How to launch SaaS Meta ads with $100/day and actually get results

so how do you launch meta as for your size and actually get results i often speak to founders who have not raised venture funding or are thinking that they nearly don't have enough money to run paid go-to-market strategy and just in this video i want to show you what is possible to achieve with just 100 bucks a day in ad spend in a couple of weeks when you know what you're doing and also i'll share a bunch of insights for you to launch the campaign with a similar budget to this one and how you can make the most out of it so just recently i had a founder join my program doing 30k mrr and he had traction from organic storage but now wanted to get to the next level by installing paid acquisition mechanisms a very common scenario which i see with founders who are between like 10 and 60k in mrr they scale there through events outbound efforts and some like SEO but then they lack this repeatable customer acquisition system for them to reach like the next couple million in annual recurring revenue and that's usually when the paid ads come into place the reason I like working with founders who are above 10k MRR is they often have validated demand and working systems yet not using huge leverage they got right in front of them yes I got many case studies with people who are 0 to 10k MRR founders but understandably proportion of 10 to 60k MRR guys nailing it from first attempt is just higher so Bilal one of my clients turned 3.1k in ad spend into 6.3k MRR within his first month inside my advisory program and with his conservative three month LTV oftentimes it's longer that means 3.1k is gonna lead to 18.9k in cash collected over a couple months time frame this means a nice 6x return on his ad spend and now in the next few minutes i'll break down how exactly we launched this one campaign let me break down exact steps you can follow so you can copy them for yourself double check your pixel and this is the step zero you got to be optimizing for the right thing matt is very smart finding people you need but you got to ask for the right people to make this really work for most of founders it would be the standard schedule event if you are running the campaign towards call booking and in case we're selling lower ticket there are two routes optimizing for signups and optimizing for sales if you can get 50 sales events in a two-week time frame you can go for sales because then meta will be searching for such people who have a tendency to click on an ad and go buy something why don't you just run every campaign optimizing for sales conversion because for many and many business models you are just either not able to really feed data into the pixel or you're not able to get enough events in a two week window because of which you should be going for other types of optimization so again if you can get 50 sales events in a two-week time frame go for sales it will be then finding people who have historically bought something from ads otherwise you go for signups then you pay two freelancers 20 bucks each to make sure your test events and pixel is tracking everything properly because you much rather triple check this then repeat my mistake of neglecting this step and burning multiple dollar signs i'll leave it like that in one of the campaigns as a result of this so look i've been doing this for years and even i don't pretend to be like extremely technically savvy to make sure that every single account i get into i get all the technical pieces right that's why even if you've been coding your entire life and many of you watching this have it is worth 40 bucks paid to two freelancers to double check what you set up in terms of pixel so that you don't burn 5 10 or 20 grand optimizing the we're not tracking the thing wrong now first step is buyer situations let me break this down once Once your pixel is there, the next step we implement after the recent algorithm update is listing all the buyer situations. The way to find real winners and achieve this 3x, 6x, and 10x ROAs is by getting in front of your ideal buyers the way your competitors are not. So how do you do that? You get the prospects resonate with your message by showing them how well you understand their situation. And that's why you want to list more of them so that you can find the angles which are currently being unused by some of your competition. Say your SaaS is helping funded startups manage VC relations and fundraising. Your buyer situations would look like this. A, somebody who just raised Series A. Then the next one, somebody who is fighting the disagreement within their board while trying to raise Series B. the third one would be somebody who's fed up with monthly investor reporting and so on and you do 15 to 25 of this for your campaign then you turn this buyer situations into your ads recently i shared a more detailed guide on how to turn this into ad angles inside my telegram group so you can check out this one after you've done that the second step is static and organically validated ads because you need the ads just before bilal was about to launch his ads i asked By the way, are there any content assets that historically worked well for you? To which he replied, oh yeah, we've done this collaboration with an influencer for a video that cost us almost nothing and brought us hundreds of customers. I was like, well, well, well. Now you can guess what's one of the most profitable ads for us in this one campaign. Yes, one of the top performance are two paid influencer collabs that brought us great, I mean, which brought Bilal great results organically in the past. so even if you're starting ads from scratch you often aren't do look at your best money making posts over the past 12 months could be on linkedin facebook twitter elsewhere and see what angle or asset can work well as an ad or be repurposed into one aside from a few organic winners we've done 20 additional static ads and what i wanted to show here is i basically looking at the data the two videos which he has had for like years and which he forgot about years ago because i mean they brought they brought him signups over a year earlier but then he never looked back at them well now they're basically bringing him signups every day from paid ads step three is you test two different targeting options so meta algorithm is so smart that it often provides the best results when you give it more freedom on the targeting side. And this is, by the way, very different to LinkedIn ads, because there, when you give a lot of freedom to the algorithm, you just fast track burning all your money. And I've gone through that. I typically recommend doing two different ad sets, one being open targeting, giving meta more control, and the other one being an interest stack, where you give meta a few starting points for your campaign. After a few weeks, you compare which ad set brought you better results and leverage it to lower your keg in your future campaigns so if interest act worked better for you then you use the same interest tag in your next ones now step four you want to get your ad copy ready so you don't do any descriptions just best practice um my preference is three different headlines and three body copies and by the way i provide all of this and help you create yours inside my program so i make it sure that you get this part right because you're i would say you're creative and apart from the choice of the funnel of course your offer and your creative drive 90 of results in your campaigns so that's quite how important the ad is direct off and look this is just one of the proven formats that has been working historically for me and my clients for years direct offer pain solution pain explained solution explained social proof and cta and you can use this one to create these three different body copies and step number five let her rip my favorite one because you won't believe how many times i saw people mess things up having a winning formula just sitting in front of them because i remember a couple of stories when a founder would i mean i'd be just they come to me show me their ads which look legit their ad copy looks legit pixel setup everything is fine and then I like start working with them and then it turns out they just every two and every four days keep making changes to their campaigns and tweak a thing here then they see some CTR drop they adjust this don't just let her rip so you've listed 15 buyer situations done two targeting options triple checked your pixel is tracking everything properly you pick the right funnel and you used your validated organic assets for some of the creatives and your ad copy clearly explains your offer to an in-market buyer now how do you fail having such a winning setup you switch off your ads too soon or you keep making changes to your campaigns every day and that's why i'm still currently in a couple of masterminds and keep joining new ones because i understand how important it is to be confident in you what you're doing because otherwise you never let the algorithm them spend enough money and learn to an extent that it starts bringing you the right high intent people because i believe that one of my favorite methodologists and also to my perspective one of the ways to scale b2b software startups with ads is selling to high intent buyers who are already looking to solve a problem that you solve and are already looking for software similar to yours it's just so much easier to scale your startup when you get on meetings with people and they're like oh that's exactly what we've been looking for guess why you may not be hearing this as often because you know don't know how to get in front of them and that's how the purpose of this channel is to help you get this part solved also feel free to chat with me if you want to fast track that so i've seen founders kill winning campaigns because of this countless times and meta doesn't think in days it thinks in weeks so it's normal for a single day or three day performance to fluctuate it rotates audiences and when you zoom out on a week's perspective oftentimes that's when it will always make sense that's why with my clients i typically check in on results every seven days funny that even for that campaign which turned out to deliver a 6x return bilal wanted to keep changing some ads targeting other settings targeting and other settings almost five times after launch and thankfully i asked him to stop constantly tweaking it and in just a few weeks we reaped the benefits now if you want some help and you want me to help you install the same meta ad system that 150 of my clients have used to profitable scale methods and book over 5 000 product demos by now allowing 14 of them to scale beyond 1 million in arr exclusively with this system then you can go to saskim.com and apply to work with me there appreciate you watching this video and talk soon

