If you need a script, if you need a one on one, we do sales trainings every Wednesday. If you need those things, we offer it. But really, at the end of the day, it's about we're going to do our job. We're going to send you leads that are interested in IUL specifically. You just got to get into the finish line, right? Cool. All that makes sense. You know, again, you know, you're silly not to continue to want to learn. I don't think that I take that seriously. and we do our IMOs is top notch when it comes to that stuff. So we do a lot of that stuff, a lot of self-development stuff, and that's fine. But I'm looking for leads more than I can get from these guys. I don't want to leave the IMO. I'm loyal to them and loyal to them. The only place I've ever been since I started this 15 years ago, I've only been with one group. So my loyalty is strong, but I, you know, I am looking to up my game. And I, you know, I play with annuities. It's a different ballgame annuity. So different than the sales cycle is so different, right? Yeah, it's just different. And for me, I am more comfortable in this environment. I mean, I'm very comfortable in talking about tax free retirement and why it's important. And, you know, and a lot of my clients that I have that I have sold term products to, I'll convert them, you know, I'll convert them down the road. for annual real convert them to IUL or to a UL or something like that you know where a lot of these companies that we work with have term conversion options for these people and it's great you know so it's six one half a dozen another but having that component where I can reach out to people who are interested and have the ability to pay and this is something I'm looking for so that's it man and I guess for you like obviously we want to be at 500k a year right or 600k a year yeah i'd like to be there what do you think the biggest obstacle is for you right now like have we hit that before in the past or well i you know i'm steady at 350 for sure like last year i did 350 year before i did 300 before the 350 then i did 300 then i did 250 so i mean i've been between 250 and 350 but i'm you know i'm i'm working barely 20 hours a week that's all you know I'm working my own lifestyle, which is the best part of this business, right? So I work in the mornings. I work in the evening a little bit. I work a little bit on a Saturday morning. I mean, I'm not killing myself. So I have time to do more. And if I could put in an extra couple hours a day and hammer these leads, I'm all about it, especially if we could double what I'm doing. Do you have like an exit plan, Sebastian? Or like is the plan to sell forever? Yeah. That's it. I'm 67. I'm not going anywhere. In fact, I told my wife, you're going to get paid on several policies after I leave this earth that haven't paid yet. Because I'm not. Why should I quit? I mean, you know, you got the perfect job. You're a leisure. I mean, do I want to go golf or do whatever you want to do? Right. I saw my Social Security check, which I get now in full. And it's about twenty two hundred dollars a month. And I can't afford that to live on twenty two hundred dollars a month. I don't know anyone that can in 2025, man. Come on. So why quit? I'm not going to. And folks that I work with feel the same way that are in my age group. There's not a lot of them. Most of them are a lot younger than me. But still, I'm not going anywhere. Man, I mean, realistically, I think we can double what you're doing. Like the $300,000. That's the idea. That's the idea. As long as they don't kill me on the price, I'll be all right. That's $50,000 issued premium a month. That's not a big deal. Our average guy, not to beat a dead horse, did 44 if you paid Target last month. Our top guy did 283 grand last month. We have multiple guys over six figures every single month, hell or high water. Let me ask you a question. What's getting them there to that point? What are they doing? My six-figure guys? Yeah. They're probably spending anywhere from 13 to 15 grand a month with us. Okay. They're just buying more leads. Mm-hmm. Yep. That's it. And they've been with us for six months, eight months, ten months, where we have a pipeline now. Month six, leads that haven't booked or that you haven't talked to or that have given you the runaround, we're still working those. We're still sending automated messages. They're still getting dripped on by AI. We're going to do reactivations around the holidays, send them a text for their birthday, whatever. They will respond at some point. If they don't, whatever it is that it is, that's lead gen. But say month one, you come in and you write an extra $20,000 on top of what you're doing. month two you write 20 again but you close a couple leads from last month so now we're at 25 or 27 month three we write 20 again but we close a little extra from month two and from month one so month eight month 10 month 12 that pipeline is just compounded you're not working anymore you're not buying any more leads and you're doing more production because we've just got more opportunities in the pipeline to swing at that's it um but yeah i mean quickest thing is law of large numbers right But if you have more opportunities every month, odds say that you're going to write more business. So my goal is to start you out at 100, scale you to 50 leads a week, 70 leads a week, whatever. Once we find what that balance needs to be for you to issue pay 50K a month just off of our leads, now you're doing 80 or 90. If you continue to do the other things that you're doing, everybody's happy. That's the goal for me. Also, man, it doesn't sound like you've done a ton of digital lead gen or Facebook ads or whatever. I know you've stayed pretty consistent. with your marriage. Well, for us, and once we get into cost per lead in just a second, it'll all make a lot more sense. But for us, it's not, hey, we got rich off selling Sebastian one batch of leads. We're good. We have to get you to come back month after month after month and stay with us. That's where we get super profitable. And that's why we've done this for over 1100 agents. That's why over 90% of people are with us for at least 90 days because we set those expectations. it works they come back next month and buy more and scale and scale and scale so i guess really my last question for you um as far as program process everything goes does it all make sense check the boxes or are we way yeah i mean i'm interested i'm definitely interested you know again it's all relative to you know you know what i'm spending now um for what i'm getting you know i don't know if what you're offering would you know be on that same scale or not you're gonna spend more than you're spending right now transparently you are 100 percent but I have no concerns for you. Like once again, we've never had somebody come into this and fall flat on their face. As long as you can look me in the eyes, Hey, I'm going to show up and follow whatever process I'm going to work these leads. I'm going to call them when they come in. I'm going to take my booked appointments. You're going to be fine, man. Like there's, there's nothing that says Sebastian's the one guy out of 1100 that it falls apart for the wheels just fall off the wagon. So, and that's why I like to be able to lean on metrics and all these things. And the fact that we've been doing it for as long as we have, because I know you're going to be fine. So if I could stay in North Carolina, South Carolina, Georgia, Florida, would that be enough? No issues. That's where I'd like to be, you know, in those four states. South Carolina, Florida, Georgia? Yeah. Awesome. Yep, no problem. No problem at all. Do you have a CRM that you use currently, Sebastian? No, I'm old school. Cool. so we are going to teach you to use a CRM. It will make your life a lot easier. You don't have to be in there all day, every day. You can dial out of it. We do have a power dialer that we're going to set you up on and show you how to use where you can load, you know, at the end of month one, you can load however many leads you haven't spoken to yet in. You press one button and it calls through all of them. You don't have to sit there and manually dial all of them over and over again. And it dials from their area code, local area presence, all types of cool stuff. So we have some tools that are gonna make life a little easier for you and then also your mailer leads where are those housed right in Georgia are those are in like a Google spreadsheet or like how do you have those it's all paper paper you know they send me leads by by email I prim out the call and I got a ton of them. That's crazy. I mean, I got, I have literally 15 years worth of paper. And again, I've resisted the, the, uh, the call to computerize myself only because it's a waste of time when I could be on the phone selling more, but I know the importance of probably doing that. If you can get us the emails of where they email you those leads, I can have my team put them in the CRM for you. Okay. We'll do that for you. That's not a, that's not a huge deal, but yeah, man, like, you've been doing this for a long time i bet you got filing cabinets full of it man that's awesome literally full of it that's awesome and it's good when it comes down i mean i you know i like to have paper in front of me because i've written everything on it i know what i'm gonna say i'm the same way man like i have to write everything just i'm old school that way but you know again i understand why it's important to be keeping track of things better than i am for sure and like for policy reviews or whatever for some of these people maybe you sold five years ago like we can set them up on automation campaigns and drop those naturally and then we're reviving old business um i do that anyway but i'll go to i'll go to the carrier right pull this shit off the carrier list birthdays or whatever you know so um i promise there's an easier way i promise I'm sure there is. Yeah, man. I mean, for you, we just shut our Black Friday stuff off. We only did it for X amount of agents, but I'm probably just going to most of the people that have booked for the rest of the week have seen that ad. If you haven't and you got lucky, cool, whatever, it's going to save you some money. So for us, we have a one-time setup fee. That setup entails us building out the ad