*21 costly Meta ad mistakes in B2B SaaS:* https://saascamp.com/21

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Watch how to scale your B2B SaaS with High-Intent Meta Ads: https://youtu.be/DhY3AZ401QE

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*Recent student interviews:*

● Arman +600k ARR in 6 months https://youtu.be/EClz3aFeYhU?si=2EXOLzhVK99Xui09
● Noah +$62K in 1st week by fixing his sales https://youtu.be/it0SlYz32NM?si=EsL7-Eg-YfrsyUpl
● Will collecting £40K+ after we fixed his marketing https://youtu.be/0LL97yyeN-U?si=8AuwFnnHgrkPne4m
● Britton empty calendar to 83 calls booked https://youtu.be/oPOkdUF2dy4?si=mXRASGBphNbysRM7

*My story*

☉ 2019: Started at an agency making 100 cold calls a day. Switched a few jobs and became a Research Analyst at EY, a Big 4 consulting company. Didn't like the boring corporate life, so I quit to start my own ventures.

☉ 2020-2021: Launched a jewelry store, dropshipped Japanese techwear backpacks, and my fav one — sold dog toys on marketplaces (this one made more money than all the others combined, hah).

☉ 2021-2022: Got into IT startups. Without a technical co-founder, I built a few products myself using no-code tools: a note-taking app for medical students, a "bet vs friends" app, and a platform for founders to share their f-ups. Made every mistake possible—from shipping features for non-paying users to spending 6 months building stuff nobody needed (while struggling to convince 1-2 people a week to check out my product demo).

☉ 2022: Other founders began asking me how I got sales for my projects. The first guy I helped, who had been stuck at $0 MRR for years, got a few customers the very next day after executing my advice. I absolutely enjoyed it, and after helping a few more, I found my passion in coaching.

☉ 2022 - present: Since then, I've coached 100+ founders in every niche imaginable and helped clients book thousands of sales meetings, generating them 8-figures in new revenue. Love it, and I'm just getting started.