campaigns on Facebook, Instagram, TikTok, YouTube, pushing them to landing pages, all of the automated text, AI. You're going to meet with Kayla. She's going to do your kickoff call with you. She's going to teach you how to use the CRM in depth. We're going to connect a calendar to it. We're going to make sure you understand absolutely everything. You have all the help that you need. You get access to her as you need her. You're going to have a channel in Slack. I don't know if you're familiar with that. It's just kind of like a dashboard where you can see what other agents are doing. Every time someone writes a deal they posted in there we've run monthly competitions you'll have access to our entire team if you need help with something put you in slack so that setup fee covers all that and then we're just a flat rate cost per lead we started a minimum of a hundred leads typically we're forty five dollars per lead for black friday we're doing 500 off on leads and 500 off on setup fee so it's four thousand for 500 or for 100 leads that's with 500 off so 40 bucks a lead and then setup typically is 1800 we're doing 500 off for it as well so it's 1300 for setup and that's a one-time fee for setup we build everything out the only recurring cost that you're going to have for your crm every time a text or an email goes out it charges us point zero zero zero zero one point of a penny you're going to put a card on file it's going to bill you like 30 40 50 bucks a month that's the only recurring cost you have and then next month if you come back and buy 100 leads or 200 leads or whatever those are the only recurring costs we don't have a retainer also there's no long-term agreement it's month to month we're not going to hold you hostage we want you to want to be here you know what i mean under under your own duress so um yeah man that's it. 1,300 for setup, 4,000 for 100 leads. Our lowest producer on 100 leads. And that spreads out 25 a week? Roughly. You're going to get five to seven leads per day over about 20 days. And the goal month one is to get you these leads a little bit faster so that you start writing business, we get paid on stuff, and we're ready to re-up and scale to 50 leads a week next month. And once we do that, we just bill you weekly for 50 leads per week. So we don't make you lay all that money out up front. Okay. Yes, sir. That sounds reasonable. You want to give me 24 hours to think about it? Um, yeah, I can. When you say, um, let me just chew on it a little bit. I mean, it's more than I'm spending now. And so that's where the only rub is for me. But I understand what you're saying. I realize it's, I mean, so you're telling me average AP is going to be around 4,400 bucks on these? The month before last, it was 5,100. So we did see a dip. And I think that probably had a lot to do with holidays and stuff like that. So you're targeting folks that have money or just. You're going to talk to some, I wrote one two days ago. It was $103 a month. It was $1,212 or something. Yeah. If you pay a target for whatever, that's fine. You're going to run into those but also I wrote one a month ago that was 12 grand 13 grand so it's like it all that's why the average is what the average is um yeah I guess my biggest question for you obviously it's more than your spending I understand that obviously it's a different type of market to where you write one of these and that's equivalent to four of what you're doing right now I guess like as far as program it all makes sense it checks all the boxes it really does it does check all the boxes I mean And I don't find any holes in the infield with it. I really don't. And I am looking to up my game. So I really can't complain about any of that. I just want to chew on the budget. So it's just price? Yeah, pretty much. Pretty much that's it. I mean, I like everything that you're saying. And I am looking for a way to upscale without doing this direct mail. Because direct mail, I love it, but it's kind of a dinosaur. You know what I mean? It's not. It is. As much as I hate to say it, I mean, they're good leads, but... If it works, though, who cares? Yeah, it's been working. So who cares if it's outdated, right? It's still putting money in your bank account. Who cares? Yeah, and I'm doing it on my own terms. But I would like to be able to up my game. And that's the reason that I set this up with you is because I feel like this might be a good opportunity for me and a good time to do it. first of the year get rolling you know and start popping off and doubling my premium every month which is really what my goal would be to get get myself to 80 grand a month you know instead of 40 and that's another thing are you when are you looking to have this started by like leads coming I think you know first of the year okay cool so we do have like a 10 to 14 day build out period okay since we have to do we have to set some phone numbers up obviously build ads out the CRM. Um, so I don't think first of the year is an issue at all. Okay. Um, I'm going to be super transparent with you, Sebastian. Like once again, I take a lot of these calls and I'm not a jerk, I promise. But I talked to a lot of idiots every day. Um, yeah, I'm sure you do. I think with you already doing 30 grand a month, man, like I want to be about 40 a month, but yeah. Yeah. 30 40 um i want to be able to work with you and show you that one the biggest thing is kind of like an ego thing for me like i want to show you that there is a better way and i want to show you that that's with us but too i'm i'm genuinely like i know it's more than you're spending right um by a reasonable amount um i just don't have any concern you seem like a little bit i know you're gonna show up to work like yeah i feel like i'd be remiss if i didn't push you just a little bit um my thing is is that i will i will outwork you good that's my pretty much my deal so that's the reason i am where i'm at because i will outwork the rest of those idiots out there that are in our imo anybody else you know every year whether they're giving away trips or whatever they're doing i'm like yeah how you doing it i'm gonna outwork you i'll just simply outwork you so and that's the that's not going to change that's something that's already inbred into me so that's that's the vets and the guys that we have that it's so funny because you'll see these new guys join oh well i called this guy and he told me to call him tomorrow and i couldn't get a hold of him and i couldn't get it closed and the guys that are doing tons of business and have been in the space for a while like yeah dude like that's part of it pick up the phone call the next guy get him on the phone and don't let him off like just work your leads like that's the name game so they kind of know what to expect and I feel the same like I feel like you're gonna be the same way I don't like I'm not really I am kind of almost diametrically opposed to folks who want to push it to the edge when people hang up on your ass I don't like that approach I never have used it if you don't fucking want to do it then don't do it but if we're gonna they're not gonna be good clients anyways right if you have a hard time probably no my retention rate is super high you know I mean like you know so I I don't want to mess with that you know what i mean that's that's really one of where i want to be at so um what we can do i mean just i want you to be able to chew on it right um and figure out what makes sense um what we could do sebastian once again i want to get you in man i can do 1099 on setup that's all you would pay today and then end of the week you would pay for your leads that'll give you time to really decide if you're all in on it, if you want to do it. If not, we'll refund you. No issue, no problem. That does give me the ability to start to build stuff out. I think you're more like 90-10 on I'm going to do it. Please correct me if I'm wrong. No, I feel good about it. I do. I do feel good about it. I'm certainly going to, you know, if I'm going to jump into it, I'm going to jump into it. For sure. I'll know within 30 days, right, whether I'm going to be able to do well with it or not. So you're talking about 10, 10 99 to do it. And then how much at the end of the week for the leads? Yep. And then we'll start lead flow on the first. So how much is it for the leads again? Four? Yep. And you'll be locked in at that $40 per lead. So that'll never go up on you. I know you're getting a discounted rate to get started for Black Friday. But you'll be locked. You'll be grandfathered in at 4,000 for leads. All right. That'll work. I'll do that. Cool. All right, now after you've watched that sales call, I want you to compare how easy that was compared to you selling retainers and your stupid little social media marketing agency. No offense. But the real reason this is so simple is because we're selling a tangible binary thing. I give you 40 bucks, you give me a lead back. Versus in retainers, hey, I have an expertise, trust me, bro, pay me 2,500, I'm going to generate your business revenue. That is starting on the hardest difficulty mode and normally beginners get into the social media marketing agency world which is why it never works out for most people unless you're like me even once you get to two hundred thousand dollars a month it's really really hard to scale beyond that now what i want you to do is after realizing how easy this offer is to sell go watch some of my other youtube videos on how we actually fulfill the service on what our clients success onboarding and expectations look like and and get a good view because if I can do anything this year, I wanna take 100 retainer agencies to 100K a month by switching their payment model to pay per lead. So if you guys are interested, go check out some other YouTube videos, hit the link in the bio if you wanna work with me personally, and I'll see you in the next one.

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In this video, you're getting a front row seat to a live pay per lead close from inside my agency,  so you can see exactly what a sales call looks like when your offer sells itself.

🚀 Ready to transition your agency to Pay Per Lead and scale past $50k/mo? 

Click here to see how we help you pivot: https://app.iclosed.io/e/infinitybox/lead-cartel-discovery-call

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